RK&A conducted a summative evaluation of five climate change and resiliency programs at the Science Museum of Virginia (SMV). The summative evaluation was the culmination of a three-year grant from the National Oceanic and Atmospheric Administration (NOAA)—front-end and formative evaluations were completed in the two years prior. The goal of this evaluation was to test the extent to which the programs achieved the intended visitor outcomes defined in SMV’s Impact Framework.
How did we approach this study?
The summative evaluation focused on five programs—the Digital Dome theater’s
Antarctic Dinosaurs: A Giant Screen Film and Outreach Project aims to leverage the popularity and charisma of dinosaurs to draw museum audiences into a captivating educational journey, revealing the history and transformation of Antarctica and the planet’s polar ecosystems, and exploring the forces that continue to shape the continent. In addition to bringing to life a wealth of unfamiliar dinosaurs, amphibians and proto-mammals, this project will journey beyond the bones to reveal a more nuanced, multi-disciplinary interpretation of paleontology and Antarctica’s profound changes.
Centered
The Anthropologist is a film by Ironbound Films, Inc. that focuses on the impact of climate change on indigenous cultures around the world, through the lens of anthropologist Susie Crate and her daughter Katie. The goals of the film are to (1) Increase viewers’ knowledge of how climate change affects communities and cultures and help viewers understand how scientists are responding to these changes; (2) Inform viewers’ attitudes towards climate change and how it will affect communities around the world; (3) Motivate viewers to become actively involved in assisting people adversely affected by
California Academy of Sciences contracted with Wendy Meluch of VisitorStudies.com to design and conduct an evaluation of the Habitat Earth planetarium show (HE) during winter/spring 2017. HE is a 30-minute show which features a pre-recorded movie-like section, and a live presentation. HE team members’ primary interests were to assess cognitive, affective and behavioral impacts of the show on audience members, and understand the roles and relative strengths of the live and pre-recorded segments of the program in manifesting those impacts. Findings of this study will inform development of the
Ice Planet Earth (IPE) was a three-year NSF-Funded grant, with a focus on building awareness and understanding of polar processes and designed to coincide with the International Polar Year, which took place from March 2007-March 2009. A key feature of the IPE project was the development of 'Ice Worlds', a planetarium style film designed for both general audiences and for students/youth. IPE was a collaboration between the University of New Hampshire, and the following institutions: The Carnegie Museum of Natural History in Pittsburgh; the Houston Museum of Natural Sciences; the Louisiana Art
The following comprise the CONCLUSIONS of SRA's evaluation: POLAR-PALOOZA toured the United States at a time when the topic of climate change and global warming appeared relatively low on a list of Americans' concerns (Pew Research Center for the People and the Press, 2006), with the economy, war, and health care taking precedence. Nevertheless, POLAR-PALOOZA was a powerful format for engaging the public and teachers with science, while also being a rewarding and worthwhile experience for the traveling scientists. PPZA was an ambitious and complex undertaking designed to bring what is
The New Mexico Museum of Natural History is developing a large format film on the Pantanal in Brazil, the world's largest wetland. The film will focus on the Hyacinth Macaw, an indicator species whose health reflects the health of the entire ecosystem, and will explore the relationship between the climate, geology, hydrology and ecology of the region. It also will examine three threats to the region: a large scale river channeling project which would drain 50% of the marsh, gold mining activities that dump millions of tons of sediment into streams, and large-scale corporate farming which pollutes the region with pesticide and fertilizer run-off. Science content for the series will be under the direction of Dr. Richard Smartt, former Director of the New Mexico Museum of Natural History and Science. The series will be co-produced by Timothy Aydelott, from the museum, and Constance Bennecke, an independent producer in Brazil. Barrie Howells will be executive producer and Rodney Taylor will be director of photography. Both Mr. Howells and Mr. Taylor have extensive large format film experience. Ralph Adler of RMC Research will conduct audience research during the planning phase The major activities during the planning stage include: Conducting audience research to determine the familiarity of the public with the ecosystem and with the concepts to be presented in the film. In addition to topic testing, the research will assess the audience's current knowledge or misconceptions about wetland ecosystems and the Pantanal; Convening the project advisors to develop the science content, finalize content goals, and to suggest ideas and strategies for presenting the science; Attending a regional planning conference in the Pantanal to establish working relationships with scientists in the field; Developing a script treatment for the film.
Giant Screen Films is planning the development of a large-format film and related educational materials to educate the public about the vast transformations Earth has endured through the ages, the causes and effects of cyclical icing, and current Earth Systems science research. The strategic impact of the full project, entitled "The Ice Age," is to provide a stimulating resource to supplement existing programs centered on public understanding of our planet's long-term climate changes. The goal of the proposed planning phase is to develop a shooting script that effectively integrates the wide array of scientific disciplines around this topic in an engaging manner and to craft a detailed plan for an innovative array of outreach efforts to engage informal learners and underserved audiences. The work is informed by a group of expert scientists, including Dr. Maureen Raymo, Dr. Larry Agenbroad, Dr. Todd Hinkley, and Dr. Richard Alley, among others, and by front-end evaluations conducted by Learning Experience Design. David Clark is film director; Mike Parfit, writer. The National Ice Core Lab, the Joint Oceanographic Institutions, and The Mammoth Site will collaborate with the project.
The Museum of Science and Industry in Chicago is producing a large format film that examines the sun and the relationship between the earth, its inhabitants, and our mother star. SOLARMAX will present some of the newest discoveries about the sun and will place special emphasis on the defining impact of the sun on human life and culture. The influence of solar cycles on global warming will be explored and new, unprecedented high-definition images of the sun will be included for the first time in a large format film. The film will examine how multiple scientific disciplines interact to build a complete picture of the universe by delving into the history and philosophy of science, astronomy, astrophysics, solar physics, helioseismology, meteorology, spectrography, mathematics, and biology. The Museum of Science and Industry, Chicago, will serve as Executive Producer and distributor of SOLARMAX. The film will be produced by Robert Eather, an expert in magnetospheric physics and a science filmmaker. The Co-Producer, Writer, and Director will be John Weiley who previously served in these roles for the large format film, Antarctica. Advisors in the fields of space weather, solar physics, and archaeoastronomy include Louis Lanzerotte, Paul Dusenbery, Gaerhardt Haerendell, George Siscoe, and Edwin Krupp.
DATE:
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TEAM MEMBERS:
Robert EatherJohn WeileyJohn WickstromMuseum of Science and Industry
This award provides continued funding for a 3D High Definition (HD) video documentary about an international group of earth scientists engaged in an investigation of the processes responsible for central Mongolia's unusually active uplifting terrain (the Hangay Dome) and its consequences for regional climate patterns and ecosystems (EAR -1009702). The Hangay Dome in central Mongolia provides an excellent and accessible laboratory to investigate these processes and determine the degree to which mantle upwelling, mafic underplating, lithospheric foundering or plume activity have been important agents in its uplift.