The Baltimore Museum of Art (BMA) contracted Randi Korn & Associates, Inc. (RK&A) to evaluate Go Mobile, a mobile website designed to help visitors deepen their Museum experience through audio, video, and links to related works. The main objective of this study was to explore the quality of visitors’ experiences with Go Mobile to inform future development of Go Mobile. How did we approach this study? The BMA recruited 26 volunteer participants primarily through the BMA’s Facebook page. Participants were asked to spend one hour at the Museum: 30 minutes using Go Mobile in the BMA’s Contemporary
The evaluation examined the overall visitor experience (time spent, main message comprehension, response to exhibition look and feel) in the 1,100-square-foot Animal Attraction as well as the exhibition's multimedia content delivered via 18 iPads. Specifically, researchers explored iPad usability and visitors’ reactions to the iPad content, especially compared to static labels found in other areas of Animal Attraction. Findings indicate that the iPads appealed to all visitors segments and that iPad users spent more time in the exhibition than visitors who did not use the iPads. However, many
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TEAM MEMBERS:
California Academy of SciencesJon DeuelJessica Brainard
Summative Evaluation of the Science on a Sphere exhibit at the Denver Museum of Nature & Science. The evaluation looks at the effectiveness of two topics; Earth Systems and Comparative Planetology using Docent lead facilitation, a scripted show, and data sets running in auto-mode (with no recorded narration).
Goodman Research Group, Inc. (GRG), a Cambridge-based research firm specializing in the evaluation of educational programs, conducted the summative evaluation of StarTalk. The overall focus was to examine how well the joint presentation of science and humor reaches a public audience, including an audience not typically exposed to informal science learning, and how well it engages and informs them, such that they are motivated to continue learning more. Primary evaluation research questions included: 1. To what extent does exposure to StarTalk lead to increased interest in and knowledge of
Produced by National Geographic Television and funded in part by the National Science Foundation (NSF), Alien Deep is a multi-platform media project designed to increase public literacy about: the fundamental principles and concepts underlying ocean systems and functions, the importance and challenges of oceanographic research and exploration, and the impact of the ocean on humanity and humanity’s impact on the ocean. The centerpiece of the project is a five-part mini-series that premiered on the National Geographic Channel in 2012. In addition to the five episodes, which were also made
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TEAM MEMBERS:
Knight Williams Inc.Valerie Knight-WilliamsDivan WilliamsRachel TeelEric AndersonGabriel Simmons
This report details a nine-month summative evaluation of the Underwater Dome Exhibit at the Seattle Aquarium. The study was undertaken to inform the Aquarium's development of short- term, cost-effective updates to improve visitor satisfaction and experience in the dome. The study sought to develop a baseline understanding of how visitors use and react to the exhibit, as well as to determine whether or not visitors understand that the dome represents the Puget Sound. Data was collected using observational and survey instruments (included in the appendix of this report).
RK&A was contracted by Liberty Science Center (LSC) to conduct a formative evaluation for the development of a multi-touch table in collaboration with the Center for Enabling New Technologies Through Catalysis (CENTC). The touch table included four stations at which visitors could build molecules for crude oil products like aspirin and plastic water bottles. How did we approach this study? This evaluation explored engagement, usability, and meaning making from the CENTC multi-touch table, which was displayed at LSC in the Energy Quest exhibition. An RK&A evaluator observed and interviewed
The summative evaluation of the Farming for Fuels classroom program and family event was conducted over two years. Two interim reports were delivered with preliminary results about specific areas of focus. This final report described the overall evaluation study methods and results, and made recommendations for potential revisions and improvements to the program. The evaluator worked with the program team at the Creative Discovery Museum to generate a list of questions to guide the evaluation study. The questions covered each of the major audiences for the program: museum educators, teachers
As part of the National Science Foundation-funded Access Algebra project, the Oregon Museum of Science and Industry (OMSI) developed both a 6,000 square foot traveling exhibition (Design Zone) and a professional development program for host-museum facilitators who would work in the exhibition. The primary goal of the project was to engage visitors in algebraic thinking, with a special focus on reaching a target audience of 10- to 14-year-olds and their families. Facilitation in Design Zone was intended to support and extend visitors’ engagements with the exhibits and engage visitors in
Design Zone’s primary objective is to engage visitors in algebraic thinking, with a special focus on reaching a target audience of 10- to 14-year-olds and their families. The exhibition is organized into three thematic areas: art, music, and engineering. Exhibits in each area are based on real-world design challenges in which math and algebra are used. Garibay Group was contracted to conduct the summative evaluation of Design Zone. Using a mixed methods approach, data were collected at three museums hosting the Design Zone exhibition.
This report summarizes findings from a three-year study of the Time Team America: Science of Archeology project, funded by the National Science Foundation. The project included a series of archaeology field schools for youth, four broadcast episodes and a redesigned website with a variety of information and instructional resources. The evaluation included both formative and summative components and a mix of qualitative and quantitative methods including surveys, interviews, and focus groups. Includes interview protocol and survey.