National Geographic Television is creating multi-platform media to communicate the scientific and engineering stories unfolding in the Gulf region due to the major oil spill. The Deepwater Horizon oil spill is one of the worst environmental disasters to occur in the U.S., and though traditional news outlets continue to report on the spill, there is little discussion about the scientific factors at play. They include the technology and engineering skills needed to stop the leak and contain the oil; the scientific and engineering efforts to mitigate its effects; and the potential impacts on the Earth system. Communicating these scientific and engineering concepts to the public is both critical and urgent. National Geographic is uniquely positioned to take the lead in reporting on the science and engineering behind the spill and its implications. Deliverables will include: a 60-minute "Explorer" documentary television program to air on the National Geographic Channels in September 2010; 16 weekly online "Science Journal" segments featuring interviews with scientists, engineers, and other experts, promoted through National Geographic's social media channels; ongoing online news coverage and blog reports from the Gulf region; and online content for children. Funding from the National Science Foundation will specifically support coverage of the yet-to-be-filmed science and engineering segments for the television program and digital content. The television program and digital content will reach a broad public audience with critical science and engineering concepts. The entire project is designed to communicate scientific messages from the Gulf in real time and over the longer term, and in so doing, to enhance public understanding of science and engineering as it relates to the oil spill crisis.
This project at the North Carolina Museum of Life and Science, Durham, North Carolina, will create a 2000 square foot permanent exhibition, "The Science Behind Medicine", using recent advances in medical science and technology to illustrate basic science concepts. It will engage visitors through their strong interest in health and medicine, present valuable information about medical subjects, and use their interest to present underlying scientific concepts they would otherwise avoid. The exhibition will be organized around four topics: organ structure and function and organ replacement and transplantation; advances in medical imaging, including infrared, ultrasound and x-ray technologies; pharmaceutical pharmacology, biological receptors and molecular design; and sickle cell anemia and its molecular biology. Over five years, more than one million people will use the exhibit, including both highly educated residents of the Research Triangle area, and a Durham population that is disadvantaged and 50% black. Extensive subject area consultation and formative evaluation will be used in exhibition design. A close consulting relationship is planned with two museums with similar exhibit interests, and exhibit research and plans will be offered to other interested museums to encourage wider use of the project's results. A strong regional health sciences focus will benefit the project through academic, business, community and industry membership on a project planning committee, and from 50% local matching funding. Two corporate planning grants have been awarded to the project, and a major facilities expansion funded in part by a recent bond issue.
WGBH Boston and its NOVA production group will produce a series of eight one hour television programs titled "Life: Cracking the Code". The series will cover recent advances in molecular biology, the record of personal quest and achievement of many of the biologists who have contributed to these advances, the social costs and benefits that have resulted and the ethical questions that new knowledge and new abilities in biology have generated. Individual programs will include "The Language of Life" on the discovery of DNA's role in molecular biology, "Molecular Machines" on proteins; "Designing the World to Order" on practical consequences of the new biology, "When Cells Rebel" on the processes involved in cancer, and "Between Self and Other" on the immune function. The series will be produced for prime time PBS evening broadcast to an audience of more than twelve million individuals by a co- production by the NOVA science unit at WGBH and the Chedd-Angier Production Company. Scientific advice and consulting will be provided by Harvard's Whitehead Institute for Biomedical Research and a project advisory committee composed of seven distinguished scholars chaired by Prof. David Baltimore. The series production budget will be approximately $ 4.2 million. This new science series on DNA, molecular biology and its new technologies will cover one of the great intellectual achievements of our time. It will provide timely information about an area of scientific discovery that is rapidly transforming many aspects of our life. The series will, in addition, document the rich recent history of molecular biology with the participation of many of the original researchers who are still alive and active in their fields.
Over a three year period, the Museum of Science, Boston will develop a national traveling exhibition and associated programs that will support the goals and standards for technological literacy that were recently articulated in reports by the National Academy of Engineering and the International Technology Education Association. Intellectual Merit. The exhibit will take advantage of the widely known characters and images of future technology from the Star Wars movies to attract visitors and to engage them in learning about potential technologies that may impact our lives. It incorporates new and adapted interactive devices that will involve visitors in inquiry-based learning about technologies related to frictionless land vehicles, robotic mobility mechanisms, and habitats for living underwater and in space. Broader Impact. The exhibition will reach a large national audience by traveling to the members of the Science Museum Exhibit Collaborative as well as other institutions. Use of popular culture, science fiction and futuristic technology will help attract those who may not be traditional science center visitors. Educational impact will be extended through programming for the public and school groups, including materials for institutions that do not host the exhibition, along with a website.
WGBH Educational Foundation is requesting funds to produce the third and fourth seasons of "NOVA scienceNOW," a multimedia project addressing a wide array of science, technology, engineering and mathematics subjects via multiple platforms including national PBS broadcast, the PBS Web site and innovative outreach initiatives. Project goals are to help the general public understand the value and importance of scientific ressearch and to encourage an interest in STEM careers among younger viewers. INNOVATION/STRAGEGIC IMPACT: The series provides a significant opportunity to develop a new format for science journalism building on brand recognition but potentially reaching a broader and more diverse national audience. The new host will be Dr. Neil deCgrasse Tyson, an accomplished astrophysicist and charismatic science communicator whose partipation will help the series reach out to a broader demographic. NOVA is planning a new scheduling configuration for these future seasons to maximize audience for the six new programs per year, i.e. the programs iwll run consecutively in the NOVA slot during June and July. COLLABORATION: NOVA has developed a new consortium of PBS stations to advise on the series and to contribute editorially to the programs. This will give the program greater geographic coverage and will provide local contacts with researchers at major universities and institutions connected to these stations. The project will also partner with the American Library Association and Sigma Xi and the Astronomical Society of the Pacific in the outreach effort. Multimedia Research, Inc. and Goodman Research Group will conduct formative and summative evaluations, respectively.
The Materials Research Society will develop "Materials MicroWorld." This will be a nationally traveling exhibition that promotes public understanding of basic scientific principles, issues, and trends in materials research. "Materials MicroWorld" will be developed in two exhibit versions, 5000-sq.ft. and 1500- sq.ft., to serve large and small science centers nationwide. Accompanying educational materials and training videos will enable each museum to tailor exhibit-related programming to suit the needs of audiences and the capabilities of staff. An electronic 'Best of Materials Science Activities ' booklet will be developed for publication on the Materials Research Society website to deepen understanding of exhibit concepts and provide parents and educators with a variety of explorations on materials science that can be safely conducted at home or in school.
Ironbound Films, Inc. is producing a one-hour PBS television documentary, with ancillary Web site, curriculum and program guides about the causes of language loss, how it affects science and how scientists are responding. Vanishing Voices takes viewers from Native Siberia to Native America, from ancient texts to cutting-edge technology, to demonstrate how scientists record -- even help revive -- the world's tongues. Vanishing Voices is the first film about language loss that addresses the issue as important to science. The ancillary program guide will be designed for use by Native Americans who are interested in studying or reviving their languages. A formative evaluation of the program and a summative evaluation of the program and outreach materials will be conducted by RMC Research Corporation. INTELLECTUAL MERIT: This program is supported in conjunction with the NSF/NEH Interagency Partnership to Document Endangered Languages. The topic is timely and compelling. The production team is well qualified, and they have sought out the support and involvement of the linguistic community and Native Americans involved in reviving their languages. BROADER IMPACT: The project has the potential to educate the public about the crisis of language loss, the scientific and cultural value of linguistic diversity, and the ways in which that diversity can be maintained. With the program's use in classrooms and the program guides targeted to Native Americans, the project has the potential to inspire young linguistic students to get involved in field work and to encourage Native American communities to work with scientists in preserving their dying languages. The teachers guide will imbue science material into the social science curriculum.
This planning project by the National Academy of Sciences is the first step toward their establishment of a new initiative on helping the public become more knowledgeable about and engaged with the science of energy and energy choices. The Energy Ambassador program would eventually work around the country with several local civic/business/community leaders to provide them with a solid foundation for understanding the science of energy-related issues and provide them with a solid foundation for understanding the science of energy-related issues and developing possible strategies in their communities for public engagement and decision-making. The planning work is prelude to a pilot study and then to a major roll-out if all indicators suggest that would be successful. The planning work will convene scienctists, policy makers, educators, and media to develop the details for the pilot study, including indentifying three cities where the pilot study could take place and the science ambassadors for these. The activity will be in collaboration with the NAS's Committee on Learning Science in Informal Environments and the staff of the Board of Science Education.
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Barbara Kline Pope
resourceprojectProfessional Development and Workshops
The Lemelson Center for the Study of Invention in cooperation with the Playful Invention and Exploration Network (a consortium of six museums) will develop "Invention at Play." This will be a traveling exhibit in two sizes (3,500 sq. ft. & 1,500 sq. ft.) exploring the value of play and its critical role in the development of creative human beings. Audiences will a) learn how play fosters creative talents among children as well as adults; b) experience their own playful and inventive abilities; and c) understand how children's play parallels processes used by innovators in science and technology. The exhibit will be divided into three sections: 1) the "Invention Playhouse" where visitors will be offered a variety of creative play activities to help them understand how playing builds creative and inventive skills; 2) "Case Study Clusters" where visitors will learn about the playful habits of five inventors, and 3) "Issues in Invention and Play" where visitors learn about ideas and debates among theorists who have linked inventive processes to children's play. This exhibit is based on documentation collected by the Lemelson Center since 1995 from and about inventors of the past and present, and symposia they have organized to examine the characteristics of innovative processes. This research has led to new insights into remarkable parallels between children's play and the way inventors approach their work. A series of complementary educational activities and programs will be developed and documented in an Educational Manual. These programs will be aimed at diverse audiences including families, parents, teachers and other groups in science and children's museums nationwide and will help extend the impact of the exhibit theme beyond the exhibit itself. Teacher workshops will be developed and arranged for each venue along with a special teacher's manual that will be distributed during exhibit-related school events offering a variety of activities on the themes of inventive play, creative model of problem solving, and exemplary tales of playful events and habits in the lives of interesting American inventors. RK & Associates have done the front-end audience surveys for this project and will do the summative and remedial evaluation work. The exhibit prototyping will be done by the Science Museum of Minnesota exhibit contractors.
Ways of Knowing, Inc. is producing two one-hour film documentarties for public television on the origin, nature and history of writing. "The Writing Project" (working title) is about the study of writing as a technology. The goal of the films is to explain how writing systems work and to make people aware of the importance of writing in societies. The programs will address what reading and writing is, how writing was invented and how it is used in dozens of different systems around the world. The focus is on the diversity, yet sameness, of writing systems and on the grand variety of its uses. The target audience is the PBS television audience, with follow-up educational viedocassette distribution to schools and colleges to be used as an introduction to linguistics "basic text." The program's outreach will be enhanced by a companion website and book.
The New York Hall of Science will develop "Connections," a 3,500-sq. ft. interactive exhibition and related learning resources that will introduce visitors to the fundamental technology of networks. "Connections" will offer diverse audiences opportunities to explore networks, both natural and human-designed. The exhibition will highlight the fundamental characteristics of networks such as their structure, function and adaptability. The project will also produce supporting educational resources for families, after-school programs, community groups, students and teachers. Audio-tours will be produced for general visitors and for visitors with visual impairments. The Connections Discovery Lab, a 750-sq. ft. enclosed space adjacent to the exhibition, will offer scheduled workshops and drop-in programs.
The Tech Museum of Innovation is producing a 3,000 square-foot permanent exhibition, complementary online acitivities, and a Design Challenge curriculum to engage visitors in the exploration of Internet techologies. The goals of the project are to enhance the technological literacy of middle school students, provide the general public with tools, experience, and confidence to participate in shaping the future of the internet, and advance the informal science education community through applied research in networked exhibit technology. Two distinct features of the exhibit are: 1) The Smart Museum, a computer network linking gallery and online expereinces, and 2) "dynamic content," a set of strategies for rapid exhibit updates that will mirror the changing Internet for the life of the exhibition. The Design Challenge curriculum will be used at the museum, in outreach to classrooms and community centers, and in training sessions for science educators. The summative research will be shared with the science education community via The Tech's web site as well as professional seminars, publications and conferences.