The goals of this workshops project are: (1) to provide collaborative professional development opportunities for 24 early professional social science researchers, and science writers and communicators, and (2) to foster a stronger and durable "community of practice" between the fields of science policy research and science communications for the purposes of helping the general public better understand and become engaged with major issues of science and innovation policy. In addition to the PI and co-PI, involved in the work will be: twelve science policy scholars and twelve science communications professionals (writers, bloggers, museum educators, and others); mentors; editors of major science publications; several guest observers from university writing programs around the country; and graduate students who will help document and video record the activities. Project activities include a suite of opportunities: two, four-day workshops; mentorship support; publication in hard copy and online of their articles in a special edition of Creative Nonfiction magazine; and public engagement experiences at Science Cafes around the country. These workshops and accompanying activities will continue to develop a strong foundation for the establishment of nascent collaborations of science policy scholars, science communicators, and informal science education professionals, whose partnerships should position them better to inform and engage the public on important science policy issues of our times.
This poster was presented at the 2014 AISL PI Meeting in Washington, DC. This project seeks to improve public engagement in climate communication by broadcast meteorologists, using scientific methods to identify probable causes for their skepticism and/or reticence, and to test the efficacy of proposed solutions.
This Pathways project responds to the high level of public skepticism about climate change science despite strong scientific consensus. In 2010, two George Mason University / Yale University polls became headline news in mainstream media (such as the NY Times and NPR) when they reported that 50% or more of our broadcast meteorologists and TV news directors are skeptical about global climate science. A full 30% of TV broadcast meteorologists, who are largely untrained in disciplines other than meteorology and weather forecasting, denounce anthropogenic global warming (AGW) as a hoax or a scam. Such polls strongly suggest that the general public trusts media statements over scientific facts, despite position statements acknowledging dominantly human responsibility for global warming in the past 50 years from nearly every U.S. professional society dealing with Earth sciences. Climate literacy in citizens and policy makers is essential for advancing responsible public policy on energy legislation, carbon emission reductions, and other climate change issues, and TV broadcast meteorologists have great potential for enhancing that literacy.