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resource project Media and Technology
WGBH is developing LAZYBONES (working title), a new television series for 10- to 14-year-olds, that is an engineering game show. Each week LAZYBONES' eight players, aged 17-21, engineer easy solutions to life's arduous tasks. The aim of the program is to use humor and irony to hook its target audience and turn them onto the creativity and productivity of engineering. The purpose of the project is to (1) teach kids to learn about engineering by using science and technology to solve real-life problems; (2) help bridge the critical years for keeping kids interested in science and math, and; (3) improve the public image of engineering, especially among girls and minorities. This grant is for the Test Video Development Phase of the project. During this phase, WGBH will produce a test video in order to further evaluate and refine the concept, appeal and educational content of the show and outreach materials. Note: This project led to the series "FETCH! With Ruff Ruffman."
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TEAM MEMBERS: Kate Taylor
resource project Media and Technology
Twin Cities Public Television is producing 13 new episodes and new outreach and Web activities for the fourth season of DragonflyTV, the weekly science television series targeted at children ages 9-12. The series presents authentic inquiry-based investigations, created by and for children. The programs focus on children doing their own scientific investigations and sharing the excitement that comes from making their own discoveries. The programs also include real scientists doing research on related themes and snapshots and home movies of the scientists when they were kids. Outreach for DragonflyTV consists of an interactive website where children can share their science investigation, programs at selected Boys and Girls Clubs of America and 4H Clubs, Teacher's Guides distributed through the National Science Teachers Association (NSTA) and PBS stations, and the development of new community partnerships with established informal science organizations. Multimedia research and Rockman et al will conduct formative and summative evaluations.
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TEAM MEMBERS: Richard Hudson Christopher Myers Barbara Flagg
resource project Media and Technology
Children's Television Workshop will plan how science and mathematics can be incorporated into the plot line of the series, GHOSTWRITER. The major work to be undertaken during this planning phase will be to assemble a group of science and mathematics educators to work with a subgroup of the existing series advisory board and with series content and research staff to: o examine the interrelationships among disciplines such as science, mathematics, and English and language arts within the context of GHOSTWRITER, o explore the integration of science and mathematics into GHOSTWRITER and devise educational goals that reflect the outcome of this exploration, and o generate content topics and presentation techniques that will address these mathematics and science goals in GHOSTWRITER.
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TEAM MEMBERS: Joel Schneider Eve Hall Helen Lester Marjorie Kalins Edward Atkins Rita Weisskoff
resource project Media and Technology
WGBH is producing twenty, new, half-hour programs for the fourth season of "ZOOM." Uniquely for, by and about kids, "ZOOM" gives its viewers a chance to explore, experiment and share their creativity with the world. Targeted at children 8-11 years-old, "ZOOM" features a diverse cast of seven children who build bridges, solve puzzles, play games, respond to challenges and act out stories, as they bring to life contributions sent in by viewers from across the country. "ZOOM" currently is carried by 281 public broadcasting stations and is viewed by an average of 5.22 million children per week. The "ZOOM" website receives 18,000 - 20,000 visits per day with kids averaging 30 minutes per visit. The specific goals for Season IV are to: (1) connect science to kids' every day world and every day lives; (2) promote Habits of Mind and an understanding of the basic science and math within three content areas; (3) expand ZOOM's outreach activities, and (4) increase parental involvement in children's "ZOOM"-related activities. The themes for the new seasons will include "Your Biome," "Kitchen Chemistry," and "Structures." Outreach for the project will include printed materials for kids, families and educators; "ZOOM"-related activities at community-based organizations, shopping malls and science museums; and a 3000-page web site.
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TEAM MEMBERS: Brigid Sullivan Kate Taylor
resource project Media and Technology
WGBH Educational Foundation is requesting $1,709,863 to produce 20 new shows and new outreach and Web activities for ZOOM. ZOOM is a daily half-hour PBS series targeted to kids ages 8 to 11. Uniquely by and for kids, ZOOM gives its viewers a chance to explore, experiment and share their creativity. The series, along with its far-reaching outreach, offers its audience an innovative curriculum that promotes the acquisition of basic math and science knowledge and the development of problem solving skills called "Habits of Mind." The goals for Season VII are to: (1) develop three new content areas-"Survivor Science," "Sleuth Science," and "Conservation Science"; (2) launch "ZOOM Into Action and Conserve," a new campaign designed to give kids conservation activities to fuel their volunteerism and help them understand the science behind their efforts; (3) create new science training materials for afterschool program leaders; and, (4) conduct summative evaluation to continue to gauge ZOOM's effectiveness at teaching math and science to targeted audiences. Outreach for the project will include print materials for kids, families and educators. ZOOM-related activities at community-based organizations include 1,450 ClubZOOM science afterschool programs and 23 ZOOMzone science museum exhibits. ZOOM currently is carried by 261 public broadcasting stations and is viewed by close to 5 million children per week. The 2,400-page interactive web site is updated weekly and attracts almost 43,000 visitors per day.
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TEAM MEMBERS: Kate Taylor
resource project Media and Technology
Twin Cities Public Television is producing seven new episodes for the DragonflyTV GPS (Going Places in Science) series. DragonflyTV is a weekly science television series on PBS targeted at children ages 9-12. DragonflyTV GPS presents children engaged in inquiry-based investigations, on-location in science centers across America. The purpose of this project is to 1) complete a full season of GPS episodes, giving PBS programmers a complete "season" and 2) shine the GPS spotlight on the network of smaller science museums, showing the distinctive contribution they make to their communities and to informal science education. The series presents authentic inquiry-based investigations, created by and for children. The programs focus on children doing their own scientific investigations and sharing the excitement that comes from making their own discoveries. Each investigation will demonstrate the direct connection between learning experiences in science centers and the application of those lessons in everyday life. DragonflyTV segments are cleared for any and all uses beyond broadcast, and are distributed on DVDs, videotapes, streamed online and even offered for iPod downloads. The GPS programs will involve ten or more science center partners, and be coordinated with the assistance of lead partners -- the Association of Science Technology Centers (ASTC) and the Science Museum of Minnesota. Multimedia Research and RMC Research will conduct formative and summative project evaluations, respectively.
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resource project Media and Technology
Consumer Reports Television will produce a series of four half- hour TV specials and companion outreach materials, called "YOU TEST IT|," for public television broadcast and broad educational and home video distribution. Targeted for children ages 7 to 13 -- particularly those from low-income, minority families -- the project will draw on the resources of Consumers Union, the non- profit, scientific, research and education organization that publishes Consumer Reports magazine and ZILLIONS, the Consumer Reports for Kids. The "YOU TEST IT| series, created by an experienced team of children's TV producers, focuses on testing and evaluating popular products -- from observing the bubble-power of bubble gum to measuring the efficiency of 10-speed bicycles. Using lively, state-of-the-art techniques appealing to kids, "YOU TEST IT|" will encourage children to use science and math skills to investigate and, ultimately, solve real-world problems. Each of the 4 programs will cover a broad product theme such as Foods/Snacks, Toys/Games, Sports/Recreation, and Electronic Gear. Activity Guides, expanding on these topics, will delve more deeply into the science content of each show, providing hands-on learning materials for children. With repeated broadcasts of "YOU TEST IT|" over hundreds of PBS stations, and reuse of tape and print materials, millions of children will gain greater access to objective product information and greater awareness of science and its importance in everyday life.
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TEAM MEMBERS: Joyce Newman Edward Groth Susan Markowitz
resource project Media and Technology
Wisconsin Public Broadcasting will continue the incorporation of a science strand into "Get Real!," their television series for children 8-12 year old. The series presents positive images of children involved in, and succeeding in, a variety of areas. The stories are field-produced; and kids are involved on-screen and off as hosts, reporters, subjects of stories, as interns during production, and as sources of story ideas. The series is broadcast on both public and commercial stations and receives multiple repeats. The science and technology strand: connects science concepts to children's known experiences and activities and tells stories about kids involved in science-related activities; models and reinforces positive attitudes towards, and involvement in science and technology and affirms the value of children's ideas, and the importance of asking why?; and reinforces viewers' active connection to the science content by making suggestions for projects to get involved with, and by encouraging children to discuss and question their knowledge of science and the world around them. In this third season of the series, the producers will expand coverage of the series to five additional states adjoining Wisconsin. They are convinced they can do this without losing the local interest and participation of local institutions which has been a great factor in attracting and holding viewers. James Steinbach, the creator, original producer, and executive producer of "Newton's Apple," will be the co-PI with overall responsibility for the project. The series is produced in the three Wisconsin Public Television studios -- in Madison, Green Bay, and Menomonie -- and, therefore, can find and produce stories which reach out into a wide geographic area.
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TEAM MEMBERS: Owen Hoitomt James Steinbach
resource project Media and Technology
KCTS has received support for the production and outreach for the second season of 'Bill Nye the Science Guy.' Each program in the 39 program series will focus on a single science theme developed around two or three learning outcomes and is presented with a fast and colorful pace and style suited for today's generation of nine and ten year old viewers. The host, Bill Nye, joins viewers and guests as they explore science topics in his laboratories and in field locations. Children also will perform on-camera experiments in a home setting. In most shows, guest scientists and celebrities, selected to ensure a diverse representation, will be featured. Segments in the programs include: 'Check it Out' a small experiment performed in the lab or at home by child actors. 'Try This at Home' an experiment viewers may attempt at home after receiving instructions on the air. 'Way Cool Scientist' a scientist demonstrating his or her work as it relates to the topic of the program. 'Music Video Parody' video tailored to popular music genres such as rap or 'grunge' or pop music. 'Consider the Following' Bill presents a concept to the viewer in a one on one segment. 'Big Demonstration' Bill, in the laboratory, uses equipment to demonstrate an element of the theme. 'Celebrity Cameos' featuring both teen and adult celebrities with a high recognition factor. 'Fake commercials' like the music videos, humor ous parodies of advertising. Outreach for the second season will include a quarterly newsletter to be mailed to viewers homes. This eight page newsletter will include regular columns such as 'Ask Bill' and 'Try this at Home.' It will be designed to appeal to children ages 8 to 12 and will contain a column for parents. During the second season, at-home science kits will again be available to viewers. These free kits will enable children and their families to perform scientific experiments together at home. The video series will be produced by McKenna/Gottlieb Producers Inc. and KCTS Television and will be syndicated for broadcast by Buena Vista Television (the syndication division of Disney Productions). The second season also will be broadcast daily on PBS. This will give the series a presence on both public broadcasting and on commercial television in many markets. Buena Vista Television will provide $3,000,000 toward the production budget and PBS will provide $2,000,000 for production. KCTS is seeking a corporate underwriter to provide $1,000,000 for additional outreach and promotion. Elizabeth Brock of KCTS will be Executive in Charge of the project. Bill Nye is the principal science writer for the series as well as host of the series. The series producers will be Erren Gottlieb and James E. McKenna. These four people will serve as Co-PI's of the project. The advisory committee consists of scientists, science educators, evaluators, and curriculum developers. Members include: H. Prentice Baptiste, Arthur B. Ellis, Caroline Herzenberg, Gilbert S. Omenn, Senta A. Raizen, Matthew H. Schneps, Paul H. Williams, Carole Ann Kubota, and Sally Luttrell-Montes.
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TEAM MEMBERS: Elizabeth Brock William Nye James McKenna Erren Gottlieb
resource project Media and Technology
Twin Cities Public Television is producing a new national initiative, the "Science Center Showcase" (SCS) for DragonflyTV, the weekly science television series targeted at children ages 9-12. The initiative will entail six new episodes presenting children engaged in inquiry-based investigations, on-location in science centers across America. The series presents authentic inquiry-based investigations, created by and for children. The programs focus on children doing their own scientific investigations and sharing the excitement that comes from making their own discoveries. Each investigation will demonstrate the direct connection between learning experiences in science centers and the application of those lessons in everyday experience. The SCS will involve ten or more science center partners, and be coordinated with the assistance of lead partners, ASTC and the Science Museum of Minnesota. Multimedia Research and RMC Research will conduct formative and summative evaluations, respectively. The SCS model combines DragonflyTV's unique strengths in media with the rich resources of the nation's science centers. For informal science professionals, the SCS will define new ways media and museum professionals can work together and learn from each other. It will also provide new opportunities for partnerships and collaboration between public television stations and science centers across the country. For the television audience, the programs will demonstrate the richness and variety of sciences experiences for kids in science centers and beyond. Through new collaborative efforts with ASTC, the Science Museum of Minnesota, and other science centers, the DragonflyTV's "Science Center Showcase" project has the potential to communicate to a national television audience the richness and variety of engaging opportunities for authentic STEM inquiry that are available for young people at science centers across the country. The project also has the potential to a) contribute to research into how knowledge is transferred from science centers to experiences in the natural world, and b) educate exhibit developers and television professionals in new approaches to informal science education.
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resource project Media and Technology
The Exploratorium is developing the pilot for a Saturday morning science-oriented, live-action, film and animation, national network television series for teens aged 13 to 17. The half-hour show will present everyday science and the process of problem solving in a fast-paced, hip, and challenge-oriented format. Two teams, each of three teenagers, will compete in a series of challenges which require the application of common sense knowledge, observation, experimentation, and problem-solving strategies useful in science. The object is to demonstrate that real-world problem solving makes use of many skills and may have more than one solution. The Exploratorium will administer the project and will be responsible for the science content. Production will be done by Colossal Pictures, a San Francisco production studio experienced in animation and youth-oriented programming.
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resource project Media and Technology
Children's Television Workshop is producing the second season of "CRO," an animated television series designed to bring informal science education to Saturday morning commercial television's large, demographically diverse audience of children. Each of eight new programs to be broadcast on ABC has the goals of: 1) entertaining six- to eleven-year-old viewers while increasing their familiarity with and interest in basic science and technology principles, 2) stimulating viewers' interest in science and technology by showing that they are not abstractions, but integral parts of daily life, and 3) convincing youth that discovering the workings of science and technology can be fun. In addition to the television series, CTW will develop and distribute a range of supporting materials. These include a twelve-page activity book; a four-color, four-page user's guide for informal science education leaders; two four- color, sixteen-page comic books that include puzzles, brain teasers, and simple experiments; an eight-panel activity poster; and inclusion of "CRO" material in 3-2-1 Contact magazine. Part of the distribution of these materials will be through CTW's partnerships with youth-serving organizations such as YMCA's , 4-H Youth Development Education, and Boys and Girls Clubs. The series also will be released on home video and CTW is considering development of an interactive product based on the series. Key staffing for season two will include Franklin Getchell who will continue from season one as co-principal investigator and Joel Schneider, who will replace Ed Atkins as the other co-principal investigator. Schneider will be responsible for content development of both the television series and of the ancillary materials. Jeffrey Nelson, formerly Executive Producer o f Square One TV, will join "CRO" as Executive Producer.
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TEAM MEMBERS: Joel Schneider Franklin Getchell Marjorie Kalins Jeffrey Nelson