Informal learning institutions--museums, libraries, news organizations, and others--work to inform their audiences about the rapidly emerging scientific consensus on various topics. Often this information invites action such as social distancing during a pandemic. What motivates people to act upon that information (or not)? When recommended actions can yield good or bad outcomes for oneself, the information needs to fit with motivational tendencies towards preventing bad outcomes and/or promoting good outcomes. Recent theories indicate similar motives for recommended actions that affect others: family, friends, neighbors, and up the scale to the societal and the biological world. This small virtual conference will bring together STEM researchers and practitioners to offer a transdisciplinary and practically minded critique of the model of moral motives and discuss its implications for actions related to STEM topics. Specifically, the conference will use data collected by NSF RAPID grant (#2027939) that connects people’s news consumption, their compliance with COVID-19 prevention recommendations, and their judgments of whose wellbeing (from self to society) recommended behaviors protect or promote.
This small virtual conference will recruit approximately 16 attendees including transdisciplinary scholars whose work addresses social responsibility in the context of STEM informal learning and practitioners from a broad range of sectors including science centers, libraries, zoos, and the media. Individual disciplines will include anthropology, psychology, the interdisciplinary fields of the learning sciences and judgement and decision-making. The conference strategy will include synchronous, asynchronous, and small group collaborations in addition to full-group discussion. Conference activities will spread over 8 weeks. The structure of the conference is loosely based on the Open Space Technology approach (i.e.: General & Lantelme, 2014, Owen 1997). To build capacity in these various informal learning sectors participants will distill implications about moral motives into practical advice to publish in the conference proceedings that will include a report on the initial and collaboratively revised models. An editable version of the proceedings will allow registered practitioners to further critique and develop that advice. The conference proceedings will be distributed as a short Creative Commons e-book with copies and links distributed on the website of the Center for Advancing Informal STEM Education , and through all the participant’s professional research and practitioner societies.
In 2017, PBS NewsHour produced one of their most complex transmedia series to date. #AmericaAddicted, which focused on the opioid crisis facing communities around the U.S., included 14 broadcast reports, 10 articles on the NewsHour site, four livestreams, three Twitter chats, and more than 200 associated videos and posts on over half a dozen platforms. The different reports take a wide range of perspectives and focus on different aspects of this crisis. Each report is embedded in dense networks of content, with a variety of entry points for audience members, that tell a single overarching
In October 2017, the PBS NewsHour team produced a week and a half of opioid-related content, including several online explainers, which presented the opportunity for a natural experiment for the Experiments in Transmedia project.
Knology (formerly New Knowledge Organization Ltd.) conducted a two-wave research study to advance understanding of the youth audience’s knowledge and news consumption on the topic.
The first wave of the study, conducted in September 2017, provides a baseline. The content aired in October 2017, and the second wave of the study, conducted in November 2017, asked a
Increasingly, scientists and their institutions are engaging with lay audiences via media. The emergence of social media has allowed scientists to engage with publics in novel ways. Social networking sites have fundamentally changed the modern media environment and, subsequently, media consumption habits. When asked where they primarily go to learn more about scientific issues, more than half of Americans point to the Internet. These online spaces offer many opportunities for scientists to play active roles in communicating and engaging directly with various publics. Additionally, the proposed research activities were inspired by a recent report by the National Academies of Sciences, Engineering, and Medicine that included a challenge to science communication researchers to determine better approaches for communicating science through social media platforms. Humor has been recommended as a method that scientists could use in communicating with publics; however, there is little empirical evidence that its use is effective. The researchers will explore the effectiveness of using humor for communicating about artificial intelligence, climate science and microbiomes.
The research questions are: How do lay audiences respond to messages about scientific issues on social media that use humor? What are scientists' views toward using humor in constructing social media messages? Can collaborations between science communication scholars and practitioners facilitate more effective practices? The research is grounded in the theory of planned behavior and framing as a theory of media effects. A public survey will collect and analyze data on Twitter messages with and without humor, the number of likes and re-tweets of each message, and their scientific content. Survey participants will be randomly assigned to one of twenty-four experimental conditions. The survey sample, matching recent U.S. Census Bureau data, will be obtained from opt-in panels provided by Qualtrics, an online market research company. The second component of the research will quantify the attitudes of scientists toward using humor to communicate with publics on social media. Data will be collected from a random sample of scientists and graduate students at R1 universities nationwide. Data will be analyzed using descriptive statistics and regression modeling.
The broader impacts of this project are twofold: findings from the research will be shared with science communication scholars and trainers advancing knowledge and practice; and an infographic (visual representation of findings) will be distributed to practitioners who participate in research-practice partnerships. It will provide a set of easily-referenced, evidence-based guidelines about the types of humor to which audiences respond positively on social media.
This project is funded by the National Science Foundation's (NSF's) Advancing Informal STEM Learning (AISL) program, which supports innovative research, approaches, and resources for use in a variety of learning settings.
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TEAM MEMBERS:
Sara YeoLeona Yi-Fan SuMichael Cacciatore
resourceprojectProfessional Development, Conferences, and Networks
This NSF INCUDES Design and Development Launch Pilot will increase the recruitment, retention, and matriculation of racial and ethnic minorities in STEM Ph.D. programs contributing to hazards and disaster research. Increasing STEM focused minorities on hazards mitigation, and disaster research areas will benefit society and contribute to the achievements of specific, desired societal outcomes following disasters. The Minority SURGE Capacity in Disasters (SURGE) launch pilot will provide the empirical research to identify substantial ways to increase the underrepresentation of minorities in STEM disciplines interested in hazards mitigation and disaster research. Increasing the involvement of qualified minorities will help solve the broader vulnerability concerns in these communities and help advance the body of knowledge through the diversity of thought and creative problem solving in scholarship and practice. Utilizing workshops and a multifaceted mentorship program SURGE creates a new model that addresses the diversity concerns in both STEM and disaster fields, and make American communities more resilient following natural disasters. This project will be of interest to policymakers, educators and the general public.
The Minority SURGE Capacity in Disasters (SURGE) NSF INCLUDES Design and Development Launch Pilot will enhance the social capital of racial and ethnic minority communities by increasing their networks, connections, and access to disaster management decision-making among members of their community from STEM fields. The four-fold goals of SURGE are to: (1) increase the number of minority graduate researchers in STEM fields with a disaster focus; (2) develop and guide well-trained, qualified disaster scholars from STEM fields; (3) provide academic and professional mentorship for next generation minority STEM scholars in hazards mitigation and disaster research; and (4) develop professional and research opportunities that involve outreach and problem solving for vulnerable communities in the U.S. The SURGE project is organized as a lead-organization network through the University of Nebraska at Omaha and includes community partners. As a pilot project, SURGE participation is limited to graduate students from research-intensive universities across the country. Each student will attend workshops and training programs developed by the project leads. SURGE investigators will conduct project evaluation and assessment of their workshops, training, and mentorship projects. Results from evaluations and assessments will be presented at STEM and disaster-related conferences and published in peer-reviewed academic journals.
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TEAM MEMBERS:
DeeDee BennettLori PeekTerri NortonHans Louis-Charles
Dr. Ann Chester, Director of the Health Sciences and Technology Academy (HSTA) in West Virginia was looking for professional researchers interested in working with HSTA's high school-aged participants through community-based participatory research (CBPR) projects. Dr. Alicia Zbehlik, with the Dartmouth Institute for Health Policy & Clinical Practice in New Hampshire, needed to further her research in knee osteoarthritis to support a pilot intervention in her target population. The two met, saw potential benefits to both organizations in forming a partnership, and agreed to undertake a one-year
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TEAM MEMBERS:
Paul Luis SicilianoBethany L. HornbeckSara HanksSummer L. KuhnAlicia J. ZbehlikAnn L. Chester
resourceresearchMuseum and Science Center Programs
The National Autonomous University of Mexico (UNAM) is one of the world's single largest employers of science communicators, with over 350,000 students and 40,000 staff. Its science communication activities include five museums (Universum, Museo de la Luz, the Geology Museum, Museo de la Medicina Mexicana and Musem of Geophysics), botanical gardens, as well as a wide range of cultural and outreach activities. It has several programmes for training professional science communicators. The science communication staff are spread across the campuses in Mexico City and four other cities, including
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TEAM MEMBERS:
Ana Claudia NepoteElaine Reynoso-Haynes
Cities and communities in the U.S. and around the world are entering a new era of transformational change, in which their inhabitants and the surrounding built and natural environments are increasingly connected by smart technologies, leading to new opportunities for innovation, improved services, and enhanced quality of life. The Smart and Connected Communities (SCC) program supports strongly interdisciplinary, integrative research and research capacity-building activities that will improve understanding of smart and connected communities and lead to discoveries that enable sustainable change to enhance community functioning. This project is a Research Coordination Network (RCN) that focuses on achieving SCC for medium/small size, remote, and rural communities through a polycentric (multiple centers) integrated policy, design, and technology approach. The communities served by the RCN have higher barriers to information, resources, and services than larger urban communities. To reduce this gap, the PIs propose to develop need-based R&D pipelines to select solutions with the highest potential impacts to the communities. Instead of trying to connect under-connected communities to nearby large cities, this proposal aims to develop economic opportunities within the communities themselves. This topic aligns well with the vision of the SCC program, and the proposed RCN consists of a diverse group of researchers, communities, industry, government, and non-profit partners.
This award will support the development of an RCN within the Commonwealth of Virginia which will coordinate multiple partners in developing innovations utilizing smart and connected technologies. The goal of the research coordination network is to enable researchers and citizens to collaborate on research supporting enhanced quality of life for medium, small, and rural communities which frequently lack the communication and other infrastructure available in cities. The research coordination network will be led by the University of Virginia. There are 14 partner organizations including six research center partners in transportation, environment, architecture and urban planning, and engineering and technology; two State and Industry partners (Virginia Municipal League and Virginia Center for Innovative Technology); four community partners representing health services (UVA Center for Telemedicine), small and remote communities (Weldon Cooper Center), neighborhood communities (Charlottesville Neighborhood Development), and urban communities (Thriving Cities); and two national partners which support high speed networking (US-Ignite) and city-university hubs (MetroLab). Examples of research coordination include telemedicine services, transportation services, and user-centric and community-centric utilization and deployment of sensor technologies.
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TEAM MEMBERS:
Ila BermanT. Donna ChenKaren RheubanQian Cai
San Francisco Health Investigators (SF HI), developed and led by the Science & Health Education Partnership at UC San Francisco, will use a community-based participatory research model to provide authentic research experiences for high school students, the majority from backgrounds underrepresented in the sciences.
SF HI will:
1) Develop a community of high school Student Researchers who will conduct research into health issues in their communities, study how adolescents respond to health messages, create new health messages informed by this research, and study the broader impacts of the materials they develop.
2) Partner with educational researchers to research the effects of SF HI on the high school student participants and the impact of the materials on the broader community.
3) Disseminate those materials shown to have the greatest impact nationally.
4) Publish results on the public understanding and awareness of health issues in peer-reviewed journals and other forums to inform and advance the field of public health.
The SF HI model is designed to leverage students’ cultural and technological knowledge and their social capital in the role of Student Researchers as they study the awareness, knowledge and attitudes about current health issues in their communities. It will have a broad range of impacts. Over the course of the project, 100 urban public high school students will be immersed in research projects that have the potential to directly benefit the health of their communities. These Student Researchers will design health messages informed by their social, cultural, and community knowledge and by their research results. They will collectively survey more than 8,500 community members – their peers, neighbors, and attendees at public gatherings to assess the effectiveness of these materials. Student-developed materials will be distributed broadly via the web, high school and college wellness centers, the NIH SEPA community, and other networks – thus these materials have the potential to reach over 1.5 million adolescents and young adults over the life of the project.
Like many who started out as an ‘assistant curator’, I came to work in museums after years of academic study. Evolving some and swapping other habits formed whilst at university has mostly suited my aptitudes and appetites. But a puzzle emerged: how might I hang on to the invigorating, indeed intoxicating practices of research? After a quarter century of being involved with projects that attempted working solutions to this museological conundrum, the following speculations outline a more considered response. On taking over as its director, Ian Blatchford bravely criticised previous decades of