Until today museums have tried to identify and segment their audiences based on their demographics. After years of conducting research in the US, John Falk in 2009 introduced a descriptive and predictive framework for identifying visitors on the basis of their motivations, as related to identity. This article summarises Falk’s innovative framework as described in his book Identity and the Museum Visitor Experience (2009), in addition to his presentation at the Visitor Studies Conference at the Victoria and Albert Museum in January 2010. In addition the article draws on the author’s related
This thesis investigates how people make meaning in and from museums, through encounters with artefacts which are mediated by portable digital technologies. It provides evidence that technology can help to manage the amount of information visitors encounter, instead of increasing it, through activities which structure the use of technology. One such activity - visitor-constructed trails through museums - is studied in depth, with attention to how (and to what extent) the activity is structured, the contexts in which it takes place, and how various tools and resources mediate and support the
This program is a pilot project and collaborative effort to develop partnerships and educational programming using state of the art technology. The project partnership is comprised of a leading ocean science research and education institution, the University of Rhode Island Graduate School of Oceanography and its new state of the art Inner Space Center (ISC), and two strong national ocean science education networks: the National Centers for Ocean Sciences Education Excellence (COSEE) Network and NOAAs Office of Exploration and Research (NOAA-OER) Education Alliance. In addition, two partner sites will serve as proof of concept sites and education hubs - Mystic Aquarium and Institute for Exploration (CT) and South Carolina Aquarium (SC), both affiliated with COSEE, the Coastal Ecosystem Learning Center Network (CELC), and NOAA-OER. Through this initiative, the ISC will install new Exploration Command Stations (ECSs) and enhance Ocean Today kiosks at the partner sites, strategically selected aquariums. Through this pilot project, the ECSs and kiosks (modeled after the original Ocean Today kiosk in the Smithsonian Institution National Museum of Natural History s Sant Ocean Hall) will form an Ocean Interpretive Station at the partner sites. The ISC will provide live links from the Centers facilities to the newly installed ECSs and kiosks using feeds from various remote Ocean Exploration platforms, including the NOAA Ship Okeanos Explorer and the exploration vessel, E/V Nautilus. The projects Content Development Team (CDT) will develop associated educational materials for use in public programs at the partner sites.
To promote ocean and climate change literacy that addresses the needs of the Gulf of Mexico region, six aquariums based on the Gulf are partnering to educate the communities on both risks and ways to contribute locally to sustainability. The aquariums are combining community outreach programs, stewardship promotion, social networking and workshops for non-formal educators to reach broad audiences throughout the Gulf in Florida, Mississippi, Alabama, Louisiana, Texas and Mexico. Each partner is developing content that emphasizes local ecosystems and consequences of climate change, tailoring stewardship activities to address them. Over five years, the aquariums will reach out to diverse audiences in their communities, which have populations that total over five million people. With evaluated programs, exhibits, and websites in place, the partners will be able to continue building stewardship and educating their communities after the award ends.
As part of its on-going commitment to engage, inform, and inspire visitors around issues of critical importance to ocean conservation, the Monterey Bay Aquarium opened the nation's first live aquatic animal exhibition on climate change and the ocean. This award supports a comprehensive and integrated suite of associated informal educational activities, designed to extend the exhibit experience and allow visitors to explore this critically important topic in more depth during their visit and after leaving the Aquarium. These activities include: community engagement events, virtual reality auditorium programs using Google Earth, musical theater presentations, and exhibit interactives that allow audiences to discuss solutions to ocean issues. Over the course of three years, this initiative will reach more than 4.5 million people and: 1) raise public awareness about the connection between climate change and ocean health; 2) demonstrate that public actions do have an impact on climate change (and therefore ocean health); and 3) encourage meaningful action to address climate change.
This collaboration led by three major national aquariums - Monterey Bay Aquarium (MBAq), National Aquarium in Baltimore (NAIB), and New England Aquarium (NEAq) - is developing a leadership initiative to build capacity within aquariums and related informal science education institutions nation-wide, enabling education staff to engage and inspire millions of visitors to take action about climate change and the ocean. The project increases climate literacy among informal science educators by: 1) creating a national network for training, resource sharing and support; 2) developing climate change activity carts to support exhibit interpretation; 3) providing training for youth interpreters; and 4) hosting regional and national summits to strengthen collaboration and showcase and disseminate model programs. Outcomes for educators include increased knowledge of climate change science; knowledge of strategies, tools and materials for educating about climate change; and confidence in their ability to communicate about climate change.
The Nurture Nature Center (NNC) in Easton, PA, a joint project of the multi-state Nurture Nature Foundation and NNC, Inc., will install a Science on a Sphere and develop a new SOS module about climate and flooding. Working with the Maryland Science Center in Baltimore, the Da Vinci Science Center in Allentown, PA, and science advisers from NOAA and research universities, NNC will use existing SOS datasets, as well as new data formats, to create a docent-guided program that explains the connections between climate patterns and flooding. The Flood Forums: Education to Action program will engage audiences in deliberative forum programming to promote public understanding of the atmospheric, oceanic, and other climatic factors affecting flooding in some regional communities. Project deliverables include a program on climate change and flooding for SOS users; the same program calibrated for Magic Planet users; Forum models on issues related to climate change and flooding; project and evaluation reports; and training materials for SOS network members and other informal educators.
Through the Planet Earth Decision Theater project, the Science Museum of Minnesota and its partners will upgrade the museums current SOS exhibit with new SOS learning experiences, produce for the SOS community a new SOS film about the role of humans as the dominant agents of global change and two new presenter-led SOS programs based on the film with one version utilizing an audience feedback mechanism called iClickers. SMM also will complement its Planet Earth Decision Theater and the Maryland Science Center s SOS exhibit with the addition of Rain Table (a new interactive scientific visualization platform) at both locations to further reinforce the Anthropocene messages of the new SOS film and programs. SMM will conduct extensive evaluations of the new SOS film, programs and Rain Tables. SMM s partners on this project include the NOAA Environmental Visualization Lab, University of Minnesota's National Center for Earth-surface Dynamics, University of Minnesota's Antarctic Geospatial Information Center, University of Minnesota's Institute on the Environment, Maryland Science Center, Oregon Museum of Science and Industry, Institute for Learning Innovation, George Mason University s Center for Climate Change Communication, and the Electronic Visualization Laboratory at University of Illinois-Chicago.
The American Museum of Natural History, in association with several NOAA entities, will be creating a suite of media products employing visualization of Earth-observation data as well as associated professional development programs to expand educational experiences in informal science institutions nationwide. Interactive versions of the visualizations will also be disseminated via the AMNH website. Visualization assets will be distributed to NOAA for utilization on climate.gov and Science on a Sphere. The creation of training programs and educational materials for informal education professionals will enhance the experience and efficacy of the data visualizations as tools to understand and build stewardship of Earth systems.
This poster was presented at the 2010 Association of Science-Technology Centers Annual Conference. The Saint Louis Science Center is a partner in Washington University's Cognitive, Computational, and Systems Neuroscience interdisciplinary graduate program funded by the NSF-IGERT (Integrative Graduate Education and Research Traineeship) flagship training program for PhD scientists and engineers.
This Integrative Graduate Education and Research Training (IGERT) award supports the establishment of an interdisciplinary graduate training program in Cognitive, Computational, and Systems Neuroscience at Washington University in Saint Louis. Understanding how the brain works under normal circumstances and how it fails are among the most important problems in science. The purpose of this program is to train a new generation of systems-level neuroscientists who will combine experimental and computational approaches from the fields of psychology, neurobiology, and engineering to study brain function in unique ways. Students will participate in a five-course core curriculum that provides a broad base of knowledge in each of the core disciplines, and culminates in a pair of highly integrative and interactive courses that emphasize critical thinking and analysis skills, as well as practical skills for developing interdisciplinary research projects. This program also includes workshops aimed at developing the personal and professional skills that students need to become successful independent investigators and educators, as well as outreach programs aimed at communicating the goals and promise of integrative neuroscience to the general public. This training program will be tightly coupled to a new research focus involving neuro-imaging in nonhuman primates. By building upon existing strengths at Washington University, this research and training initiative will provide critical new insights into how the non-invasive measurements of brain function that are available in humans (e.g. from functional MRI) are related to the underlying activity patterns in neuronal circuits of the brain. IGERT is an NSF-wide program intended to meet the challenges of educating U.S. Ph.D. scientists and engineers with the interdisciplinary background, deep knowledge in a chosen discipline, and the technical, professional, and personal skills needed for the career demands of the future. The program is intended to catalyze a cultural change in graduate education by establishing innovative new models for graduate education and training in a fertile environment for collaborative research that transcends traditional disciplinary boundaries.
DATE:
-
TEAM MEMBERS:
Kurt ThoroughmanGregory DeAngelisRandy BucknerSteven PetersenDora Angelaki
The Environmental Scientist-in-Residence Program will leverage NOAA s scientific assets and personnel by combining them with the creativity and educational knowledge of the pioneer hands-on science center. To do this, the program will embed NOAA scientists in a public education laboratory at the Exploratorium. Working closely with youth Explainers, exhibit developers, and Web and interactive media producers at the Exploratorium, NOAA scientists will share instruments, data, and their professional expertise with a variety of public audiences inside the museum and on the Web. At the same time the scientists will gain valuable skills in informal science communication and education. Through cutting-edge iPad displays, screen-based visualizations, data-enriched maps and sensor displays, and innovative interactions with visitors on the museum floor, this learning laboratory will enable NOAA scientists and Exploratorium staff to investigate new hands-on techniques for engaging the public in NOAA s environmental research and monitoring efforts.