This report reviews the findings from The Botany of Desire summative evaluation as supported by the responses of the adult audience that viewed and gave feedback on the PBS version of the program when viewed at home. The evaluation examined the appeal, clarity, and educational impact of the program, focusing on the goals identified in the project's grant proposal to the Informal Science Education (ISE) division of the National Science Foundation (NSF), which provided funding for both The Botany of Desire project and the independent evaluation. These goals focused on educating Viewers about
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TEAM MEMBERS:
Valerie Knight-WilliamsKikim MediaDivan Williams Jr.Eveen ChanOra GrinbergTal SraboyantsDavid Tower
WHAT IS RIVERWEBS? RiverWebs is an educational documentary film about river food webs and recent pioneering reearch that has explored their relationships to forest food webs, produced for PBS broadcast and DVD distribution RiverWebs uses a dramatic true story shared by several ecologists to engage viewers in the life and science of river ecosystems, and in the scientific process itself RiverWebs used a filmmaking approach that was very collaborative with scientists and included complete transparency, cooperative development, and a content standards and accuracy committee to engage scientists
Edu, Inc. provided expertise and experience in user testing and evaluation of public outreach using new media for this project. In their role as advisor, Edu, Inc., observed that the website successfully satisfied the project goal of producing and testing five new models of interactive media and several feedback mechanisms to allow the public to register personal opinions on ethical scenarios regarding nanotechnology. The evaluators suggest that there is significant anecdotal evidence to recommend four practices tested by the web designers: 1. The potential of web comics as a media to present
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TEAM MEMBERS:
Douglas SpencerOregon Public BroadcastingJediah GrahamSusan Hibbard
Cracking the Maya Code is a one-hour PBS/NOVA adaptation of the two-hour feature documentary Breaking the Maya Code, based on the book of the same title by Michael D. Coe. Major funding for the project - which included website, eduational and outreach components - was provided by the National Science Foundation and the National Endowment for the Humanities. Knight Williams Research conducted a summative evaluation of Cracking the Maya Code. The evaluation examined the appeal, clarity, and educational impact of the program, focusing on educating Viewers about: The basic principles that underlie
The Detroit Institute of Arts (DIA) contracted Randi Korn & Associates, Inc. (RK&A) to conduct a summative evaluation of the exhibition "Through African Eyes: The European in African Art, 1500-Present." As described on the DIA Web site, Through African Eyes will illustrate how African artists from diverse cultures have used and continue to use visual forms to reflect their particular societies' changing attitudes toward Europeans, as the latter evolved from stranger to colonizer to the more inclusive Westerner. This evaluation sought to explore visitors' experiences in the exhibition
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TEAM MEMBERS:
Randi Korn & Associates, Inc.Detroit Institute of Arts
Goodman Research Group completed the summative evaluation report of the Black Holes Experiment Gallery (BHEG), a traveling exhibit by the Harvard Smithsonian Center for Astrophysics, which aimed at engaging museum visitors in the topic of black holes. One of the innovations of the project included the inclusion of significant input from youth collaborators in the exhibit's design and development phase in order to achieve improved audience impact and the other innovation was a Black Holes Explorer's Card which visitors used to collect digital artifacts at the museum and could access the
Our study at the Frye Art Museum examined the use of the gallery guides by visitors in Tete-a-Tete, the salon-style hang of the museum's founding collection. Our goal was to see who was using the guides, how, what effect this had on their experience, and what they expected from the guides. We discovered that the average gallery guide user was female, over 35 years of age, previously been to the Frye Art Museum but had not yet seen Tete-a-Tete. Although gallery guide users spent more time in the exhibit and were able to recall art historical information more readily, the use of the guides did
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TEAM MEMBERS:
Valerie GrabskiLauren LeClaireFrye Art Museum
EXECUTIVE SUMMARY This evaluation looked at one set of visitor behaviors - taking and using photographs - in the whole of Experience Music Project | Science Fiction Museum and Hall of Fame (EMP|SFM). It was conducted between April 30 and May 6, 2010 by collecting semi-structured interview responses from 58 EMP|SFM visitors during their visits. We sought to identify 1) whether visitors were taking their own photos in the galleries; 2) how they planned to use those photos; 3) whether they planned to use visitor-generated material (in the form of the Taking Aim Flickr site) after their visit; and
Overall findings suggest that the Cruisin' the Fossil Freeway exhibit attracted a different audience than the audience which attended the Coffee: The World in Your Cup exhibit the previous year. Additionally, visitors were highly engaged within the exhibit, and were spending a great deal of time in the exhibit space. Visitors to Cruisin' felt strongly that the exhibit was able to successfully present scientific and educational content, but in a more creative and dynamic way than they're used to. The appendix of this report includes the interview and observation protocols and tracking
The purpose of this summative evaluation was to find out how visitors are using and learning from the East by Northwest exhibit at the Northwest African American Museum (NAAM) in Seattle, Washington. The exhibit tells the story of Seattle's Ethiopian community, highlighting the continuity of the culture and the contribution to our shared experience. To do this, three methods were employed: 1) tracking and timing observations, 2) exit surveys, and 3) analysis of guestbook entries. A total of 188 visitors were included in this study. Data collection occurred during January, February, and March
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TEAM MEMBERS:
Marta BeyerAlex CurioJulie DoughertyJustine WalkerErin WilcoxUniversity of Wisconsin
EVALUATION PURPOSE The purpose of this evaluation was to determine which visitors are attracted to interpreter-staffed Discovery Carts and what behaviors they exhibit that reflect their learning experience. To do this, 348 observations of unique visitor interactions with Discovery Carts were collected from January 21 to February 17, 2010. KEY FINDINGS What age group is most attracted to the Discovery Carts? Children ages 3 to10 comprise the majority of visitors to the Discovery Carts. Who initiates the interaction between visitors and the cart? The visitor initiates the majority of
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TEAM MEMBERS:
Kathryn FromsonJessica NewkirkElizabeth RosinoShannon WeissPacific Science Center
Listening to the River (LTTR) is a watershed science education project funded by the National Science Foundation. Its aims are to deliver education experiences in the local area, Traverse City, Michigan, and also to develop a model that could be replicated in other locations. Inverness Research was contracted by the Listening to the River project to conduct both formative and summative evaluations. Our work began in 2005 when the project received a planning grant, and continued through the life of the project. Primarily through interviews and product reviews, along with some direct program
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TEAM MEMBERS:
Mark St. JohnHeather MitchellDawn RoblesElizabeth HorschLaura StokesLand Information Access Assocation