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resource project Media and Technology
The Self Reliance Foundation in association with the Hispanic Radio Network over a five year period will produce and distribute a variety of daily Spanish-language radio programs on science education topics and follow-up outreach services to network listeners on science education and career opportunities. The applicants will add two science related episodes each week to Buscando La Belleza, the four-minute daily radio series for families that focuses on social issues, work issues, women's rights, and educational and career opportunities. It is carried on 100 stations with a weekly cumulative audience of 2,567,000 listeners. The new episodes will include: 52 role model interviews with Hispanic men and women who have careers in science, mathematics, and technology from technical positions not requiring a college degree to Ph.D.'s engaged in cutting edge research; 26 family involvement episodes with suggestions for parents to build their confidence in helping their children with homework, doing simple science activities with their children at home, encouraging their older children in their studies, and working with schools and community organizations; and 26 academic and career resource/success stories highlighting Hispanic students who have been successful in their pursuit of careers in science, mathematics, and technology. The second series included under the grant is Salvemos Nuestro Planeta, a two-and-a-half minute series that focuses on environmental issues. It currently is carried on 89 radio stations twice a week with a total weekly cumulative audience of 2,494,300. The producers will expand the series to seven original episodes per week with five episodes focusing on science, mathematics, and technology themes: general science literacy, environmental management and technology, computers and information technology, environmental activities for youth, and SMET career opportunities. Outreach will consist of a national Spanish language toll free phone number that will refer listeners to resources related to opportunities for scholarships in science and engineering, activities and resources for parents and children in science education, etc., and in some cases, connect callers to the subject of that days interview. The PI will be Roberto Salazar who has been chief assistant to Vicente Llamas at the Comprehensive Regional Center for Minorities. He has been involved in numerous science education project for Hispanics and has a background in radio. The Executive Producer will be Jeff Kline. Major science consultants will be Vicente Llamas, Director of the Comprehensive Regional Center for Minorities, and Estrella Triana, Hispanic Science Education Director for the American Association for the Advancement of Science.
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TEAM MEMBERS: Roberto Salazar Gilbert Sanchez Robert Russell
resource project Media and Technology
NACME will produce a three year public service advertising campaign designed to shape the educational choices children make in junior high and high school with respect to mathematics and science. The ads, featuring actor/director Spike Lee, will aim to increase the number of children in grades three through eight who understand the relevance and value of mathematics and science to life in the adult world. The campaign also will be directed towards parents with the goal of helping them recognize the importance of learning mathematics and science to their children's future. The components of the project will be: For each of the three years of the project, development and distribution of one 60, one 30, and one 10 second television spot; For each of the three years of the project, development and distribution of three 60, three 30, and three 10 second radio spots; Annual development of print ads and marketing materials to be delivered to selected consumer magazines, educator's publications, in-school magazines, newspaper "kid pages," comic book companies, and bus shelter and transit card carriers; Annual development and distribution of 100,000 full-color student brochures to reinforce the concepts outlined in the campaign; Annual development and distribution of 100,000 brochures for parents to engage them in their children's science and mathematics education; Establishment of a toll-free 800 number for students to call to request information. Each caller will be sent both the student and the parent brochure; Development of promotional materials including buttons, games, science experiments, math puzzles, T-shirts, etc.; Annual public relations campaigns including press conferences, media tours, in-school demonstrations, and personal appearances; Annual evaluation of the project including monthly reports of fulfillment of requests received via the 800 number. Development, production, and distribution of the campaign will be the responsibility of a task force consisting of: Ronni Denes, NACME's vice president for communications and public affairs; George Campbell Jr., President of NACME; Lea E. Williams, executive vice President of NACME and formerly served as vice president, educational services, of the United Negro College Fund; Catherine Morrison, director of research; and Ismael Diaz, director of precollege programs. The ad agency for the NACME/Ad Council campaign is Tracy-Locke. Rob Britton, manager of Advertising and Direct Marketing for American Airlines will serve as campaign director.
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TEAM MEMBERS: Ronni Denes
resource project Media and Technology
"3-2-1 Contact," the nationally broadcast award winning children's public television science series, has been reaching children aged 8-12 with daily half hour science programming since 1980 with support from both the National Science Foundation and the U. S. Department of Education. In seven seasons of production, CTW has produced 225 regular and two special shows, generating an estimated 633 million viewings by the target audience and more than 1.66 billion viewings by viewers of all ages. With completion of primary show production, the series will begin repeat broadcasts in the fall of 1989 drawn from the library of existing programs. This final award will support continued broadcast of the series and insure the widest possible distribution and utilization of "3-2-1 Contact." CTW will implement a Transition Plan to sustain series broadcast, establish series access as a VCR based science resource, and insure permanent access for teachers, schools, and out of school resources to the "3-2-1 Contact" program library. Broadcast activities will include supporting a portion of the costs of residuals for rebroadcast for a five year period, production of five "3-2-1 Contact EXTRAS" -- single topic half hour specials with high visibility -- and encouraging increased off air taping of the series by teachers. Support for school use of the series will be strengthened with the development and distribution of topic indexing software and teacher guides, the creation of short "3-2-1 Contact" segments specifically tailored to the classroom needs of teachers and a series blockfeed to schools to create a permanent archive of shows. Community outreach partnerships will be strengthened and home video opportunities explored as well. This five year award will allow millions of American children the continued opportunity to view science programming after school on a regular basis, and will assist their teachers in making effective use of "3-2-1 Contact" program materials in classroom settings.
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TEAM MEMBERS: Emily Swenson
resource project Public Programs
Michigan Technological University will collaborate with David Heil and Associates to implement the Family Engineering Program, working in conjunction with student chapters of engineering societies such as the American Society for Engineering Education (ASEE), the Society of Hispanic Professionals (SHP) and a host of youth and community organizations. The Family Engineering Program is designed to increase technological literacy by introducing children ages 5-12 and their parents/caregivers to the field of engineering using the principles of design. The project will reach socio-economically diverse audiences in the upper peninsula of Michigan including Native American, Hispanic, Asian, and African American families. The secondary audience includes university STEM majors, informal science educators, and STEM professionals that are trained to deliver the program to families. A well-researched five step engineering design process utilized in the school-based Engineering is Elementary curriculum will be incorporated into mini design challenges and activities based in a variety of fields such as agricultural, chemical, environmental, and biomedical engineering. Deliverables include the Family Engineering event model, Family Engineering Activity Guide, Family Engineering Nights, project website, and facilitator training workshops. The activity guide will be pilot tested, field tested, and disseminated for use in urban, suburban, and rural settings. Strategic impact will result from the development of content-rich engineering activities for families and the dissemination of a project model that incorporates the expertise of engineering and educational professionals at multiple levels of implementation. It is anticipated that 300 facilitators and 7,000-10,000 parents and children will be directly impacted by this effort, while facilitator training may result in more than 27,000 program participants.
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TEAM MEMBERS: Neil Hutzler Eric Iversen Christine Cunningham Joan Chadde David Heil
resource project Public Programs
The Science Museum of Minnesota will develop a series of "experiment benches" that are to be an unique feature of "labworks," a major new hall of physical science and technology. The small bench-top laboratory exhibits will allow visitors to create their own experiments and to become informally but directly involved in the experimental process. The target audience is junior highschool students, especially those who come as individuals and who are repeat visitors. Selected students will be trained as interns and will be paid to act as mentors for visitors. The project will include a published report, "a recipe book" for dissemination, and a subsequent conference of exhibit developers from other science museums.
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TEAM MEMBERS: J Newlin
resource project Public Programs
The Queens Borough Public Library (QBPL) will develop "Science in the Stacks," an integrated, multi-sensory, self-paced informal learning environment within its forthcoming Children's Library Discovery Center. It will include 36 Discovery Exhibits developed by the Exploratorium, three Learning Carts for scripted activities by librarians, six Information Plazas, a Discovery Teens program, a web site and supporting educational activities. The theme will be multiple pathways to the world of information. QBPL will be collaborating locally with the New York Hall of Science and the Brooklyn Children's Museum. Overall, QBPL receives some 16 million visits per year; the target audience for this project is children ages 3 to 12. In addition to its public impact, "Science in the Stacks" will have professional impact on both the science center and library fields, showing how it is possible to combine their different modes of STEM learning in complementary ways. Although library-museum colaaborations are not new, this one is the first attempt to combine their respective learning resources on a large scale. It offers the potential to serve as a new model for both fields, enabling visitor (patron) entry into self-directed STEM learning through books, media, programs or hands-on activities.
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TEAM MEMBERS: Nick Buron Lorna Rudder-Kilkenny Thomas Rockwell Marcia Rudy
resource evaluation Public Programs
In 2002, Delta Sigma Theta Sorority, Inc. and the Delta Research and Educational Foundation (DREF), in partnership with the AAAS, under funding from the National Science Foundation (NSF), began the Science and Everyday Experiences (SEE) Initiative. SEE helps those involved with African American elementary and middle school age children (K-8) develop effective ways to support the children's informal science learning experiences.
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TEAM MEMBERS: Patricia Campbell Rosa Carson Tom Kibler Delta Research and Educational Foundation
resource project Public Programs
This project will develop a new 4-H Afterschool curriculum called Discovering Technology to be implemented in 7 states potentially reaching 5000 middle school youths and 250 4-H leaders annually. The program would encourage youth in both rural and urban settings to pursue careers in engineering and technology. The project is a partnership of the Pratt School of Engineering at Duke University, the National 4-H Council/4-H Afterschool, North Carolina 4-H and the National Science & Technology Education Partnership (NSTEP).
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TEAM MEMBERS: Gary Ybarra Paul Klenk Glenda Kelly
resource evaluation Public Programs
Visitors to the Science Museum of Minnesota provided feedback on the books, How Small Is Nano? and Is That Robot Real? in order to assess the books and their ability to impart knowledge of nanoscience. The visitors, 63 adults in all, read one of the books to the child or children accompanying them, then answered a series of questions about their experience including their interest in and enjoyment of the book they read, as well as the age appropriateness of the book. The report compares and contrasts the two books throughout.
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TEAM MEMBERS: Sarah Cohn Jane Miller
resource project Public Programs
In 2004, the City of Menomonie updated its storm water management plan to minimize storm water runoff, encourage storm water infiltration and reduce sediment and nutrient deposition in the storm water conveyance system and waterways. This plan complies with the requirements of the EPA Phase II and the Wisconsin Department of Natural Resource (WDNR) NR 151 and NR 216 storm water regulations that affect the City of Menomonie. Under the education and information chapter of the plan, the following recommendation is mentioned: “We recommend that the City and the University of Wisconsin-Stout partner and work together to ensure that positive steps are taken within the City of Menomonie watershed and Galloway Creek sub-watershed”. In order to meet that specific storm water management recommendation, students enrolled in the BIO 111 course (Science, Society and the Environment) collect and analyze water quality data within specific sections of Galloway Creek and submit their results in a stream report.
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TEAM MEMBERS: Krista James Wisconsin Water Action Volunteers Program City of Menomonie
resource project Public Programs
To quantify how much of the night sky has been lost to light pollution, students in grades 3-8 compare their backyard view of Orion to six star charts of the constellation with varying limiting magnitudes. Using thousands of observations from across the local community, teams of students from individual schools plot the collective results by constructing a 3D model out of LEGO blocks. Beforehand, all teachers integrate some aspect of the topic in their regular classroom instruction. The website offers supporting lessons, resources, and ideas for teachers and families alike.
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TEAM MEMBERS: Penn-Harris-Madison School Corporation
resource project Public Programs
Join us in the search for interstellar dust! In 2006, the Stardust spacecraft returned particles of interstellar dust that originated in distant stars. But before they can be studied, these tiny dust grains will have to be found. This is where you come in! Our volunteers are using an online Virtual Microscope to search for these elusive particles, which were captured in aerogel. In addition, the discoverer of an interstellar dust particle will appear as a co-author in the discovery announcement, and will name the particle!
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TEAM MEMBERS: University of California, Berkeley The Planetary Society NASA Andrew Westphal