This paper describes how an understanding of visitors could improve visitor services and museum experiences in order to maximize the attainment of museum objectives. Data from preliminary research at the Nehru Science Centre in India and implementation of findings in day-to-day management of science centre activities has brought about perceptible results, especially in creating new audiences and retaining visitors, thereby increasing overall visitor numbers and, above all, creating a renewed interest in the science centre among the community.
The Milwaukee Public Museum will develop Adventures in Science: An Interactive Exhibit Gallery. This will be a 7250 sq. ft. interactive exhibit with associated public programs and materials that link the exhibit with formal education. The goal of Adventures in Science is to promote understanding of biological diversity, the forces that have change it over time, and how scientists study and affect change. The exhibit will consist of three areas. "Our Ever-Changing World" will feature "dual scene" habitat dioramas that will convey at-a-glance how environments change over time. "The Natural History Museum" will be a reconstruction of a museum laboratory and collections area to protray behind-the-scenes scientific and curatorial activities that further the study of biological diversity, ecology and systematics. An "Exploration Center: will bridge these two areas and will be designed to accommodate live presentations, group activities and additional multimedia stations for Internet and intranet access. Using interactive devices, visitors will be encouraged to make hypothesis, examine evidence, compare specimens, construction histories of biological and geological changes, and develop conclusions about the science behind biodiversity and extinction issues. Visitors should also come away with an increased understanding of the role of systematic collections in understanding biological diversity. Information on MPM research programs will be highlighted in "The Natural History Museum" section and will be updated frequently. Annual Teacher Training Institutes for pre-service and in-service teachers will present strategies for using the gallery's multimedia stations, lab areas, and Web site links. Special attention will be given to reaching new audiences including those in the inner city and people with disabilities.
DATE:
-
TEAM MEMBERS:
Allen YoungJames KellyPeter SheehanSusan-Sullivan BorkinRolf JohnsonMary Korenic
The Department of Geological Sciences at Rutgers, in collaboration with the Liberty Science Center, the New York State Museum, Palisades Interstate Park Commission, Appalachian Trail Conference, and ABS-Capital Cities, Inc., has a planning grant to develop a universal model that will encourage science education in conjunction with outdoor recreational activities in wilderness parks near urban centers. The initial effort will focus on the Harriman and Bear Mountain State Parks and the Sterling Forest lands, all near New York City. Current plans for the full project include development of: 1) an illustrated guidebook describing the features chosen as "exhibits" at the sites, 2) a map showing locations of the "exhibits", 3) plaques marking the features of the exhibits, 4) proposals for new trails to access outstanding botanical and geological features, 5) a web site with virtual reality filed trips of the sites chosen, 6) museum displays and media programs at Liberty Science Center, the New York State Museum, and other sites, 7) regular field trips from Liberty Science Center, New York State Museum, and Bear Mountain Trailside Museum, 8) workshops for high school teachers, and 9) special project to get more public use of the park resources. During the planning stage the project will gather data on public interest, determine the most effective means of dissemination, identify and contact other organizations and scientist that could contribute to the full project, and develop a coordination plan and schedule for this complex project. Small examples and/or written descriptions of the web-site, the guidebook stops, museum displays, and field trips will also be produced in the planning phase.
Treasuring our Natural Heritage: Natural History and Environmental Science Education is a multifaceted project that will be developed by the Idaho Museum of Natural History. Their goal is to heighten an understanding of issues surrounding the concept of biodiversity among the general public. By using the metaphor " the economy of nature," they will present three concepts: biodiversity which will include the idea of keystone species, natural capital, and extinction debt & conservation biology. This approach and the use of this metaphor is based on pre-exhibit research work that demonstrated that rural Idahoans understand this as a system of exchange, where each species holds a different 'occupation' and a variety of occupations is critical to the health of the economy. This project will bring participants in touch with the value of scientific research through presentations by scientists whose recent research results will provide a deeper understanding of the living systems around them. Views of elders from Idaho's Native American tribes will be included to add a critical human dimension. With this award they will develop a series of three small traveling exhibits, three-part educational video series for public broadcasting, and three multimedia science kits for use by children's groups on each of the three concepts noted above. With this multifaceted design it is anticipated that this program will reach 50% of Idaho's 1.2 million people. It is anticipated that the exhibits will become generally available once they have completed their circulation in Idaho.
DATE:
-
TEAM MEMBERS:
Stefan SommerAllen JacksonAmy LaffertyAndrew GibbonsAlbert Strickland
The New York Hall of Science will develop, test, and implement the "Biochemistry Discovery Lab," a 1000-sq.-ft. space designed to complement the content and design of "The Chemistry of Living Things," a 3000-sq.-ft. exhibition that will be opening in 1999. The Biochemistry Discovery Lab will engage visitors in four different types of activities: 1) guided experiments for scheduled groups, 2) self-guided experiments, 3) demonstrations, and 4) the prototyping of ancillary materials. These activities are intended to engage the target audiences -- families, students, and the general public -- in experiences leading to an understanding that chemical reactions are due to the interaction of molecules; that chemical reactions occur in both living and nonliving things; and that there are visible and measurable characteristics of chemical reactions in living and nonliving systems.
The Museum of Science, Boston will develop an exhibit about Aging. It will be a 6000 sq. ft. traveling exhibit that will open in Boston during April, 2000 coinciding with the United Nations' International Year of Older Persons. The exhibit will provide visitors with an engaging and interactive environment in which to explore scientific, personal, and social aspects of aging. This exhibit will put a spotlight on the remarkable change that has been occurring as a result of in the increased survival rates for people of all ages contributing, among other things, to an increase in the number of older adults. This exhibit will be organized around four themes that will engage visitors in the exploration of the basic scientific research and impact of this change in demographics. The themes are: 1) the biological research that is seeking to understand how and why all living things age, 2) the impact of the physiological and psychological effects of the aging process of humans, 3) the influence of personal, social, and cultural factors on an individual's aging process and 4) the demographic, economic and public policy aspects of aging. There will be a number of complementary programs developed which will be packaged in a tool kit format that will permit museums borrowing the exhibit to develop those components that are allowed by their resources. These programs include a museum theater production that will invite visitors to think about aging in the context of their own society/culture; a world-wide-web resource to assist teachers and other community educators; and a series of multigenerational one-day programs to encourage interactions between different generations within a family or participating group. The exhibit will provide an opportunity for linkage with the needs of the formal education community. Its content addresses important parts of the formal science education curriculum as identified in the National Science Education Standards, Science for All Americans, and Benchmarks for Science Literacy.
The Science Museum of Minnesota will develop "Investigations in Cell Biology," an integrated program that introduces cell, microbiology, and molecular biology to museum audiences through open-access, wet-lab, micro-experiment benches; training and support for school teachers; classes for adults and teens; and a long-term program for local high school youth. The project includes the development, testing, and installation of four micro-experiment benches that introduce visitors to the objectives, tools, and techniques of cell biology experimentation. These benches,"Inside the Cell," "Testing for DNA," "DNA Profile," and "Microbe Control," will be part of "Cell Lab," a 1,500 square-foot open experiment area within the science museum's new core exhibition, "The Human Body," opening December 1999.
DATE:
-
TEAM MEMBERS:
Laurie Kleinbaum FinkSusan FlemingJ Newlin
The Science Museum of Minnesota, in collaboration with Discovery Place and Science North, is producing a pilot stage for a large format film on the life work of Dr. Jane Goodall; her principal research site, Gombe National park in Tanzania; and her study subject, chimpanzees. The film will be a journey into the world of the wild chimpanzee with Dr. Jane Goodall, the best know living woman scientist among adults in the United States. It will chronicle Goodall's life work as well as the work of other researchers in Gombe. Accompanying educational material will include a companion kiosk exhibit, a leadership institute for museum educators, an online program, and women-in-science classes for children and parents. During this pilot stage, the project team will produce large format test footage in Gombe and will further develop the script for the film. The principal science advisor for the project will be Dr. Anne Pusey, professor and director of the Jane Goodall Institute's Center for Primate Studies at the University of Minnesota. She will serve as a Co-PI along with Mike Day of the Science Museum of Minnesota; Freda Nicholson, CEO of Discovery Place; and Sue Griswold, VP for Programs and Education at Discovery Place. Mike Day also will co-executive produce the film with Jim Marchbank, CEO of Science North.
DATE:
-
TEAM MEMBERS:
Mike DaySue GriswoldAnne PuseyFreda NicholsonBarbara Flagg
The Museum of Science in Boston will develop exhibits and programs for visitors to use models as tools for understanding the world around them. It is the 4th stage of a six-part, long-range vision and plan that focuses on comprehending science as a way of thinking and doing. "Making Models" will serve over one million visitors per year, mostly families and school groups. The models to be featured include physical, biological, conceptual, mathematical, and computer simulation models. Four (4) specific science inquiry skills will be stressed, which are associated with making and using models: recognition of similarities, assessment of limitations, communication of ideas, and the creation of one's own models for developing personal understanding and appreciation of the world in which we live. In tandem with this new exhibit, some current exhibits and programs will be modified to meet these modeling goals. Demonstrating the application of these new exhibit techniques for other museums and science centers, and evaluating how visitors learn in this setting will also be performed, with the results disseminated on a national level. The Museum will collaborate with two (2) other nationally known sites in this development and evaluation of exhibit components, creation of new teacher development programs, and the development of models-related web resources.
DATE:
-
TEAM MEMBERS:
Douglas SmithLarry BellPaul Fontiane
The Wildlife Conservation Society will develop "Congo Gorilla Forest." This will be a 6.5 acre outdoor exhibit that will provide visitors with a realistic trip through a living Congo Ecosystem, ending in an arms-length observation of a colony of 30 Lowland Gorillas living in a natural setting. The science presented in this exhibit is based on much of the seminal research that has been carried out on the Congo Forest environment by scientists at the Zoo. During their trip visitors will be able to explore and develop their own insights into this dynamic ecosystem and at the end will be drawn into difficult conservation issues. The exhibit will include the Rain Forest Trail, Living Treasures of the Congo Gallery, Conservation Showcase and Theater, Great Apes Gallery, and the Conservation Choices Pavilion. In addition there will be a menu of complementary formal education materials to include parent workshops, teacher training activities, and instructional materials. Linkages have been made with the New York Urban Systemic Initiative and the formal education programs will complement the goals of this systemic initiative. Given the Zoo's location in the Bronx, given the Zoo's reputation as a leader in wildlife conservation, and given the Zoo's renewed commitment to quality visitor experience and learning activities, this exhibit will break new ground in the exhibition of animals and informal learning activities of visitors. It will have an impact on zoos throughout the world. They anticipate 750,000 visitors annually for the Congo Gorilla Forest.
The Natural History Museum of Los Angeles County will develop Lost Civilizations of the Tarim Basin. This will be a 6000 sq. ft. traveling exhibit that will introduce visitors to the extraordinary archaeological discoveries that have recently been made in the Taklamakan Desert in the Xinjiang Uyghur Autonomous Region of the People's Republic of China. Due to the arid desert conditions the preservation of sites, artifacts, and human remains is exceptional and the artifacts represent some of the oldest extant items made of perishable materials (wood, paper, silk, and leather.) What has intrigued scientists about these remains is the fact they are Indo-Europeans. These remains have challenged the scholarly world by adding fuel to an already heated debate considering the origins and development of the Indo-European peoples who inhabited the Eurasian landmass for thousands of years. Who were these people, where did they come from, and what was their role in the early development of East/West cultural contact? Not only will visitors be able to see the artifacts and learn about the culture of this extinct group, but they will also learn how archaeologists and collaborating specialists work to unravel the mysteries posed by these remains. The exhibit will be complemented by resources for formal education programs. NHM will develop 1) an on-line presentation that will include "virtual" elements of the archaeology sites and materials, 2) teacher enhancement activities, 3) curriculum materials for older elementary and secondary students, and a menu of non-formal lectures, classes, and a symposium. The museum will also produce a comprehensive, fully illustrated catalogue in both printed and digital formats. The exhibit will have five venues. It is expected to reach between 150,000 and 300,000 people at each venue.
DATE:
-
TEAM MEMBERS:
James OlsonAdam KesslerVincent BeggsDolkun Kamberi
Unicorn Projects, Inc. is producing a project about historic mills in American and the science and technology of their operation. The project will combine a nationally broadcast one-hour PBS special with print and interactive educational materials for the home and school markets along with family-oriented personal appearance by host-author David Macaulay at selected museum and mill sites across the country. The goal of the project is to acquaint viewers and participants with the technological innovations and the scientific, social and historical significance of water-powered mills in the early part of the industrial revolution. In addition to the television program the project will produce Mill Times newspapers applicable in formal as well as informal settings, curriculum-based school videos and teachers guides, activity kits including "toys" designed to introduce concepts in applied mechanics, and family-activity programs at selected sites. The PI and Producer/Director will be Larry Klein who has produced and directed the previous Macaulay programs among many other PBS specials. David Macaulay, author of many best-selling books on architecture and technology, will be the host and will work closely with Mark Olshaker, the writer, in developing the script for the program. The Education Director will be Toby Levine. The principal technology and history advisor will be Patrick Malone, Assistant Professor of Urban Studies and American Civilization at Brown University and past president of the Society for Industrial Archaeology. The science advisor will be Theodore Ansbacher, principal of Science Services, an informal science education consulting company. Other advisors include Robert Dalzell, Gary Kulik, Judith McGaw, and Merrit Roe Smith.