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resource evaluation Public Programs
The Baltimore Museum of Art (BMA) contracted Randi Korn & Associates, Inc. (RK&A) to conduct reflective case studies of the Outpost, a mobile art museum that took up temporary residence at a variety of sites across Baltimore from 2014-2016. At each site, visitors to the Outpost had the opportunity to view reproductions of artworks from the museum’s collection, make art, and share their experiences of place, home, and life in Baltimore. RK&A conducted case studies of 10 former Outpost sites, which the BMA chose because they represented a variety of host organization types (e.g., social
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TEAM MEMBERS: Stephanie Downey Cathy Sigmond Baltimore Museum of Art
resource research Exhibitions
The United Nations Strategic Plan for Biodiversity 2011-2020 is a key initiative within global efforts to halt and eventually reverse the loss of biodiversity. The very first target of this plan states that "by 2020, at the latest, people are aware of the values of biodiversity and the steps they can take to conserve and use it sustainably." Zoos and aquariums worldwide, attracting more than 700 million visits every year, could potentially make a positive contribution to this target. However, a global evaluation of the educational impacts of visits to zoos and aquariums is entirely lacking in
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TEAM MEMBERS: Andrew Moss Eric Jensen Markus Gusset
resource research Public Programs
This article addresses some of the challenges faced when attempting to evaluate the long-term impact of informal science learning interventions. To contribute to the methodological development of informal science learning research, we critically examine (Falk and Needham (2011) Journal of Research in Science Teaching, 48: 1–12.) study of the California Science Center's long-term impact on the Los Angeles population's understanding, attitude and interest in science. This study has been put forward as a good model of long-term impact evaluation for other researchers and informal science learning
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TEAM MEMBERS: Eric Jensen J.P. Lister
resource research Media and Technology
Access to high quality evaluation results is essential for science communicators to identify negative patterns of audience response and improve outcomes. However, there are many good reasons why robust evaluation linked is not routinely conducted and linked to science communication practice. This essay begins by identifying some of the common challenges that explain this gap between evaluation evidence and practice. Automating evaluation processes through new technologies is then explicated as one solution to these challenges, capable of yielding accurate real-time results that can directly
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TEAM MEMBERS: Eric Jensen
resource research Aquarium and Zoo Programs
Many environmental communication interventions are built on the assumption that increased knowledge will lead to changes in proenvironment behaviors. Our study probes the link between biodiversity-related knowledge and self-reported proconservation behavior, based on the largest and most international study of zoo visitors ever conducted. In total, 6,357 visitors to 30 zoos from 19 countries around the globe participated in the study. Biodiversity understanding and knowledge of actions to help protect biodiversity were significantly related, but only 0.6% of the variation in knowledge of
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TEAM MEMBERS: Andrew Moss Eric Jensen Markus Gusset
resource research Media and Technology
Campaigns by zoos, aquariums, and other civil society organizations are an important tool for promoting social changes that benefit the environment. Here, we evaluate a global biodiversity education campaign's impact through a repeated-measures survey of nearly 5000 visitors to 20 zoos and aquariums located in 14 countries. By comparing visitors’ pre- and post-visit responses combined across respondents, we found significant aggregate improvements in their biodiversity understanding and their knowledge of actions to help protect biodiversity. Respondents who reported seeing the education
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TEAM MEMBERS: Andrew Moss Eric Jensen Markus Gusset
resource research Public Programs
Scientific institutions are increasingly embracing values of inclusivity and public engagement, but how do these two dimensions intersect? Science festivals have rapidly expanded in recent years as an outgrowth of these values, aiming to engage and educate the public about scientific topics and research. While resources invested in public engagement by scientists, universities, and governments are admirable in principle; this study indicates that their ambition to broaden the reach of science may be going unrealized in practice. Using data from three major UK science festivals, we demonstrate
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TEAM MEMBERS: Eric B. Kennedy Eric Jensen Monae Verbeke
resource research Aquarium and Zoo Programs
Zoos and aquariums aim to achieve lasting impact on their public audiences’ awareness of biodiversity, its value, and the steps they can take to conserve it. Here, we evaluate the long-term educational impact of visits to zoos and aquariums on biodiversity understanding and knowledge of actions to help protect biodiversity. A minimum of two years after completing a repeated-measures survey before and after visiting a zoo or aquarium, the same participants were invited to take part in a follow-up online survey. Despite the small number of respondents (n = 161), our study may still represent the
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TEAM MEMBERS: Eric Jensen Andrew Moss Markus Gusset
resource project Media and Technology
The Tech Museum of Innovation (The Tech) in San Jose, California proposes to partner with NOAA to integrate Science On a Sphere (SOS) into The Tech's Exploration gallery and to facilitate the development of informal and formal learning programs. Exhibits and programs at The Tech focus on the integration of emerging technologies into hands-on visitor experiences. In 2004, The Tech partnered with NOAA, the Maryland Science Center (MSC), and a consortium of national science centers to explore the potential and effectiveness of SOS as a method of engaging and informing the general public about NOAA-related sciences. Initial testing of SOS at the Maryland Science Center revealed that SOS is a visually compelling and engaging medium for conveying complex scientific information to museum visitors. Ninety-eight percent of visitors tested regarded a facilitated SOS program as a good or excellent experience with strong visitor retention suggesting the potential of SOS as a compelling visitor tool. However, when the experience was not facilitated this retention dropped dramatically. Support from NOAA will enable The Tech to test SOS and NOAA data in a number of formats to determine the most effective ways to utilize this incredible technology. The results of this evaluation will be shared with other museums using SOS to improve its reach in teaching informal audiences and promoting interest in both STEM content and NOAA research. The SOS exhibit will bring together scientists, technologists, informal education specialists, and young users to unlock the educational potential of NOAA's datasets and further NOAA's educational plan. Hands-on experiences using SOS will engage visitors in meaningful explorations of NOAA data. The Tech Museum will make SOS accessible to people of all ages, backgrounds, and educational levels. All panel text, audio, and captions will be presented in both English and Spanish to allow greater accessibility for local audiences. SOS will provide the programming platform upon which to explore the educational opportunities of this gallery as it illustrates how data collected with remote sensing technologies is helping us understand and make predictions about our dynamic environment and the future of our planet. SOS will illustrate how these data collecting technologies assist us in developing our knowledge about our planet and its solar system.
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TEAM MEMBERS: Greg Brown
resource project Public Programs
The Ocean Science project integrates the Ocean Literacy Essential Principles and Fundamental Concepts into a Western Washington region-wide, coordinated program of formal and informal education consisting of: 1. Teacher professional development in the ocean sciences to integrate the Ocean Literacy Essential Principles and Fundamental Concepts into inquiry-based marine science education and instruction; 2. Evaluation and re-alignment of existing Sound Science ecosystems curricula into Ocean Science, incorporating NOAA data and promoting the Ocean Literacy Essential Principles and Fundamental Concepts; 3. Classroom programs, beach field investigations, and on-site programs at the Seattle Aquarium of the Olympic Coast national Marine Sanctuary's Olympic Coast Discovery Center for grades 4-5 students, their parents and teachers; 4. Parent training in ocean science content, the Ocean Literacy Essential Principles and Fundamental Concepts, and inquiry-based methods for supporting their children's science education; 5. Informal education for the general public via an interactive learning station linked to the Window on Washington Waters exhibit and designed to innovatively use NOAA data and information (videos, computer simulations and other creative media) to increase and evaluate ocean literacy in adults and children. Window on Washington Waters displays the outer coast marine environments and sea life of the Olympic Coast National Marine Sanctuary.
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TEAM MEMBERS: Kathy Sider
resource research Public Programs
This infographic presents goals, outcomes, and results from the Inspiring Meaningful Programs and Communication Through Science (IMPACTS) project.
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TEAM MEMBERS: Jane Robertson Karen Peterman
resource project Public Programs
To promote ocean and climate change literacy that addresses the needs of the Gulf of Mexico region, six aquariums based on the Gulf are partnering to educate the communities on both risks and ways to contribute locally to sustainability. The aquariums are combining community outreach programs, stewardship promotion, social networking and workshops for non-formal educators to reach broad audiences throughout the Gulf in Florida, Mississippi, Alabama, Louisiana, Texas and Mexico. Each partner is developing content that emphasizes local ecosystems and consequences of climate change, tailoring stewardship activities to address them. Over five years, the aquariums will reach out to diverse audiences in their communities, which have populations that total over five million people. With evaluated programs, exhibits, and websites in place, the partners will be able to continue building stewardship and educating their communities after the award ends.
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TEAM MEMBERS: Debbi Stone