The proposers will organize and conduct the first of what is hoped will become an Annual Symposium on Children's Science Books that will focus national attention on this important and overlooked channel for science literacy. This first two day symposium will involve 75 editors, authors, librarians and educators in an intensive exploration of science books intended as independent or collateral reading materials for children at home, classroom or library. A national advisory committee will help shape the symposium's content. Professional and popular articles and a book will disseminate the results of the meeting. This project will explore an often-overlooked area of popular science education, and will involve science researchers committed to participating in improving popular education and communication in science. NSF support will be supplemented by university funds and income from the symposium.
Washington Independent Writers is engaged in a planning phase toward publication of Quest?, a 4-page, tabloid sized newspaper about science, technology, and society for children and their families. The target audience is children age 8 to 16, with a focus on the 10-14 year-old age group, along with their parents, teachers, and counselors. A prototype version of the paper has been published locally and distributed through Safeway stores. During the planning phase, the PI and staff will conduct the following activities: Conduct front-end evaluation of the target audience with particular emphasis being given to identifying ways to reach underserved and underrepresented groups; Work with science, technology, and graphics experts to improve the quality of the content and design; Explore traditional and new distribution mechanisms and cooperative arrangements; Create and test interdisciplinary procedures for evaluation; Establish a network of individual, community, corporate, and institutional supporters, including educators, community leaders, scientists, and engineers; Create linkages with schools and school programs; Explore funding sources and sponsorships; Continue building a Board of Advisors.
The goal of this project is to educate children between the ages of 10 and 18 about the ecology of insects and forests, how human activities affect their interaction, and how scientific research is conducted. It will disseminate information throughout Indiana based on research award DEB 0345331, Cicadas and Forests Education. For a period during May and June 2004 the United States was captivated by periodical cicadas in an unusual convergence of popular and scientific interest. This project will use this heightened awareness as a vehicle for informal science education as additional broods emerge in 2007 and 2008 in the Midwest and South. The project will use existing video footage from the research to produce a documentary film on periodical cicadas for airing on public television stations and distribution on DVDs to schools; an interactive computer-based presentation in PowerPoint; and an interactive 3-D animation of the cicada life cycle for use in a science center. Project collaborators include local public television stations, Wonderlab (a science museum), the Indiana State Museum and school systems in Indiana.
Children's Television Workshop (CTW) will produce two additional seasons of SQUARE ONE TV, a daily series of mathematics for children aged 8-12. The first season of 75 half-hour shows premiered on public television stations in January 1987. The second and third seasons will each consist of 65 programs to capitalize on the success of Season I and compound its educational utility. SQUARE ONE TV has three goals: to promote positive attitudes toward, and enthusiasm for, mathematics; to encourage the use and application of problem solving processes; and to present sound mathematical content in an interesting, accessible and meaningful manner. Based on preliminary research results, the series appears to be meeting these goals. The series has attracted a substantial audience from throughout the country during its initial season, and a very positive reception from mathematicians, parents, teachers, and the press. Most importantly, the target-aged children are enjoying and learning from the series. The goals and content for additional seasons will basically remain the same, with refinements made as research results are assembled and digested by in house staff in conjunction with mathematics advisors. Production plans will take advantage of the learning experiences acquired from Season I. The additional seasons of SQUARE ONE TV will be supported by a full range of promotion, community outreach activities and school services, including teacher's guides. Season II should be ready to air in September 1988. The highly skilled production team responsible for season I remains in place: Dave Connell, Vice President and Executive Producer, CTW; Dr. Keith Mielke, Vice President for Research, CTW; Dr. Joel Schneider, Content Director, SQUARE ONE TV; and Bettina Peel, Director of Research, SQUARE ONE TV. An 18 member National Advisory Board is chaired by Dr. Gerald Lesser, Bigelow Professor of Education and Developmental Psychology at Harvard, and more than 15 additional distinguished mathematicians, scientists, and educators serve as project consultants. With the addition of SQUARE ONE TV to the existing 3-2-1 Contact science series, america's children now have a full hour a day of math and science learning opportunity at home. Continued development of SQUARE ONE TV mathematics programs is essential to sustain our national commitment for improved mathematics and scientific literacy for our young. An award of an additional $3,000,000 for FY87 and $3,000,000 for FY88 is recommended.
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TEAM MEMBERS:
David ConnellKeith MielkeBettina PeelJoel Schneider
The Self Reliance Foundation in association with the Hispanic Radio Network over a five year period will produce and distribute a variety of daily Spanish-language radio programs on science education topics and follow-up outreach services to network listeners on science education and career opportunities. The applicants will add two science related episodes each week to Buscando La Belleza, the four-minute daily radio series for families that focuses on social issues, work issues, women's rights, and educational and career opportunities. It is carried on 100 stations with a weekly cumulative audience of 2,567,000 listeners. The new episodes will include: 52 role model interviews with Hispanic men and women who have careers in science, mathematics, and technology from technical positions not requiring a college degree to Ph.D.'s engaged in cutting edge research; 26 family involvement episodes with suggestions for parents to build their confidence in helping their children with homework, doing simple science activities with their children at home, encouraging their older children in their studies, and working with schools and community organizations; and 26 academic and career resource/success stories highlighting Hispanic students who have been successful in their pursuit of careers in science, mathematics, and technology. The second series included under the grant is Salvemos Nuestro Planeta, a two-and-a-half minute series that focuses on environmental issues. It currently is carried on 89 radio stations twice a week with a total weekly cumulative audience of 2,494,300. The producers will expand the series to seven original episodes per week with five episodes focusing on science, mathematics, and technology themes: general science literacy, environmental management and technology, computers and information technology, environmental activities for youth, and SMET career opportunities. Outreach will consist of a national Spanish language toll free phone number that will refer listeners to resources related to opportunities for scholarships in science and engineering, activities and resources for parents and children in science education, etc., and in some cases, connect callers to the subject of that days interview. The PI will be Roberto Salazar who has been chief assistant to Vicente Llamas at the Comprehensive Regional Center for Minorities. He has been involved in numerous science education project for Hispanics and has a background in radio. The Executive Producer will be Jeff Kline. Major science consultants will be Vicente Llamas, Director of the Comprehensive Regional Center for Minorities, and Estrella Triana, Hispanic Science Education Director for the American Association for the Advancement of Science.
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TEAM MEMBERS:
Roberto SalazarGilbert SanchezRobert Russell
NACME will produce a three year public service advertising campaign designed to shape the educational choices children make in junior high and high school with respect to mathematics and science. The ads, featuring actor/director Spike Lee, will aim to increase the number of children in grades three through eight who understand the relevance and value of mathematics and science to life in the adult world. The campaign also will be directed towards parents with the goal of helping them recognize the importance of learning mathematics and science to their children's future. The components of the project will be: For each of the three years of the project, development and distribution of one 60, one 30, and one 10 second television spot; For each of the three years of the project, development and distribution of three 60, three 30, and three 10 second radio spots; Annual development of print ads and marketing materials to be delivered to selected consumer magazines, educator's publications, in-school magazines, newspaper "kid pages," comic book companies, and bus shelter and transit card carriers; Annual development and distribution of 100,000 full-color student brochures to reinforce the concepts outlined in the campaign; Annual development and distribution of 100,000 brochures for parents to engage them in their children's science and mathematics education; Establishment of a toll-free 800 number for students to call to request information. Each caller will be sent both the student and the parent brochure; Development of promotional materials including buttons, games, science experiments, math puzzles, T-shirts, etc.; Annual public relations campaigns including press conferences, media tours, in-school demonstrations, and personal appearances; Annual evaluation of the project including monthly reports of fulfillment of requests received via the 800 number. Development, production, and distribution of the campaign will be the responsibility of a task force consisting of: Ronni Denes, NACME's vice president for communications and public affairs; George Campbell Jr., President of NACME; Lea E. Williams, executive vice President of NACME and formerly served as vice president, educational services, of the United Negro College Fund; Catherine Morrison, director of research; and Ismael Diaz, director of precollege programs. The ad agency for the NACME/Ad Council campaign is Tracy-Locke. Rob Britton, manager of Advertising and Direct Marketing for American Airlines will serve as campaign director.
"3-2-1 Contact," the nationally broadcast award winning children's public television science series, has been reaching children aged 8-12 with daily half hour science programming since 1980 with support from both the National Science Foundation and the U. S. Department of Education. In seven seasons of production, CTW has produced 225 regular and two special shows, generating an estimated 633 million viewings by the target audience and more than 1.66 billion viewings by viewers of all ages. With completion of primary show production, the series will begin repeat broadcasts in the fall of 1989 drawn from the library of existing programs. This final award will support continued broadcast of the series and insure the widest possible distribution and utilization of "3-2-1 Contact." CTW will implement a Transition Plan to sustain series broadcast, establish series access as a VCR based science resource, and insure permanent access for teachers, schools, and out of school resources to the "3-2-1 Contact" program library. Broadcast activities will include supporting a portion of the costs of residuals for rebroadcast for a five year period, production of five "3-2-1 Contact EXTRAS" -- single topic half hour specials with high visibility -- and encouraging increased off air taping of the series by teachers. Support for school use of the series will be strengthened with the development and distribution of topic indexing software and teacher guides, the creation of short "3-2-1 Contact" segments specifically tailored to the classroom needs of teachers and a series blockfeed to schools to create a permanent archive of shows. Community outreach partnerships will be strengthened and home video opportunities explored as well. This five year award will allow millions of American children the continued opportunity to view science programming after school on a regular basis, and will assist their teachers in making effective use of "3-2-1 Contact" program materials in classroom settings.
This planning grant proposal would develop the logistical, programming and creative specifications for production of Magic Porthole, an innovative Web-based science game for 8-14 year olds. The content and learning will focus on the value and significance of intact coral ecosystems to human communities, encouraging young people to seek more sustainable relationships with their environment. The project will use existing video footage of coral reef life along with new live action footage, text, stills, music and flash animation. The 8-14 year olds will be engaged in a sustained mystery story that will pull them more deeply into scientific content. The organizational collaborators are environmental education and media organizations.
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TEAM MEMBERS:
Janine SelendyJan PostWilliam FinneganBrett Pierce
The Numbers Alive project will model the use of number sense and provide opportunities for its practice through the production of ten half-hour television programs for students, one program for parents and care-givers, and print materials in support of both types of programs. The targeted student audience is fifth and sixth graders. The print materials supplement the televised programs. The series emphasizes number concepts and problem solving strategies in support of the NCTM Standards.
ZOOM! is the Emmy Award-winning series for 8 to 11 year olds that ran on PBS for six years in the 1970's. WGBH, where the series was produced, is hoping to update the series and produce new programs for national broadcast. This planning grant will enable WGBH to make planning for math and science education an integral part of the piloting phase the station is about to enter. Specific activities to be conducted with the NSF support include such things as: Holding a series of science and math brainstorming sessions; Revamping the series advisory committee by adding more people with expertise in math, science, and elementary education; Hiring a science and mathematics content director; Consulting with outreach partners to develop ways to extend the series' impact beyond the television audience; Refining the science and mathematics goals; Developing methods to integrate science and math into the programs; Producing sample math/science segments, using different approaches; Testing the sample segments for audience effectiveness.
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TEAM MEMBERS:
Brigid SullivanAlison BassettCandace JulyanKate Taylor
WNET is conducting planning for Wild TV, a new environmental education public television series for children ages 8-13. The planning activities consist of post-production and evaluation of a new version of the pilot episode of the series. WNET will reversion the pilot episode to address concerns raised by the reviewers to a previous proposal, as well as incorporating recommendations from the formative evaluation conducted by RMC Research Corporation. During the planning phase, the producers will work closely with Dr. Betty Faber and Mark Testa, two environmental educators with expertise in extra-curricular settings. These educators have been added to the advisory committee and Dr. Faber will serve as lead content advisor to the project. After production of the revised pilot is completed, RMC Research Corporation will conduct another evaluation to determine the effectiveness of the revisions to the project.
Michigan Technological University will collaborate with David Heil and Associates to implement the Family Engineering Program, working in conjunction with student chapters of engineering societies such as the American Society for Engineering Education (ASEE), the Society of Hispanic Professionals (SHP) and a host of youth and community organizations. The Family Engineering Program is designed to increase technological literacy by introducing children ages 5-12 and their parents/caregivers to the field of engineering using the principles of design. The project will reach socio-economically diverse audiences in the upper peninsula of Michigan including Native American, Hispanic, Asian, and African American families. The secondary audience includes university STEM majors, informal science educators, and STEM professionals that are trained to deliver the program to families. A well-researched five step engineering design process utilized in the school-based Engineering is Elementary curriculum will be incorporated into mini design challenges and activities based in a variety of fields such as agricultural, chemical, environmental, and biomedical engineering. Deliverables include the Family Engineering event model, Family Engineering Activity Guide, Family Engineering Nights, project website, and facilitator training workshops. The activity guide will be pilot tested, field tested, and disseminated for use in urban, suburban, and rural settings. Strategic impact will result from the development of content-rich engineering activities for families and the dissemination of a project model that incorporates the expertise of engineering and educational professionals at multiple levels of implementation. It is anticipated that 300 facilitators and 7,000-10,000 parents and children will be directly impacted by this effort, while facilitator training may result in more than 27,000 program participants.
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TEAM MEMBERS:
Neil HutzlerEric IversenChristine CunninghamJoan ChaddeDavid Heil