NACME will produce a three year public service advertising campaign designed to shape the educational choices children make in junior high and high school with respect to mathematics and science. The ads, featuring actor/director Spike Lee, will aim to increase the number of children in grades three through eight who understand the relevance and value of mathematics and science to life in the adult world. The campaign also will be directed towards parents with the goal of helping them recognize the importance of learning mathematics and science to their children's future. The components of the project will be: For each of the three years of the project, development and distribution of one 60, one 30, and one 10 second television spot; For each of the three years of the project, development and distribution of three 60, three 30, and three 10 second radio spots; Annual development of print ads and marketing materials to be delivered to selected consumer magazines, educator's publications, in-school magazines, newspaper "kid pages," comic book companies, and bus shelter and transit card carriers; Annual development and distribution of 100,000 full-color student brochures to reinforce the concepts outlined in the campaign; Annual development and distribution of 100,000 brochures for parents to engage them in their children's science and mathematics education; Establishment of a toll-free 800 number for students to call to request information. Each caller will be sent both the student and the parent brochure; Development of promotional materials including buttons, games, science experiments, math puzzles, T-shirts, etc.; Annual public relations campaigns including press conferences, media tours, in-school demonstrations, and personal appearances; Annual evaluation of the project including monthly reports of fulfillment of requests received via the 800 number. Development, production, and distribution of the campaign will be the responsibility of a task force consisting of: Ronni Denes, NACME's vice president for communications and public affairs; George Campbell Jr., President of NACME; Lea E. Williams, executive vice President of NACME and formerly served as vice president, educational services, of the United Negro College Fund; Catherine Morrison, director of research; and Ismael Diaz, director of precollege programs. The ad agency for the NACME/Ad Council campaign is Tracy-Locke. Rob Britton, manager of Advertising and Direct Marketing for American Airlines will serve as campaign director.
"3-2-1 Contact," the nationally broadcast award winning children's public television science series, has been reaching children aged 8-12 with daily half hour science programming since 1980 with support from both the National Science Foundation and the U. S. Department of Education. In seven seasons of production, CTW has produced 225 regular and two special shows, generating an estimated 633 million viewings by the target audience and more than 1.66 billion viewings by viewers of all ages. With completion of primary show production, the series will begin repeat broadcasts in the fall of 1989 drawn from the library of existing programs. This final award will support continued broadcast of the series and insure the widest possible distribution and utilization of "3-2-1 Contact." CTW will implement a Transition Plan to sustain series broadcast, establish series access as a VCR based science resource, and insure permanent access for teachers, schools, and out of school resources to the "3-2-1 Contact" program library. Broadcast activities will include supporting a portion of the costs of residuals for rebroadcast for a five year period, production of five "3-2-1 Contact EXTRAS" -- single topic half hour specials with high visibility -- and encouraging increased off air taping of the series by teachers. Support for school use of the series will be strengthened with the development and distribution of topic indexing software and teacher guides, the creation of short "3-2-1 Contact" segments specifically tailored to the classroom needs of teachers and a series blockfeed to schools to create a permanent archive of shows. Community outreach partnerships will be strengthened and home video opportunities explored as well. This five year award will allow millions of American children the continued opportunity to view science programming after school on a regular basis, and will assist their teachers in making effective use of "3-2-1 Contact" program materials in classroom settings.
The Numbers Alive project will model the use of number sense and provide opportunities for its practice through the production of ten half-hour television programs for students, one program for parents and care-givers, and print materials in support of both types of programs. The targeted student audience is fifth and sixth graders. The print materials supplement the televised programs. The series emphasizes number concepts and problem solving strategies in support of the NCTM Standards.
CTW is approaching completion of the fifth and final season of new show production for Square One TV -- a daily PBS television series designed to promote interest in and enthusiasm for mathematics among eight- to twelve-year-olds, with special attention given to girls and minority children. Research has shown that Square One TV is educationally effective, and the series has received numerous awards, from both the educational and broadcasting communities.
WGBH will develop, produce, and distribute a comprehensive project that will review science of the twentieth century. The major components of the project will be a series of five, two-hour, prime time documentary programs for PBS, an outreach campaign to involve the public through informal and formal science education institutions and organizations, material for use in formal classrooms, and a science museum component. The focus of the series will be to review the science of the twentieth century by telling the dramatic story of the struggle to understand ourselves and our world over the past 100 years -- a time when science advanced further than in previous eras combined and when scientific discipline underwent a revolution. However, because at the close of the century there is an ever-widening gap between what scientists know and what most of the public comprehends, the series will explore the century's most enduring scientific endeavors with each two-hour program probing several related fields of investigation and application: views of the universe and of matter; origins of the Earth and of life; health, medicine, and the human body; human nature and behavior; and technology and engineering. It will offer viewers an opportunity to view 100 years of scientific pursuits as a whole, to recast their perceptions of science and scientists, and to be intrigued and inspired by a view of science as a never-ending and deeply human quest for answers and solutions. The outreach component of the project include: Video-based Components - videocassettes of the series, video modules selected for classroom use, level one videodiscs, and a prototype for a CD-ROM for home learning. A Discovery Challenge Activity - a national campaign targeted primarily for girls and boys 11-14 years of age. The two-phase activities will be offered through middle school science and social studies classes; through youth groups such as Girls Inc., Family Science Programs, 4-H, and Girls and Boys Clubs; at museums and science centers; and through other informal education outlets. Activities will be designed so they can be undertaken by youth with a wide range of interests, learning styles, and skills. Print Components - teacher's guide, video module activity guide, videodisc guide, poster, and a companion trade book. On-line Component - an electronic bulletin board and e-mail center related to the project. Public access sites will be established in libraries, community centers, and schools throughout the country and members of the public with home computers will be able to connect to WGBH at no cost. Service and activities offered on-line will include the ability of viewers to critique programs, ask questions of the production team, download educational materials, and ordering project material. The bulletin board will provide an electronic forum for educators to exchange strategies and ideas as they use the project's resources and enable participants in the Discovery Challenge to tap into the on-line resources and share information. The on-line component will be managed and controlled at WGBH. Museum Component - consisting of a museum tool kit and activities to be incorporated Science-by-Mail. Paula Apsell, executive producer for NOVA and director of the WGBH Science Unit, will serve as executive-in-charge of production. Jon Palfreman will be executive producer and will head up a project team consisting of the executive editor, Thomas Friedman, a senior producer, and two producers. Outreach activities will be the responsibility of Beth Kirsch, Director of Educational Print and Outreach, and Simone Bloom, Outreach Manager.
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TEAM MEMBERS:
Paula ApsellThomas FriedmanJon Palfreman
Cornell University is producing a documentary television program about the 100-meter radio telescope in Green Bank, West Virginia. The film, planned as a PBS special, will document the engineering and technology behind the construction of the telescope as well as examining and explaining the science of radio astronomy. Ancillary educational material, including a 20 minute version of the video, will be developed and distributed for use in informal education setting through the American Astronomical Society and the Astronomical Society of the Pacific. In addition images and information about the Green Bank Telescope and the science of radio astronomy will be made available through an electronic bulletin board service such as GOPHER or MOSAIC. Teaching materials also will be developed for use in the secondary school curriculum and an "Across Space and Time" undergraduate curriculum developed at Cornell University will be made available to faculty at other colleges and universities. In addition, the film and related material will serve as the centerpiece for short courses for college teachers at Green Bank under the National Chautauqua Short Course Program. The PI and major content developer is Martha Haynes, Professor of Astronomy at Cornell University associated with the National Astronomy and Ionosphere Center and the Center for Radiophysics and Space Research. The film is being produced by PhotoSynthesis Production of Ithaca, New York. David Gluck is co-producer, director, and cinematographer and Deborah Hoard is co-producer and writer. A twelve person advisory committee of astronomers, teachers, and informal science educators will guide development of the project.
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TEAM MEMBERS:
Martha HaynesDavid Gluck
resourceprojectProfessional Development, Conferences, and Networks
Project A.S.T.R.O. is a program to bring both amateur and professional astronomers into the schools to assist fourth through ninth grade teachers in the classroom, with day and evening observing activities, with individual student projects, and with inspiration to provide a greater appreciation of science and lead students to science and engineering careers. Amateurs are a largely untapped resource for science education and this project will explore the impact their enthusiasm and experience can have in providing significant assistance to teachers and students in grades where crucial science attitudes are formed. The California-based pilot program will -- after the development of appropriate protocols and materials -- use 40 astronomers and 40 teachers to test the effectiveness of astronomers (especially amateur astronomers) as school resource agents. The project has four related components: 1) the assessment of existing programs of this type and of materials to help both the visiting scientists and the teachers; 2) workshops to train the astronomers, prepare the teachers, and continue developing activities and resources; 3) school visits and other activities by astronomers for a full school year; and 4) the production of a loose-leaf Teachers' Resource Notebook and a How-to-Manual for bringing astronomy to the schools. Formative and summative evaluation by those involved and a professional evaluator will be a key component of each phase. A set of guidelines for the national dissemination of the project will also be developed.
The goal of the three-year Science Education Enrichment Program is to provide 720 Puerto Ricans, six to fourteen years of age, with exploratory learning opportunities to observe, judge, and value scientific experiences. The program will be administered by the Agricultural Extension Service of the University of Puerto Rico. The 4-H curriculum will be strengthened by incorporating interactive learning in six science components: Composting as a Means to Conserve the Environment: The Role of Soil and Water in Protecting Life; Food Discoveries: Starchy (Farinaceous) Vegetables: From Field to Market; Getting to Know about Insects; and Hurricanes and Earthquakes: Events Requiring Disaster Mitigation. Extension Specialists in the subject matter and a research scientist from the Experiment Station will supervise groups of 10-20 children at 63 sites in sessions lasting from six months to a year. Trained volunteers and teen leaders will also participate. A distinguished group of external advisors will serve on an Advisory Committee to provide recommendations on scientific accuracy and future development. Three implementation phases ate planned. In Phase I a draft of a unique Puerto Rican science curriculum model for the Extension Service will be prepared. The skills and knowledge of component directors will be enhanced through collaboration with local and mainland groups to leverage resources for special training on exploratory approaches to learning science. In Phase II the curriculum will be tested and refined. Resources will be mobilized for exploratory science activities. A pilot session will be held for 80 youth. During Phase III all components will be operational. Approximately 640 youth will participate in 58 science session. A dissemination plan will allow for the curriculum materials to be distributed to groups in Puerto Rico and the mainland. The current level of effort will be continued and plans will be made for expansion to other sites. Institutional commitments to the development of this project include an in-kind contribution amounting to approximately 22 percent of the total project amount. In addition to creating an interest in science, the outcomes of the program will seek to build self confidence in science exploration, promote critical thinking, and develop knowledge in youth about career options in the agricultural sciences.
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TEAM MEMBERS:
Oscar Muniz-TorresYamil QuijanoAgenol GonzalezPedro VelezOsvaldo Cotte
This exhibit will integrate graphics, artifacts, highly interactive electro-mechanical demonstration devices together with state of the art interactive educational computer technology to demonstrate how probability shapes nature. It will draw its examples from a variety of scientific fields including physics, chemistry, earth sciences, and biology. It is planned as a permanent addition to the Museum's exhibition program, but will be designed to facilitate easy reproduction for individual copies or for circulation as a travelling exhibit. Millions of visitors--families, teachers, children form diverse communities--will gain a first hand aesthetic appreciation of the pattern finding process of scientific investigation as well as a better understanding of the usefulness of mathematics in explaining how the natural world works.
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TEAM MEMBERS:
H. Eugene StanleyDouglas SmithEdwin Taylor
The Museums of the Rockies will develop a 2450 sq. ft. exhibit titled Landforms/Lifeforms and complementary educational materials including teacher enhancement activities, outreach trunks, and other programming. The exhibit will serve as the pivotal experience for visitors as they engage the museum's theme One Place Through All Of Time and it serve to introduce all other permanent exhibit galleries. Using the important and spectacular geological and paleontological resources of the region and the museum's collections, the exhibit will bring to life the concept of the evolution and diversification of life in response to changing geological conditions from the Precambrian to the end of the Mesozoic. Visitors will experience the Northern Rocky Mountain Region and the life supported by that region over time. Critical thinking skills of visitors will be stimulated with the purpose of enhancing their overall science literacy. The exhibit is designed to promote adult-child interaction. Special attention is being given to attracting a rural audience. Complementary programming aimed at K-12 students and teachers will be developed. The content of these activities will address the goals set forth in Montana's systemic initiative and the Systemic Teacher Excellence Preparation program. The educational materials will also be shared with member museums in the Mid-Continent University Natural History Museum Consortium.
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TEAM MEMBERS:
Arthur WolfShelly WhitmanBeth MerrickBonnie Sachatello-SawyerSharon Horrigan
This project is a collaboration by the Children's Museum, Museum of Science, and Franklin Park Zoo designed to provide hands-on science activities and increase interest in science as a career for children in grades 6-8 who attend community agency after school programs. Groups of 20-25 students will attend 8-week courses at each institution, rotating to all three during the year. After completing the courses, selected students will become interns for summer training and work at the institutions. The goals of the project are to offer engaging science to underserved children and motivate them to further study; to build a bridge to community groups from the three institutions; to bolster science programs at community centers through training their staff; and to create a replicable model for other science centers, children's museums and nature centers to work with community agencies and to involve parents in their children's activities. Videotapes, to be produced by WGBH-PBS will be distributed to science centers: tapes will document finding effective ways to work in the children, the particular experiences of the three institutions, and the children's experiences with and attitudes toward science. A summer institute will be held for museum professionals from other institutions.
The New York Hall of Science, working with the Association of Science-Technology Centers Traveling Exhibition Service proposes to develop, test and nationally tour a 500 square foot hands-on exhibition and associated education materials for use by students, teachers, and families on AIDS and the human immune system. The program will be targeted at grades 6 - 12 and their families. It will be developed in year one and then toured in years two and three. One copy of the exhibition will be presented at the New York Hall of Science for the highly AIDS impacted metropolitan area. The other copy of the exhibition will tour to 10 museums nationally. Annual training for the touring sites will ensure that the exhibition and materials can be effectively utilized in conjunction with existing education and science career programs in each city. It is stated that the exhibition and education materials will improve the public understanding of contemporary science and medicine by communicating one essential component of twentieth century biology seldom presented to the public: the fundamentals of microbiology underlying the much-discussed AIDS epidemic. Learning objectives designed for age appropriateness include: (1) to understand the nature of HIV and the difference between testing positive for HIV antibodies and having AIDS; (2) to understand the operation of healthy and infected immune systems; (3) to understand what behaviors result in the spread of HIV and (4) to understand how people can prevent infection. In order to ensure effectiveness in meeting these goals, an independent evaluator will be employed in year one to evaluate each stage of the exhibition in formation and, then, in year two to produce summative evaluation for dissemination to the health and museum education fields.