GRG conducted summative evaluation of Ganga, a NSF-funded six-segment series of NPR radio programs about the culture and ecology of the river Ganga in India and Bangladesh and its companion Website. Through a web-based survey, GRG assessed the study participants' knowledge gain from and the satisfaction with the series and the Website. The appendix of this report includes the online survey used in the study.
DATE:
TEAM MEMBERS:
Irene GoodmanIndependent Broadcasting Associates, Inc.
Independent investigator Knight Williams Research Communications conducted a summative evaluation for Sea Monsters. The evaluation consisted of three separate studies which sought to address the following broad questions: To what extent and in what ways did the film appeal to the viewers?, How did viewers react to the film's investigative storytelling and use of 3D?, How did viewers respond to the film in terms of clarity of presentation and the amount of information and science?, What were the most interesting things viewers felt they learned from the film?, What new information, ideas, and
DATE:
TEAM MEMBERS:
Valerie Knight-WilliamsNational GeographicDivan Williams Jr.Christina MeyersOra Sraboyants
In 2003 and 2004 a summative evaluation of the Jellies: Living Art exhibition was conducted. The exhibition is a 4,650 square foot special exhibition at the aquarium that is open from April 2002 through January 2005. It includes live displays of domestic and exotic jellies and a collection of artwork in a variety of media: paintings, sculpture, works on paper, and three large site-specific installations. Though the aquarium has displayed art previous to Jellies: Living Art, this exhibition represents the first time the aquarium has displayed both art and live species together. There were seven
In 1998, the Exploratorium staff submitted a proposal to the National Science Foundation to develop a collection of life science exhibits "to offer science center visitors new ways to explore characteristics shared by all living things." The intention was to combine existing Exploratorium components as well as new exhibits and emphasize in the exhibit collection "that all life, no matter how diverse, shares common essential traits." This proposal was one of a series planned to develop permanent exhibits at the Exploratorium. The evaluation was intended to document several aspects of visitors'
Evaluation of the Space Command Exhibit began in October 2002 with a tracking and timing study. A random sample of 100 visitors to the exhibit was tracked and timed. A member of a visiting group was selected at random as the subject. Subjects were tracked from station to station and the time spent at each exhibit or panel was recorded. This gives a measure of the relative attracting and holding power of each exhibit station. After a subject completed a visit, a "sweep" count was made, which involved counting the number of people at each exhibit station. Sweeps give another measure of the
DATE:
TEAM MEMBERS:
Minda BorunFranklin Institute Science Museum
The San Francisco Zoo's new Lemur Forest Exhibit is successful on almost every measure of visitor experience, education and inspiration. A summative evaluation, consisting of pre- and post-visit testing, and a tracking and timing study confirms that cued visitors gain knowledge about lemur types, lemur behavior, lemurs' endangerment status, and lemurs' land of origin. Visitors also demonstrate enhanced appreciation for lemurs and emotional connection to them post-visit. While many pre-visit respondents are inclined to value protecting lemurs and their environment, post-visit responses that
The purpose of this summative evaluation was to document visitors' use and impressions of Vanishing Wildlife immediately upon viewing the exhibit and, again, several months after their visit. In addition, staff members wanted to determine if the exhibit motivates visitors to perform specific conservation actions once they leave the aquarium. By collecting data three different ways (through timing and tracking observations, on-site exit questionnaires, and telephone questionnaires), and then comparing the results with data from Monterey Bay Aquarium (MBA) exit surveys, the evaluators were able
DATE:
TEAM MEMBERS:
Randi Korn & Associates, Inc.Monterey Bay Aquarium
This report presents the findings of a summative evaluation of Invention at Play, conducted by Randi Korn & Associates, Inc. (RK&A), for the Lemelson Center for the Study of Invention and Innovation at the Smithsonian Institution's National Museum of American History. Invention at Play is a traveling exhibition developed by the Lemelson Center in partnership with the Science Museum of Minnesota and is funded by The Lemelson Foundation and the National Science Foundation. Data collection took place at two venues: in December 2002 at the National Museum of American History in Washington, D.C.,
DATE:
TEAM MEMBERS:
Randi Korn & Associates, Inc.Smithsonian Institution
This 6,000-square-foot temporary exhibition ran from March 2003 to January 2004 and was located in two galleries on the second floor, connected by a "bridge" across the atrium. The exhibition contained 55 elements grouped in six sections by sports venue and community settings: neighborhoods, Soldier Field, Comiskey Park, Wrigley Field, the Chicago Stadium/United Center, and school sports. The main message of the exhibition was, "In a city of strangers, sports brings people together." The 55 elements included two large video theaters (one in the south gallery, one in the north), four large wall
The John G. Shedd Aquarium opened an exhibition entitled Wild Reef: Sharks at Shedd in April 2003. Wild Reef immerses visitors in an Indo-Pacific ecosystem where they experience firsthand the connections among animals, habitats and people. This 2,800 square-foot exhibition spans nine rooms and contains one of the largest and most diverse collections of sharks in North America, along with the Midwest's largest public display of live corals. The primary message of Wild Reef is: Philippine coral reefs support an amazing abundance of life and anchor a delicate network of dependencies between
A three-pronged summative evaluation of the San Francisco Zoo's new African Savanna exhibit shows it to be very well received by visitors and successful at meeting key affective and cognitive goals. Visitors to this exhibit, especially those who attend a giraffe feeding, enthusiastically demonstrate admiration and wonder towards wildlife, emotional connections to the animals, and excitement at close and unusual viewing opportunities. Visitors care deeply about the quality of life for these animals and readily state that they feel the animals have a good home in this exhibit. Respondents are
RK&A conducted 56 timing and tracking observations of visitors, 20 exit interviews with visitors, an interview with the Cell Lab Program Manager, and interviews with 13 Lab Crew in the summer and fall of 2003. The Cell Lab succeeded in engaging visitors in enjoyable and educational activities. It also excelled in providing Lab Crew teens with valuable employment and life experiences. The concept and design of the Cell Lab - its level of interactivity, staffing, and resource allocation - offers visitors a unique experience. In some ways, the SMM was taking a risk by offering in-depth
DATE:
TEAM MEMBERS:
Randi Korn & Associates, Inc.Science Museum of Minnesota