The long-running and highly successful National Public Radio series "Science Friday" is venturing in new directions. Given that basic research underlies all of the technological advances influencing our world and that tax dollars pay for that research, the public needs to be informed about the basics of research. To address this need for public education, "Science Friday" will examine the importance of research as a theme underlying all science and technology changes by: Finding the research roots at the bottom of each story; Exploring the cooperation among corporations, private institutions, and research foundations and illuminating how each plays a role in the research process; Following the research "bumps" along the road to illustrate that research success depends upon failures -- not all research produces positive results; Illuminating the barriers to successful research; Helping listeners understand the thought process of researchers; Scaling the "ivory tower" by enabling listeners to question and talk directly with researchers; and Helping listeners understand the role of basic research in policy-making. Ira Flatow, the host, will take "Science Friday" on the road and produce programs in Oklahoma, Iowa, Michigan, Massachusetts, Arizona and other locations. He also will visit schools and universities and will speak at public events. NPR also will reactivate the "Science Friday Kids Connection" which will take each week's program and its guest scientists directly into classrooms across the country.
National Geographic Television is producing a large-format, 3D film, "Sea Monsters," about prehistoric marine reptiles. The project will also include formative and summative evaluations, educational materials for home, after-school and classroom use, professional development for educators, an interactive website and innovative outreach to underserved youth. The film will present the current scientific understanding of Mesozoic marine ecosystems and the biology and behavior of prehistoric marine reptiles. The storyline of the films sets paleontological discovery into historical context, and reveals much about the scientific method and process of inquiry. Innovative intercutting between live-action paleontology sequences and photo realistic 3D animation of the reptiles will bring the fossils to life and allow audiences to make connections between the remains that are uncovered and the reptiles' activities, all of which are driven by concrete evidence in the fossil record. Sea Monsters will have a strategic impact on the field of informal science education by using groundbreaking computer-generated imagery technologies, and by demonstrating that a strong, dramatic storyline is a powerful and effective method for communicating scientific concepts. Standards-based lesson plans for the classroom and informal activity guides for families will augment the impact of the film. National Geographic has teamed with leading scientific experts and formal and informal education specialists to inform and advise the project. Multimedia Research and Knight-Williams Research Communication, respectively, will conduct formative and summative research.
The New York Hall of Science, in collaboration with the Lawrence Hall of Science, is producing and evaluating an application of recently available technology, the random-access audio player, which offers the promise of improving the effectiveness of learning at science-technology center interactive exhibits. The audio "tours" that are being produced and tested will have varying degrees of branching and layering appropriate to the nature of each exhibit unit design. A "highlights" audio tour will be created for the Lawrence Hall of Science and an audio tour focusing on a single group of light, color, and vision exhibits will be created for the New York Hall of Science. The audio tours will be tested with two different categories of audience at each site: the general public on weekends and schools groups on weekdays. Alan Friedman, Director of the New York Hall of Science, will be the Principal Investigator. The Lawrence Hall of Science will be represented by Brooke Smith. The audio tours will be written and produced by Steve Tokar, the producer of Science Today a daily radio science program on the CBS radio network. Beverly Serrell, Director of Serrell & Associates, will conduct the evaluation of the audio tours at each site.
The Great Lakes Science Center plans to enhance an existing facility by adding the Great Lakes Situation Room. This addition makes innovative use of live theater techniques to provide interactive programming for the visiting audience. The Great Lakes Science Center is a relatively new addition to the Informal Science arena but the visitation has double the expected projections. The programs for the situation room are: Science and Information Technology Show; Great Lakes Data Quest; My Own House Data Quest; and Mathematics All Around Us. These new programs, linked to the Great Lakes Environment and exhibitions throughout the facility will further enable the visitor to actually learn about science, environment, and technology using a unique format and "state of the arts" tools made available by informational technology. This project will impact a large, diverse audience in the Great Lake's area and beyond. It has the potential for replication in other museums and science centers. The goals of this project are to enhance the visitor's experiences and learning while at the science center. The themes for the programs will explore some popular topics among the visiting audience. This is a three-year project that will quintuple the programming capacity of the theater, enhance its role in providing Informal Science Education, provide new active learning experiences and expand the center's capacity for accommodating larger audiences of families and school students. The cost sharing for this award is 66.5% of the projected total budget.
The Widmeyer-Baker Group (TWBG) working in conjunction with The National Council of Teachers of Mathematics (NCTM) and the National Action Council for Minorities in Engineering, Incorporated (NACME) proposes to design and implement a campaign of Public Understanding and Engagement of Mathematics targeted toward national, state, and local audiences. The primary goal of the campaign is to engage the publics' thinking about what students in the United States should know and be able to do in mathematics in the middle school grades and the reasons mathematics is important to successful careers and to live an interesting and productive life. The approach will expose a diverse cross-section of Americans to mathematics using math puzzles designed by NCTM. TWBG will make widespread use of these camera-ready math puzzles in a variety of ways and formats. The primary audience for this campaign is the general adult population. The secondary audience is the middle school students and their parents, including persons serving as parent surrogates (i.e., extended family, foster parents, daycare providers, etc.). This initiative will be a grassroots effort capable of reaching every community throughout the United States. TWBG will be expected to make creative use and/ or collaboration with mass media, policy/administrative/teaching and grassroots organizations, corporations, and federal and state agencies in dissemination of the message about the campaign.
This proposal builds upon the current NSF funded POLAR-PALOOZA project (#0632262) extending the "Stories from a Changing Planet" to learners around the world. This project is a tour of seven nations (China, Malaysia, South Africa, Norway, Canada, Mexico, and Australia) featuring stories told by a diverse team of polar researchers who are also compelling storytellers. A museum or science center in each country serves as the host institution and local coordinator for a suite of 1-2 days of additional education and outreach activities. There are presentations for large general audiences, supplemented by small group interactions with community leaders and local media, providing opportunities to interact directly with polar experts in order to learn about these little-understood regions and to appreciate why the Poles and polar research are relevant to their lives. Special workshops for teachers, undergraduates or other audiences take advantage of the researcher's presence on site. At any one international site, no more than 2-3 of the presenters will be Americans with the rest of the team made up of researchers from the region and host nation. In addition to the personal interactions the project will leverage the already-funded POLAR-PALOOZA deliverables, and provide museums and science centers with online access to a growing set of HD videos.
Public Radio International (PRI) is developing and producing a three-year technology initiative in the internationally distributed news and information radio series, "The World." The series is co-produced by PRI, the BBC World Service, and WGBH/Boston. PRI will establish a Technology Desk and assign a reporter full-time to covering technology. In addition, "The World" will benefit from the full resources of the BBC Science Unit. Technology reports will be produced in several radio formats including: At least 26 direct news reports annually (approximately four minutes each); Technology updates in daily newscasts (approximately 52 minutes per year); A weekly Lab Report highlighting emerging technologies (approximately three minutes each); Three monthly in-depth features (Approximately five minutes each); Two major annual in-depth series of five installments each (approximately six minutes each). This emphasis on the latest technology developments will provide listeners with up-to-date information about important developments in such areas as nanotechnology and micro-electrical machines, quantum cryptography and genetic manipulation of agricultural products. In depth reports would cover topics such as the Human Genome Project and the influence of technology on archaeology. PRI will work with the Exploratorium in San Francisco to design and produce outreach components for the project. A web resource will be developed to extend and deepen technology covered in broadcasts over the radio. It will include further information about topics, directions for conducting experiments, transcripts of technology reports and bibliographies of additional resources. PRI and the Exploratorium also will implement a three-year pilot project to involve children from economically disadvantaged neighborhoods in the creation of online broadcasts (webcasts) on technology-related themes. This element of the project will determine whether programming derived from a news program and produced by children for children is an effective production model and whether the model is appropriate for replication.
Oregon Public Broadcasting is requesting funds to produce three one-hour nationally broadcast television programs, a project website, community-centered outreach coordinated by AAAS in 7 U.S. cities, a seminar discussion guide and a series of 90-second programs as part of the "Earth &Sky" radio series. The subject and purpose of the project is to attract public interest in nanotechnology by examining the social, ethical, legal and environmental issuers surrounding its application. The television programs will be produced by Fred Friendly Seminars (FFS) and broadcast on PBS. Two science museums, Boston Museum of Science and the South Carolina State Museum, and the University of California, Berkeley, will host the FFS panels. The format of the Seminars is designed to produce thought provoking and nuanced discussions of contemporary issues. Collaborative partners in the project include AAAS, Lawrence Hall of Science and ICAN Productions. The outreach initiative includes outreach to "targeted stakeholders" in 7 US cities, four 90-second radio spots as part of Earth & Sky, a project web site and a Seminar discussion guide. Inverness Research Associates and Edu, Inc. will conduct both formative and summative evaluation of the project components.
The Smithsonian Astrophysical Observatory is developing "SportSmarts," a national education campaign that builds on people's fascination with sports. SportSmarts plans to reach children and adults who are unlikely to turn their attention to science by "going to the sport" to reach audiences in places where sports are played or watched. During this planning phase, the project will: create proof of concept programming; research appropriate sports science content; build networks, partnerships and coalitions; create plans for outreach, evaluation, public relations and financing; and establish strong potential distribution outlets.
The planning project, "Is Global Warming Just a Lot of Hot Air?," is a consortium of twenty (20) research institutions, science centers and environmental organizations which will plan exhibits and outreach programs to address climate change and its affect on communities and ecosystems of northern New England. Research scientists will work with informal science educators to develop innovative approaches to presenting what is known about climate change. The planning project will investigate strategies for helping the 1.85 million visitors in the region understand the issues in relation to the landscape and social environment. There is a wide-ranging group of advisors drawn from science, research, classrooms and informal learning centers to guide the 18-month planning project.
The Self Reliance Foundation in association with the Hispanic Radio Network over a five year period will produce and distribute a variety of daily Spanish-language radio programs on science education topics and follow-up outreach services to network listeners on science education and career opportunities. The applicants will add two science related episodes each week to Buscando La Belleza, the four-minute daily radio series for families that focuses on social issues, work issues, women's rights, and educational and career opportunities. It is carried on 100 stations with a weekly cumulative audience of 2,567,000 listeners. The new episodes will include: 52 role model interviews with Hispanic men and women who have careers in science, mathematics, and technology from technical positions not requiring a college degree to Ph.D.'s engaged in cutting edge research; 26 family involvement episodes with suggestions for parents to build their confidence in helping their children with homework, doing simple science activities with their children at home, encouraging their older children in their studies, and working with schools and community organizations; and 26 academic and career resource/success stories highlighting Hispanic students who have been successful in their pursuit of careers in science, mathematics, and technology. The second series included under the grant is Salvemos Nuestro Planeta, a two-and-a-half minute series that focuses on environmental issues. It currently is carried on 89 radio stations twice a week with a total weekly cumulative audience of 2,494,300. The producers will expand the series to seven original episodes per week with five episodes focusing on science, mathematics, and technology themes: general science literacy, environmental management and technology, computers and information technology, environmental activities for youth, and SMET career opportunities. Outreach will consist of a national Spanish language toll free phone number that will refer listeners to resources related to opportunities for scholarships in science and engineering, activities and resources for parents and children in science education, etc., and in some cases, connect callers to the subject of that days interview. The PI will be Roberto Salazar who has been chief assistant to Vicente Llamas at the Comprehensive Regional Center for Minorities. He has been involved in numerous science education project for Hispanics and has a background in radio. The Executive Producer will be Jeff Kline. Major science consultants will be Vicente Llamas, Director of the Comprehensive Regional Center for Minorities, and Estrella Triana, Hispanic Science Education Director for the American Association for the Advancement of Science.
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TEAM MEMBERS:
Roberto SalazarGilbert SanchezRobert Russell
Independent Broadcasting Associates, Inc., is producing a series of twelve radio features for National Public newsmagazines about the Ganges river basin in South Asia. The purpose of this series is to examine the relationships between science and culture as they converge and diverge over issues concerning the Ganga: through (a) examination of the ecology of the river in two key areas; and (b) study of the relationships between scientific and religious attitudes applied to the environmental issues raised in both reaches of the river. The radio series is complemented by a Web site and extensive educational outreach through 11 state Geographic Alliances, an AP Environmental Science module and a pilot Virtual River program developed and tested in collaboration with the Museum of Science in Boston.
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TEAM MEMBERS:
Julian Crandall HollickKelly AlleyVinod TareRK SinhaGraham Chapman