This project focuses on environmental health literacy and will explore the extent to which diverse rural and urban youth in an out-of-school STEM enrichment program exhibit gains in environmental health literacy while engaged in learning and teaching others about community resilience in the face of changing climates. Science centers and museums provide unique opportunities for youth to learn about resilience, because they bring community members together to examine the ways that current science influences local decisions. In this project, teams of participating youth will progress through four learning modules that explore the impacts of changing climates on local communities, the local vulnerabilities and risks associated with those changes, possible mitigation and adaptation strategies, and building capacities for communities to become climate resilient. After completion of these modules, participating youth will conduct a resilience-focused action project. Participants will be encouraged to engage peers, families, friends, and other community stakeholders in the design and implementation of their projects, and they will gain experience in accessing local climate and weather data, and in sharing their findings through relevant web portals. Participants will also use various sensors and web-based tools to collect their own data.
This study is guided by three research questions: 1) To what extent do youth develop knowledge, skills, and self- efficacy for developing community resilience (taken together, environmental health literacy in the context of resilience) through participation in museum-led, resilience-focused programming? 2) What program features and settings foster these science learning outcomes? And 3) How does environmental health literacy differ among rural and urban youth, and what do any differences imply for project replication? Over a two- year period, the project will proceed in six stages: a) Materials Development during the first year, b) Recruitment and selection of youth participants, c) Summer institute (six days), d) Workshops and field experiences during the school year following the summer institute, e) Locally relevant action projects, and f) End- of-program summit (one day). In pursuing answers to the research questions, a variety of data sources will be used, including transcripts from youth focus groups and educator interviews, brief researcher reflections of each focus group and interview, and a survey of resilience- related knowledge. Quantitative data sources will include a demographic survey and responses to a self-efficacy instrument for adolescents. The project will directly engage 32 youth, together with one parent or guardian per youth. The study will explore the experiences of rural and urban youth of high school age engaged in interactive, parallel programming to enable the project team to compare and contrast changes in environmental health literacy between rural and urban participants. It is anticipated that this research will advance knowledge of how engagement of diverse youth in informal learning environments influences understanding of resilience and development of environmental health literacy, and it will provide insights into the role of partnerships between research universities and informal science centers in focusing on community resilience.
Early learning experiences for children have the potential to make a lasting impression on a young person, and ultimately influence their interests, school trajectories, and professional careers. As such, there has been an increasing effort to understand what can make these experiences more or less productive for young people, particularly in science, technology, engineering, and mathematics fields that face ongoing challenges related to workforce development. A better understanding of what happens during and after early engineering activities - and in particular, what contributes to a productive and engaging experience for children between the ages of 3 and 5 - can inform the design of new activities and potentially catalyze greater interest and learning about engineering at a young age. This study seeks to add new knowledge in this area by exploring how and why different elements of engineering activities for young children might be more or less effective for early learners. In addition, the study also examines engagement and interest related to engineering at the family level, acknowledging the essential roles that parents and families play in the overall development of young children. Finally, this study includes a specific focus on low-income and Spanish-speaking families, thereby engaging with communities that historically have less access to early science and engineering learning opportunities and remain persistently underrepresented in these fields. In order to maximize the impact of this research, findings from this study will be shared broadly with parents, educators, and researchers from multiple fields such as engineering education, child development, and informal/out-of-school time education.
This study has the potential to have a transformative impact on engineering education by developing both educational products and conceptual frameworks that advance the field's knowledge of how to effectively engage young learners and their parents/caregivers in meaningful and productive engineering learning experiences. This study seeks to break new ground at the frontiers of early childhood engineering, specifically through a) articulating and refining a new integrated conceptual framework that weaves together theories of learning and development with theoretical constructs from engineering design and b) applying and refining this integrated framework when creating, implementing, assessing, and revising components of family-based engineering activities for early learners, particularly those from low-income and Spanish-speaking families. Unlike many other early childhood engineering programs, this project focuses on the family context, which is the primary driver of learning and interest development at this age. The study therefore provides an opportunity to advance the field by both helping young children build engineering skills and interests before starting kindergarten while also empowering parents to support their children's engineering education at a critical developmental period. Additionally, by enhancing parent-child interactions and supporting a range of early childhood development goals, this project will also contribute to efforts to decrease the persistent kindergarten readiness gap across racial, ethnic, and socioeconomic groups. The research ultimately supports efforts to increase the diversity of individuals who will potentially enter the engineering workforce.
This 4-year project addresses fundamental equity issues in informal Science, Technology, Engineering and Mathematics (STEM) learning. Access to, and opportunities within informal STEM learning (ISL) remain limited for youth from historically underrepresented backgrounds in both the United States and the United Kingdom. However, there is evidence that ISL experiences can expand opportunities for youth learning and development in STEM, for instance, increase positive attitudes towards educational aspirations and future careers/pursuits, improve grades and test scores in school settings, and decrease disciplinary action and dropout rates. Through research and development, this project brings together researchers and practitioners to focus on the experiences, practices and tools that will support equitable youth pathways into STEM. Working across conceptual frameworks and ISL settings (e.g. science centers, community groups, zoos) and universities in four urban contexts in two different nations, the partnership will produce a coherent knowledge base that strengthens and expands research plus practice partnerships, builds capacity towards transformative research and development, and develops new models and tools in support of equitable pathways into STEM at a global level. This project is funded through Science Learning+, which is an international partnership between the National Science Foundation (NSF) and the Wellcome Trust with the UK Economic and Social Research Council. The goal of this joint funding effort is to make transformational steps toward improving the knowledge base and practices of informal STEM experiences. Within NSF, Science Learning+ is part of the Advancing Informal STEM Learning (AISL) program that seeks to enhance learning in informal environments and to broaden access to and engagement in STEM learning experiences.
This Equity Pathways project responds to three challenges at the intersections of ISL research and practice in the United States and the United Kingdom: 1) lack of shared understanding of how youth from historically underrepresented backgrounds perceive and experience ISL opportunities across national contexts, and the practices and tools needed to support empowered movement through ISL; 2) limited shared understanding and evidence of core high-leverage practices that support such youth in progressing within and across ISL, and 3) limited understanding of how ISL might be equitable and transformative for such youth seeking to develop their own pathways into STEM. The major goal of this Partnership is for practitioners and researchers, working with youth through design-based implementation research, survey and critical ethnography, to develop new understandings of how and under what conditions they participate in ISL over time and across settings, and how they may connect these experiences towards pathways into STEM. The project will result in: 1) New understandings of ISL pathways that are equitable and transformative for youth from historically underrepresented backgrounds; 2) A set of high leverage practices and tools that support equitable and transformative informal science learning pathways (and the agency youth need to make their way through them); and 3) Strengthened and increased professional capacity to broaden participation among youth from historically underrepresented backgrounds in STEM through informal science learning. The project will be carried out by research + practice partnerships in 4 cities: London & Bristol, UK and Lansing, MI & Portland, OR, US, involving university researchers (University College London, Michigan State University, Oregon State University/Institute for Learning Innovation) practitioners in science museums (@Bristol Science Centre, Brent Lodge Park Animal Centre, Impressions 5, Oregon Museum of Science & Industry) and community-based centers (STEMettes, Knowle West Media Centre, Boys & Girls Clubs of Lansing, and Girls, Inc. of the Pacific Northwest).
As part of its overall strategy to enhance learning in informal environments, the Advancing Informal STEM Learning (AISL) program funds innovative research, approaches and resources for use in a variety of settings. There are few empirical studies of sustained youth engagement in STEM-oriented making over time, how youth are supported in working towards more robust STEM related projects, on the outcomes of such making experiences among youth from historically marginalized communities, or on the design features of making experiences which support these goals. The project plans to conduct a set of research studies to develop: a theory-based and data-driven framework for equitably consequential making; a set of related individual-level and program-level cases with exemplars (and the associated challenges) that can be used by researchers and practitioners for guiding the field; and an initial set of guiding principles (with indicators) for identifying equitably consequential making in practice. The project will result in a framework for equitably consequential making with guiding principles for implementation that will contribute to the infrastructure for fostering increased opportunities to learn among all youth, especially those historically underrepresented in STEM.
Through research, the project seeks to build capacity among STEM-oriented maker practitioners, researchers and youth in the maker movement around equitably consequential making to expand the prevailing norms of making towards more transformative outcomes for youth. Project research will be guided by several questions. What do youth learn and do (in-the-moment and over time) in making spaces that work to support equity in making? What maker space design features support (or work against) youth in making in equitably consequential ways? What are the individual and community outcomes youth experience in STEM-making across settings and time scales? What are the most salient indicators of equitably consequential making, how do they take shape, how can these indicators be identified in practice? The project will research these questions using interview studies and critical longitudinal ethnography with embedded youth participatory case study methodologies. The research will be conducted in research-practice partnerships involving Michigan State University, the University of North Carolina at Greensboro and 4 local, STEM- and youth-oriented making spaces in Lansing and Greensboro that serve historically underrepresented groups in STEM, with a specific focus on youth from lower-income and African American backgrounds.
The Oregon Museum of Science and Industry (OMSI), in collaboration with neuroscientists at the Oregon Health & Science University (OHSU), museum professionals, and community partners, proposes to create a 1,000 to 1,500-square-foot traveling exhibition, accompanying website, and complementary programming to promote public understanding of neuroscience research and its relevance to healthy brain development in early childhood. The exhibition and programs will focus on current research on the developing brain, up to age 5, and will reach a national audience of adult caregivers of young children and their families, with a special emphasis on Latino families. The project will be developed bi-culturally and bilingually (English/Spanish) in order to better engage underrepresented Latino audiences. The exhibition and programs will be designed and tested with family audiences.
The exhibition project, Interactive Family Learning in Support of Early Brain Development, has four goals that primarily target adult caregivers of children up to age 5:
Foster engagement with and interest in neurodevelopment during early childhood
Enhance awareness of how neuroscience research leads to knowledge about healthy development in early childhood
Inform and empower adult caregivers to enrich their children’s early learning experiences
Reach diverse family audiences, especially Latino caregivers and their families
A collaborative, multidisciplinary team of neuroscience researchers, experts in early childhood education, museum educators, and OMSI personnel with expertise in informal science education and bilingual exhibit development will work together to ensure that current science is accurately interpreted and effectively presented to reach the target audiences. The project will foster better public understanding of early brain development and awareness and confidence in caregivers in using play to enrich their children’s experiences and support healthy brain development. Visitors will explore neuroscience and early childhood development through a variety of forms—multi-sensory, hands-on interactive exhibits, graphic panels, real objects, facilitated experiences, and an accompanying website.
Following the five-year development process, the exhibition will begin an eight-year national tour, during which it will reach more than one million people.
This three-year research and implementation project empowers middle school LatinX youth to employ their own assets and funds of knowledge to solve community problems through engineering. Only 7% of adults in the STEM job cluster are of Hispanic/Latino origin. There is a continuing need for filling engineering jobs in our current and future economy. This project will significantly broaden participation of LatinX youth in engineering activities at a critical point as they make career decisions. Design Squad Global LatinX expands on a tested model previously funded by NSF and shown to be successful. It will enable LatinX youth to view themselves as designers and engineers and to build from their strengths to expand their skills and participation in science and engineering. The project goals are to: 1) develop an innovative inclusive approach to informal engineering education for LatinX students that can broaden their engineering participation and that of other underrepresented groups, (2) to galvanize collaborations across diverse local, national, and international stakeholders to create a STEM learning ecosystem and (3) to advance knowledge about a STEM pedagogy that bridges personal-cultural identity and experience with engineering knowledge and skills. Project deliverables include a conceptual framework for a strength-based approach to engineering education for LatinX youth, a program model that is asset based, a collection of educational resources including a club guide for how to scaffold culturally responsive engineering challenge activities, an online training course for club leaders, and a mentoring strategy for university engineering students working with middle school youth. Project partners include the global education organization, iEARN, the Society of Women Engineers, and various University engineering programs.
The research study will employ an experimental study design to evaluate the impact on youth participating in the Design Squad LatinX programs. The key research questions are (1) Does participation increase students' positive perceptions of themselves and understanding of engineering and global perspectives? (2) To what extent do changes in understanding engineering vary by community (site) and by student characteristics (age, gender, ethnicity)? (3) Do educators and club leaders increase their positive perceptions of youths' funds of knowledge and their own understanding of engineering? and (4) Do university mentors increase their ability to lead informal engineering/STEM education with middle school youth? A sample from 72 local Design Squad LatinX clubs with an enrollment of 10-15 students will be drawn with half randomly assigned to the participant condition and half to the control condition. Methods used include pre and post surveys, implementation logs for checks on program implementation, site visits to carry out observations, focus groups with students and interviews with adult leaders. Data will be analyzed by estimating hierarchical linear models with observations. In addition, in-situ ethnographically-oriented observations as well as interviews at two sites will be used to develop qualitative case studies.
This project is funded by the National Science Foundation's (NSF's) Advancing Informal STEM Learning (AISL) program, which supports innovative research, approaches, and resources for use in a variety of learning settings.
There are several critical reasons to understand and support interest development in early childhood: (a) as a primary motivator of engagement and learning; (b) interest development in preschool predicts important learning outcomes and behaviors in early elementary school; and (c) early childhood interests motivate ongoing interest development. Thus, there is growing recognition that interest is not just important but fundamental to education and learning. Head Start on Engineering (HSE) is a multi-component, bilingual (Spanish/English), family-focused program designed to (1) foster long-term interest in the engineering design process for families with preschool children from low-income backgrounds and (2) support family development and kindergarten readiness goals. The HSE program, co-developed with the Head Start community, provides families with developmentally appropriate, story-based engineering design challenges for the home and then connects these to a system of strategically aligned Informal STEM Education (ISE) experiences and resources. This current project, HSE Systems, builds on a previous HSE Pathways project which (a) established that participating families develop persistent engineering-related interests; (b) highlighted the value that the Head Start community has for the program and partnership; and (c) generated a novel, systems perspective on early childhood interest development. The aim of HSE Systems is to develop and test a model of early childhood STEM engagement and advance knowledge of how the family as a system develops interest in STEM from preschool into kindergarten.
Through the Design Based Implementation Research (DBIR) process, the team will iteratively refine and improve the HSE program and theory of change using ongoing feedback and data from staff, families, and partners. It is also designed to explore program impacts on family interest development over a longer period, as children enter kindergarten. The DBIR work will focus primarily on the program model questions, while the case study research will focus on the family interest questions, with both strands informing each other. The initial work is organized around a series of feedback and design-testing cycles to gather input from families and other stakeholders, update the program components and activities in collaboration with families and staff, and prepare for full implementation. During the next phase, the team will implement the full program model with six Head Start classrooms and track family experiences and interest development into kindergarten. During final implementation phase, the team will finish data collection, conduct retrospective analysis with all the data, and update the program model and theory of change.
This project will directly address the AISL program goals by broadening access to early childhood informal STEM education for low-income communities, with a focus on Spanish-speaking families, and building long-term skills and learning dispositions to support STEM learning inside and outside of school. Beyond the topic of engineering, HSE supports Head Start school readiness and child and family development goals, which are the foundation of lifelong success.
This project is funded by the National Science Foundation's (NSF's) Advancing Informal STEM Learning (AISL) program, which supports innovative research, approaches, and resources for use in a variety of learning settings.
Research on how museum staff are trained continues to emerge. Training varies considerably across institutions and typically includes observations, shadowing, and trial and error. While museum educators put high value on increasing visitor-centered participatory experiences, engagement based on acquisition-based theories of learning is still common among floor staff, even after training. Facilitating learning about science, technology, engineering, and mathematics (STEM) topics in ways that support visitors in constructing their own understanding is difficult, especially since floor staff/facilitators may be working simultaneously with children and adults of a range of ages, backgrounds, and goals. This project will advance understanding of how to facilitate open-ended learning experiences in ways that engage visitors in practices that align with the STEM disciplines. The project will result in an evidence-based facilitation framework and training modules for training informal science educators. The work is grounded in constructivist theories of learning and identity work and focuses on visitors constructing understanding of STEM topics through active engagement in the practices of STEM. This model also results in learning experiences in informal settings that are mutually reinforcing with the goals of schools. This research is being conducted through an established researcher-practitioner partnership between MOXI, the Wolf Museum of Exploration + Innovation and the University of California at Santa Barbara (UCSB).
The two primary goals of the work are to (1) enable visitors to better engage in STEM practices (practice-based learning) and (2) investigate the role of training in helping facilitators develop the practice-based facilitation strategies needed to support visitors' learning. STEM content in this study is physical science. Prior work resulted in two tools that constitute part of a facilitation framework (a practices-by-engagement matrix and three facilitation pathways) which help educators identify appropriate goals based on how the visitor is engaging with exhibits. The development of the final tool in the framework, facilitation strategies, and the refinement of the first two tools will be done using a design-based implementation research (DBIR) approach. Data collection and analysis will be directed and completed by research-practitioner teams of UCSB graduate students (researchers) and MOXI educators (practitioners); MOXI educators will be both participants and researchers. Data collection activities include: video data using point-of-view cameras worn by visitors and educators; interviews of educators and visitors; observations of the training program; and educator reflections. In the final year, a small field test will be done at six sites, representing different types of museums. Interviews and reflections comprise the data collection at the field sites.
This project is funded by the National Science Foundation's (NSF's) Advancing Informal STEM Learning (AISL) program, which supports innovative research, approaches, and resources for use in a variety of learning settings.
Museums in the US receive approximately 55 million visits each year from students in school groups. Field trip visits to an art museum have been found to positively impact critical thinking skills, empathy and tolerance - an increase that can be even more significant for youth from rural or high-poverty regions. While field trips are popular, especially at science museums, there have been no experimental studies about their impact on STEM career choices and interests, much less any which used a culturally sensitive and responsive approach. Given the resources put into field trips, this study investigates if causal links can be drawn between museum experiences and impact on youth. The Museum of Science & Industry uses a Learning Labs approach for engaging its visitors. These "Learning Labs" are facilitated experiences that run roughly an hour. Currently there are 12 lab topics. This study focuses on MedLab--one of the learning labs--as the setting for the research. MedLab is designed for on-site and online experience using ultra-sophisticated and highly versatile technology in challenges taken from research on the top healthcare issues that face adolescents in their communities.
This study is informed by research and theory on Social Cognitive Career Theory (SCCT) and Racial and Ethnic Identity. The former describes a process many follow when thinking about career options, broadly. The latter describes how people see themselves in the world through their membership with a racial and/or ethnic group. Both processes can collectively influence STEM career choices. This study follows an embedded mixed-method design. The quantitative portion includes an experimental, pre/post/delayed post-test design of both educators and their students using multiple measures taken mostly from previously published instruments. The qualitative portion includes observation rubrics of MedLab sessions along with interviews and focus groups with staff, educators, students and families that take place both within and outside of the museum. This is an experimental study of moderate size of both heterogeneous teacher and student populations in real world settings. It involves comparing youth and educators that participate in MedLab with those who do not. By conducting research that looks at each community through the lens of their unique experiences, the research will measure their impact more sensitively and authentically, addressing a gap in current literature on informal science, technology, engineering, or mathematics (STEM) career education with diverse students.
This study is funded by the Advancing Informal STEM Learning (AISL) program and the Innovative Technology Experiences for Students and Teachers (ITEST) program.
This project is funded by the National Science Foundation's (NSF's) Advancing Informal STEM Learning (AISL) program, which supports innovative research, approaches, and resources for use in a variety of learning settings.
Families play a large role in igniting children's interest in science pathways, but they may not always have access to high-quality materials that demonstrate clear connections between science and their daily lives. This project will address this issue by developing high-interest materials that teach the science of food preparation to families with children ages 7-13. These materials include the following four components: (a) Food Labs, food-based investigations taking place in museums or in food service facilities; (b) take-home kits allowing families to conduct similar types of Food Labs at home; (c) a series of question starters called Promoting Interest and Engagement in Science (PIES) designed to facilitate meaningful family conversations around food preparation; and (d) a mobile app designed to deepen families' understandings of relevant science concepts and containing embedded measures of STEM learning. This project will advance knowledge regarding features of take-home materials that foster family science learning and ignite children's interest in science pathways.
This Innovations in Development Project will result in empirically-tested instructional materials that support families, with children ages 7-13, in conducting scientific investigations and holding scientific conversations related to food preparation. Kent State University, in partnership with The Cincinnati Museum Center and La Soupe, a food service provider for families who face food insecurity, will collaboratively develop and test the four interrelated sets of instructional materials mentioned above that are designed to deepen families' scientific content knowledge related to the chemistry of food preparation. To iteratively design and evaluate these materials, the team will conduct both laboratory and in-vivo experiments using a Solomon design with a pre- and post-demonstration survey. The survey will measure children's interest, knowledge, and engagement. For a month after interacting with instructional materials, families will document their science activity at home through the app. Additionally, through analyzing audio-recordings, the team will determine whether and how families ask questions using the PIES materials. Finally, post-demonstration interviews with participating families will focus on the usability and accessibility of the instructional materials. Quantitative and qualitative analyses of the pre-post surveys, interview transcripts, and audio-recordings will be used to improve the instructional materials, and the revised materials will be re-assessed using the same experimental methods and outcome measures. The final set of instructional materials will be developed and widely disseminated for easy use at other science museums, food service providers, and in families' homes. This project leverages partnerships to generate empirical knowledge on features of learning environments that support family science learning and engagement, resulting in empirically-based materials designed to broaden participation in science. This project is funded by the Advancing Informal STEM Learning (AISL) program, which seeks to advance new approaches to, and evidence-based understanding of, the design and development of STEM learning in informal environments. This includes providing multiple pathways for broadening access to and engagement in STEM learning experiences, advancing innovative research on and assessment of STEM learning in informal environments, and developing understandings of deeper learning by participants.
This project is funded by the National Science Foundation's (NSF's) Advancing Informal STEM Learning (AISL) program, which supports innovative research, approaches, and resources for use in a variety of learning settings.
The role of afterschool programs in the science, technology, engineering, and mathematics (STEM) learning ecosystem has grown over the past two decades, which has led to increasing efforts to support and improve program quality. These efforts include developing STEM programs and curricula, creating standards for facilitating informal STEM learning experiences, building networks of support, and developing tools for assessment and evaluation. However, such efforts may have limited impact in terms of ongoing quality improvement. STEM curricula vary in disciplinary focus, quality and may not apply to local contexts and needs. Many afterschool programs resort to using simple STEM kits or online activities rather than rigorous curricula with support for educators. The project will study how the California Department of Education's (CDE) efforts to change organizational culture to support continuous quality improvement (CQI) have affected the offerings and quality of afterschool STEM in the state's more than 4,500 publicly funded afterschool sites. The EPISTEMIC project will contribute new research findings on how CQI can increase access to higher quality STEM learning opportunities for underserved youth. Even more important, the project will provide new insights on how organizational culture affects participation in and implementation of afterschool CQI.
The team will use an organizational theory framework and a mixed methods approach to conduct three research activities: (1) Describe the organizational context through interviews, participant observations, and artifact analysis to map and describe the overall support system as a context for understanding organizational culture change; (2) Describe change over time in organizational culture, CQI processes, and STEM program offerings and quality through surveys/interviews of afterschool youth, staff, directors, and grantee representatives; and (3) Generate explanations about the relationships between organizational culture, CQI, and STEM quality in different contexts through in depth case studies. Bringing organizational culture, CQI, and STEM offerings and quality into shared focus is the most important intellectual contribution of this work. Organizational theory's sensemaking concept will guide analyses to describe, exemplify, and generate theoretical explanations for patterns in organizational culture, CQI, and STEM program changes, with attention to relevant contextual factors.
Continuous quality improvement provides tools for afterschool STEM staff to identify needs and ways to improve. The EPISTEMIC study will contribute recommendations on the systemic, organizational, and cultural aspects of improvement strategies relevant to policymakers, funders, support providers, and afterschool organizations in California, as well as other state or nongovernmental support systems around the country. The study will also produce CQI guidelines for reflecting on and incorporating changes to organizational culture as part of CQI for afterschool staff and site directors. These will be helpful for practitioners around the country. The study's focus on three organizational contexts -- school district, national afterschool, and local afterschool -- will extend the relevance of the findings and recommendations, which will be disseminated through forums, workshops, and articles in practice and policy-oriented publications. The study will also benefit the research community by providing a framework and methods for studying organizational culture and CQI. The findings on the relationships between organizational culture, CQI, and STEM offerings and outcomes will provide a foundation for further research on how these relate to STEM learning outcomes for youth. EPISTEMIC is funded by the Advancing Informal STEM Learning (AISL) program, which seeks to advance new approaches to, and evidence-based understanding of, the design and development of STEM learning in informal environments. This includes providing multiple pathways for broadening access to and engagement in STEM learning experiences, advancing innovative research on and assessment of STEM learning in informal environments, and developing understandings of deeper learning by participants.
This project is funded by the National Science Foundation's (NSF's) Advancing Informal STEM Learning (AISL) program, which supports innovative research, approaches, and resources for use in a variety of learning settings.
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TEAM MEMBERS:
Patrik LundhAndrea BeesleyTimothy PodkulCarrie Allen
Increasingly, scientists and their institutions are engaging with lay audiences via media. The emergence of social media has allowed scientists to engage with publics in novel ways. Social networking sites have fundamentally changed the modern media environment and, subsequently, media consumption habits. When asked where they primarily go to learn more about scientific issues, more than half of Americans point to the Internet. These online spaces offer many opportunities for scientists to play active roles in communicating and engaging directly with various publics. Additionally, the proposed research activities were inspired by a recent report by the National Academies of Sciences, Engineering, and Medicine that included a challenge to science communication researchers to determine better approaches for communicating science through social media platforms. Humor has been recommended as a method that scientists could use in communicating with publics; however, there is little empirical evidence that its use is effective. The researchers will explore the effectiveness of using humor for communicating about artificial intelligence, climate science and microbiomes.
The research questions are: How do lay audiences respond to messages about scientific issues on social media that use humor? What are scientists' views toward using humor in constructing social media messages? Can collaborations between science communication scholars and practitioners facilitate more effective practices? The research is grounded in the theory of planned behavior and framing as a theory of media effects. A public survey will collect and analyze data on Twitter messages with and without humor, the number of likes and re-tweets of each message, and their scientific content. Survey participants will be randomly assigned to one of twenty-four experimental conditions. The survey sample, matching recent U.S. Census Bureau data, will be obtained from opt-in panels provided by Qualtrics, an online market research company. The second component of the research will quantify the attitudes of scientists toward using humor to communicate with publics on social media. Data will be collected from a random sample of scientists and graduate students at R1 universities nationwide. Data will be analyzed using descriptive statistics and regression modeling.
The broader impacts of this project are twofold: findings from the research will be shared with science communication scholars and trainers advancing knowledge and practice; and an infographic (visual representation of findings) will be distributed to practitioners who participate in research-practice partnerships. It will provide a set of easily-referenced, evidence-based guidelines about the types of humor to which audiences respond positively on social media.
This project is funded by the National Science Foundation's (NSF's) Advancing Informal STEM Learning (AISL) program, which supports innovative research, approaches, and resources for use in a variety of learning settings.
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TEAM MEMBERS:
Sara YeoLeona Yi-Fan SuMichael Cacciatore