Attached is the final report for an initiative that develops outreach tool to communicate the results of basic science research to the public. “Incipient Species Project” was funded by a National Science Foundation Connecting Researchers and Public Audiences (CRPA) award (#1212753) to develop a documentary and permanent website on the work of J. Albert C. Uy, an evolutionary biologist from the University of Miami. The documentary and website explores Uy’s work on the evolution of new species (“speciation”) in birds of the Solomon Islands. The documentary, in particular, explores the science of
Should one aim at presenting a local or global science perspective in construing an effective museum narration for communicating scientific and technological issues in natural science? This article will attempt to respond to this question by presenting the data of an evaluation exercise undertaken by the Trento Natural History Museum (Museo Tridentino di Scienze Naturali – MTSN) from 2009 to 2011. The local dimension apparently lies at the heart of the museum’s appeal for its visitors: they associate their mountain surroundings with the symbol of the region’s identity, and appreciate in
Our goal is to attempt the identification of Sevengill sharks (Notorynchus cepedianus) that may be returning to San Diego from year-to-year, using the pattern recognition algorithm provided in ‘Wildbook,’ a web-based application for wildlife data management, designed by Jason Holmberg. 'Wildbook' which has been successfully used to ID Whale Sharks (Rhincodon typus ) by their spotting patterns.
Sevengill sharks (Notorynchus cepedianus), are currently listed as Data deficient (DD) on the IUCN Red List: "This assessment is based on the information published in the 2005 shark status survey (Fowler et al. 2005).
The Palo Alto Junior Museum & Zoo offers a satisfying mix of interactive exhibit experiences, close-up animal viewing, and a warm, welcoming staff in a small-scale setting which makes it easily manageable for families with special needs. In recent years the JMZ has attracted and embraced this audience of often close-knit friends and organizations. In addition to an ongoing dialog with visitors at the institution, on multiple occasions JMZ has invited families to participate in community conversations to share their perspectives, experiences and suggestions.
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TEAM MEMBERS:
Wendy MeluchPalo Alto Junior Museum & Zoo
In this Connecting Researchers to Public Audiences (CRPA) project, the researchers from Florida State University, in partnership with their local public broadcasting station (WFSU-TV), will engage the audience in an exploration of the ecosystem services of coastal habitats. The main content focus is the important linkages among coastal foundation species (oysters and salt marsh plants), the human and ecological communities they support, and the ecosystem services they provide. In particular, the project illuminates the roles of biodiversity and consume-prey relationships in influencing ecosystem services, while conveying the excitement of ecological research. The complementary target audiences are the general WFSU viewers and listeners, groups that actively use or promote coastal habitats, and graduate students at Florida State University and Florida A&M University. The main deliverables include: 1) a TV documentary, a series of short videos and radio spots; 2) a research blog; and 3) a science communication three-day workshop for current and future researchers to converse with the public about key learning goals. In addition, in year two of the grant, the PIs will deliver a monthly seminar series focused on effective communication skills for scientists. The resulting documentaries will be broadcast by WFSU and offered to other PBS stations via APT and/or NETA. Other materials will be made available via PBS Learning Media and other portals. Community group project collaborators, such as SciGirls and the Science Cafe, will extend the reach and impact of the project. The project design includes formative evaluation which will focus on ways to improve the accessibility and usability of the research blog, and summative evaluation which will review each component of the deliverables. Results of the summative evaluation will be posted on www.informalscience.org. This proposal addresses the communication gap between scientists and the public by simultaneously targeting both audiences with deliverables designed to promote dialogue and understanding. By highlighting compelling natural history information and key ecological concepts associated with current research, the project will provide engaging educational experiences to a wide audience. These activities will not only educate the public about specific research but also demonstrate the process of science. Finally, the proposed seminar for students, along with the other informal learning opportunities throughout the project, will enhance the communication skills and outreach abilities of a diverse group of graduate students.
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TEAM MEMBERS:
Randall HughesDavid KimbroRoberto Diaz de Villegas
This project will be conducted by a team of investigators from North Carolina State University. The principal investigator proposes to examine the characteristics, motivations, in and out-of-school experiences, informal science activities, and career trajectories of 1000 science hobbyists and "master hobbyists." Master hobbyists are individuals who have developed science expertise and spend considerable free time engaging in science as a leisure activity. Master science hobbyists are found across most areas of science (e.g. birdwatchers, amateur astronomers). This research will determine who these individuals are, their career pathways, how they engage in science activities and what motivates, sustains, and defines their science interests. One of the particular goals of this research is to develop new understandings of how science hobby interests develop for women and underserved minorities. In the proposed research investigators will use the results of interviews and surveys to identify contextual factors that influence the motivational processes that, in turn, influenced choices of careers and contribute to ongoing choices in hobby and citizen science activities. Of interest in this study is how citizen scientists who are also serious hobbyists differ from master science hobbyists. Research on citizen scientists has shown that this group is highly motivated by collective motives (such as a desire to help others and further science), whereas this may not be the case with the master science hobbyist. Two groups will be sampled: a) birdwatchers and b) amateur astronomers. This sampling model will allow investigators to contrast their findings by: 1) those who have selected a science career versus those that did not select a science career, 2) those who participate in citizen science activities and those that do not, and 3) those who are birdwatchers (greater mathematical components) and those who are amateur astronomers (lesser mathematical components). Additional coding and analyses will examine any differences in the evolution of bird watching and astronomy hobbies. The results of this research will be examined in light of existing motivational and sociocultural models of career selection. This research will document differences in the perceived motivational elements that influenced master science hobbyists/citizen scientists to choose a science career or not. The results can inform federal, state, and local policies for supporting youth and adults engaged in free choice learning. Results of this research will inform the design of intervention/recruitment programs and ISE outreach initiatives. Potential audiences include ISE institutions (e.g. museums and science centers), organizations with links to STEM (e.g. scouts, boys/girls clubs) and pre- and college initiatives that seek to influence career choices and life-long science interests. The proposed cross-disciplinary approach will promote new understandings of complex issues related to motivation, retention, career selection, leisure activities, engagement with formal and informal educational environments, gender and ethnicity, communities of practice and changes in interests over time. Members of the advisory board have expertise in assessment and measurement and will work closely with the project team to conduct a detailed examination of methodologies and analyses at all phases of the project.
This Connecting Researchers to Public Audiences project plans to create a multimedia website, Into the Rift, a virtual journey to Lake Tanganyika in East Africa, along with teaching resources and a dissemination campaign. The content will focus on the high freshwater diversity of the 2nd largest lake in the world; the diverse array of cichlid fish in the lake; and the effects of overharvesting and global warming on the lake's ecosystem. The project's intended learning outcomes are that viewers will have enhanced awareness and understanding of: 1) the ecosystem-scale processes that support life in lakes; 2) the importance of intact natural ecosystems for the well-being of human societies; 3) the techniques that scientists use to learn more about the ecosystem-scale movement of matter and energy; and 4) potential career paths in STEM fields. These learning outcomes correlate to the current and proposed science standards, which provide a structure for content development and outcomes assessment. The project will be designed by the collaboration of an ecologist (the PI Dr. Yvonne Vadeboncoeur), education specialist (co-PI Dr. Lisa Kenyon), communication specialist (co-PI Dr. Elliot Gaines) all from Wright State University, and a media lab (Habitat Seven), and informed by formative evaluation conducted by Edu, Inc. The website, hosted by a guide from East Africa along with the PI, will be presented in three languages (Spanish, French, and Swahili) in addition to English. Edu, Inc. will also conduct a summative evaluation of all the components of the project with respect to the four intended learning outcomes and their related concepts as well as analyze the outcomes of the dissemination strategies. This CRPA uses internet technologies to make abstract scientific concepts and a largely inaccessible research location available to a wide audience. The project intends to inform and engage the audience with an aggressive use of social media in addition to the website. Into the Rift will provide material for both the lay audience and classrooms, including access to authentic scientific data to compare the Lake Tanganyika data to environmental data collected from the U.S. Great Lakes. Additional collaborations with established organizations, including Crossing Boundaries, Conservation Bridge and Community Bridges, will expand the reach and impact of the project to diverse audiences. The multi-lingual approach extends the reach to potentially an even greater audience both within and outside the U.S.
Living Liquid will identify strategies for creating visualization tools that can actively engage the public with emerging research about the ocean's microbes and their impact on our planet. It addresses a critical issue for the ISE field: creating ways for visitors to ask and answer their own questions about emerging areas of science with visualizations. This Pathway project will provide important lessons learned for a future full-scale development project at the Exploratorium's new location over San Francisco Bay, and for informal science educators and other professionals working to create interactive visualization tools using the vast data sets now available. Living Liquid is a collaboration between developers, educators and learning researchers at the Exploratorium, computer scientists at the Visualization Interface and Design Innovation Group at UC Davis, and marine scientists at the Center for Microbial Oceanography Research and Education. The project's research and development process includes a front-end study of visitors' interests and prior knowledge related to ocean microbes, interviews with scientists to identify potential datasets and activities, a survey of candidate visualizations, and a series of prototypes to identify promising strategies to engage visitors with and allow visitors to explore large scientific datasets through visualization tools.
Experts in informal science education, citizen science, bats, and computer science are developing and evaluating, at Mammoth Cave National Park, a hybrid onsite/online proof-of-concept program for citizen scientists to observe and record (tag) roosting behaviors of Rafinesque's big-eared bats via streaming video. Participants are helping bat researchers document bat behaviors that provide insights into the benefits of communal roosting and interactions that serve to create or maintain social bonds and spread disease. The project is also developing a proof-of-concept mobile kiosk that links the citizen science bat study program to other exhibits at Mammoth Cave. Project personnel are conducting evaluation studies to identify best practices for engaging underserved populations and professional scientists in the study of bat behavior, and developing plans for scaling up the program to include video and educational resources from other bat sites around the country. Lessons learned from the project will inform development of a new, nationwide, online citizen science program focused on bat behavior.
This Broad Implementation media project (building upon prior NSF award 0639001) will address science literacy among Latinos via mass media, increasing the amount of Spanish-language science content available in the U.S., increasing the representation of Latino scientists in mainstream media, and expanding the knowledge base about Latino's interest and engagement in science. The STEM content will be based on the research conducted by the Hispanic scientists being interviewed and therefore includes a wide range of topics including astronomy, biology, physics, earth sciences, and engineering. The criteria for selecting the Hispanic researchers and the content is based on the importance of the research, how it is immediately relevant to a Latino audience, and how it draws on the indigenous knowledge system or ethnic pride for U.S. Latinos. Project deliverables include 150 audio-video interviews with Hispanic scientists distributed on both commercial Hispanic radio and TV stations, as well as public broadcasting and online. In addition to the broadcasts, social media tools such as Facebook and Twitter will be used to reach out and engage Hispanics. It is estimated that 300 Spanish-language radio stations will air the programs, resulting in 3 million radio impressions for each daily 60-second broadcast. Television broadcasts are estimated to result in another 2 million impressions per program. Project partners include the Society for the Advancement of Chicanos and Native Americans in Science (SACNAS); V-Me, a national Hispanic educational channel; KLRN, the San Antonio, Texas public television station that will provide the national PBS distribution; and DaGama Web Studio that will develop and implement the social media marketing plan to attract and engage Latinos online. Comprehensive evaluations of project deliverables and impact will be conducted by Informal Learning Solutions (video-audio formative evaluations), and Knight-Williams Research (summative evaluation of project impact). The Summative Evaluation Plan will focus on the programs\' overall appeal, clarity, and effectiveness in meeting the two key audience objectives in the proposal: (1) increasing familiarity with and understanding of science concepts among U.S. Latinos, and (2) demonstrating engagement activities such as talking with friends/family about the presented topics, and/or seeking out additional information. It will furthermore assess the extent to which listeners and viewers find the Hispanic researchers featured in the programs to be effective communicators and the importance they assign to hearing from Hispanic researchers themselves. It will look at whether and how the programs are effective selecting topics with immediate relevance to listeners'/viewers' everyday lives. Finally, the evaluation will gather information about listeners'/viewers' demographic and background characteristics, including their country of origin, degree of fluency in Spanish, reasons for preferring Spanish media, number of generations in the U.S., reasons for tuning into the programming, efforts to recommend the programs to others, and the likelihood of continuing to listen to or view the programs in the future.
This CRPA award demonstrates to the public the unique use of nanoscience in Nature. The Blue Morpho butterfly is large, has blue wings and is eye catching to say the least. Its wings have been shown to exhibit interesting color characteristics under varying conditions. These characteristics and uniqueness are due to nano-molecules that are a chemical construction in the wing structure. Thus, this butterfly is the hook and segues into a discussion of nanoscience and crystal structures in Nature. Furthermore, the exhibit which is referred to as a flex-hibit is small and portable facilitating its use in out-of-museum demonstrations at public events and in rural areas. This is a colorful demonstration that is quick, interesting and reversible so audiences can be entertained for a short 5-10 minutes during which the "scientist" or staff member can briefly discuss nanoscience and how the butterfly uses this disguise. Other scientists may find this flex-hibit idea useful in their desire to demonstrate science concepts, as well. The integration of this work into the NISE network may pay large dividends in helping others with demonstrations. This is a collaboration between Georgia Tech and the Lawrence Hall of Science at Berkeley. This is a colorful demonstration that is quick, interesting and reversible so audiences can be entertained for a short 5-10 minutes during which the "scientist" or staff member can briefly discuss nanoscience and how the butterfly uses this disguise. Other scientists may find this flex-hibit idea useful in their desire to demonstrate science concepts, as well. The integration of this work into the NISE network may pay large dividends in helping others with demonstrations.
Brown University, a founding member of the 72-member New England Science Center Collaborative (NESCC), is leading Seasons of Change, a traveling exhibit development project involving members of NESCC as well as the 31-member North Carolina Grassroots Science Museums Collaborative. The key concept of the exhibit is how regional iconic "harbingers" are related to climate change - for example, the impacts of a changing climate on the maple syrup industry in New England and shifts in bird migration patterns in North Carolina. Two customizable and modularized versions of an approximately 900 square foot exhibit on local impacts of climate change are being produced for small and medium-sized venues. The project expects to serve approximately 1.5 million visitors in the two regions and is positioned as an innovative model for other regions of the country. A citizen science program will be developed by staff at TERC for those participating centers with outdoor venues. The exhibit is being designed by Jeff Kennedy Associates and MegaFun simulation software designers. NESCC is also developing a project Web site. Goodman Research Associates is conducting both formative and summative evaluation processes on visitor learning and on the project's collaborative process. The Association of Science-Technology Centers will manage the two tours.