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resource research Media and Technology
Scientific journalism ought to pay attention not only to the “products” of science, but also to the ways in which it operates in any given historical and political context. A critical analysis of the presently dominant rhetoric of innovation and unlimited growth is necessary to shed light on the relationship between science and democracy. Equally profitable would be a thorough investigation of past and present controversies on the role of scientists in decision-making.
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TEAM MEMBERS: Bruna De Marchi
resource research Media and Technology
Communicating science to scientists works well thanks to well-defined communication structures based on both printed material in peer-reviewed publications and oral presentations, e.g.\ at conferences and seminars. However, when science is communicated to practitioners, the structures become fuzzy. We are looking at how to implement Web2.0 technologies to Danish seed scientists communicating to seed consultants, agricultural advisors, and seed growers, and we are met with the challenge of securing effective knowledge diffusion to the community. Our investigation's focal point is on Rogers'
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TEAM MEMBERS: Svend Tveden-Nyborg Morten Misfeldt Birte Boelt
resource research Media and Technology
Spinal manipulation therapy (SMT) is a popular form of treatment for back pain among other musculoskeletal disorders, and it has received increasing media attention. Yet, despite its popularity, SMT is surrounded by controversy, mainly in regards to issues of safety and efficacy. To better understand how the media portrays SMT, we explored the content of print newspapers in Canada, the U.S., and U.K., including article framing, evidence of efficacy, risks and benefits, and the overall tone of the article in terms of whether or not the article was supporting, opposing or neutral about SMT
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TEAM MEMBERS: Christen Rachul Heather Boon Timothy Caulfield
resource research Public Programs
Various science events including Science Cafés have been held in Japan. However, there is the question whether these are events in which all people in society can participate? In particular, methods for checking whether or not the event attracts the participants targeted by the organizers have not yet been well established. In this paper, the authors have designed a simplified questionnaire to identify the participants’ attitudes toward science, technology and society, which can then be grouped into four clusters. When applied to various science cafés, the results revealed that participants
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TEAM MEMBERS: Shishin Kawamoto Nakayama Minoru Saijo Miki
resource project Public Programs
Our goal is to attempt the identification of Sevengill sharks (Notorynchus cepedianus) that may be returning to San Diego from year-to-year, using the pattern recognition algorithm provided in ‘Wildbook,’ a web-based application for wildlife data management, designed by Jason Holmberg. 'Wildbook' which has been successfully used to ID Whale Sharks (Rhincodon typus ) by their spotting patterns.

Sevengill sharks (Notorynchus cepedianus), are currently listed as Data deficient (DD) on the IUCN Red List: "This assessment is based on the information published in the 2005 shark status survey (Fowler et al. 2005).
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TEAM MEMBERS: Heather Moncrief Michael Bear
resource project Media and Technology
A new online and mobile resource for teens, Sparticl presents the best science, technology, engineering, and math (STEM) resources on the web. A team of experts has hand-selected articles, videos, games, hands-on activities, and other content that is age-appropriate, accurate, safe, and engaging. Teens and educators can explore and investigate, share and contribute—all the while earning points and badges.
The site is designed to allow teens to easily rate, comment on, and share their favorite games, articles, and activities. Users can create their own customized collections and submit new resources. The goal of Sparticl is to create an online destination that is irresistible to kids and valued by parents, teachers, and the scientific community, a destination where providers of high-quality STEM content will be proud to be included. Sparticl is created by the National Productions division of Twin Cities Public Television and is made possible with the generous support of 3M.
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TEAM MEMBERS: Richard Hudson
resource evaluation Exhibitions
The Touch the Sun exhibition showcases the stunning state-of-the-art imagery of the Sun captured by NASA's Solar Dynamics Observatory and streamed to Chabot in near-real-time. Central to the exhibit is a fully interactive, 90-inch display presenting animations of the Sun's atmosphere in astounding detail. Additional exhibits give visitors hands-on experience with the forces of nature that shape the Sun's behavior. A Ferrofluid exhibit lets visitors explore the interaction between magnetic fields and magnetic material, as with the solar magnetic fields that affect plasma to form features like
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TEAM MEMBERS: Jennifer Spotswood Wendy Meluch
resource project Public Programs
The Palo Alto Junior Museum & Zoo offers a satisfying mix of interactive exhibit experiences, close-up animal viewing, and a warm, welcoming staff in a small-scale setting which makes it easily manageable for families with special needs. In recent years the JMZ has attracted and embraced this audience of often close-knit friends and organizations. In addition to an ongoing dialog with visitors at the institution, on multiple occasions JMZ has invited families to participate in community conversations to share their perspectives, experiences and suggestions.
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TEAM MEMBERS: Wendy Meluch Palo Alto Junior Museum & Zoo
resource project Public Programs
A partnership between Carthage College and the Appalachian Mountain Club has delivered a successful public education and outreach program that merges natural environment topics and astronomy. Over the four years of activity, over 25,000 people have received programming. The effort has trained nature educators, permanent and seasonal AMC staff, and undergraduate physics and astronomy students to integrate diverse topical material and deliver high quality programming to the lay public. Unique to the program is the holistic nature of the material delivered - an 'atypical' astronomy program. Linking observable characteristics of the natural world with astronomical history and phenomena, and emphasizing the unique sequence of events that have led to human life on Earth, the program has changed attitudes and behaviors among the public participants. Successful interventions have included hands-on observing programs (day and night) that link nature content to the observed objects; table-talk presentations on nature/astronomy topics; dark skies preservation workshops; and hands-on activities developed for younger audiences, including schools, camps, and family groups. An extensive evaluation and assessment effort managed by a leading sociologist has demonstrated the effectiveness of the approach, and contributed to continuous improvement in the program content and methods.
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TEAM MEMBERS: Douglas Arion
resource project Media and Technology
In this Connecting Researchers to Public Audiences (CRPA) project, the researchers from Florida State University, in partnership with their local public broadcasting station (WFSU-TV), will engage the audience in an exploration of the ecosystem services of coastal habitats. The main content focus is the important linkages among coastal foundation species (oysters and salt marsh plants), the human and ecological communities they support, and the ecosystem services they provide. In particular, the project illuminates the roles of biodiversity and consume-prey relationships in influencing ecosystem services, while conveying the excitement of ecological research. The complementary target audiences are the general WFSU viewers and listeners, groups that actively use or promote coastal habitats, and graduate students at Florida State University and Florida A&M University. The main deliverables include: 1) a TV documentary, a series of short videos and radio spots; 2) a research blog; and 3) a science communication three-day workshop for current and future researchers to converse with the public about key learning goals. In addition, in year two of the grant, the PIs will deliver a monthly seminar series focused on effective communication skills for scientists. The resulting documentaries will be broadcast by WFSU and offered to other PBS stations via APT and/or NETA. Other materials will be made available via PBS Learning Media and other portals. Community group project collaborators, such as SciGirls and the Science Cafe, will extend the reach and impact of the project. The project design includes formative evaluation which will focus on ways to improve the accessibility and usability of the research blog, and summative evaluation which will review each component of the deliverables. Results of the summative evaluation will be posted on www.informalscience.org. This proposal addresses the communication gap between scientists and the public by simultaneously targeting both audiences with deliverables designed to promote dialogue and understanding. By highlighting compelling natural history information and key ecological concepts associated with current research, the project will provide engaging educational experiences to a wide audience. These activities will not only educate the public about specific research but also demonstrate the process of science. Finally, the proposed seminar for students, along with the other informal learning opportunities throughout the project, will enhance the communication skills and outreach abilities of a diverse group of graduate students.
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TEAM MEMBERS: Randall Hughes David Kimbro Roberto Diaz de Villegas
resource project Public Programs
This project will be conducted by a team of investigators from North Carolina State University. The principal investigator proposes to examine the characteristics, motivations, in and out-of-school experiences, informal science activities, and career trajectories of 1000 science hobbyists and "master hobbyists." Master hobbyists are individuals who have developed science expertise and spend considerable free time engaging in science as a leisure activity. Master science hobbyists are found across most areas of science (e.g. birdwatchers, amateur astronomers). This research will determine who these individuals are, their career pathways, how they engage in science activities and what motivates, sustains, and defines their science interests. One of the particular goals of this research is to develop new understandings of how science hobby interests develop for women and underserved minorities. In the proposed research investigators will use the results of interviews and surveys to identify contextual factors that influence the motivational processes that, in turn, influenced choices of careers and contribute to ongoing choices in hobby and citizen science activities. Of interest in this study is how citizen scientists who are also serious hobbyists differ from master science hobbyists. Research on citizen scientists has shown that this group is highly motivated by collective motives (such as a desire to help others and further science), whereas this may not be the case with the master science hobbyist. Two groups will be sampled: a) birdwatchers and b) amateur astronomers. This sampling model will allow investigators to contrast their findings by: 1) those who have selected a science career versus those that did not select a science career, 2) those who participate in citizen science activities and those that do not, and 3) those who are birdwatchers (greater mathematical components) and those who are amateur astronomers (lesser mathematical components). Additional coding and analyses will examine any differences in the evolution of bird watching and astronomy hobbies. The results of this research will be examined in light of existing motivational and sociocultural models of career selection. This research will document differences in the perceived motivational elements that influenced master science hobbyists/citizen scientists to choose a science career or not. The results can inform federal, state, and local policies for supporting youth and adults engaged in free choice learning. Results of this research will inform the design of intervention/recruitment programs and ISE outreach initiatives. Potential audiences include ISE institutions (e.g. museums and science centers), organizations with links to STEM (e.g. scouts, boys/girls clubs) and pre- and college initiatives that seek to influence career choices and life-long science interests. The proposed cross-disciplinary approach will promote new understandings of complex issues related to motivation, retention, career selection, leisure activities, engagement with formal and informal educational environments, gender and ethnicity, communities of practice and changes in interests over time. Members of the advisory board have expertise in assessment and measurement and will work closely with the project team to conduct a detailed examination of methodologies and analyses at all phases of the project.
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TEAM MEMBERS: Melissa Jones Thomas Andre
resource project Exhibitions
This pathways project will study how audiences in public spaces, in this case those in a museum setting, relate to and make sense of large data displays. The project is preliminary to development of a traveling, hands-on exhibition enabling users to create and utilize representations of big data displays such as maps and charts. As the test case, the project will use science maps that provide an overview of science generally and specific areas of STEM, charting and exploring the history and future of science and technology. The data collection portion of the project will take place at the New York Hall of Science, the Marian Koshland Science Museum, COSI in Columbus, Ohio, and WonderLab Museum in Bloomington, Indiana. The project will create a foundation for the design of museum exhibits and educational programs that teach museum visitors how to explore, engage and make better sense of big data. The project is potentially transformative because big data is becoming ubiquitous and making sense out of large data displays is necessary in order to understand big data sets.
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TEAM MEMBERS: Katy Borner Joe E Heimlich Adam Maltese