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resource project Media and Technology
Hidden Universe is a multi-faceted project built around production of a 2D/3D giant screen film. The goal is to inspire, engage, and excite viewers about the mysterious worlds hidden around us and the science and technology that reveal them. The film will illuminate natural wonders that are invisible to the naked eye, such as objects and processes that are too slow, too fast, and too small to be seen without advanced technologies. It will include nanoscience and microbiology research and developing wavelength technologies such as ultrafast lasers. The project will employ cutting-edge technology to bring arresting footage of micro- and nanobiology to the giant screen to offer audiences (1) deeper understanding of natural phenomena that comes through observation and (2) greater appreciation of modern technology that makes such observation possible. The film story will focus on demonstrating science as inquiry and underscore the crucial link between scientific inquiry and technological advances. The film project will be enhanced with educational outreach materials, professional development opportunities for educators, and an interactive website. Hidden Universe will be produced by the large format team at National Geographic's Cinema Ventures group and its production partner Blacklight Films. The project brings to the table the extensive resources of the National Geographic Society. In addition, the project will partner with a select group of scientific research centers (Chester Carlson Center for Imaging Science at the Rochester Institute of Technology and the Nanobiotechnology Center at Cornell) and leaders in informal education (Boston Museum of Science and Girl Scouts) to extend the reach and impact of the project. The project will add to its list of partners by working with the D.C. Public Schools and Teach for America to find new ways to intersect with teachers and students in underserved areas. The project will employ Multimedia Research and Knight-Williams Research Communications to conduct the project\'s formative and summative evaluations, respectively.
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TEAM MEMBERS: Lisa Truitt Barbara Flagg
resource project Professional Development, Conferences, and Networks
The proposed CAREER study uses a comprehensive mixed-methods design to develop measures of motivational beliefs and family supports for Spanish and English speaking Mexican-origin youth in high school physical science. The research examines a three-part model which may provide a deeper understanding of how Mexican families support youth through their general education strategies, beliefs about physical science, and science specific behaviors. This approach incorporates motivation and ecodevelopmental theories while pursuing an innovative line of research that examines how the contributions of older siblings and relatives complement or supplement parental support. The study has four aims which are to (1) to develop reliable, valid measures of Mexican-origin adolescent motivational beliefs and family supports in relation to high school chemistry and physics, (2) to test whether family supports predict motivational beliefs and course enrollment, (3) to test how indicators in Aim 2 vary based on gender, culture, English language skills and relationship quality, and (4) to examine how family supports strengthen or weaken the relationship between school-based interactions (teachers and peer support) and the pursuit of physical science studies. Spanish and English-speaking Mexican-origin youth will participate in focus groups to inform the development of a survey instrument which will be used in a statistical measurement equivalence study of 300 high school students in fulfillment of Aim 1. One hundred and fifty Mexican high school students and their families will participate in a longitudinal study while students progress through grades 9-12 to examine Aims 2- 4. Data to be collected includes information on science coursework, adolescent motivational beliefs, supports by mothers and older youth in the family, and family interactions. All materials will be in English and Spanish. The educational and research integration plan uses a three pronged approach which includes mentoring of doctoral students, teacher outreach, and the evaluation of the ASU Biodesign high school summer internship program using measures resulting from the research. It is anticipated that the study findings will provide research-based solutions to some of the specific behaviors that influence youth motivation in physical sciences. Specifically, the study will identify youth that might be most affected by an intervention and the age of maximum benefit, as well as valid, reliable measures of youths' motivation that can used in interventions to measure outcomes. The study will also identify family behaviors that may be influenced, including education strategies for school preparation, beliefs about physical science, and sciece-specific strategies such as engaging in science activities outside school. The findings will be broadly disseminated to science teachers, scholars, and families of Mexican-origin youth. This multi-tiered approach will advance current scholarship and practice concerning Mexican-origin adolescents' pursuit of physical science.
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TEAM MEMBERS: Sandra Simpkins
resource project Media and Technology
This multimedia project tells the human story of the long, continuing quest to identify, understand, and organize the basic building blocks of matter leading to the Periodic Table of Elements. Project deliverables include a two hour PBS documentary; a website on the Periodic Table and discovery of the elements; a Teacher\'s Guide; and an Outreach Plan led by the St. Louis Science Center and nine other science centers. The target audiences are adults with an interest in science, inner-city youth, and high school chemistry teachers and their students. Partners include Moreno/Lyons Productions, the American Chemical Society (ACS), the Chemical Heritage Foundation; the St. Louis Science Center; and Oregon Public Broadcasting. The national broadcast and outreach activities are intended to complement the International Year of Chemistry (IYC) 2011, furthering the opportunity to enhance the public understanding of chemistry. The goal of the project is to reveal science as an intensely human process of discovery through stories of some of the greatest scientists. The two-hour PBS special will tell a "detective story" of chemistry, stretching from the ancient alchemists to today's efforts to find stable new forms of matter. Among key characters will be Joseph Priestley, Antoine Lavoisier, Humphry Davy, Dmitrii Mendeleev, Marie Curie, Harry Moseley, and Glenn Seaborg. The program will show both their discoveries and the creative process, using reenactments shot with working replicas of their original lab equipment. Interwoven with history will be segments on modern chemical research and the real-world consequences of the discoveries. A two-part Outreach Plan is aimed at engaging inner-city youths through a network of ten science centers led by the St. Louis Science Center and at reaching a broader audience through events, activities, and publications offered by ACS during National Chemistry Week and IYC 2011. The television program is projected to reach three million viewers during its multiple broadcasts over premiere week, increasing to five million or more with subsequent repeat broadcasts and DVD distribution. It is estimated that 6,500 underrepresented urban teens will participate in the hands-on activities in the ten science centers during IYC 2011. The website is intended to become a resource extending the reach and impact of the project for a decade or more. The summative evaluation will assess the extent to which the project accomplishes the goals of enhancing public understanding of chemistry, affecting public attitudes toward chemistry and chemists, and improving the understanding of the nature of science. Three studies will be conducted. The first will be an in-depth evaluation of the program and Web site with a sample of 150 adult PBS viewers using a two-group post-test randomized study design. The second study will evaluate the outreach effort with diverse audiences at the local level prior to and during National Chemistry Week using on site observations, surveys, and interviews to capture participant feedback at local events. The third study will evaluate high school educators' use of the Teacher's Edition & Guide.
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TEAM MEMBERS: Kathryn Dietz Bonnie Waltch Stephen Lyons Judy Kass Barbara Flagg
resource project Public Programs
The New York Hall of Science will develop, test, and implement the "Biochemistry Discovery Lab," a 1000-sq.-ft. space designed to complement the content and design of "The Chemistry of Living Things," a 3000-sq.-ft. exhibition that will be opening in 1999. The Biochemistry Discovery Lab will engage visitors in four different types of activities: 1) guided experiments for scheduled groups, 2) self-guided experiments, 3) demonstrations, and 4) the prototyping of ancillary materials. These activities are intended to engage the target audiences -- families, students, and the general public -- in experiences leading to an understanding that chemical reactions are due to the interaction of molecules; that chemical reactions occur in both living and nonliving things; and that there are visible and measurable characteristics of chemical reactions in living and nonliving systems.
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TEAM MEMBERS: martin weiss
resource project Professional Development, Conferences, and Networks
Chemistry in the Community (ChemCom) was designed to provide an attractive, open access route for all high school students to the realm of relevant and useful chemical phenomena. What began as a dream a few years ago is now a well-developed high school program brought about by the concerted efforts of high school teachers, college and university professors, and industrial chemists and financed by the National Science Foundation and the American Chemical Society. This three-year project is designed as a partnership to support the dissemination of the Chemcom curriculum. Specially selected teachers will be educated so that they can become resource teachers who will conduct ChemCom inservice workshops throughout the country. These resource teachers are expected to represent as many as 150 school systems and will reach as many as 2,000 teachers with their inservice programs. The project also includes a series of networking activities entitled "An Evening with ChemCom, the establishment of a computer network, and the production of a newsletter. The evaluation will focus on the effectiveness of this particular model for implementing curriculum change. The total cost sharing (ACS, Publisher, School Systems) is expected to be almost five times the NSF request.
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TEAM MEMBERS: Sylvia Ware I. Dwaine Eubanks
resource project Public Programs
This project by the Oregon Museum of Science and Industry (OMSI) develops a public education program on chemistry. The program: introduces students and the general public to the science of chemistry and processes of chemistry-related research through drop-in lab activities; provides follow-up chemistry activities for use by elementary teachers and parents so that children can further explore the interests they have developed in science and chemistry; provides opportunities for internships for high-school students as lab assistants so that they can develop greater knowledge of "everyday" chemistry, laboratory techniques and safety, develop skills in working with others and in teaching chemistry, and explore potential careers in teaching chemistry; and make available the resources developed by OMSI to other interested science museums.
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TEAM MEMBERS: Rebecca Wynne Samuel Epstein
resource project Exhibitions
The New York Hall of Science will develop an interactive exhibit for the general public "The Chemistry of Life". There will be two editions of the exhibit: one 2,500 sq. ft. version will be installed permanently in the New York Hall of Science and another 1500 sq. ft. version will travel nationally. Focusing on the common chemical processes behind all life on earth, the exhibit will help visitors learn four basic chemistry concepts: 1) a shared chemistry underlies all forms of life, 2) the chemistry of energy transformation takes place in all living things, 3) chemical energy is converted to mechanical energy to animate life, and 4) the chemistry of reproduction provides for the continuity of life. The chemistry of the human body will be used whenever possible as an entry point to the concepts. Exhibits will include a hands-on staffed visitor chemistry lab, interactive activities, stimulations, models, demonstrations, and video clips. Complementary materials and workshops will be developed for families, school groups, and teachers. These materials are being developed with the curricular needs of the New York State Systemic Initiative and New York City Urban Systemic Initiative in mind. Teacher and student materials will be keyed to the curriculum guidelines. The long-term exhibit is scheduled to open late in 1998 and the traveling version will be available in spring 1999.
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TEAM MEMBERS: martin weiss
resource project Media and Technology
Radio Lab will produce 20 hour-long interdisciplinary science programs and 30 shorter features to be aired on NPR news magazine programs on a wide range of core STEM topics exploring how research is done as well as what the scientific results mean to the listener. The programs are co-hosted by Robert Krulwich, science reporter for NPR, and Jared Abumrad, WNYC radio producer and music composer. The programs are using a new, unorthodox format with music, live sounds and conversations between the hosts designed to appeal to young adult listeners who previously thought they did not like science. Each episode is crafted around a scientific finding and aims to connect the scientific inquiry to philosophical and universal implications. Program topics will include biology and neuroscience as well as physics, genetics, chemistry, math and engineering. The program carriage goal is to have the hour-long programs airing on 100 stations reaching three to four million listeners by the end of the project. The shorter segments will be distributed by NPR in its regular news magazine programs. Programs will also be podcast on NPR and WNYC's web sites, as well as through iTunes. The project will also train NPR science reporters on this new approach to science news content.
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TEAM MEMBERS: Ellen Horne Jad Abumrad Robert Krulwich Barbara Flagg
resource project Media and Technology
Kikim Media requests $743,316 to produce four half-hour television documentaries and associated outreach programs based on Michael Pollan's best-selling book, The Botany of Desire. The project explores the reciprocal nature of people's relationship with plants. The programs focus on the connections between apples and the human desire for sweetness; tulips and the desire for beauty; marijuana and the desire for intoxication; and corn and our desire for control over nature. The project will increase public understanding of diverse subjects including genetics, evolution, cognition and biochemistry as well as biodiversity, genetic diversity and the consequences of their loss. The project will have a broad impact through a national primetime PBS broadcast, an outreach program targeting adult audiences, and an educational module delivering appropriate content (excluding intoxication) to middle and high school audiences. Knight-Williams Research Communications will conduct the evaluation for The Botany of Desire television broadcast and outreach efforts.
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TEAM MEMBERS: Michael Schwarz
resource project Media and Technology
This proposal is based on the PI's active research investigating the physical, chemical, spectroscopic and biological properties of boronic acid substituted chalcones, a subclass of flavonoid plant pigments. Functions of flavonoids include disease resistance, sunscreen protection, plant pigmentation and fertility. This project targets youth in Berrien County, Michigan providing them with hands-on activities involving natural plant pigments and their function. It also provides teachers with supplementary materials to Michigan's core science curriculum and informs the general public about the importance of research in developing a robust R&D sector in Berrien County's mixed economy. Outreach tools include the websites, DVDs, PowerPoint, poster presentations and the Benton Spirit Community Newspaper.
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TEAM MEMBERS: Desmond Murray
resource project Broadcast Media
This planning activity will produce a prototype film on Spanish horses and conduct 10 focus group discussions to determine: audience interest, background knowledge, what viewers would like to see in this documentary, language barriers, cultural barriers, and how the film could be structured to help the public and teachers interact with children. The focus groups will target the follow groups: (1) middle school teachers, (2) elementary school teachers, (3) families with young children, (4) Hispanic families, (5) American Indian families, (6) youth ages 13-19, (7) horse lovers and those involved in horse activities, (8) senior citizens and individuals with disabilities, (9) documentary, museum exhibit and website production professionals, and (10) media and museum marketing professionals. The effort is intended to guide development of a PBS documentary, an interactive website, a companion book, and a museum exhibit on the origins, evolution, migration and impact of Spanish horses. STEM content in mathematics, genetics, paleontology, chemistry, evolution, and animal behavior, integrated with history, will be incorporated into the scripts for this diverse array of media platforms. The project also presents an opportunity to present in a very interesting and real sense the scientific process used for discovery. In addition to producing the prototype film and conducting focus group discussions, this planning grant will help to: clarify the responsibilities of all of the participants, especially the international participants; clarify the contributions from each discipline and scientist; plan in detail ways to achieve the greatest understanding with the anticipated diverse audiences; select the best geographic region, graphics, media, and animation; and establish realistic budgets and elements for production and post-production. Collaborators include: New Mexican Horse Project, New Mexico Museum of Natural History and Science, Habitat Media, University of New Mexico and Institute for Social Research, Cambridge University, Texas A &M University, Universidad Nacional Autonoma de Mexico, Selinda Research Associates, and PBS.
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TEAM MEMBERS: Paul Polechla
resource project Media and Technology
The periodic table of chemical elements is an array that is confusing to the uninformed and profoundly simplifying and full of crucial information to the informed. It represents some of the most basic information for the construction of what people see, feel and breathe. Due to the table's complex appearance and the way it is described; many individuals shun its informative base. This proposal is a planning grant application that intends to develop a multi-media presentation, which includes TV, web site, a teachers DVD, and an outreach plan, to bridge this knowledge gap in a user freindly manner. It will make educating minority children one of its priorities. The basic premise for their bridge is that people will better grasp the aspects of the chemical elements if they humanize the elements by discussing them as products of scientists and that scientists are people. The success of this effort is critical. While chemistry affects every aspect of human life, it is one of the least understood sciences. If successful, this project may well pave the way for additional programming.
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