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resource research Exhibitions
This poster, which was presented at the Visitor Studies Association Conference in 2017, shares methods, working definitions and frameworks, and lessons-learned from Developing Guidelines for Designing Challenging and Rewarding Interactive Science Exhibits (DRL-1612577). Through design-based research, this project is investigating the emotional state of “productive struggle,” an intensive, fruitful state of exhilaration and challenge characterized by high levels of physiological arousal along with the experience of negative emotions. The project pushes beyond the positive range of emotional
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resource evaluation Public Programs
Exploration Place, with funding from the National Aeronautics and Space Administration (NASA), contracted RK&A to conduct a summative evaluation of Design Build Fly, an exhibition and program series that explores what happens behind-the-scenes in Wichita’s aircraft plants. The goals of the study were to identify how visitors use the exhibition, explore what meaning visitors make from Design Build Fly, and understand to what extent visitors’ meaning-making aligns with intended outcomes. How did we approach this study? RK&A conducted timing and tracking observations of visitors to the
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resource research Media and Technology
There are many reasons to be curious about the way people learn, and the past several decades have seen an explosion of research that has important implications for individual learning, schooling, workforce training, and policy. In 2000, How People Learn: Brain, Mind, Experience, and School: Expanded Edition was published and its influence has been wide and deep. The report summarized insights on the nature of learning in school-aged children; described principles for the design of effective learning environments; and provided examples of how that could be implemented in the classroom.
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TEAM MEMBERS: National Academies of Sciences, Engineering, and Medicine
resource project Exhibitions
With snow providing water for about 2 billion people worldwide and playing a major role in the Earth's climate through its high albedo and insulation properties, on-going alterations in global snow resources pose real and extremely expensive societal adaptation/mitigation problems. The project goals are to:


Create opportunities for the public to learn about the vital role that snow plays in climate, water resources, and human lives.
Produce a better understanding of how culture affects informal Science, Technology, Engineering, Mathematics (STEM) learning.


The deliverables include:


An outreach program in Alaska that will visit 33 remote native villages;
A 2,000 square foot traveling exhibition on snow produced by the Oregon Museum of Science and Industry (OMSI) and exhibited at two additional museums during the life of the award;
Learning research, which will examine how the wide variation of cultural relationships to snow impacts learning in museum exhibitions. Each of these components will be evaluated over the course of the project. The travelling exhibition will tour to three museums per year for eight years, with an anticipated cumulative audience of over one million.


The focus on snow will highlight a fascinating yet under-appreciated part of the Earth system. The project aims to educate the public about snow and to produce a more informed and thoughtful public in the face of potential expensive and difficult snow-related societal decisions. Through informative displays, graphics, models, and other material, the project will engage traditionally under-served communities (at Native/remote villages) in Alaska, where a strong cultural connection to snow exists, as well as communities across the U.S. where the connection to snow can range from strong to weak. Across this cultural gradient, the project will explore through oral interviews and surveys the public response to various types and designs of informal science learning (ISL) displays, attempting to isolate and control for the effect of cultural vs. individual response to the materials. Informal learning theory specifies using front-end exploration of individual visitor-content relationships to guide exhibit design. This project's research goal expands that approach to include the effects of cultural engagement with a topic to develop more general tools to guide and improve the design process. The project is led by the University of Alaska Fairbanks (UAF) in collaboration with OMSI researchers from the COSI (Center of Science and Industry), Center for Research and Evaluation (CRE), and evaluators at the Goldstream Group. This project is funded by the Advancing Informal STEM Learning (AISL) program, which seeks to advance new approaches to, and evidence-based understanding of, the design and development of STEM learning in informal environments. This includes providing multiple pathways for broadening access to and engagement in STEM learning experiences, advancing innovative research on and assessment of STEM learning in informal environments, and developing understandings of deeper learning by participants. The project has co-funding support from the Office of Polar Programs.

This award reflects NSF's statutory mission and has been deemed worthy of support through evaluation using the Foundation's intellectual merit and broader impacts review criteria.
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TEAM MEMBERS: Victoria Coats Matthew Sturm Deborah Wasserman
resource research Public Programs
We propose a thoughtful process for scientists to develop their “impact identity”, a concept that integrates scholarship in a scientific discipline with societal needs, personal preferences, capacities and skills, and one’s institutional context. Approaching broader impacts from a place of integrated identity can support cascading impacts that develop over the course of a career. We argue identity is a productive driver that can improve outcomes for scientists and for society. Widespread adoption of the concept of impact identity may also have implications for the recruitment and retention of
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resource research Public Programs
The art/science nexus has historically been approached through a challenge of aesthetics versus mathematics, and processes of knowledge production. Notably absent in this debate are the social sciences that explore human experience and perception. In particular, what has not been addressed clearly in the literature is how reasoning about the human experience can be provoked when people encounter content that does not assert itself as neatly defined in either an art or science discourse. By reflecting on one case study of a public art/science installation, we explore new fields of knowledge
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TEAM MEMBERS: John Fraser Fiona MacDonald Nezam Ardalan
resource evaluation Public Programs
This set of appendices represent all research instruments related to study presented in the I/CaLL Art Experiences and Advancing Science Literacy report (NewKnowledge Publication #NSF.097.115.07). Appendix A: Installation Site Intercept Interview Instrument Appendix B: Artists-Scientists Walk & Talks Instrument Appendix C: Post-Performance Event Survey Instrument Note that researchers did not use an instrument for the fourth aspect of the study, the post-performance event reflection sessions. Instead, they allowed the discussions to be directed by the reflection participants.
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TEAM MEMBERS: John Fraser Rebecca Joy Norlander Sophie Swanson Nezam Ardalan Kate Flinner Joanna Laursen Brucker Nicole LaMarca
resource research Public Programs
The Indianapolis / City as Living Laboratory (I/CaLL) project was a civic collaboration that used the city of Indianapolis as an informal science learning (ISL) environment. The 21 Urban Water Science Concepts Resource Handbook is designed for all people who are interested in exploring science topics related to urban waterways, particularly in Indianapolis. Specifically, educators, artists, and community members in Indianapolis may find this publication useful. With a small amount of extra research for examples in their area of interest, urban environmental educators across the country will
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TEAM MEMBERS: John Fraser James Danoff-Burg
resource project Exhibitions
Engagement is the cornerstone of learning in informal science education. During free-choice learning in museums and science centers, visitor engagement shapes how learners interact with exhibits, navigate through exhibit spaces, and form attitudes, interests, and understanding of science. Recent advances in multimodal learning analytics are creating novel opportunities for expanding the range and richness of measures of visitor engagement in free-choice settings. In particular, multimodal learning analytics offer significant potential for integrating multiple data sources to devise a composite picture of visitors' cognitive, affective, and behavioral engagement. The project will center on providing a rich empirical account of meaningful visitor engagement with interactive tabletop science exhibits among individual visitors and small groups, as well as uncovering broader tidal patterns in visitor engagement that unfold across exhibit spaces. A key objective of the project is creating models and practitioner-focused learning analytic tools that will inform the best practices of exhibit designers and museum educators. This project is funded by the Advancing Informal STEM Learning (AISL) program. As part of its overall strategy to enhance learning in informal environments, AISL funds research and innovative approaches and resources for use in a variety of settings. The research team will conduct data-rich investigations of visitors' learning experiences with multimodal learning analytics that fuse the rich multichannel data streams produced by fully-instrumented exhibit spaces with the data-driven modeling functionalities afforded by recent advances in machine learning and educational data mining. The research team will conduct a series of visitor studies of naturalistic engagement in solo, dyad, and group interactions as visitors explore interactive tabletop science exhibits. The studies will utilize eye trackers to capture visitors' moment-to-moment attention, facial expression analysis and quantitative field observations to track visitors' emotional states, trace logs generated by exhibit software, as well as motion-tracking sensors and coded video recordings to capture visitors' behavioral interactions. The studies will also use conversation recordings and pre-post assessment measures to capture visitors' science understanding and inquiry processes. With these multimodal data streams as training data, the research team will use probabilistic and neural machine learning techniques to devise learning analytic models of visitor engagement. The project will be conducted by a partnership between North Carolina State University and the North Carolina Museum of Natural Sciences. The research team will 1) design a data-rich multimodal visitor study methodology, 2) create the Visitor Informatics Platform, a suite of open source software tools for multimodal visitor analytics, and 3) launch the Multimodal Visitor Data Warehouse, a curated visitor experience data archive. Together, the multimodal visitor study methodology, the Visitor Informatics Platform, and the Multimodal Visitor Data Warehouse will enable researchers and practitioners in the informal science education community to utilize multimodal learning analytics in their own informal learning environments. It is anticipated that the project will advance the field of informal STEM learning by extending and enriching measures of meaningful visitor engagement, expanding the evidence base for visitor experience design principles, and providing learning analytic tools to support museum educators. By enhancing understanding of the cognitive, affective, and behavioral dynamics underlying visitor experiences in science museums, informal science educators will be well-positioned to design learning experiences that are more effective and engaging. This award reflects NSF's statutory mission and has been deemed worthy of support through evaluation using the Foundation's intellectual merit and broader impacts review criteria.
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TEAM MEMBERS: James Lester James Minogue Jonathan Rowe North Carolina Museum of Natural Sciences
resource evaluation Exhibitions
The San Diego Natural History Museum (The Nat) contracted RK&A to conduct a summative evaluation of the temporary exhibition, Unshelved: Cool Stuff from Storage. The priorities for the study focused on exploring (1) whether visitors understand that the museum has vast collections (and why); (2) how the low level of interpretation effects visitors’ experiences and understanding of the exhibition; and (3) visitors’ personal connections and emotional response to the exhibition. How did we approach this study? RK&A employed two methodologies for this study. First, RK&A conducted open
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resource evaluation Exhibitions
The Nelson-Atkins Museum of Art recently completed a renovation of its 19th- and early-20th-century European art galleries (the Bloch Galleries). The renovation includes the incorporation of the Marion and Henry Bloch Collection, a major gift of 29 masterworks by leading Impressionist and Post-Impressionist artists. As part of this renovation project, the museum took the opportunity to experiment with new visitor engagement and interpretation strategies, including both digital and print approaches. The museum identified three desired visitor outcomes for the galleries: 1) Visitors will
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TEAM MEMBERS: Maia Werner-Avidon Laura Brown Alyssa Carr
resource evaluation Exhibitions
Purpose: The Museum of Pop Culture (MoPOP) in Seattle, WA, changed their name from Experience Music Project in 2016. The institution has undergone several changes since its inception and has not conducted a comprehensive visitor study since 2010. As such, MoPOP partnered with the University of Washington Museology Graduate Program to conduct a large-scale visitor study to better understand who MoPOP visitors are, explore their perceptions of pop culture and MoPOP prior to their visit, and the extent to which these perceptions changed due to their museum experience. Methods: Pre-visit
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TEAM MEMBERS: Ben Dudzik Nicole Reed