The California Academy of Sciences contracted Randi Korn & Associates, Inc. (RK&A) to evaluate the exhibition Altered State: Climate Change in California. In August 2009, RK&A conducted 111 timing and tracking observations of visitors 9 years and older, and 44 group interviews with adult visitors. While observations enabled examination of time spent at individual exhibits, time spent in the exhibition as a whole, and behaviors, the interviews shed light on visitors' response to the exhibition layout, understanding of specific exhibits, learning about climate change, and affective response to
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Randi Korn & Associates, Inc.California Academy of Sciences
ConCiencia News was the first Spanish-language news service in the United States focused exclusively on health, science and environmental news, providing free of cost news stories to a diverse array of Hispanic media including 100+ newspapers and magazines, top Hispanic web portals, and almost 150 Spanish-language radio stations. Each news story features original content developed by SRF journalists, and Hispanic researchers are often features to serve as role models for the public. The summative evaluation focused on two primary audiences for the Spanish-language stories: 1) the professional
EDX Exhibits approached Randi Korn & Associates, Inc. (RK&A) to test prototypes for exhibits being developed for a new welcome center at the Big Cypress National Preserve. The formative evaluation, which took place during the summer, followed a front-end evaluation conducted during the spring. All data was collected at the Oasis Visitor Center at the Big Cypress National Preserve in south Florida. Having conducted a front-end evaluation that explored Big Cypress visitors' perceptions of and familiarity with ideas that would be explored in the exhibits, RK&A identified concepts that were most
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Randi Korn & Associates, Inc.EDX ExhibitsBig Cypress National Preserve Visitor Center
The purpose of this study was to assess visitors' use and perceptions of several dimensions of visitors' reactions to the Water' exhibition as an informal science experience. Visitors were asked about their overall opinions, the highlights, the messages learned and perceptions about recognizing presentations of scientific data, environmental issues and visually memorable exhibits. SMM staff conducted 399 interviews with visitors as they exited the Water exhibition. In addition, 50 visitors were intercepted at each of four specific exhibits (Rain Table, Science On a Sphere, Three tubes and Geo
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Jeff HaywardBrian WernerScience Museum of MinnesotaGary WoodardPaul Morin
Communicating Climate Change (C3) is a National Science Foundation (NSF) funded project to foster innovative partnerships between research centers, the media, and science centers. David Heil & Associates, Inc. (DHA) is providing front-end, formative, and summative evaluation for the project. This report summarizes findings from Year 1 audience research that explored visitor attitudes towards climate change and interest in climate change-related programs and activities.
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Kasey McCrackenAssociation of Science Technology Centers
The exhibit Coffee The World in Your Cup was designed by and installed at the Burke Museum of Natural History and Culture running from January 24, 2009 through September 7. The exhibit presents the story of one of the world's most widely traded commodities and how it has affected cultures, economies, and environments across the globe. Coffee explores the environmental and social impacts of the coffee industry and recommends ways for consumers to make socially and environmentally responsible coffee purchases at the grocery store or in a coffee shop. The exhibit space is approximately 2,000
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Nick VisscherUniversity of WashingtonSarah MartinezErin Wilcox
This report represents the results of a summative evaluation study of visitor response to new interpretive signage in Brooklyn Botanic Garden's Tropical Pavilion. The evaluation aims to reveal the extent to which the new signage succeeds in providing the outcomes for the visitor experience identified in the Garden's Interpretive Master Plan (IMP). The IMP's overarching goal is: to create interactions and experiences with visitors of all ages and backgrounds which are rich, enjoyable, personally relevant, and communicate the key message,Plants are essential to life. The following content goals
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Ellen GiustiBrooklyn Botanic GardenKathleen Condon
"Megalodon: Largest Shark That Ever Lived", a 5000-square-foot exhibition, started with a gift of shark fossil specimens and models, inspiring curators and administrators to create an exhibition to educate the public about extinct and modern sharks. This summative evaluation was undertaken to investigate whether exhibition visitors come away with an understanding of the exhibition's main premise: Megalodon, a dominant marine predator for 15 million years before vanishing 2 million years ago, provides lessons for shark conservation today. The learning goals also included a number of subthemes
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Ellen GiustiFlorida Museum of Natural History
This summative evaluation report aims to examine the impact of Travels in the Great Tree of Life, a temporary exhibition at the Yale Peabody Museum of Natural History. The 1000-square-foot exhibition seeks to convey concepts of phylogenetic relationships based on recency of common ancestry. In addition, its goal is for visitors to come away with an understanding of the vast scope and complexity of the Tree of Life (herein referred to as ToL) and some practical applications of ToL research. Data collection employed a mixed methods approach. Structured exit interviews were conducted with 102
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Ellen GiustiYale Peabody Museum of Natural History
RK&A was contracted by Save Ellis Island (SEI) to conduct a front end evaluation, funded by a National Endowment for the Humanities planning grant. The objective for the evaluation was to examine Ellis Island's visitors' overall responses to the exhibit concepts, themes, and interpretive approaches for SEI's planned interpretation of Ellis Island's hospital and other medical facilities located on Ellis Island. RK&A first participated in planning meetings with SEI and their team of consultants to explore ideas for interpreting the medical facilities of Ellis Island. Upon reviewing the
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Randi Korn & Associates, Inc.Save Ellis Island
The summative evaluation of Yuungnaqpiallerput used two evaluation strategies--tracking and timing (T&T) and an open-ended questionnaire (CQ)--to discover how visitors used the exhibition and what they could immediately recall about it. The combined data from these methods produced a well-rounded set of evidence for the degree of success achieved by the exhibition. Yuungnaqpiallerput was designed to be engaging to both an Alaska Native American audience and non-natives. Of the 61 people in the CQ sample, 69% said that they were first-time visitors to the Anchorage Museum, and 75% had no
Beautiful Science: Ideas that Changed the World, a 2,500-square-foot permanent exhibition, contains more than 100 rare, important, and beautiful books and manuscripts from the Huntington's collections, along with artifacts and interactive experiences. The content focuses on the changing role of science through the centuries, with particular emphasis on some of the astonishing leaps in imagination made by scientists and the importance of written works in communicating those ideas. There were 52 exhibit elements in subject areas of Astronomy, Natural History, Medicine, and Light. Feedback on the
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Beverly SerrellThe Huntington Library, Art Collections, and Botanical Gardens