Rockman et al (REA), a San Francisco-based research and evaluation firm, conducted the summative evaluation of the Sea Change website. Through funding from the National Science Foundation, Dan Grossman Media developed this website as part of Dr. Maureen Raymo's research. Her research looks at the Pliocene era (thought to be the most recent time in geologic history with a concentration of CO2 in the atmosphere with levels as high as today). The aim of the Sea Change website is to raise awareness about global-warming-induced sea level rise and how scientists study it. This report follows a
This article discusses the preliminary resistance to labels and then the eventual inclusion of labeling in the "Ice Age Exhibit" at the Cincinnati Museum Center's Museum of Natural HIstory & Science. It includes findings from visitor studies that evaluated the effectiveness of the new labeling strategies incorporated into the immersive exhibit.
This article discusses visitors' ability to interpret geographic maps. It describes a study that examined how easily adult visitors to the Bronx Zoo were able to identify two continents and countries on maps, and their interpretation of the term "range." Findings suggest a need to revise maps in exhibit labels to improve visitor comprehension and the authors make recommendations on how to do so. The appendix includes a copy of the interview protocol used in the study.
This paper describes the Visitor Evaluation Program developed jointly by the Centre de Recherche Evaluation Social des Technologies (CREST) in Montreal (Bernard Schiele) and the CNRS in Paris (Jacqueline Eidelman). The purpose of the program is to ensure the successful installation of the future Galerie de l'Evolution at the Museum National d'Histoire Naturelle in Paris. The evaluation program is based on the application of principles and methods used in contemporary evaluation processes. This paper provides a brief description of the Galerie de l'Evolution project, the major stages of the
This paper discusses research on visitor behavior in museums, specific visitor interest, attention and learning. It presents findings from a study conducted by researchers at the University of Florida, which evaluated 47 undergraduates' viewing patterns and learning at 11 static case exhibits at the Florida Museum of Natural History.
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TEAM MEMBERS:
John J. Koran, Jr.John Scott FosterMary Lou Koran
In this paper, Jeff Bonner of the St. Louis Science Center discusses the merits of formal versus naturalistic evaluation within the museum context. Bonner also presents the approach and findings of a two-part study designed to compare the results of these two evaluation approaches. They compared the the results of a formal analysis of the holding power, ease of use, readability of text, and overall enjoyability of nine exhibits with a naturalistic study focused on how one volunteer, two part-time employees and a staff supervisor viewed the same exhibits.
Roto, an exhibition design and production firm, contracted Randi Korn & Associates, Inc. (RK&A) to conduct a front-end evaluation of Speed, an exhibition being developed for The Science Museum of Virginia (SMV) in Richmond, Virginia. RK&A explored visitors’ thoughts, perceptions, and understandings of exhibition concepts related to speed, defined as change over time. How did we approach this study? RK&A worked closely with Roto to identify the goals and objectives for the Speed exhibition. Findings from the front-end evaluation were designed to help Roto and SMV find common ground between
In this paper, Elin Kelsey describes the planning and design process for the new "Arctic Canada" exhibit at the Vancouver Aquarium. Kelsey discusses a number of parameters whose consideration will provide a more reliable basis for making hte kinds of decisions that exhibit planners must make.
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TEAM MEMBERS:
Elin Kelsey
resourceresearchProfessional Development, Conferences, and Networks
This paper provides an overview of the Audience Research Consortium of Toronto, comprised of the Art Gallery of Ontario, the Metropolitan Toronto Zoo, the Ontario Science Center and the Royal Ontario Museum. These groups have a shared vision of attracting a larger and more diverse audience-one that includes nontraditional and multicultural groups. This paper outlines how this group developed, acquired funding, hired a consulting group, and created a proposal and research plan. Preliminary findings are also briefly summarized.
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TEAM MEMBERS:
Art Gallery of OntarioRoyal Ontario MuseumOntario Science CentreMetropolitan Toronto ZooWoods Gordon Management Consultants
This paper presents findings from a label study project at the Franklin Institute Science Museum, part of the Naive Knowledge Research Project, funded by NSF to identify "naive notions" about science, in particular the cause and nature of gravity, and test the power of interactive devices to alter them. The device which prompted this label study was designed to correct the misconception that spinning pulls things in and, more specifically, that the earth's rotation generates its gravitational pull.
This paper describes a complex process being undertaken by a major Canadian institution, the Manitoba Museum of Man and Nature. The evaluation process is systematic, multi-faceted and demonstrates the fruitful interaction between evaluation and gallery development. The front-end phase is the focus of the paper. Discussion concentrates on the elements of the process which are unique to the Canadian experience, specifically the whole community aspect of this process (wherein input was from sources distant from the physical setting of the institution), and the mix of novel and "traditional"
This paper examines the summative evaluations of two exhibits at the Please Touch Museum: "Foodtastic Journey" and "Gateway to China". By contrasting and comparing the most and least engaging components of these two exhibits, a theoretical framework is being built for assessing the effectiveness of exhibits for young children.