This dissertation focuses on an integral aspect of public opinion formation — individual selectivity of information. Principally, I seek answers about why individuals opt for certain media. Broadly, my research is guided by the following question: How do communication contexts and individual traits contribute to and motivate individuals’ selectivity? Though there have been many studies on the phenomenon of selective exposure in political science and political communication, my research is conducted in the context of a scientific issue. There is relatively little clear empirical data
In Defense of Food (IDOF) is a media and outreach project based on Michael Pollan's best-selling book of the same title. Through the lens of food science, IDOF is designed to engage diverse audiences in learning about: (1) how science research is conducted, (2) how research findings are used in media, marketing, and public policy, and (3) how to apply food science research in everyday life. IDOF will be created by Kikim Media, an independent production company, broadcast and distributed by PBS and supported by an extensive outreach campaign and interactive website. The project's educational materials will be developed, in part, by the Teacher's College at Columbia University's Center for Food and Nutrition, with dissemination supported by the Coalition for Science After School and by Tufts University's Healthy Kids Out of School initiative, which involves nine of the leading out of school time (OST) organizations, such as Girl Scouts USA, and the National Urban League. The project advisory committee includes highly respected researchers in food, nutrition, and health. IDOF will use an integrated strategy of learning resources, combining a television documentary with online/social media, community outreach, and youth activities. Knight Williams Research Communications will conduct formative and summative evaluation of all major components of the project. The results will advance the informal science community's understanding of how the combination of a documentary with outreach, website/social media, and afterschool activities impacts motivation and learning. The evaluation study will pay special attention to the degree to which participation in the community events, social media/website, and afterschool activities motivates deeper or extended engagement with the subject. Project evaluation results and educational resources will be widely disseminated to the informal science community. IDOF includes a two-hour documentary film that will be produced in both English and Spanish; a community-level outreach campaign focused on reaching underserved audiences who may not watch public television; a set of activities for use in afterschool programs, youth programs and schools; and an interactive and content-rich website with tightly integrated social media tools. IDOF will be nationally broadcast by PBS; the Spanish-language version of IDOF will be broadcast by Vme Television. The ambitious IDOF educational materials and outreach campaign, combined with interactive web and social media, will reach large and diverse audiences. The intended impacts on audiences include increased knowledge and understanding of the scientific process by learning what food scientists do, what techniques they use, and how scientists arrive at their conclusions; the development of critical thinking skills audiences can use when evaluating messages about food and nutrition in media and advertising and when making decisions about what food to buy and eat; and becoming active learners and consumers regarding food. Evaluation results will be widely disseminated to science media producers and the informal science community via professional publications and presentations at conferences. The ultimate value of the In Defense of Food documentary and learning initiative will be to enhance public understanding of the crucial importance of science in people's everyday lives and in shaping dozens of daily decisions.
This poster was produced for the 2014 AISL PI Meeting held in Washington, DC. The Time Team America project's goal is to engage public audiences with the scientific process, STEM concepts, and STEM careers through the excitement of and active participation in archaeology.
In stories about democratic society that take place in a democratically structured environment, Youth Radio walks the fine line between professional journalism and youth development in ways that question the automatic equation between "youth voice" and freedom of expression.
Goodman Research Group, Inc. (GRG) conducted summative evaluation of the educational resources kit for Forgotten Genius, a program from the PBS television series Lives in Science. Forgotten Genius explored the life of the scientist Percy Julian, an African American chemist who persevered in the face of racism to become one of the great scientists and inventors of the 20th century. GRG's evaluation focused on how public librarians used and assessed the educational resources kit, as well as their suggestions for revising the kit and conducting future science-related library outreach. The
DATE:
TEAM MEMBERS:
Marianne McPhersonJennie MurackIrene F GoodmanWGBH
This two-year project is communicating the results of scientific discoveries produced by an on-going LTER (Long-term Ecological Research) project devoted to understanding the Everglades ecosystem. Specifically, Dr. Heithaus is capitalizing on the discoveries funded through 0620409 (Coastal Oligotrophic Ecosystems Research) about the role of large-bodied, top predators in the Everglades, including bull sharks (Carcharhinus leucas) and American alligators (Alligator mississippiensis). The STEM content of this project is biology, in particular ecology, the environment, and conservation. These results are being communicated via: (1) multimedia exhibit presentations at multiple museums and nature centers in southern Florida, primarily the Museum of Discovery and Science (MODS), located in Ft. Lauderdale near the Everglades and (2) online dissemination of mini-documentaries and other educational components at social media websites and the LTER web site. The target audience for the museum exhibit components includes learners from diverse cultural backgrounds, such as urban family groups reflecting the demographics of southern Florida. This project will also develop a documentary about Everglades ecology that is planned for dissemination on a cable TV channel devoted to natural history. In order to link with formal education, related educational deliverables are being produced for use in science classroom settings (grades 4 through 12) that are aligned with the state science standards and benchmarks. Formative assessment conducted by museum staff and university students will evaluate learning outcomes as they relate to STEM content learning goals. After the two-year funding period, the science learning opportunities produced from the current Communicating Research to Public Audiences (CRPA) project will be sustained as the exhibit travels to other venues and as web deliverables are accessed on-line.
Situated within the framework of their NSF funded sociolinguistic research, partnering institutions, Gallaudet University and the University of California-Davis, will develop and broadly disseminate a 2-hour DVD that builds knowledge and fosters community awareness, among informal and formal audiences, about the scientific structure and history of American Sign Language (ASL), with an emphasis on Black American Sign Language. Through this Communicating Research to Public Audiences (CRPA) grant, the DVD and its existing companion guidebook will: (a) link ASL to current empirical research; (b) describe the complexities of the science of language development (written and spoken); (c) detail the evolution of Black American Sign Language; (d) provide strong evidence that sociolinguistic variations and dialects are not unique to spoken languages; and (e) foster related discussions in formal and informal settings. The project will involve ASL interpreters and hearing, hearing impaired and deaf local community members, students, and teachers; ranging in age (adolescents to seniors), geographic location within the United States, and socio-economic and ethnic backgrounds. Informal settings such as local community, resource and cultural centers will participate in project dissemination efforts and activities. Formal settings such as postsecondary linguistics courses, deaf studies courses, interpreter training courses, and professional workshops will also serve as secondary venues for project dissemination activities. The research design, videotaped data clips and findings from the seminal sociolinguistic research involving data from 22 study groups at six different sites will be encapsulated and made accessible via the primary deliverable, a 2 hour DVD. Designed for various audiences, the DVD will present the socio-historical significance of the research, data collection and methods employed, and data clips of participants narrating their life experiences. Phonological variables, syntactic & discourse variables, contact phenomena, and lexical variations will also be discussed and illustrated in the DVD. Targeted public and professional audiences will be recruited to receive the DVD, the companion guide book, and other project resources. Project deliverables include a 2 hour DVD, training materials, workshops, and web site enhancements. Through active dissemination efforts, the project intends to reach approximately 29,000 people. The project should: (a) increase knowledge and awareness about the scientific structure and history of ASL, and (b) provide greater access to content- including STEM content-through a broader understanding of geographical and social factors that influence non-spoken language variations, particularly Black ASL. A mixed methods evaluation study will be employed to monitor all aspects of the DVD and training materials development, refinement, and implementation. Focus groups will be conducted and questionnaires will be distributed to collect data and determine the extent to which the project has effectively met its primary goal to share and disseminate its research findings more broadly to public audiences, with a special emphasis on informal audiences and organizations. The project will address a need in the field for research about the scientific structure, history, and socio-cultural factors influencing variations in non-spoken languages, particularly in Black ASL. Broad dissemination of this research could raise public awareness about ASL variations thereby, providing interpreters and a sizable portion of the deaf and hearing communities with valuable insights on ASL that could improve content accessibility among deaf and hearing impaired individuals. The project also highlights an important, overlooked component of American history. In addition, this project would further the ISE program's efforts to diversify its portfolio with respect to content (science of language; linguistics) and target populations (deaf, African-American). The original NSF funded scientific research project and the proposed dissemination efforts, also support ISE's commitment to fund projects with an aim to communicate NSF funded research to informal audiences and within informal settings. With an anticipated reach of 29,000 people, the project?s website, local community events, and linkages with ISE organizations such as The Department of African American Studies Afro-American Studies Resource Center at Howard University in Washington, DC; The Stiles African American Heritage Center in Denver; and The Schomburg Center for Research in Black Culture in Harlem, NY and professional organizations such as the Gallaudet University Press and the National Association of Black Deaf Advocates (NBDA); will provide multiple opportunities for public engagement in the research and cross-disciplinary, cultural discussions about this work within the context of informal and formal education.
This multimedia project tells the human story of the long, continuing quest to identify, understand, and organize the basic building blocks of matter leading to the Periodic Table of Elements. Project deliverables include a two hour PBS documentary; a website on the Periodic Table and discovery of the elements; a Teacher\'s Guide; and an Outreach Plan led by the St. Louis Science Center and nine other science centers. The target audiences are adults with an interest in science, inner-city youth, and high school chemistry teachers and their students. Partners include Moreno/Lyons Productions, the American Chemical Society (ACS), the Chemical Heritage Foundation; the St. Louis Science Center; and Oregon Public Broadcasting. The national broadcast and outreach activities are intended to complement the International Year of Chemistry (IYC) 2011, furthering the opportunity to enhance the public understanding of chemistry. The goal of the project is to reveal science as an intensely human process of discovery through stories of some of the greatest scientists. The two-hour PBS special will tell a "detective story" of chemistry, stretching from the ancient alchemists to today's efforts to find stable new forms of matter. Among key characters will be Joseph Priestley, Antoine Lavoisier, Humphry Davy, Dmitrii Mendeleev, Marie Curie, Harry Moseley, and Glenn Seaborg. The program will show both their discoveries and the creative process, using reenactments shot with working replicas of their original lab equipment. Interwoven with history will be segments on modern chemical research and the real-world consequences of the discoveries. A two-part Outreach Plan is aimed at engaging inner-city youths through a network of ten science centers led by the St. Louis Science Center and at reaching a broader audience through events, activities, and publications offered by ACS during National Chemistry Week and IYC 2011. The television program is projected to reach three million viewers during its multiple broadcasts over premiere week, increasing to five million or more with subsequent repeat broadcasts and DVD distribution. It is estimated that 6,500 underrepresented urban teens will participate in the hands-on activities in the ten science centers during IYC 2011. The website is intended to become a resource extending the reach and impact of the project for a decade or more. The summative evaluation will assess the extent to which the project accomplishes the goals of enhancing public understanding of chemistry, affecting public attitudes toward chemistry and chemists, and improving the understanding of the nature of science. Three studies will be conducted. The first will be an in-depth evaluation of the program and Web site with a sample of 150 adult PBS viewers using a two-group post-test randomized study design. The second study will evaluate the outreach effort with diverse audiences at the local level prior to and during National Chemistry Week using on site observations, surveys, and interviews to capture participant feedback at local events. The third study will evaluate high school educators' use of the Teacher's Edition & Guide.
NEON, Inc. a not-for-propfit corporation, proposes a television series for children, initiallyu 30 programs, suitable for daily or weekly broadcast, for home viewing via PBSA (with appropriate availability elsewhere). Program length: 30 Minutes. The premise: Three Wufniks--creatures from the cartoom world--draw their way into our world and with the help of children, undertake the adventure of finding our what it's all about. Thesek characters (played by adult professional performers in structurally sophisticated fantasy/animal costumes), move from dthe uncertain world of animated film into a range of encounters with ourrock-solid environment, get to know children and adults, scientists and laypeople, and must continually reconstruct their naive theories and their image of life on earth. The concept, designed to appeal to five- to nine-olds, combines education with entertainment (and is inclusive of other age groups, such as parents, to enhance educational effect). School and other non-broadcast distribution of program elements is planned, plus ancillary materials including computer software and print. The educational approach is interdisciplinary, with emphasis both on content and the development of positive attitudes towards science and mathematics; sub-objectives geography and history. The Principal Investigators are a television producer experienced in science programming for children, and a scientist with extensive children's educational television background. Program appeal for girls and minorities is integarl to the design; project staff will also cover a broad spectrum. Encouragement of science-and math-related audience activities is a project objective. Planning includesds extensive outreach and promotion related to the show premise.
WGBH Educational Foundation is producing a prime time television series and informal education outreach component entitled 'A Life of Science.' Each of the six one-hour programs in the series will profile a contemporary woman scientist: Lydia Villa-Komaroff, biologist; Melissa Franklin, physicist; Misha Mahowald, computational neuroscientist; Marcia NcNutt, geologist; Lynda Jordan, biochemist; and Patty Jo Watson, archaeologist. The stories will present their scientific quests and careers but also will be about scientific lives. An outreach plan, which centers around a national campaign called 'The Missing Persons Investigation,' will target two primary constituencies: girls and boys 11-14 years of age and their adult teachers and youth service community leaders. The project will serve these audiences in formal school-based settings as well as in the informal settings of community-based organizations and institutions. Beyond these immediate target groups, the outreach project will reach a broad and diverse national public through related activities including demonstrations exhibits, community campaigns at local public television stations, and media partnerships. A comprehensive promotion plan has been devised to inform the public of both the series and the outreach component of the project.
Blackside, Inc. is producing a television series and an outreach component about minority scientists. The goals of the six-hour prime-time series, "Breakthrough: People of Color in Science," are to raise the consciousness of the general public that is largely unaware of the significant contribution of scientists of color and to provide role models that will encourage young people to consider science and engineering careers. The programs will feature the work of contemporary African-American, Latino and Native American scientists and engineers who are active in cell biology, astrophysics, applied mathematics and other fields of science. The stories of their scientific achievements will present both women and men, old and young, at different stages of their careers, and will explore the professional, educational and social worlds they live and work in. Viewers will have immediate access to a comprehensive follow-up effort that will connect them with local, regional and national opportunities in informal science education. Blackside will collect information from existing resources and institutions as well using source material from several extensively researched databases geared toward minority students. Using all of this information, Blackside will create a metadatabase that will connect teachers, parents, mentors, and students to a rich variety of educational programs: extracurricular classes, mentoring programs, national science contests, teacher training workshops, and a myriad of on-line services. To ensure immediate access and, where possible, to customize the information to viewers needs, Blackside will disseminate it through a variety of means: an 800-number with a direct fax-back capability, an on-line service, a CD-ROM, and a printed packet delivered by mail. A principal target audience is gatekeepers in students' lives: parents, teachers, and scientists interested in becoming mentors. The target audience also includes students from fourth th rough twelfth grades. Joseph Blatt will serve a PI for this project and co-executive producer for the television series. His previous experience include serving as executive producer of "Scientific American FRONTIERS" and as a producer/director for several NOVA programs. He also has been executive producer for three television series/college credit courses in mathematics. Henry Hampton will be the other co-executive producer. He was the creator and executive producer of the 14-hour, award winning series, "Eyes on the Prize," about America's civil rights movement. The principal educational consultant will be Ceasar McDowell, assistant professor of education at the Harvard Graduate School of Education. Michael Ambrosino, the original executive producer of NOVA, will be the principal science television consultant.
The Greater Washington Educational Telecommunications Association (WETA) is producing and disseminating "Green Technology," a multimedia project that promotes active learning about environmentally beneficial technologies for the home, the workplace, and the community. The objective of the project are to change or consolidate the public's concepts about the fundamental relationships between the environment and technology at the grassroots pocketbook level, to enhance their understanding of the pertinent science and technology, and to provide them with practical information about how to take action for oneself and in the fulfillment of a wider civic responsibility. The components of the project include: o Three one-hour prime time television programs o Community Outreach through the National Community Education Association and their affiliates in 40 states. o Development of community education material including a 30-minute highlight tape to serve as a discussion springboard with accompanying discussion and resource guides. o A Viewer's Newsletter for each program which will include short articles on the basic science and technology explored in the program and a "What You Can Do" section. o A CD-ROM for use by parents and children at home and by students in school. o On-line information clearing house the SOLSTICE, the digital library of energy and environmental resources operated by the Center for Renewable Energy and Sustainable Technology. o Teacher enhancement materials and activities for middle schools to be disseminated through the Teacher Educator's Network of the Association of Science-Technology Centers. o The National Academy of Engineering will identify engineers who can serve as "on-line consultants" to students and teachers involved in examining specific environmental issues. Richard Thomas, previously Executive Producer for "Mystery of the Senses" and "The World of Chemistry," will be PI and Executive Producer. Principal Content Advisory will be S. William Gouse, chief scientist and President of Energy Systems and Technology at MITRE. William McDonough, Dean of the School of Architecture at the University of Virginia, will be the host of the television series.