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resource research Media and Technology
This worksheet provides a brief overview of the different types of goals and objectives that a science communicator might want to prioritize when think about the design of communication activities.
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TEAM MEMBERS: John Besley
resource project Public Programs
Citizen science is a form of Public Participation in Scientific Research (PPSR) in which the participants are engaged in the scientific process to support research that results in scientifically valid data. Opportunities for participation in real and authentic scientific research have never been larger or broader than they are today. The growing popularity and refinement of PPSR efforts (such as birding and species counting studies orchestrated by the Cornell Lab of Ornithology) have created both an opportunity for science engagement and a need for more research to better implement such projects in order to maximize both benefits to and contributions from the public.

Towards this end, Shirk et al. have posted a design framework for PPSR projects that delineates distinct levels of citizen scientist participation; from the least to the highest level of participation, these categories are contract, contribute, collaborate, co-create, and colleagues. The distinctions among these levels are important to practitioners seeking to design effective citizen science programs as each increase in citizen science participation in the scientific process is hypothesized to have both benefits and obstacles. The literature on citizen science models of PPSR calls for more research on the role that this degree of participation plays in the quality of that participation and related learning outcomes (e.g., Shirk et al., 2012; Bonney et al., 2009). With an unprecedented interest in thoughtfully incorporating citizen science into health-based studies, citizen science practitioners and health researchers first need a better understanding of the role of culture in how different communities approach and perceive participation in health-related studies, the true impact of intended educational efforts from participation, and the role participation in general has on the scientific process and the science outcome.

Project goal to address critical barrier in the field: Establish best practices for use of citizen science in the content area of human health-based research, and better inform the design of future projects in PPSR, both in the Denver Museum of Nature & Science’s Genetics of Taste Lab (Lab), and importantly, in various research and educational settings across the field.

Aims


Understand who currently engages in citizen science projects in order to design strategies to overcome the barriers to participation that occur at each level of the PPSR framework, particularly among audiences underrepresented in STEM.
Significantly advance the current knowledge regarding how citizen scientists engage in, and learn from, and participate in the different levels of the PPSR framework.
Determine the impact that each stage of citizen science participation has on the scientific process.
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TEAM MEMBERS: Nichole Garneau Tiffany Nuessle
resource evaluation Public Programs
The National Building Museum (NBM) contracted RK&A to evaluate Creative-in-Residence (CIR), a program that invites visual and performing artists to NBM for short-term residencies to create original work that promotes engagement with the built environment. The study goal was to consider future implications for the CIR program based on the most recent CIR iteration (a January 2019 dance performance inviting visitors to explore NBM’s historic building) and past program iterations. How did we approach this study? To hear a variety of perspectives on CIR, RK&A conducted in-depth telephone
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resource evaluation Public Programs
The purpose of the Science Center Public Forums project was to engage citizens with NOAA data about climate-related hazards, resilience strategies, and related policies. Forum modules about four climate-related hazards were created, and used as a part of forum programs at eight museums around the US. Evaluation findings are structured around three themes: 1) learning, 2) interest, engagement, and attitudes, and 3) educator outcomes. Data showed high levels of prior knowledge about environmental hazards and interactions between human and natural systems; resilience efforts; and the ways science
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resource evaluation Professional Development, Conferences, and Networks
This report summarizes the evaluation outcomes of the Collaborative Project Management (CoPM) Institute project, a two-day convening centered on bringing proven project management skills and approaches in the for-profit world to the informal science education (ISE) community to support effective collaborations and successful outcomes. The CoPM Institute was conceptualized as a pilot effort to test the effectiveness of porting of tools and frameworks for collaborative project management from the business/for-profit environment to advance the following project goals: Build the capacity of
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TEAM MEMBERS: Lesley Markham
resource project Public Programs
American Indian and Alaska Native communities continue to disproportionately face significant environmental challenges and concerns as a predominately place-based people whose health, culture, community, and livelihood are often directly linked to the state of their local environment. With increasing threats to Native lands and traditions, there is an urgent need to promote ecological sustainability awareness and opportunities among all stakeholders within and beyond the impacted areas. This is especially true among the dozens of tribes and over 50,000 members of the Coast Salish Nations in the Pacific Northwest United States. The youth within these communities are particularly vulnerable. This Innovations in Development project endeavors to address this serious concern by implementing a multidimensional, multigenerational model aimed at intersecting traditional ecological knowledge with contemporary knowledge to promote: (a) environmental sustainability awareness, (b) increased STEM knowledge and skills across various scientific domains, and (c) STEM fields and workforce opportunities within Coast Salish communities. Building on results from a prior pilot study, the project will be grounded on eight guiding principles. These principles will be reflected in all aspects of the project including an innovative, culturally responsive toolkit, curriculum, museum exhibit and programming, workshops, and a newly established community of practice. If successful, this project could provide new insights on effective mechanisms for not only promoting STEM knowledge and skills within informal contexts among Coast Salish communities but also awareness and social change around issues of environmental sustainability in the Pacific Northwest.

Over a five-year period, the project will build upon an extant curriculum and findings codified in a pilot study. Each aspect of the pilot work will be refined to ensure that the model established in this Innovations and Development project is coherent, comprehensive, and replicable. Workshops and internships will prepare up to 200 Coast Salish Nation informal community educators to implement the model within their communities. Over 2,500 Coast Salish Nation and Swinomish youth, adults, educators, and elders are expected to be directly impacted by the workshops, internships, curriculum and online toolkit. Another 300 learners of diverse ages are expected to benefit from portable teaching collections developed by the project. Through a partnership with the Washington State Burke Natural History Museum, an exhibit and museum programming based on the model will be developed and accessible in the Museum, potentially reaching another 35,000 people each year. The project evaluation will assess the extent to which the following expected outcomes are achieved: (a) increased awareness and understanding of Indigenous environmental sustainability challenges; (b) increased skills in developing and implementing education programs through an Indigenous lens; (c) increased interest in and awareness of the environmental sciences and other STEM disciplines and fields; and (d) sustainable relationships among the Coast Salish Nations. A process evaluation will be conducted to formatively monitor and assess the work. A cross cultural team, including a recognized Coast Salish Indigenous evaluator, will lead the summative evaluation. The project team is experienced and led by representatives from the Swinomish Indian Tribal Community, Oregon State University, Garden Raised Bounty, the Center for Lifelong STEM Learning, the Urban Indian Research Institute, Feed Seven Generations, and the Burke Museum of Natural History and Culture.

This project is funded by the National Science Foundation's (NSF's) Advancing Informal STEM Learning (AISL) program, which supports innovative research, approaches, and resources for use in a variety of learning settings.
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TEAM MEMBERS: Jamie Donatuto Diana Rohlman Elise Krohn Valerie Segrest Rosalina James
resource project Media and Technology
Fostering greater inclusion in science creates benefits for both science and society. In this Innovations and Development project, the University of Utah will investigate how to sustain and scale the STEM Ambassador Program (STEMAP), begun in 2016 with AISL funding. STEMAP developed an innovative process to train scientists to engage members of the public, who cannot or do not gain access to science via conventional science education venues (such as museums, schools, zoos), by implementing activities in non-traditional settings. The 65 scientists trained by the initial STEMAP effort effectively engaged in over 45 settings including an affordable housing development, a youth residential treatment center, a state prison, a cooking class, a daycare facility, and several senior centers. The number of scientists applying to the program quickly exceeded STEMAP's capacity. Other institutions expressed interest in replicating the training. This project will explore strategies for scaling and sustaining public engagement training to support more scientists who can engage more people in more venues. Outcomes will serve to inform the broader implementation of STEMAP and the efforts of other public engagement programs, many of which face similar scaling and sustainability challenges.

Scaling and sustaining public engagement of science (PES) programs is a central challenge for many in the informal science learning community. This project will explore strategies to scale and sustain the STEM Ambassador Program. Research questions include: (1) How do different program formats increase or restrict program capacity and engagement outcomes? (2) What benefits accrue to scientists and their institutions by participating in public engagement in science activities that might serve as motivators to continue these activities? (3) Are funding and organizational models developed in business and other professional settings applicable to sustaining these programs? To address scalability, this project will explore the effectiveness of three dissemination formats: (1) the creation of a mentorship program for in-person trainees, (2) a train-the-trainer approach, and (3) online training with in-person mentorship. The project team will create an evaluation toolkit with participant surveys, rubrics for observers, and "on-the-spot" assessment tools developed under AISL Award 1811022 to assess the effectiveness of engagement activities delivered by trainees in each of the three formats. To address sustainability, the project team will document the values of public engagement training to both the participating scientists and their institutions via surveys and interviews. Consultants from the business sectors will create a PES Campus Council to explore possible financial, organizational, and leadership plans that will help sustain engagement efforts. Outcomes will be published in peer-reviewed journals and compiled into a dissemination framework to inform actions to scale and sustain STEMAP and other public engagement of science programs to engage more hard-to-reach audiences. Inverness Research will serve as the project's external evaluator.

This project is funded by the National Science Foundation's (NSF's) Advancing Informal STEM Learning (AISL) program, which supports innovative research, approaches, and resources for use in a variety of learning settings.
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resource project Media and Technology
This project will produce a four-part mini-series on African American Language (AAL) designed for television broadcast as well as for formal and informal public educational distribution. This mini-series addresses the social, cultural, and educational issues related to the most prominent, the most controversial, and the most misunderstood dialect in the history of American English--African American Language. Dialect prejudice, linguistic profiling, and language-based discrimination continue to be "so commonly accepted, so widely perceived as appropriate, that it must be seen as the last back door to discrimination. And the door is still wide open" (Lippi-Green 2012:73). By presenting the history, development, diversity, and symbolic role of language in the lives of African Americans, this documentary series helps to counteract the persistent misinformation and misinterpretation circulated about the language of African Americans. The series builds on the popular public reception to the one-hour documentary, Talking Black in America: The Story of African American Language, and includes the following episodes: 1) the historical and contemporary development of African American Language; 2) the diversity of language use among African Americans based on region, age, status, education, and style; 3) the use of language in expressive performance, including preaching, comedy, music, hip hop, spoken word, and other expressive genres; and 4) the role of language differences in educational achievement. A website accompanying the series will include a variety of educational resources, including streaming, discursive chapters with integrated vignettes from the episodes, additional commentary and background, activities, and discussion questions for each episode, with further online materials for education. The documentary and accompanying activities constitute an important milestone in the effort to educate the public about language diversity in American society.

No dialect in the history of American English has been more prominent, more controversial, and more misunderstood than African American Language, and dialect prejudice, linguistic profiling, and language discrimination still intensely affect speakers of this variety. By presenting the history, development, diversity, and symbolic role of language in the lives of African Americans, this documentary series will help to counteract the persistent misinformation circulated about African American Language. This series and the accompanying online materials offer an important milestone in the effort to educate the public about language diversity that can help to reduce linguistic discrimination in American society.

This project is funded by the National Science Foundation's (NSF's) Advancing Informal STEM Learning (AISL) program, which supports innovative research, approaches, and resources for use in a variety of learning settings.
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TEAM MEMBERS: Walter Wolfram
resource project Public Programs
Research on how museum staff are trained continues to emerge. Training varies considerably across institutions and typically includes observations, shadowing, and trial and error. While museum educators put high value on increasing visitor-centered participatory experiences, engagement based on acquisition-based theories of learning is still common among floor staff, even after training. Facilitating learning about science, technology, engineering, and mathematics (STEM) topics in ways that support visitors in constructing their own understanding is difficult, especially since floor staff/facilitators may be working simultaneously with children and adults of a range of ages, backgrounds, and goals. This project will advance understanding of how to facilitate open-ended learning experiences in ways that engage visitors in practices that align with the STEM disciplines. The project will result in an evidence-based facilitation framework and training modules for training informal science educators. The work is grounded in constructivist theories of learning and identity work and focuses on visitors constructing understanding of STEM topics through active engagement in the practices of STEM. This model also results in learning experiences in informal settings that are mutually reinforcing with the goals of schools. This research is being conducted through an established researcher-practitioner partnership between MOXI, the Wolf Museum of Exploration + Innovation and the University of California at Santa Barbara (UCSB).

The two primary goals of the work are to (1) enable visitors to better engage in STEM practices (practice-based learning) and (2) investigate the role of training in helping facilitators develop the practice-based facilitation strategies needed to support visitors' learning. STEM content in this study is physical science. Prior work resulted in two tools that constitute part of a facilitation framework (a practices-by-engagement matrix and three facilitation pathways) which help educators identify appropriate goals based on how the visitor is engaging with exhibits. The development of the final tool in the framework, facilitation strategies, and the refinement of the first two tools will be done using a design-based implementation research (DBIR) approach. Data collection and analysis will be directed and completed by research-practitioner teams of UCSB graduate students (researchers) and MOXI educators (practitioners); MOXI educators will be both participants and researchers. Data collection activities include: video data using point-of-view cameras worn by visitors and educators; interviews of educators and visitors; observations of the training program; and educator reflections. In the final year, a small field test will be done at six sites, representing different types of museums. Interviews and reflections comprise the data collection at the field sites.


This project is funded by the National Science Foundation's (NSF's) Advancing Informal STEM Learning (AISL) program, which supports innovative research, approaches, and resources for use in a variety of learning settings.
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TEAM MEMBERS: Ron Skinner Danielle Harlow
resource research Media and Technology
In order to work towards greater coherence across different training approaches supporting science communication and public engagement efforts, we present a preliminary framework that outlines foundational science communication skills. This framework categorizes different skills and their component parts and includes: identifying and aligning engagement goals; adapting to communication landscape and audience; messaging; language; narrative; design; nonverbal communication; writing style; and providing space for dialogue. Through this framework and associated practical, research, and evaluative
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TEAM MEMBERS: Elyse Aurbach Katherine Prater Emily Therese Cloyd Laura Lindenfeld
resource project Public Programs
As part of its overall strategy to enhance learning in informal environments, the Advancing Informal STEM Learning (AISL) program funds innovative resources for use in a variety of settings. The project will develop and research, as a feasibility study, a series of art-inclusive, pop-up Science, Art, Technology, Engineering, and Mathematics (STEAM) makerspaces in a high-poverty, primarily rural county in Oklahoma. A makerspace is a collaborative work space inside a library, school or other community space for making, learning, exploring and sharing that uses high tech to low tech tools. The makerspaces will be temporary workshops that are developed through a community planning process that assesses the needs and interests of citizen stakeholders. Scientists, artists and other experts will work together with the community to design a series of thematic pop-up makerspace sessions. The project builds a collaborative infrastructure and capacity for small and rural communities by bringing together resource providers and experts to identify and design science-oriented challenges. Long-term benefits for participants include sustained focus on new approaches for civic engagement through STEAM-driven making which could foster new role identities pertaining to science and art. The project deliverables include: (1) a theoretically informed model to build a community's capacity to collaborate toward fostering civic engagement through science-oriented pop-up makerspaces, (2) Pop-Up STEAM Studio makerspaces, (3) training for pop-up facilitators, and (4) visual documentation panels and web-based digital stories to communicate progress and process.

Project research will enhance knowledge-building of the process of developing a science-oriented community challenge that embraces STEAM and making. A key contribution of the proposed project will be the generation of insights into how community members establish consensus around the joint goal of designing, documenting, and facilitating integrated art and science making activities to address and communicate the challenge. Research will focus on the roles participants take when engaging in the making process through an identity-based model of motivated action. Analysis of advisory board meeting artifacts and focus group data will allow the researchers to identify processes of negotiation and consensus building at the collective level and in relation to each issue to which the group attends. Emergent themes (such as negotiation, shared learning, idea or project revisions, diverse perspectives coming to consensus, etc.) will be examined across individual and group units of analysis, from all data sources, and through the congruent theoretical lenses of role identity theory and negotiated learning pedagogy. The research outcomes should inform efforts to build infrastructure and capacity of community resources by providing a model for developing collaborative pop-up makerspaces.

This award reflects NSF's statutory mission and has been deemed worthy of support through evaluation using the Foundation's intellectual merit and broader impacts review criteria.
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TEAM MEMBERS: Sheri Vasinda Joanna Garner Stephanie Hathcock Rebecca Brienen
resource project Media and Technology
Increasingly, scientists and their institutions are engaging with lay audiences via media. The emergence of social media has allowed scientists to engage with publics in novel ways. Social networking sites have fundamentally changed the modern media environment and, subsequently, media consumption habits. When asked where they primarily go to learn more about scientific issues, more than half of Americans point to the Internet. These online spaces offer many opportunities for scientists to play active roles in communicating and engaging directly with various publics. Additionally, the proposed research activities were inspired by a recent report by the National Academies of Sciences, Engineering, and Medicine that included a challenge to science communication researchers to determine better approaches for communicating science through social media platforms. Humor has been recommended as a method that scientists could use in communicating with publics; however, there is little empirical evidence that its use is effective. The researchers will explore the effectiveness of using humor for communicating about artificial intelligence, climate science and microbiomes.

The research questions are: How do lay audiences respond to messages about scientific issues on social media that use humor? What are scientists' views toward using humor in constructing social media messages? Can collaborations between science communication scholars and practitioners facilitate more effective practices? The research is grounded in the theory of planned behavior and framing as a theory of media effects. A public survey will collect and analyze data on Twitter messages with and without humor, the number of likes and re-tweets of each message, and their scientific content. Survey participants will be randomly assigned to one of twenty-four experimental conditions. The survey sample, matching recent U.S. Census Bureau data, will be obtained from opt-in panels provided by Qualtrics, an online market research company. The second component of the research will quantify the attitudes of scientists toward using humor to communicate with publics on social media. Data will be collected from a random sample of scientists and graduate students at R1 universities nationwide. Data will be analyzed using descriptive statistics and regression modeling.

The broader impacts of this project are twofold: findings from the research will be shared with science communication scholars and trainers advancing knowledge and practice; and an infographic (visual representation of findings) will be distributed to practitioners who participate in research-practice partnerships. It will provide a set of easily-referenced, evidence-based guidelines about the types of humor to which audiences respond positively on social media.

This project is funded by the National Science Foundation's (NSF's) Advancing Informal STEM Learning (AISL) program, which supports innovative research, approaches, and resources for use in a variety of learning settings.
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TEAM MEMBERS: Sara Yeo Leona Yi-Fan Su Michael Cacciatore