This summative evaluation report aims to examine the impact of Travels in the Great Tree of Life, a temporary exhibition at the Yale Peabody Museum of Natural History. The 1000-square-foot exhibition seeks to convey concepts of phylogenetic relationships based on recency of common ancestry. In addition, its goal is for visitors to come away with an understanding of the vast scope and complexity of the Tree of Life (herein referred to as ToL) and some practical applications of ToL research. Data collection employed a mixed methods approach. Structured exit interviews were conducted with 102
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TEAM MEMBERS:
Ellen GiustiYale Peabody Museum of Natural History
RK&A was contracted by Save Ellis Island (SEI) to conduct a front end evaluation, funded by a National Endowment for the Humanities planning grant. The objective for the evaluation was to examine Ellis Island's visitors' overall responses to the exhibit concepts, themes, and interpretive approaches for SEI's planned interpretation of Ellis Island's hospital and other medical facilities located on Ellis Island. RK&A first participated in planning meetings with SEI and their team of consultants to explore ideas for interpreting the medical facilities of Ellis Island. Upon reviewing the
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Randi Korn & Associates, Inc.Save Ellis Island
The summative evaluation of Yuungnaqpiallerput used two evaluation strategies--tracking and timing (T&T) and an open-ended questionnaire (CQ)--to discover how visitors used the exhibition and what they could immediately recall about it. The combined data from these methods produced a well-rounded set of evidence for the degree of success achieved by the exhibition. Yuungnaqpiallerput was designed to be engaging to both an Alaska Native American audience and non-natives. Of the 61 people in the CQ sample, 69% said that they were first-time visitors to the Anchorage Museum, and 75% had no
Beautiful Science: Ideas that Changed the World, a 2,500-square-foot permanent exhibition, contains more than 100 rare, important, and beautiful books and manuscripts from the Huntington's collections, along with artifacts and interactive experiences. The content focuses on the changing role of science through the centuries, with particular emphasis on some of the astonishing leaps in imagination made by scientists and the importance of written works in communicating those ideas. There were 52 exhibit elements in subject areas of Astronomy, Natural History, Medicine, and Light. Feedback on the
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Beverly SerrellThe Huntington Library, Art Collections, and Botanical Gardens
The Sports Legends Museum at Camden Yards approached Randi Korn & Associates, Inc. (RK&A) to conduct visitor research. This project was one of several the Museum engaged in to better understand its audience. Data were collected between May and July 2008 through 319 standardized questionnaires and 34 in-depth interviews with groups of visitors. While a "sports museum" is a focused type of museum, one major consideration was whether sports museum visitors are homogenous, prompting us to ask, what types of sports fan does the Sports Legends Museum at Camden Yards attract? To answer this, RK&A
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Randi Korn & Associates, Inc.Sports Legends Museum at Camden Yards
Columbia University Materials Research Science and Engineering Center (MRSEC) and New York Hall of Science (NYHOS) partnered to create Research and Rolling Exhibits (RARE). The project's goal is to showcase current research in science and make it accessible to the general public. Five Wondercarts were created over three years, from 2005 through 2008, highlighting topical scientific research and its relevance to the museum's target audience. The carts were programmed to engage families in conversation, letting their interest determine the direction of activities. In this manner Wondercarts
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Ellen GiustiNew York Hall of ScienceKathleen Condon
This front-end evaluation study provided information about how potential visitors to the Dena'ina exhibition (scheduled to open at the Anchorage Museum in 2010) might think and feel about the exhibition's themes. Twenty interviews were conducted with a diverse group that included people with Dena'ina and other Native American cultures. The key findings were: There was a lot of diversity about what participants knew, or didn't know, about the Dena'ina, and how the Dena'ina culture was similar to others. People knew about the effects of contact on religion, education, and dress. Non-Natives (as
The Natural History Museum of Los Angeles County contracted Randi Korn & Associates, Inc. (RK&A) to conduct a front-end evaluation to inform the reinstallation of the Ancient Latin America Hall. The study was conducted to examine visitors' experiences in the current exhibition, the nature of their connection with the objects on view, and their needs and preferences for interpretation. In-depth interviews were conducted with 20 English-speaking and 20 Spanish-speaking visitor groups, using a quota sampling method. Visitors were intercepted as they exited the current Ancient Latin America Hall
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Randi Korn & Associates, Inc.Natural History Museum of Los Angeles County
Sugar from the Sun was managed by the Garfield Park Conservatory Alliance (GPCA) and funded, in part, by the National Science Foundation. For this project, a 6,400 square foot living exhibition was built at Garfield Park Conservatory. This exhibition, comprised of five sections, depicted plants' production of sugar from water, air, and sunlight. The exhibition also featured a printed Exhibit Guide and hands-on activities. This study used a naturalistic inquiry methodology. The research question for this study was, As visitors engage with the immersive environments and interpretive messages in
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TEAM MEMBERS:
Eric GyllenhaalGarfield Park Conservatory Alliance
The Museum of Science and Industry (MSI) in Chicago, Illinois partnered with Randi Korn & Associates, Inc. (RK&A) to evaluate its exhibition Explore: Blue Planet-Red Planet. A front-end evaluation was undertaken to help MSI staff find common ground between the proposed content and interpretation of the exhibition and potential visitors. Data were collected in May 2008 from drop-in visitors at MSI and consist of 35 in-depth interviews with 105 people.
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TEAM MEMBERS:
Randi KornMuseum of Science and Industry
This report describes and discusses the findings from a field study that was conducted at the Vancouver Aquarium to investigate how visitors explore and experience large horizontal multi-touch tables as part of public exhibition spaces. The study investigated visitors’ use of two different tabletop applications—the Collection Viewer and the Arctic Choices table—that are part of the Canada’s Arctic exhibition at the Vancouver Aquarium. Our findings show that both tabletop exhibits enhanced the exhibition in different ways. The Collection Viewer table evoked visitors curiosity by presenting
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TEAM MEMBERS:
Jim SpadacciniJeff HeywoodUta HinrichsSheelagh Carpendale
Touch-sensitive devices are becoming more and more common. Many people use touch interaction, especially on handheld devices like iPhones or other mobile phones. But the question is, do people really understand the different gestures, i.e., do they know which gesture is the correct one for the intended action and do they know how to transfer the gestures to bigger devices and surfaces? This paper reports the results of usability tests which were carried out in semi public space to explore peoples’ ability to find gestures to navigate on a virtual globe. The globe is presented on a multi-touch
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TEAM MEMBERS:
Jim SpadacciniMarkus JokischThomas BartoschekAngela Schwering