The United Nations Strategic Plan for Biodiversity 2011-2020 is a key initiative within global efforts to halt and eventually reverse the loss of biodiversity. The very first target of this plan states that "by 2020, at the latest, people are aware of the values of biodiversity and the steps they can take to conserve and use it sustainably." Zoos and aquariums worldwide, attracting more than 700 million visits every year, could potentially make a positive contribution to this target. However, a global evaluation of the educational impacts of visits to zoos and aquariums is entirely lacking in
Many environmental communication interventions are built on the assumption that increased knowledge will lead to changes in proenvironment behaviors. Our study probes the link between biodiversity-related knowledge and self-reported proconservation behavior, based on the largest and most international study of zoo visitors ever conducted. In total, 6,357 visitors to 30 zoos from 19 countries around the globe participated in the study. Biodiversity understanding and knowledge of actions to help protect biodiversity were significantly related, but only 0.6% of the variation in knowledge of
Campaigns by zoos, aquariums, and other civil society organizations are an important tool for promoting social changes that benefit the environment. Here, we evaluate a global biodiversity education campaign's impact through a repeated-measures survey of nearly 5000 visitors to 20 zoos and aquariums located in 14 countries. By comparing visitors’ pre- and post-visit responses combined across respondents, we found significant aggregate improvements in their biodiversity understanding and their knowledge of actions to help protect biodiversity. Respondents who reported seeing the education
Zoos and aquariums aim to achieve lasting impact on their public audiences’ awareness of biodiversity, its value, and the steps they can take to conserve it. Here, we evaluate the long-term educational impact of visits to zoos and aquariums on biodiversity understanding and knowledge of actions to help protect biodiversity. A minimum of two years after completing a repeated-measures survey before and after visiting a zoo or aquarium, the same participants were invited to take part in a follow-up online survey. Despite the small number of respondents (n = 161), our study may still represent the
The Ocean Science project integrates the Ocean Literacy Essential Principles and Fundamental Concepts into a Western Washington region-wide, coordinated program of formal and informal education consisting of: 1. Teacher professional development in the ocean sciences to integrate the Ocean Literacy Essential Principles and Fundamental Concepts into inquiry-based marine science education and instruction; 2. Evaluation and re-alignment of existing Sound Science ecosystems curricula into Ocean Science, incorporating NOAA data and promoting the Ocean Literacy Essential Principles and Fundamental Concepts; 3. Classroom programs, beach field investigations, and on-site programs at the Seattle Aquarium of the Olympic Coast national Marine Sanctuary's Olympic Coast Discovery Center for grades 4-5 students, their parents and teachers; 4. Parent training in ocean science content, the Ocean Literacy Essential Principles and Fundamental Concepts, and inquiry-based methods for supporting their children's science education; 5. Informal education for the general public via an interactive learning station linked to the Window on Washington Waters exhibit and designed to innovatively use NOAA data and information (videos, computer simulations and other creative media) to increase and evaluate ocean literacy in adults and children. Window on Washington Waters displays the outer coast marine environments and sea life of the Olympic Coast National Marine Sanctuary.
The Smithsonian National Zoological Park (SNZP) in Washington, DC is integrating the NOAA Science on a Sphere(SOS) spherical display system into SNZP's Amazonia Science Gallery (ASG). The SOS system at ASG will be seen in person by tens of thousands of visitors each year and potentially by millions more through electronic outreach programs. The SOS system will become an integral part of the exhibit and will be used for both informal and formal science education programs at the National Zoo.
The North Carolina Aquarium at Fort Fisher, along with the North Carolina State Museum of Natural Sciences, has created a comprehensive, innovative, and engaging approach to inspire ocean stewardship among young people. Through professional development, integration of advanced technology, and targeted presentations to underserved audiences, this project serves to build connections between marine mammals, ocean health, climate change, and people. The project offers an innovative and engaging professional development opportunity, the Marine Mammal Institute (MMI), for 32 grassroots educators in North Carolina, with priority given to representatives from economically depressed areas. Participating educators gather information and gain experience to develop interactive marine mammal activities related to climate and ocean literacy. Upon returning to their home institutions, participants engage teenagers in climate and ocean literacy programming using innovative technology to illustrate climate change impacts on marine mammals.
As part of its on-going commitment to engage, inform, and inspire visitors around issues of critical importance to ocean conservation, the Monterey Bay Aquarium opened the nation's first live aquatic animal exhibition on climate change and the ocean. This award supports a comprehensive and integrated suite of associated informal educational activities, designed to extend the exhibit experience and allow visitors to explore this critically important topic in more depth during their visit and after leaving the Aquarium. These activities include: community engagement events, virtual reality auditorium programs using Google Earth, musical theater presentations, and exhibit interactives that allow audiences to discuss solutions to ocean issues. Over the course of three years, this initiative will reach more than 4.5 million people and: 1) raise public awareness about the connection between climate change and ocean health; 2) demonstrate that public actions do have an impact on climate change (and therefore ocean health); and 3) encourage meaningful action to address climate change.
Focusing on climate change and its impact on coastal zones and marine life, Visualizing Change will build educator capacity in the aquarium community and informal science education field. Building on NOAA datasets and visualizations, we will provide interpreters with strategic framing communication tools and training using the best available social and cognitive research so that they can become effective climate change educators. Objectives are to (1) Develop and test four exemplary interpretive "visual narratives" that integrate research-based strategic communication with NOAA data visualization resources; (2) Test the application of the visual narratives in a variety of geographic regions, institution types (aquarium, science center, etc.), and using multiple technology platforms (Science on a Sphere, Magic Planet portable globe display, iPad/tablets, and video walls); (3) Build a professional development program for climate change interpretation with data visualization; and (4) Leverage existing networks for dissemination and peer support.
The summative evaluation focuses on two project components: (1) an IMAX® Dome film, titled Coral Reef Adventure, and (2) an associated interactive exhibit, titled Weird, Wild and Underwater, intended to be displayed in museum and science center lobbies. The general goals for the summative evaluation study were to assess the appeal of "Coral Reef Adventure" film and the lobby exhibit; acquisition of scientific knowledge and understanding as related to the project’s learning goals and understanding of film topics; and the impact that the exhibit has on viewers of the film. A separate-sample
A quasi-experimental separate-sample pretest/posttest study was implemented in Boston with adult viewers of the IMAX film "Dolphins." A majority of adults rated the film as 'very interesting,' reporting that they liked the film's cinematography, educational value and experiential quality. Viewing the film significantly increased adult viewers' knowledge about topics associated with dolphins. A second study focused on seventh grade students who viewed only the film or viewed the film and subsequently completed film-related activities in their school classroom setting. A quasi-experimental
A summative evaluation in Jersey City, New Jersey at the Liberty Science Center’s IMAX® Dome Theater was carried out with adult (18+ years) viewers. A quasi-experimental separate-sample pretest/posttest design was used. "Island of the Sharks" made a positive impact on sample adult audience member’s knowledge of topics presented in the film and was reportedly moderately or very interesting to 81% of the adult sample. A second summative evaluation involving three classes from each of two middle schools was carried out with seventh grade students. A quasi-experimental pretest/posttest