This paper discusses the whole evaluation process and draws from a new communications evaluation program which covers live communication programs as well as exhibitions at Parks Canada, Quebec Region. This paper address the client's role and the evaluator's conduct: addressing a request, choosing a consultant, giving support, and applying results.
This paper presents an overview of methodology and findings from research that aimed to demonstrate, describe, and discuss actual cases of audience research conducted by museums with living collections (i.e. botanical gardens, arboreta, zoological parks, and aquaria). This research analyzes these museums' rationales for conducting evaluation studies, their chosen methods of implementation, the advantages and disadvantages of the chosen methods, and the consequences of the resulting data. The cumulative results of this research serve as a guide for professionals responsible for the operation of
In this paper, researchers from Colorado State University (CSU) discuss rising concern of public land managers, ranchers, and the general public about public lands grazing and the conflicts that arise between industry and recreation-seeking citizens. The authors present findings from a research project conducted under a cooperative agreement between the College of Natural Resources at CSU, the Grand Mesa/Uncompaghre National Forest, and the Rocky Mountain Forest Experiment Station. The first phase of this research was a visitor perception study conducted on the Big Cimarron Allotment in
This paper examines long term measures of self reported behavior changes after a visit to a botanic garden. These efforts analyze the effectiveness of botanic garden exhibits on focusing public attention on the issues of conservation. Key findings from a study at the "Endangered Island Plants" exhibit at the Chelsea Physic Garden are outlined.
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TEAM MEMBERS:
Ruth Taylor
resourceresearchMuseum and Science Center Programs
In this paper, interpretive consultant Theresa Southam describes the process of developing a Local Advisory Committee, made up of representatives of the supporting agencies and visitors to three small interpretive centers adjoining freshwater fish hatcheries in British Columbia. Southam warns of the pitfalls and rejoices in the benefits of meaningful participation.
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TEAM MEMBERS:
Theresa SouthamVisitor Studies Association
In this paper, Charles A. Lewis, retired from the Morton Arboretum, discusses why and how visitors interact with botanical gardens and arboreta, places that provide natural ambiance as well as learning opportunities. Lewis argues that these types of "green museums" must recognize the psychological and physiological aspects of their landscapes that provide broader experiences for visitors.
The British Trust for Ornithology monitors the changing fortunes of those birds that use our gardens through the BTO Garden BirdWatch. The project involves more than 16,000 garden birdwatchers, all collecting simple information on the birds using their gardens throughout the year. This information also enables us to find out how birds use different types of gardens and how this use varies across Britain and Ireland. Garden BirdWatch is the largest year-round study of garden birds (and other garden wildlife) anywhere in the World.
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TEAM MEMBERS:
The British Trust for OrnithologyMike Toms
The Minnesota Loon Monitoring Program (MLMP) is a long-term project of the Minnesota DNR. Hundreds of volunteer observers annually gather information about common loon numbers on more than 600 lakes in six regions of the state. Volunteers visit each lake for one morning in early July, count the number of adult & juvenile loons seen, and report these observations to the DNR for analysis. The MLMP provides the DNR with the ability to detect changes in the population and reproductive success of the state's common loons, and to anticipate any problems that could jeopardize the future of Minnesota's state bird.
The Desert Botanical Garden will utilize its extensive collection to create a science learning center focusing on deserts and presenting fundamental science concepts applicable to all environments. The comprehensive desert exhibit created by this proposal will feature six thematic trails through 25 acres of the Garden, with the trails' themes ranging from basic characteristics of deserts to adaptions of plants, animals, and people to the desert. Emphasizing ecology and conversation, the trails will include conceptual signs, investigation stations for hands-on, interactive learning, and innovative written exploration guides. The proposal also includes educational programming which will extend the exhibit and encourage use of the Garden as an outdoor laboratory. An exhibit-based curriculum will be developed for use across the state, and an institute will be created to prepare teachers to use the exhibit and curriculum. A newspaper series focusing on key exhibit concepts will be disseminated across the state to reach out-of-school adults. The products of the proposal and the model created will be shred through various networks with a national audience. The local and worldwide population explosion in arid lands mandates an increased understanding of deserts. With this proposal, the Garden will be a catalyst for greater awareness and change.
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TEAM MEMBERS:
Kathleen SocolofskyRobert BreunigJoseph McAuliffeRuth Greenhouse
The Brooklyn Children's Museum and the Brooklyn Botanic Garden aim to cooperatively and cost-effectively develop, evaluate, and produce three permanent exhibits (2600 sf at BCM, 1200 sf at BBG, and a 3600 sf outdoor Discovery Garden at BBG) and two copies of an 800 sf traveling exhibit in a project called Breaking Ground: Plants and People. When complete in 1996, these exhibits will teach 1.5 million annual public visitors about basics in botany, ethnobotany, and urban to ecology, promote an understanding of plants' importance to human life, and foster positive environmental ethics among children 6-12 years old. This project is important because collaboration with professional botanists will teach a leading children's museum how to effectively present in-depth science content, and allow a major public garden to experiment with interactive exhibits in a natural setting. Joint promotions using NSF-funded program materials will encourage children in culturally and economically diverse areas around New York City to return again and again to two important community resources for informal science education. This strategy will reinforce learning and promote lifelong appreciation for experiential exhibits in botanical gardens and for a meaningful depth of science in children's museums.
SOUNDPRINT, the weekly half-hour nationally broadcast public radio documentary series, proposes a 16-program SOUNDPRINT SCIENCE SERIES comprising four thematic components of four programs each, which explore and examine current issues and ideas in the areas of 1) Biodiversity and Species Management; 2) Invasions: The Predator and the Prey; 3) Cultural Geography; and 4) The Meanings of Science. The series offers listeners a variety of experiences illustrative of the breadth of what is defined as science. Scientific thought and method are presented through a humanistic storytelling approach that capitalizes on the imaginative quality of sound to immerse listeners in the exploration of phenomena. Each documentary explores a single subject, placing it in a meaningful context, and taking listeners beyond the surface of simple fact reporting. Programs translate complex scientific ideas into accessible, memorable stories that increase awareness and understanding of science for a broad population (SOUNDPRINT REACHES OVER 250,000 LISTENERS EACH WEEK). The SOUNDPRINT SCIENCE SERIES will be broad cast as a series of quarterly, month-long specials, with promotional, education and community outreach materials provided to stations. Post- broadcast application of the programs includes development of teacher guide packets targeted to the middle school level and repacking of programs for educational purposes in multi-media and interactive settings. Cassette copies of programs are shared by listeners in professional, educational, and informal settings. Major scientific disciplines involved include: biology, environmental sciences, geography, life sciences, mathematics and physics. The Proposed SOUNDPRINT SCIENCES SERIES is submitted to the National Science Foundation Informal Science Education Program. Programs in the series are geared to a broad, general audience, elementary through adult populations.
The Milwaukee Public Museum will develop two test stations: A Wetland/Wood Station and a Mobile Testing Station that will be used to evaluation how hands-on activities that incorporate scientific tools and methods can be applied to supplement the educational experience of traditional natural history museum dioramas. As a result of the MPM's work, visitors will become engaged in a "field experience" by means of techniques to encourage observing, recording of data, and hypothesizing using tools that a scientists might use to study the natural environment such as a hand lens, radio telemetry receiver, scales, rulers, and/or calipers. Visitors will also have the opportunity to investigate further in the "lab". Here visitors will use such tools as a computer, microscope, measuring grid, and they will be encouraged to experiment, infer, predict, and classify. The intent is to have the visitor discover how scientific information is used to support decisions in every day life. The development of these stations will be accompanied by considerable formative and summative evaluation studies. The results will be disseminated in order that other natural history museums with dioramas may replicate these ideas in order that visitors might move beyond the primary "animal identification" phase in their examination and enjoyment of dioramas.
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TEAM MEMBERS:
William HackbarthW. Carl TaylorJames KellyAllen YoungMary Korenic