NACME will produce a three year public service advertising campaign designed to shape the educational choices children make in junior high and high school with respect to mathematics and science. The ads, featuring actor/director Spike Lee, will aim to increase the number of children in grades three through eight who understand the relevance and value of mathematics and science to life in the adult world. The campaign also will be directed towards parents with the goal of helping them recognize the importance of learning mathematics and science to their children's future. The components of the project will be: For each of the three years of the project, development and distribution of one 60, one 30, and one 10 second television spot; For each of the three years of the project, development and distribution of three 60, three 30, and three 10 second radio spots; Annual development of print ads and marketing materials to be delivered to selected consumer magazines, educator's publications, in-school magazines, newspaper "kid pages," comic book companies, and bus shelter and transit card carriers; Annual development and distribution of 100,000 full-color student brochures to reinforce the concepts outlined in the campaign; Annual development and distribution of 100,000 brochures for parents to engage them in their children's science and mathematics education; Establishment of a toll-free 800 number for students to call to request information. Each caller will be sent both the student and the parent brochure; Development of promotional materials including buttons, games, science experiments, math puzzles, T-shirts, etc.; Annual public relations campaigns including press conferences, media tours, in-school demonstrations, and personal appearances; Annual evaluation of the project including monthly reports of fulfillment of requests received via the 800 number. Development, production, and distribution of the campaign will be the responsibility of a task force consisting of: Ronni Denes, NACME's vice president for communications and public affairs; George Campbell Jr., President of NACME; Lea E. Williams, executive vice President of NACME and formerly served as vice president, educational services, of the United Negro College Fund; Catherine Morrison, director of research; and Ismael Diaz, director of precollege programs. The ad agency for the NACME/Ad Council campaign is Tracy-Locke. Rob Britton, manager of Advertising and Direct Marketing for American Airlines will serve as campaign director.
Inventure Place will present "Interactive Experiences Introducing Polymer Science." This planning grant will enable Inventure Place and its partner, the College of Polymer Science and Engineering at the University of Akron, to conduct audience research and prototyping and resolve design issues for the development of an integrated program of permanent and traveling interactive exhibits, learning labs, and educational activities introducing families and students to polymer science. Through accessible experiences, Inventure Place will introduce some basic concepts in the physical sciences, raise "polymer literacy", and introduce related careers.
The award winning, computer animated, broadcast quality videotapes on a number of mathematics topics developed at California Institute of Technology under two previous NSF grants are the basis of this project that produces interactive multimedia lessons distributed on CD-ROM. The videotapes use live action footage to relate mathematics to the real world and the interactive, multimedia version moves these materials more firmly into the hands of students.
The large format film unit at NOVA/WGBH Boston, in association with the Liberty Science Center, is producing a 40-minute large format film about the science of volcanology. Volcano: Lost City of Pompeii will tell the story of a diverse group of scientists working together, each in his or her specific field, to understand better how Vesuvius can reasonably be expected to behave - today and in the years to come. Following the scientific teams, the film will impart a basic understanding of magma flow and plate tectonics, the geological building blocks out of which volcanoes emerge. The film will blend geology with archaeology to tell an ongoing detective story - a present-day scientific investigation that integrates state of the art techniques and technology with ancient evidence derived from buildings, victims' remains, and vivid eyewitness accounts that go back nearly 2,000 years to the eruption of Vesuvius in 79 A.D. The range of scientific disciplines involved in the film includes: geochemistry, geology, geophysics, remote sensing, plate tectonics, seismology, archaeology, and volcanology. The film will be available with both captioning for the hearing impaired and visual description for visually impaired members of the audience. The film will be supported by an extensive educational outreach plan that includes: Pompeii Earth Science Exploration, a program targeting underserved and disadvantaged youth at 100 Boys & Girls Clubs nationwide; Pompeii Museum Toolkit, a blueprint enabling museums to integrate existing exhibitry with use of the film and including models for outreach initiatives built around the film; Pompeii Activity Guide, an activity guide for us with upper elementary and middle school youth in both informal and form science education settings, and; Pompeii Idea Handbook, a booklet for museums that shares successful outreach programs implemented by museums showing the film during the first year. Paula Apsell, Executive Producer of N OVA and Director of the WGBH Science Unit, will be the PI. The Co-Executive Producer will be Susanne Simpson who previously produced such large format films as Storm Chasers and To the Limit. The Key Scientific Advisor will be Richard Fisher of the University of California, Santa Barbara. Others on the advisory committee include Lucia Civetta, Director of Osservatorio Vesuvio; Diane Favro, Assoc. Prof. in the School of Arts and Architecture at UCLA; Grant Heiken, President of the Earth and Environmental Science Division of Los Alamos National Laboratory and President of the International Society of volcanology; Dan Miller, Chief of the U.S. Geological Survey's Disaster Assistance Program; Haraldur Sigurdsson, Professor in the Graduate School of Oceanography at the University of Rhode Island; and Barbara Tewksbury, Professor of Geology at Hamilton College and past president of the National Association of Geoscience Teachers. Emyln Koster, President and CEO of the Liberty Science Center, will act as key education advisor.
Soundprint Media Center is producing a series of 13 public radio documentaries entitled Exploring Space Science. The series will target a range of audiences: public radio listeners; listeners to radio reading services; visitors to planetariums, public libraries, and museums; teachers seeking additional information for core science subjects; and the parents and students who visit space science education centers. The programs will survey scientific inquiry into and from space. The series will include the architectures of the universe, the origins of the planets, global climate and atmospheric changes, and microgravity's effect on the human biomedical systems. A range of science will be covered including astrophysics, astronomy, planetary science, space policy, climatology and earth science, biomedical science, and the history of science.
The Mount Washington Observatory is expanding the daily, nationally broadcast radio program, "The Weather Notebook." The two-minute programs inform an estimated 2.5 million weekly listeners about the science underlying weather. During this three-year phase of the project, the project will broaden the range of science content by deepening the connections of weather and climate with other scientific disciplines, especially earth systems science. The project also hopes to double the size of the listening audience by increasing the number of stations carrying the series. In addition, they will produce Spanish-language versions of the programs and distribute them through the Hispanic Radio Network. In response to listeners' requests for longer programs, the project will produce 20 to 30 approximately five-minute modules that will be broadcast in existing radio series such as "Marketplace" and "The Cultivated Gardener." Ancillary educational materials will be provided for students, teachers, families and others interested in further learning about topics included in the broadcast programs.
WGBH is producing four, two-hour programs on the lives of scientists. These programs will be the initial programs in a continuing series of television portraits of distinguished scientists to be broadcast as regular features in the prime-time science series NOVA. The scientists to be covered in the first four programs are Galileo Galilei, Charles Darwin, Marie Curie, and Percy Julian. By illuminating the lives and scientific careers of these important figures, the programs will enhance public understanding of such basic scientific concepts as evolution, the solar system, the chemical bond and the structure of the atom. Ultimately, the programs will give viewers a new perspective on the process of scientific discovery. Ancillary educational support for the programs will include enhanced content on the web site at NOVA Online and classroom support material in the NOVA Teacher's Guide that is mailed to 60,000 teachers nationwide. WGBH also has formed an outreach partnership with the American Library Association to create informal educational resources for use by families, youths, and adults. The core of this special outreach plan is a set of Library Resource Kits that will be available to all 16,000 public libraries. Paula Apsell, Executive Producer for NOVA, will serve as PI for the project. Members of the advisory committee include: Evelyn Fox Keller, Professor of History and Philosophy of Science, MIT; Kenneth R. Manning, Thomas Meloy Professor of Rhetoric and of the History of Science, MIT; Noami Oreskes, Associate Professor of History, University of California, San Diego; Daniel I. Rubenstein, Chair of the Department of Ecology and Evolutionary Biology, Princeton University; and Neil D. Tyson, Frederick P. Rose Director of the Hayden Planetarium.
The Film Arts Foundation is producing a science documentary film to present accurate renditions of the local part of the Universe in a form accessible to the public. While work on our knowledge of the network structure of the universe has been rapidly growing over the past 20 years, there have been only rudimentary attempts to convey this information to the public because of the technical complexities that have made it a challenge to create an accurate display that is understandable by the lay person. New technological advances have greatly allieviated that problem. The high resolution animation in the series is being created by the National Center for Supercomputing Applications. This prime-time television series will be produced in high-definition television and will be broadcast as part of the NOVA series on PBS. Ancillary material for use by viewers and schools is being developed by the Museum of Science in Boston. Additional project elements will include a set of half-hour programs called "What's Up in the Universe" for younger viewers. This series begins with discoveries of the properties of the Earth, then steps outward progressively until by the sixth program the audience is introduced to the scale of the universe. A paper and CD-ROM Atlas of the Nearby Universe provides easy access to important information and views of the universe and will allow users to choose from an index of rendered flights through space.
DATE:
-
TEAM MEMBERS:
R. Brent TullySusan FriedmanThomas Lucas
Lawrence Berkeley Labs developed a CD containing educational materials, staff training and the software necessary for informal science education centers to offer to middle school students one- hour sessions, multiple-day workshops, and ongoing participation in a drop-in computer lab. Hands-On Universe (HOU) is an active science education program that provides participants access to observing time on professional telescopes through the use of a personal computer and the Internet. The CD contains: exploration experiences and challenge games; resource material including images from other national labs, descriptions and animations of related topics, and astronomical catalogs; image processing software; a telecommunications package to interface with HOU telescopes and support network, the Internet, and World Wide Web; staff training material. The target audiences are youth in grades three through high school, and adults.
Cornell University is producing a documentary television program about the 100-meter radio telescope in Green Bank, West Virginia. The film, planned as a PBS special, will document the engineering and technology behind the construction of the telescope as well as examining and explaining the science of radio astronomy. Ancillary educational material, including a 20 minute version of the video, will be developed and distributed for use in informal education setting through the American Astronomical Society and the Astronomical Society of the Pacific. In addition images and information about the Green Bank Telescope and the science of radio astronomy will be made available through an electronic bulletin board service such as GOPHER or MOSAIC. Teaching materials also will be developed for use in the secondary school curriculum and an "Across Space and Time" undergraduate curriculum developed at Cornell University will be made available to faculty at other colleges and universities. In addition, the film and related material will serve as the centerpiece for short courses for college teachers at Green Bank under the National Chautauqua Short Course Program. The PI and major content developer is Martha Haynes, Professor of Astronomy at Cornell University associated with the National Astronomy and Ionosphere Center and the Center for Radiophysics and Space Research. The film is being produced by PhotoSynthesis Production of Ithaca, New York. David Gluck is co-producer, director, and cinematographer and Deborah Hoard is co-producer and writer. A twelve person advisory committee of astronomers, teachers, and informal science educators will guide development of the project.
The New England Aquarium (NEAq) will develop "Sounds of the Sea", a 2000 sq. ft. traveling exhibit that will provide visitors an opportunity to learn about the importance of sound in the ocean and acoustic oceanography as a tool for research, for such issues as global change. Both natural and anthropogenic sounds will be examined. The goals of the exhibit are to demonstrate the richness of sounds in the ocean, to educate visitors about the physics of sound in the air and under water, and to present current scientific research on the physics and biology of underwater sounds. One of the special features will be real ocean sounds in real time. Visitors will be able to hear sounds picked up by hydrophones in the inner and outer Boston Harbor and view spectral data. The exhibit will reach a broad audience including those with visual and aural impairments. NEAq will collaborate with MIT's Department of Ocean Engineering, the MIT Sea Grant College Program, Wood Hole Oceanographic Institution, and the WGBH Educational Foundation's National Center for Media Accessibility in the development of the exhibit. Supplementary materials for visitors to the exhibit will include an exhibit guide and a web site. Complementary programming for use by formal educators will include pre and post visit materials and special programming for school groups.
DATE:
-
TEAM MEMBERS:
William SpitzerJerry SchubelHenrik SchmidtCarolyn Levi
The Cranbrook Institute of Science will develop "Our Dynamic Earth," a 7000 sq. ft. exhibit that will provide visitors with insight and understanding of the interrelationships of plate tectonics and climate to prehistoric life. This will make up the earth sciences component in their renovated and expanded exhibit area. This section will include four related areas: 1) Plate Tectonics, 2) The Earth's Amazing Climate System, 3) The Earth Evolving Biosphere, and 4) An Ecological Whodunit. Each area will be anchored by an "icon" that will serve as a guiding image for that exhibit and will be supported by a layered interpretation using objects from the collection, workstations with selected databases, simulated scientific investigations, and hot-links to related Internet Sites. Numerous interactives will highlight the use of scientific research tools and methods. A broad menu of complementary educational activities will accompany the exhibit including take-home activities for families; teacher enhancement sessions and materials for students, and experiences for pre- service teachers. Cranbrook is working with the Detroit Public Schools in their science reform effort supported by an NSF Urban Systemic Initiative and with the Michigan Department of Education through its NSF Statewide Systemic Initiative. The exhibit elements will support and reinforce the systemic reform efforts and will be aligned with the science standards.