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resource evaluation Exhibitions
Randi Korn & Associates, Inc. (RK&A) was contracted by the Science Museum of Minnesota (SMM) to evaluate Tissues of Life, an exhibition funded by the National Institutes of Health. Data collection took place at the SMM in July and August 2004. The evaluation documents the impact and effectiveness of the exhibition through timing and tracking observations and exit interviews.
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TEAM MEMBERS: Randi Korn & Associates, Inc. Science Museum of Minnesota
resource project Media and Technology
The investigators address a major educational challenge by introducing a novel format and content for science education, (a) building on past successes; (b) combining development and dissemination at a new level; and (c) centered around an interactive planetarium show aimed to inform the public on an emerging scientific discipline and medical field: Tissue Engineering. For achieving a multitude of goals, the investigators propose the establishment of a unique partnership in scientific and medical education, bringing together university researchers, clinical leaders, science center experts, and students, educators and community representatives at all levels. The project is catalyzed by the Pittsburgh Tissue Engineering Initiative, a non-profit organization dedicated to the promotion of tissue engineering and its application to improving people's lives. The main goals fall in three categories, as follows: Education: - To communicate scientific information about the human body (principles of function will be emphasized over specific facts or terminology by focusing on a limited but fundamental set). -To convey the excitement and importance of tissue engineering research. The show will utilize engaging interactive demonstrations of tissue functions and illustrate the medical uses and potential of this field. Innovation: - To enhance the educational experience. The developers will use group-interactive technology as a tool for education by engaging participants as participants in the processing functions of the body. A special visualization/interactivity laboratory will be used where prototype interactive scenarios will be tested using focus groups, consultants and representatives of the target audiences. Dissemination: - To insure national distribution to other planetaria. The presentation system will utilize portable interactive technology (to be developed). It will be deployed to planetaria throughout the country, coordinated by the Association of Science and Techology Centers (ASTC). - To engage the target audience in the development process. Content development will be achieved by a consortium of leading research universities and medical centers, with input from a panel of worldclass experts. Visualization, interactivity and sound technologies will be developed in Pittsburgh, in a unique collaboration between the arts and sciences, based on past successes. Evaluation activities will be extensive, as will the range and targets of the spin-off educational materials. The Carnegie Science Center planetarium itself will serve in achieving group immersive visualization, akin to virtual reality, for improving target audience involvement. The expected outcome is a new way of delivering educational content, and a better understanding of the emerging field of tissue engineering by the general public.
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TEAM MEMBERS: John Pollock
resource project Media and Technology
Serial Passage: AIDS, Race, and Culture is a multi-part documentary series. The Long-term goals are: 1) to produce a documentary series exploring the specific and devastating impact of H.I.V./AIDS upon Africans and African-Americans; and 2) to create a heightened understanding of the need for H.I.V. prevention among the high-risk group of young, inner-city African-Americans who've so far proved unresponsive to available public health information. Specific Aims: 1) To deconstruct the racial stigma of AIDS, and scientifically confront the conspiracy theories which are firmly linked to the disease in black America, and in Africa; and 2) to work with an inner-city high school science class, actively involving them in the making of the series. Research Design and Methods: 1) To document on film the process of scientific inquiry which led two prominent researchers to their theory on the origin of AIDS; 2) To document on film the social impact of H.I.V/AIDS upon specific African countries, including Uganda and South Africa, and upon African-American communities in the United States; 3) To periodically screen footage of the documentary for the high school class and conduct videotaped discussions between the students and the scientists throughout one academic year; and 4) To give the students a videotaped questionnaire at the beginning and end of the year designed to measure how much they learn about AIDS and its impact upon their particular community.
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TEAM MEMBERS: Claudia Pryor David Guilbault
resource project Exhibitions
The New York Hall of Science, partnering with biomedical researchers, educators and the Association of Science-Technology Centers, is planning to develop, test, (Phase I) and nationally disseminate (Phase II) a new exhibition titled Molecules and Health. This exhibition will engage middle and high-school students and the general public in inquiry-based learning on the role of molecules in health illness and prevention. The proposed project will be a national model for conveying the molecular basis for health-related sciences, which will be increasing central to research and public understanding in the coming decades. The exhibition will be based upon Marvelous Molecules-the Secret of Life, a permanent exhibition at the Hall of Science, and will include an extensive array of biomedical and health-related exhibits. We will develop pre- and post-visit materials for teachers' use, a family guide through the exhibition, and two Explainer-run demonstrations, as well as a web site to support classroom learning. This exhibition will travel to science centers within the United States through the Association of Science and Technology Centers touring program. We anticipate that 1,000,000 science museum visitors throughout the country will see the Molecules and Health exhibition during the four year dissemination phase. We will share the results of our evaluation and the process of developing this exhibition to the science education field.
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TEAM MEMBERS: martin weiss
resource project Public Programs
The Tech Museum of Innovation and Stanford University School of Medicine Department of Genetics have established longterm partnership to enable the public to draw connections between modern genetics research and choices they face about their health. Together we will develop, produce, evaluate, and disseminate Life's New Frontier, a dynamic exhibition which will inform the public about the goals and methods of modern genetics. Interactive permanent exhibits and guided learning centers, staffed jointly by museum educators and by working scientists (predominantly Stanford graduate students and postdoctoral fellows), will take the public into the minds and laboratories of scientists who are revolutionizing biomedical science. The exhibition and associated public and school programs will emphasize the emerging discipline of bioinformatics, which is fundamental to the Human Genome Project, gene-based diagnosis, rational drug design, and treatment of disease. Life's New Frontier will open in the summer of 2003 to reach an estimated 1.5 million diverse people annually through museum and online visitation. It will set a new standard for the treatment of cutting-edge science in exhibitions by establishing an infrastructure that permits rapid changes to exhibit content, and creating opportunities for visitors to receive personalized science and health updates after their visit. The exhibition also will serve as a platform to foster continuing personal interaction among middle and high school students, Stanford faculty and students, and the general public. The Tech/Stanford partnership will be maintained through staff liaison positions at each partner institution and will be evaluated to assess its effectiveness. We hope to extend this model to other departments at the Stanford University School of Medicine, and to disseminate it as a model for other science center/university partnerships in biomedical sciences. We anticipate significant outcomes of this partnership: the pblic will be better able to apply the ideas of modern genetics to decisions about their health; and a broad range of students from diverse backgrounds will be inspired to pursue biomedical education and research.
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TEAM MEMBERS: Doris Chin Barry Starr
resource project Public Programs
This project will partner The Museum with researchers from local health science organizations, including the National Institute of Environmental Health Sciences (NIEHS) and Duke University Medical Center, to create an interactive exhibition and a series of monthly public programs. Investigate Health! will further understanding of children's health issues as visitors: 1) experiment with the science behind these issues, 2) discover that individual choice impacts well being, and 3) explore associated health science careers. The Investigate Health! project will produce a 2,100-square-foot resident exhibit containing hands-on manipulatives, interactive computer programs, a staffed laboratory area, and a resource center. The exhibition will be accessible to children and adults of diverse backgrounds and physical abilities. The 500-square-foot staffed laboratory area within the exhibit, called Health Lab, will give visitors opportunities to interact with Museum staff, health researchers, and teenage volunteers as they use scientific instruments for more in-depth explorations. A resource center within the resident exhibit will provide a comfortable place for visitors to research emerging health-related issues and gather information about accessing health care. The Health Investigator Series, monthly public programs cosponsored by the region's world-renowned medical schools and health research organizations, will bring scientists and health care professionals to speak directly to the public about the frontiers of research influencing children's health and the career opportunities available in their fields of expertise. Investigate Health! will reach more than two and a half million Museum visitors, local teachers, and teenage volunteers who will visit the resident exhibit during its life span (ideally, seven years) and take part in the enriching public presentations connected with it.
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TEAM MEMBERS: Roy Griffiths Traci Connor Sarah Prather
resource project Media and Technology
The Internet has seen an explosive growth in the past few years, and masses of information on cancer are readily available to anyone with a live connection. Unfortunately, the vast majority of this information is presented in long test passages, with few illustrations and non multi- media elements to increase user interest. Absent are materials that help people appreciate how basic research in cancer genetics is being rapidly translated into new options for diagnosis, treatment and prevention. We seek support to create an extensive WWW site, Inside Cancer, which literally will take people into the workings of the cancer cell and into the laboratories of scientists who are revolutionizing cancer research. Building upon the project staff's strong experience in building multimedia WWW sites, Inside Cancer will make use of the most up-todate technology to merge animation and video into a visually stimulating experience. At the same time, the project draws scientific authority from a world-renowned research institute and advisors who have played important roles in the development of modern cancer research. Five modules will be developed. What is Cancer? quickly answers this and other related questions in short animations and prepares more curious visitors for the next modules. Cancer in the Laboratory features researchers explaining animated sequences of their own experiments, which laid the foundation for understanding cancer at the molecular level. Cancer Causes and Prevention animates the molecular events triggered by carcinogens, such as tobacco smoke and diet and emphasizes how lifestyle changes can reduce cancer risk. In Cancer Diagnosis and Treatment visitors shadow doctors making a cancer diagnosis, showing the connections between cancer cell alterations and new treatment options. Pathways to Cancer takes visitors on a 3-dimensional tour of a cell and its signaling pathways, then allows them to see downstream effects of mutations and their relation to cancer evelopment. As new findings and therapies are discovered, we will update the modules to keep Inside Cancer current.
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TEAM MEMBERS: David Micklos Shirley Chan Susan Lauter
resource project Exhibitions
Through the lens of cardiovascular health and wellness, The Heart of the Matter, a 5,000 square foot exhibition, will explore the science and technology that support medical efforts, advances, and discoveries. In order to promote interest and education in the basic science that underlies the health sciences, The Heart of the Matter draws on the popularity and educational value of the Institute's venerable walk-through Heart exhibition, and increasing and widespread concern over cardiovascular health. The exhibit uses hands-on activities, multimedia experiences, and computer interactives to introduce visitors to concepts of physiology, human biology, and health. For outreach and dissemination purposes, The Heart of the Matter also benefits from collaborative efforts with the American Heart Association and with area hospitals including Drexel University's Hahnemann Hospital and the nursing school of Thomas Jefferson University. With The Franklin Institute's walk-through heart serving as the exhibit's gateway to learning, visitors use the tools and techniques of medicine to investigate the human body and to evaluate their own health-related choices. The Heart of the Matter: 1. Provides visitors with an introduction to basic concepts of human biology and physiology, 2. Introduces visitors to the scientific research and development which is generating new medical techniques and technologies, and 3. Encourage visitors to be proactive in making choices that affect their health.
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TEAM MEMBERS: Steven Snyder Adrienne Kimball
resource project Media and Technology
The overall goal of this project is to further develop and test one high-potential current health science research dissemination strategy initially prototyped as part of the SEPA Phase I development of the Museum of Science-s Current Science & Technology Center: updateable interactive digital multimedia displays on current research that can be networked to multiple locations, including science museums, libraries, and student centers. This SEPA project aims to broadly disseminate learning resources on nanomedicine research, capitalizing on the momentum provided by the new NSF-funded Nanoscale Informal Science Education Network (NISE Net), also headquartered at the Museum of Science, Boston, which has plans to place exhibits relating to nanotechnology in 100 museums by 2011. In collaboration with the NISE-Net, the SEPA-funded team will: 1) Research, write, and produce four - six multimedia stories about current nanomedicine research, including elements such as researcher profiles, interpretive animations, interactives exploring the basic science, potential for human benefit, and pathways for further inquiry, 2) Prototype an updateable and networkable software interface and a physical digital display kiosk that can serve audiences in science museums, student centers, libraries, and other public locations, 3) Evaluate the effectiveness of interface and story content and make plans for further development and distribution, and 4) Develop additional content production partnerships with research centers and media.
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TEAM MEMBERS: Carol Lynn Alpert
resource project Public Programs
Alaska is a vast state with a widely dispersed population, lack of road access to most communities, natural barriers such as large expanses of wilderness, mountain ranges, rivers, some of the harshest weather anywhere, and high costs of travel. Providing adequate health programs, services and information to Alaska's remote and largely underserved population has proven to be a daunting task for health care administrators, providers, and educators. The Imaginarium plans to design and create a five-year Health Outreach Caravan program in order to educate and inform the Alaskan public about health science research, so they are better equipped to make healthier lifestyle choices. The program will also be designed to stimulate Alaskan students' interest in science, particularly those students in remote rural areas of Alaska who are traditionally underrepresented in the science professions. The specific objectives of The Imaginarium's Health Outreach Caravan are to form partnerships with the scientific, public health, educational and cultural communities to improve student and public understanding of health sciences; to develop mobile, hands-on, interactive and culturally appropriate health- related programs, exhibits, curricula and kits; to develop a Health Science Teen Volunteer Corps across remote, culturally unique regions of Alaska to facilitate linkages between biomedical scientists, village elders, and local community and school programs; to train teacher aids and teachers to present handson interactive and culturally appropriate classroom health science demonstrations; and to develop culturally appropriate community health science festivals to spark interest in science and health, and to improve student, family and public understanding of health science issues.
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TEAM MEMBERS: Haywood Savina Ramon Wallace Gregory Danner Erin Graves
resource project Exhibitions
The Maryland Science Center, in cooperation with the Johns Hopkins Medical Institutions (JHMI) and the University of Maryland, Baltimore, developed and produced BodyLink, a unique health sciences update center. The group did so with support from the National Institutes of Health SEPA (Science Education Partnership Award) Program, BodyLink, which is modeled after the Maryland Science Center's praised SpaceLink space science update center, will make today's medical and health news clear and relevant for visitors, young and old. Science and technology centers have long struggled with ways to acquaint visitors with the latest and greatest discoveries in health and biomedical science, and to interpret the significance of these findings for all ages. Museums can no longer be content with presenting only basic science, and need to expand their role as public communicators of science by presenting cutting-edge research, and by interpreting and explaining this information for visitors. BodyLink is a 1,500-square foot multimedia center where visitors can discover and appreciate the wonders of cutting-edge medical research (basic research, as well as clinical research) through interactive exhibits, stunning imagery, and facilitated demonstrations in a multimedia driven programmable space. BodyLink also includes WetLab, an open-access microbiology laboratory facility that allows visitors to conduct scientific investigations using state-of-the art research technology. Visitors can extract DNA from wheat germ, test common anti-microbial products on live bacteria, and learn Gram staining techniques, among other activities. Bodying will further serve school groups, general museum visitors, and remote-learning participants through the interactive website. BodyLink also incorporates an internship program for graduate students from the Maryland Science Center's collaborating universities. These internships give the graduate students an opportunity to interact with the general public to enhance their scientific communication skills and give them first-hand experience with investigating public understanding of scientific research.
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TEAM MEMBERS: Roberta Cooks Tonya Matthews