National Public Radio (NPR) has been provided with a supplementary award of $10,000 to cover the American Association for the Advancement of Science (AAAS) annual meeting. The funds cover travel, housing and meals for staff and free-lance science reporters for a week of reporting. And also includes meeting with NPR's advisory panel. An additional $3,000 has been raised from private sources to cover total costs. The AAAS meeting is the largest interdisciplinary science meeting in the world. Support of this project will result in more extensive and thorough coverage of the meetings by NPR for inclusion on prime-time slots of "ALL THINGS CONSIDERED" and "MORNING EDITION." It will also allow the science reporting team to evaluate coverage to date and explore additional methods and reporting techniques to enhance and expand the science programming on NPR.
This project, WALKING ON WATER, chronicals the success of Jaime Escalante's nationally acclaimed mathematics program at Garfield High School in Los Angeles. Overcoming crime, poverty and a 50% drop-out rate, Mr. Escalante transformed Hispanic students with deficient scholastic backgrounds into the top calculus students in the country. As a result of this success, Garfield High School is now a magnet school for math and science in the Los Angeles School District. Mr. Escalante's story will be told in a 90 minute film docudrama which will air nationally on public television's American Playhouse series, the 14th most popular program on PBS reaching 1.2 million homes. The film is designed for general theatrical release, for educational distribution on cable, for videocassette release and will be dubbed into Spanish for airing in Spanish theaters. In addition, Eddie Olmas, the Emmy award winning star of Miami Vice who portrays Mr. Escalanate in the film, will use the film in personal appearances. Reviewers all agree that this story will inspire and motivate students and teachers alike. They also agreed that it is equally important to reach other significant audiences such as parents, school administrators and opinion leaders so that they will understand and support these types of education efforts.
Commercial television is a powerful medium that has rarely succeeded in bringing scientific and technological information to its vast viewing public. For approximately eight years Don Herbert and his series "HOW ABOUT..." has brought science news to millions of viewers across the country. This series is carried on over 150 commercial TV stations in 80% of the major markets. The objectives of the program are to further the public's understanding and appreciation of the importance of science, technology and medical research to our way of life. Research Communications Ltd. will conduct a two-tiered study to determine the impact and effectiveness of these news inserts. A telephone survey will be conducted with station managers and news directors to document the decision-making process. The second step involves a series of focus groups with home viewers to determine the effectiveness of the series. Viewers will be asked a series of questions as well as responding to sample news segments. The research firm and Prinicpal Investigator have extensive experience in the media research area. This project of $27,700 is a modest evaluation investment which could provide clues and insights in mapping further commercial media strategies.
With support from the National Science Foundation (NSF), National Public Radio (NPR) will provide five years of operation of NPR's Science Unit to provide science and technology news and information on NPR's MORNING EDITION, ALL THINGS CONSIDERED, and WEEKEND EDITION shows. Prior NSF support has allowed NPR to create stable, sustained in-depth science coverage on the national network of 335 local public radio stations. More than 9,000,000 people a month, or 2.5% of the U.S. population each week, listen to NPR's news magazines. Science coverage includes 400-500 science stories each year. NPR's News and Information Service is widely acclaimed; awards have included the Alfred I. DuPont Columbia University Journalism Award, and the Science Unit's staff's Westinghouse-AAAS Science Journalism Award and the National Association of Science Writers' Science in Society Award. With this five year award, NPR will consolidate the gains that have been made, continuing to provide the coverage that has earned their reputation, while moving towards financial independence from NSF. A FY87 30 month award of $574,449 and, subject to the availability of funds, following 12 month awards of $240,698 in FY89, $210,939 in FY90, and $180,623 in FY91 are recommended.
Children's Television Workshop (CTW) will produce two additional seasons of SQUARE ONE TV, a daily series of mathematics for children aged 8-12. The first season of 75 half-hour shows premiered on public television stations in January 1987. The second and third seasons will each consist of 65 programs to capitalize on the success of Season I and compound its educational utility. SQUARE ONE TV has three goals: to promote positive attitudes toward, and enthusiasm for, mathematics; to encourage the use and application of problem solving processes; and to present sound mathematical content in an interesting, accessible and meaningful manner. Based on preliminary research results, the series appears to be meeting these goals. The series has attracted a substantial audience from throughout the country during its initial season, and a very positive reception from mathematicians, parents, teachers, and the press. Most importantly, the target-aged children are enjoying and learning from the series. The goals and content for additional seasons will basically remain the same, with refinements made as research results are assembled and digested by in house staff in conjunction with mathematics advisors. Production plans will take advantage of the learning experiences acquired from Season I. The additional seasons of SQUARE ONE TV will be supported by a full range of promotion, community outreach activities and school services, including teacher's guides. Season II should be ready to air in September 1988. The highly skilled production team responsible for season I remains in place: Dave Connell, Vice President and Executive Producer, CTW; Dr. Keith Mielke, Vice President for Research, CTW; Dr. Joel Schneider, Content Director, SQUARE ONE TV; and Bettina Peel, Director of Research, SQUARE ONE TV. An 18 member National Advisory Board is chaired by Dr. Gerald Lesser, Bigelow Professor of Education and Developmental Psychology at Harvard, and more than 15 additional distinguished mathematicians, scientists, and educators serve as project consultants. With the addition of SQUARE ONE TV to the existing 3-2-1 Contact science series, america's children now have a full hour a day of math and science learning opportunity at home. Continued development of SQUARE ONE TV mathematics programs is essential to sustain our national commitment for improved mathematics and scientific literacy for our young. An award of an additional $3,000,000 for FY87 and $3,000,000 for FY88 is recommended.
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TEAM MEMBERS:
David ConnellKeith MielkeBettina PeelJoel Schneider
The Peninsula Nature and Science Center (PNSC) in Newport News, Virginia, has been serving the informal science education needs of the Virginia Peninsula region for the past 17 years. As a "living museum" it is a combination of a natural history museum, zoological and botanical garden, nature center, aquaria and science center. By means of living plants and animals, the PNSC plans to develop a series of comprehensive indoor and outdoor exhibitions explaining, interpreting and providing participatory experiences for visitors about the Atlantic Coastal Plain area. The Commonwealth of Virginia has allocated a million dollars toward construction of the proposed facility expansion and the PNSC has raised an additional $502,560 for facilities and exhibits. The National Science Foundation grant will provide funds for the indoor exhibits which include: "A Walk in the Past," covering the geology of the area, a time line wall with touch specimens, the earth's formation and the Dismal Swamp; "How Life Survives," covering food gathering, protection, shelter and living space and propagation along with a microscope station; and the "World of Darkness," where activities of nocturnal animals can be observed. The PNSC has an extensive teaching program with the elementary schools in the region. They plan to expand these activities and, additionally, expect to have a statewide impact since they will be a prime informal science education resource in the state. They also have the potential of becoming a model for the 1600 nature and science centers in the U.S.
The WGBH Educational Foundation and the NOVA production team will produce an hour-long special program in the NOVA series on the remarkable scientific response to Supernova 1987A, the most significant supernova to be observed since 1604. Responding rapidly to this unique opportunity, they will capture the spirit of science in formation, through video and audio interviews with many of the involved research scientists in their laboratories and observatories around the world during the critical time period when there are as many questions as answers about the event. They will continue to cover the scientific response into the summer and early fall, including scientific meetings that are expected to provide clarification and explanation of the supernova's behavior. They are responding with insight and speed to a rare opportunity, and will match National Science Foundation funds with $300,000 of their own production funds to produce this program. NSF support will be used to insure that the coverage land treatment of the event will be substantive and accurate, and rich enough in detail to illustrate the processes of scientific discovery, research cooperation, and debate and dialogue that leads to understanding. The resulting program will be seen by the more than 12 million viewers of the NOVA series, as well as by tens of thousands of classrooms in high schools and colleges. Educational materials will be produced to accompany the program. An award of $50,000 for FY87 is recommended.
The New Mexico Museum of Natural History in Albuquerque will design and construct a 6,250 square foot permanent exhibit on the geology and biology of the intracontinental Cretaceous Period seacoast environment of New Mexico. Using more than 20 interactive exhibits as well as modern and extinct plant and animal species, visitors will experience and explore this ancient, yet familiar world and develop a sense of the relationships between past and present, living and dead, extinction and survival as well as the continuity of natural processes. The Museum will also construct related traveling exhibits for statewide display and install semi-permanent satellite exhibits in four communities that have relevant geologic and paleontologic resources. Exhibition designs will be based on formal and informal studies of exhibit effectiveness, systematic study of learning styles of visitors to the New Mexico Museum of Natural History, and interaction with schools throughout New Mexico. This new natural history museum has an impressive staff, a record of institutional development and of state-wide community service, and a clear plan for carrying out informal science education with regional themes that serve the varied populations of New Mexico. The museum presently receives about 375,000 visits a year, of which 70,000 are in organized school groups with 45% Hispanic and/or Native American children. There is a substantial outreach program and extensive relationships with teachers and schools throughout the region. This $1.6-million exhibit project is supported by $840,000 of state funds and $500,000 in private contributions. A National Science Foundation award of $298,886 for FY87 is recommended.
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TEAM MEMBERS:
Michael JuddCaren WaltJeffrey GottfriedDavid Gillette