WGBH Educational Foundation is requesting funds to produce the third and fourth seasons of "NOVA scienceNOW," a multimedia project addressing a wide array of science, technology, engineering and mathematics subjects via multiple platforms including national PBS broadcast, the PBS Web site and innovative outreach initiatives. Project goals are to help the general public understand the value and importance of scientific ressearch and to encourage an interest in STEM careers among younger viewers. INNOVATION/STRAGEGIC IMPACT: The series provides a significant opportunity to develop a new format for science journalism building on brand recognition but potentially reaching a broader and more diverse national audience. The new host will be Dr. Neil deCgrasse Tyson, an accomplished astrophysicist and charismatic science communicator whose partipation will help the series reach out to a broader demographic. NOVA is planning a new scheduling configuration for these future seasons to maximize audience for the six new programs per year, i.e. the programs iwll run consecutively in the NOVA slot during June and July. COLLABORATION: NOVA has developed a new consortium of PBS stations to advise on the series and to contribute editorially to the programs. This will give the program greater geographic coverage and will provide local contacts with researchers at major universities and institutions connected to these stations. The project will also partner with the American Library Association and Sigma Xi and the Astronomical Society of the Pacific in the outreach effort. Multimedia Research, Inc. and Goodman Research Group will conduct formative and summative evaluations, respectively.
Kikim Media requests $743,316 to produce four half-hour television documentaries and associated outreach programs based on Michael Pollan's best-selling book, The Botany of Desire. The project explores the reciprocal nature of people's relationship with plants. The programs focus on the connections between apples and the human desire for sweetness; tulips and the desire for beauty; marijuana and the desire for intoxication; and corn and our desire for control over nature. The project will increase public understanding of diverse subjects including genetics, evolution, cognition and biochemistry as well as biodiversity, genetic diversity and the consequences of their loss. The project will have a broad impact through a national primetime PBS broadcast, an outreach program targeting adult audiences, and an educational module delivering appropriate content (excluding intoxication) to middle and high school audiences. Knight-Williams Research Communications will conduct the evaluation for The Botany of Desire television broadcast and outreach efforts.
This project is a multimedia initiative designed to increase the public and youth understanding of how scientists work. Deliverables include "Pulse of the Planet" radio programs in both English and Spanish; related web news features and photo galleries at National Geographic.com; and formative and summative evaluations of the project. The project will select 27 scientists and citizen scientists (7 of them Latinos) to provide first-person "insider" stories of scientific endeavor using the "audio diary" format. They will be provided with minidisk field recording kits and digital cameras and given hands-on training by the PI. Excerpts from their diaries will be used on the nationally broadcast radio programs and website. Some of these will feature citizen science projects. The project's partners include The Self-Reliance Foundation and the Hispanic Radio Network that will produce Spanish-language adaptations of Pulse of the Planet programs; the National Geographic will create editorial features for its news website; and Citizen Science project partners including Cornell's Lab of Ornithology, and Earthwatch, among others will encourage direct participation in projects linked to the radio and web information. It is estimated that 1.25 million people will hear each of the radio programs and 50,000 unique visitors will read the stories on the web site.
The Ocean Institute (OI), in partnership with Scripps Institution of Oceanography (Scripps), Capistrano Valley Boys & Girls Clubs (BGC) and the Institute of Electrical and Electronics Engineers (IEEE), is developing "SeaTech," a multi-year, Youth-based ITEST program providing 120 female and minority middle and high school students from underserved populations with 391 contact hours of information technology (IT)-intensive oceanographic research experiences. SeaTech content focuses on understanding the acoustic behaviors of whales and dolphins, specifically, sound production, noise impacts and acoustic population census in California, the Bering Sea and the Southern Ocean. SeaTech offers a two-year core program for 13 & 14 year olds consisting of a "Breadth of Exposure" phase and a "Depth of Skills" phase totaling 299 hours. The core program has three distinct elements -- after-school clubs, field explorations and summer research institutes -- and is augmented with efforts before and after: an Early Pipeline Development phase (52 hours) for youth age 12, and Internships (40 hours) for youth age 15. The three-year ITEST grant will host three cohorts of 40 participants each. Each youth participant will receive 391 total contact hours. Through efforts directed at parents, SeaTech anticipates involving 60 parents in about 80 hours of activities each year. Coordinated through and with the expertise of Capistrano Valley BGC, recruitment will include orientation and information programs, a bilingual brochure and direct efforts by BGC staff. In addition, recruitment will happen from local schools. INTELLECTUAL MERIT: IT-based studies of marine mammal bio-acoustics will 'hook' student interest in after-school clubs, field explorations and summer research institutes. SeaTech advances understanding of the role of broader pipeline development in addressing chronic recruitment and retention problems in teen-targeted IT programs. BROADER IMPACTS: SeaTech programming has been meticulously and demonstrably integrated into the afterschool programming at the BGC. The SeaTech Club provides organizational structure to the teen activities at the BGC; however, the IT curriculum is also integrated into two nationally renowned extant structures called Career Launch and Club Tech. Findings from the project's examination of recruitment, retention and parental involvement will have broad implications to the field of informal science education.
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TEAM MEMBERS:
Harry HellingKelly ReynoldsJohn HildebrandCandice Dickens
This proposal is based on the PI's active research investigating the physical, chemical, spectroscopic and biological properties of boronic acid substituted chalcones, a subclass of flavonoid plant pigments. Functions of flavonoids include disease resistance, sunscreen protection, plant pigmentation and fertility. This project targets youth in Berrien County, Michigan providing them with hands-on activities involving natural plant pigments and their function. It also provides teachers with supplementary materials to Michigan's core science curriculum and informs the general public about the importance of research in developing a robust R&D sector in Berrien County's mixed economy. Outreach tools include the websites, DVDs, PowerPoint, poster presentations and the Benton Spirit Community Newspaper.
This planning activity will produce a prototype film on Spanish horses and conduct 10 focus group discussions to determine: audience interest, background knowledge, what viewers would like to see in this documentary, language barriers, cultural barriers, and how the film could be structured to help the public and teachers interact with children. The focus groups will target the follow groups: (1) middle school teachers, (2) elementary school teachers, (3) families with young children, (4) Hispanic families, (5) American Indian families, (6) youth ages 13-19, (7) horse lovers and those involved in horse activities, (8) senior citizens and individuals with disabilities, (9) documentary, museum exhibit and website production professionals, and (10) media and museum marketing professionals. The effort is intended to guide development of a PBS documentary, an interactive website, a companion book, and a museum exhibit on the origins, evolution, migration and impact of Spanish horses. STEM content in mathematics, genetics, paleontology, chemistry, evolution, and animal behavior, integrated with history, will be incorporated into the scripts for this diverse array of media platforms. The project also presents an opportunity to present in a very interesting and real sense the scientific process used for discovery. In addition to producing the prototype film and conducting focus group discussions, this planning grant will help to: clarify the responsibilities of all of the participants, especially the international participants; clarify the contributions from each discipline and scientist; plan in detail ways to achieve the greatest understanding with the anticipated diverse audiences; select the best geographic region, graphics, media, and animation; and establish realistic budgets and elements for production and post-production. Collaborators include: New Mexican Horse Project, New Mexico Museum of Natural History and Science, Habitat Media, University of New Mexico and Institute for Social Research, Cambridge University, Texas A &M University, Universidad Nacional Autonoma de Mexico, Selinda Research Associates, and PBS.
The periodic table of chemical elements is an array that is confusing to the uninformed and profoundly simplifying and full of crucial information to the informed. It represents some of the most basic information for the construction of what people see, feel and breathe. Due to the table's complex appearance and the way it is described; many individuals shun its informative base. This proposal is a planning grant application that intends to develop a multi-media presentation, which includes TV, web site, a teachers DVD, and an outreach plan, to bridge this knowledge gap in a user freindly manner. It will make educating minority children one of its priorities. The basic premise for their bridge is that people will better grasp the aspects of the chemical elements if they humanize the elements by discussing them as products of scientists and that scientists are people. The success of this effort is critical. While chemistry affects every aspect of human life, it is one of the least understood sciences. If successful, this project may well pave the way for additional programming.
The Science Museum of Minnesota (SMM) will carry out a museum-wide initiative to distribute exhibits and programs about new science and research among its core exhibits. The project goal is to redefine science for visitors as a dynamic human endeavor that is rich in discovery and relevant to their lives, as well as to position SMM as a resource for complex science and science issues. The project includes Current Science Central (500 sq ft) plus three Current Science Zones (250-300 sq ft) distributed among existing galleries (Mississippi River, Human Body, Experiment). Standardized formats (e.g., newscast scripts, quiz questions, multimedia kiosks, bulletin/graffiti boards) will provide frameworks that simplify the constant need for updating content and increase the ability to respond quickly. Target audiences are families, school groups, teachers, teens and lifelong learners from among the 850,000 annual visitors; involvement of the Youth Science Center will engage underserved audiences. Project collaborators are researchers (University of Minnesota, Augsburg College, Gentra Systems, 3M and JPL), as well as media (Physics Today, television and radio). The science museum field will benefit from the experience gained through this project.
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TEAM MEMBERS:
Liza PryorCari DwyerMark DahlagerPaul Martin
The Shared Signing Science Planning Project will develop a prototype of a web-based Signing Science Pictionary. The prototype will be piloted to families and caretakers of deaf and hard of hearing children to study the feasibility and effectiveness of the learning technology and identify the activities that are most effective in helping deaf children learn life science at informal science centers. The project team will also compile a dictionary of science terms with the intention of including the terms in a full version of the Pictionary. The final Pictionary will be comprehensive; including scientific terms from life, physical, Earth, and space science and will be presented in animated sign language accompanied by written explanations and pictorial illustrations. The project will also produce a video guide with a description of activities that parents can implement with their children. The planning project will result in a prototype with 100 life science terms of species found at the three informal science centers the children and parents will visit to test the prototype. These informal sites are hands-on and exploratory featuring marine organisms and a range of terrestrial flora and fauna to touch and interact with. To prepare for the site visits, parents and caretakers of deaf or hard of hearing children will be taught how to use the Pictionary with children through a Flash-based movie that introduces the interactive features and assists the parents in engaging with their children in three activities using the signing scientific vocabulary. The preparatory vocabulary work with the parents and children will lay the educational foundation for the visits to the informal science education sites. Families will test the initial project prototypes with deaf children using a control group for comparison. Pre-tests will be used to assess childrens' vocabulary before use of the Pictionary. Follow up tests will test knowledge of the new words and will include field observations of children in museums, zoos, and farms, where the new terms will come to life in corresponding exhibits. The results of the ongoing evaluation will be compiled into a guide for other developers of similar materials for the deaf community, and will impact the development of the final project. The project will broaden participation of an underserved audience in STEM learning and generate new knowledge about how to effectively integrate emerging learning technologies into exhibits and programs for deaf learners.The project team includes TERC and Vcom3D and collaborators from Gallaudet University Regional Center at Northern Essex Community College, the College of the Holy Cross, and the Learning Center for Deaf Children. Participating informal science education institutions are represented by the EcoTarium, Davis' Farmland, and the Stone Zoo. These partnerships provide the necessary expertise and support for the proposed project to have significant impact on advancing STEM learning in informal settings for children with hearing disabilities through the use of assistive learning technologies.
The objective of this award is to inform the public about the science and engineering research that is being conducted to determine the scope and impact of the Gulf oil spill. In response to the this environmental disaster facing the U.S., NSF has funded numerous RAPID awards to send scientists and engineers to the Gulf to research the impact of the spill. MacNeil Lehrer Productions, producer of the PBS NewsHour, will report on this research that is ongoing as a result of the unanticipated and disastrous oil spill in the Gulf of Mexico. The PBS NewsHour team of experienced producers and correspondents will produce at least nine segments for broadcast, along with extensive material for online. All the stories will revolve around scientists and engineers and the work they are doing in the Gulf in response to the spill. The online material will include blogs and additional web-only video reports that will deliver content to augment broadcast coverage. The NewsHour will encourage user engagement through regular posting of stores on social media outlets, including Facebook, Twitter, YouTube, UStream and Disqus, to help the reporting on the oil spill go viral. The online/on-air correspondent Hari Sreenivasan will conduct web-exclusive interviews with scientists on the forefront of the Gulf research. The NewsHour Extra, the website that reaches 200,000 educators per month, will post the science coverage on the Daily Video Clip Tool, which provides educators resources and lesson plans to help initiate discussions with students about the science, environmental and engineering issues raised by the rapidly-changing story. The new Student Reporting Lab project will locate classrooms in Louisiana to contribute original, youth-focused reporting on the oil spill when school opens in August. The NewsHour will coordinate efforts with PBS stations located in the Gulf to create a synergy and extend the usefulness and life of these efforts. The reach of the PBS NewsHour is significant. The national daily broadcast delivers an audience of approximately 1.1 million viewers. The NewsHour public radio broadcasts reach an average of 63,000 listeners daily across the nation. Outside the U.S., the PBS NewsHour television broadcast is available on the American Forces Television to more than 800,000 military and State department personnel around the world. In addition, audiences across Canada, Australia, Japan and Europe, Asia, Africa, and Latin America tune into the service via various channels and satellite services. The Online NewsHour visitor numbers exploded in May 2010 to 5+ million monthly pageviews and 1.5+ million unique visitors. The NewsHour Extra website, which targets educators, will provide resources for classroom teachers to discuss the science, environmental and engineering issues raised by the spill. The proposed Student Reporting Lab promises an innovative new addition to the outreach efforts to engage young people in directly reporting on the oil spill and the impact on their communities. The deliverables produced under this award will be consolidated on the NewsHour website (www.pbs.org/newshour) where they will create a permanent record of this critical research for the general public.
Led by Washington University, Making Natural Connections: An Authentic Field Research Collaboration (DRL-0739874), is a series of two field-based informal science education programs in environmental biology targeting St. Louis area teenagers. The project aims for engagement of science research institutions and career scientists in the execution of informal science education programming, bringing real and dynamic context to the science content and allowing for deep and transparent career exploration by teenage participants. Project goals include (1) providing a model for integration of informal science education into the research and restoration projects at biological field stations and nature reserves, (2) communicating current environmental biology research to audiences outside the research community, and (3) influencing the entry of pre-college students into the science career pipeline. The project is a collaborative partnership between Washington University’s Tyson Research Center and the Missouri Botanical Garden’s Shaw Nature Reserve. The Shaw Institute for Field Training (SIFT) program trains St. Louis area high school students in scientific exploration of the natural world at Shaw Nature Reserve. During a one-week training session in June, teens are introduced to a variety of Missouri ecosystems and gain skills necessary to conduct field research, including plant and animal identifications, biotic sampling and census techniques, testing of abiotic factors, and training in the use of maps, compass and GPS. During the rest of the summer and school year, teens are involved in important research and restoration activities at Shaw, Tyson Research Center and other field research sites in the St. Louis area. Fieldwork opportunities may include invasive species management, prairie reconstruction, plant and animal inventories, and prescribed burns. The Tyson Environmental Research Fellowships (TERF) program places high school students as summer interns on ecology and environmental biology research teams at Tyson Research Center. Selected teen participants have successfully completed the SIFT program and apply their field skills to ongoing research projects at Tyson and other partnering research sites. During the summer, the four-week program provides teens with exposure to a variety of field science experiences and skills. TERF teens work alongside university scientists, post-doctoral researchers, graduate students and undergraduate students. The TERF program provides a cultural apprenticeship in university-based environmental biology research and training in scientific communication. It is an advanced summer experience modeled on the undergraduate research internships offered at Tyson. During the following school year, participants work on posters and presentations for symposia at Washington University and Tyson and at community fairs, and their posters are displayed at Shaw Nature Reserve. A national dissemination workshop for informal science educators, high school biology teachers, and research scientists provides the necessary materials and background to replicate the project design in other locales. The summative evaluation will address impacts on teenage participants (engagement, cognitive and emotional support, competence, career viability, experiential learning) and professional audiences (implementation of teen program, program components, impacts on mentoring scientists). The strategic impact of this project results from the integration of teenage immersion experiences into research activities at a university-based facility. This model of informal science training activities leading into participation in authentic research may be transferable to other STEM disciplines.
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TEAM MEMBERS:
Phyllis BalcerzakPeter RavenSusan FlowersKim Medley
To address a lack of informal science education opportunities and to increase community capacity to support STEM education for their children, Washington State University's Yakima Valley/Tri Cities MESA program, the Pacific Science Center, and KDNA Educational Radio have developed a set of informal science initiatives that offer complementary learning opportunities for rural Latino families. The goal of this four-year program is to create a sustainable informal science infrastructure in southeastern Washington State to serve families, increase parental awareness, support and involvement in science education and ultimately increase the numbers of rural Latino youth pursuing STEM-related under graduate studies. This program is presented in English and Spanish languages in all of its interconnected deliverables: Two mobile exhibits, beginning with one focused on agricultural and environmental science developed by The Pacific Science (PCS) Center; Curriculum and training in agriculture, life sciences and facilitating learning; Curriculum and training for community members to provide support to parents in encouraging the academic aspirations of their children developed by PSC and MESA; 420 Youth and parents from the MESA program trained to interpret exhibits and run workshops, community festivals, family science workshops and Saturday programs throughout the community; Four annual community festivals, quarterly Family Saturday events, and Family Science Workshops reaching 20,000 people over the four-year project; Take home activities, science assemblies, a website and CDs with music and science programming for community events; A large media initiative including monthly one hour call-in radio programs featuring science experts, teachers, professionals, students and parents, 60-second messages promoting science concepts and resources and a publicity campaign in print, radio and TV to promote community festivals. These venues reach 12,500-25,000 people each; A program manual that includes training, curriculum and collaborative strategies used by the project team. Overall Accesso la Ciencia connects parents and children through fun community activities to Pasco School District's current LASER science education reform effort. This project complements the school districts effort by providing a strong community support initiative in informal science education. Each activity done in the community combines topics of interest to rural Latinos (agriculture for instance) to concepts being taught in the schools, while also providing tools and support to parents that increases their awareness of opportunities for their children in STEM education.
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TEAM MEMBERS:
James PrattD. Janae' LandisDonald LynchMichael Trevisan