This study, completed by Serrell and Associates in June of 2012, was the first phase in an overall visitor research program at the Natural History Museum of Utah completed. NHMU opened its new facility in November 2011, a spectacular integration of a LEED- certified building anchoring the museum’s significant collections and research programs, and a series of exhibitions designed to illuminate the natural world through the lens of Utah’s human and natural history. The Museum has a total of 51,270 square feet of public interpretive space. With the purpose of setting “clear eyes to the future,”
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TEAM MEMBERS:
Natural History Museum of UtahBecky MenloveBarbara Becker
This tracking and timing study was carried out by Serrell and Associates in April of 2013 as a second phase of the Museum's visitor research program for its new facility and exhibition experiences (see Whole-Museum Stay-Time Study of April 2012 for the first phase of this work). The Natural History Museum of Utah (NHMU) at the Rio Tinto Center opened in November 2011, with a total of 51,270 square feet of public interpretive space. In 2012, NHMU began a multiphase evaluation process to help staff members understand the experiences that visitors have during their visits to the new building. The
The third and final study, completed by Serrell and Associates in April 2014 in a program of visitor research at the Natural History Museum of Utah. The Natural History Museum of Utah (NHMU) opened in November 2011, with a total of 51,270 square feet of public interpretive space. In 2012, NHMU began a multiphase evaluation process to help museum staff understand the experiences visitors have during their visits to the new building. The overall purpose of the research is to assess the degree to which the museum is meeting visitor needs and is having the desired impacts, so that future decisions
An evaluation of the Natural History Museum of Utah'(NHMU) "Trailhead to Utah" digital guide carried out by Frankly Green & Webb in March of 2014. The "Trailhead" is a digital ecosystem at the Natural History Museum of Utah consisting of touchscreen kiosks, a mobile guide, and a web portal for post-visit exploration. Since launching, the Trailhead to Utah system has suffered from low usage. NHMU wanted to understand why the service (in particular its mobile/smartphone element) was underused, and how it could be changed to offer a better visitor experience. In scoping the project, one key
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TEAM MEMBERS:
Natural History Museum of UtahBecky MenloveLindsey GreenPaul Tourle
A report on a visitor study about three digital "talk-back stations" located in exhibitions at the Natural History Museum of Utah (NMHU). In multiple locations in the Museum, non-digital visitor participation/visitor content contribution opportunities are offered with great success using sticky notes and guest-book formatted writing opportunities. However, it quickly became apparent that the Canyon Kiosks, Life Talkback and Land Talkback experiences were not meeting their original objectives. The aim of this research was to identify the issues impacting their success and subsequently develop
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TEAM MEMBERS:
Natural History Museum of UtahBecky MenloveLindsey GreenAlyson Webb
This report summarizes evaluative findings from a project titled “What Curiosity Sounds Like: Discovering, Challenging, and Sharing Scientific Ideas” (a.k.a.: “Discovery Dialogues”). The project, a Full-Scale development project funded by the National Science Foundation as part of its Advancing Informal Science Learning (AISL) program, explored new ways to actively engage both lay and professional audiences, and foster meaningful communication between scientists and the general public. Appendix includes survey and interview questions.
NOVA Labs (www.pbs.org/nova/labs) is a web-based platform designed to engage teens and educators with authentic data, scientific games, tools, and opportunities to communicate with and assist working scientists. The present study sought to investigate the outcomes achieved by users of the fourth NOVA Labs platform developed: RNA Lab. The RNA Lab includes several key components of the previous labs (e.g., videos, educator guides, etc.). The major difference is that the RNA Lab “research challenge” is a game component. The NOVA Education team's overarching goals for teens using the Lab focused
A NOAA scientist-in‐residence program at the Exploratorium was evaluated to determine impacts on front‐line staff (Explainers), visitors, and the scientists involved. A model for hosting scientists at a museum was developed to include a one‐week residency that helped scientists understand the museum followed by a two-week residency during which scientists, working with the Explainers, interacted with visitors in a topic-specific installation space. Data for the evaluation was collected using observations along with interviews and surveys with Exploratorium staff, scientists and visitors
Tornado Alley is a giant screen adventure that follows renegade filmmaker Sean Casey and the scientists of VORTEX2, the largest tornado research project ever assembled, on their epic missions to encounter one of Earth’s most awe-inspiring events: the birth of a tornado. Program components included the giant screen film; a Web site; educators’ guides and resources for classroom and informal learning; and professional development sessions utilizing cyberinfrastructure to facilitate remote interactions between educators and researchers performing actual data manipulations. In addition, an
QUEST is a unique cross-platform science journalism collaborative that creates and distributes content for radio, television, interactive, and education audiences. The project collaborative comprises six leading public media providers representing markets across the country: KQED (San Francisco), Nebraska Educational Television (NET) and Radio, UNC-TV (North Carolina), WVIZ/ideastream (Cleveland), Wisconsin Public TV (WPT) and Radio, and KCTS (Seattle). QUEST is built on the success of the local, cross-editorial QUEST model, in which professionals from multiple disciplines--radio, television
Concord Evaluation Group (CEG), led by Dr. Christine Paulsen, was hired by WGBH to perform an evaluation of NOVA’s Making Stuff Season 2 series (MS2), website, and outreach activities. CEG also conducted a separate set of formative evaluation activities during the early stages of resource development. The findings from the formative evaluation have been delivered separately. The goal of the summative evaluation was to explore the extent to which MS2 activities were successful at achieving NOVA’s intended impacts: 1. To increase public understanding that basic research leads to technological
This report presents the results of a front-end evaluation with Saint Louis Science Center visitors on the topics of Mars, Mars exploration, engineering, and robotics. This work was conducted by the Research & Evaluation Department of the Saint Louis Science Center. This front-end study was designed to inform the content development of the Bridging Earth and Mars (BEAM) exhibition, which is being developed by the Saint Louis Science Center with the support of funding from NASA. The main objective of the evaluation was to gather information from Science Center visitors about their familiarity