This research proposed a revised theory of how collective environmental identity is associated with engagement with the advancement of pro‐environmental behaviors. The research comprised three activities that examined the experiences of three groups of people who claim zoo visiting as an important part of their life‐story: conservation biologists who describe zoo experiences as having significant formative role in their childhood development of environmental values; parents who prioritize zoo visits as an important cultural experiences for their children; and active zoo volunteers. This
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Wildlife Conservation SocietyJohn Fraser
The CASE program served communities that are underrepresented in current museum audiences. CASE served both females and males from underrepresented minority groups, primarily African American, Latino, and Asian. The most frequent participants were younger than 20 years-old and African American. CASE succeeded in making informal science learning accessible in participating communities. CASE served a total of 10,971 individuals between September 2004 and December 2008. Across the five years, families in the eight participating sites had a grand total of 358 opportunities to attend science