The project DIG: Scientists in Alaska's Scenery will perform proof-of-concept on integrating a tourist's visit with place-based stories of meaningful science research in the Arctic. DIG (Digitally Integrated Guide) will widen the general public's interaction with the cultural and natural environment by allowing them to access Web sites and load their handheld mobile devices with engaging descriptions of research. Access can occur before, during, or after their visit - even if the visit takes them far from computers, electricity and the Internet. The creation of user-friendly access to technology and to scientists' stories will provide a new information tool for the public. For these tourists, or others interested in research in Alaska, opportunities to learn directly from the scientists themselves are almost non-existent. Moreover, tourists have no capability to link such research with places they visit. DIG's place-based outreach will be delivered using standard media (broadcast TV, publications) and social media (Web, facebook, twitter, etc.) and mobile devices. DIG demonstration project will join scientists, Alaska Native peoples, tourists, media makers, interpreters and technology experts in inquiry-based learning designed to maximize engagement by the general public. The radically different approach to Arctic-focused science documentary proposed here fosters the close collaboration of the scientist and media maker. Video podcasts (vodcasts) and supporting Web-based materials will be created for three current research projects in Alaska, with a focus on NSF-funded projects. Such projects include anthropology and cultural/linguistic study, paleontology, climate change research, biology, and other areas. Delivery and evaluation will emphasize tourists who visit, or are planning to visit, the National Parks of Alaska. These tourists are accessible to the research team, and they are motivated to seek out information about the places they are visiting. If successful, our approach to science education and outreach will augment their knowledge about research in Alaska, resulting in a deeper and more informed experience.
DATE:
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TEAM MEMBERS:
Gregory NewbyLiz O'ConnellDeborah Perry
This planning activity will produce a prototype film on Spanish horses and conduct 10 focus group discussions to determine: audience interest, background knowledge, what viewers would like to see in this documentary, language barriers, cultural barriers, and how the film could be structured to help the public and teachers interact with children. The focus groups will target the follow groups: (1) middle school teachers, (2) elementary school teachers, (3) families with young children, (4) Hispanic families, (5) American Indian families, (6) youth ages 13-19, (7) horse lovers and those involved in horse activities, (8) senior citizens and individuals with disabilities, (9) documentary, museum exhibit and website production professionals, and (10) media and museum marketing professionals. The effort is intended to guide development of a PBS documentary, an interactive website, a companion book, and a museum exhibit on the origins, evolution, migration and impact of Spanish horses. STEM content in mathematics, genetics, paleontology, chemistry, evolution, and animal behavior, integrated with history, will be incorporated into the scripts for this diverse array of media platforms. The project also presents an opportunity to present in a very interesting and real sense the scientific process used for discovery. In addition to producing the prototype film and conducting focus group discussions, this planning grant will help to: clarify the responsibilities of all of the participants, especially the international participants; clarify the contributions from each discipline and scientist; plan in detail ways to achieve the greatest understanding with the anticipated diverse audiences; select the best geographic region, graphics, media, and animation; and establish realistic budgets and elements for production and post-production. Collaborators include: New Mexican Horse Project, New Mexico Museum of Natural History and Science, Habitat Media, University of New Mexico and Institute for Social Research, Cambridge University, Texas A &M University, Universidad Nacional Autonoma de Mexico, Selinda Research Associates, and PBS.