This project will provide for a national tour of a 5,000 square-foot exhibit about the great Inca archaeological site of Machu Picchu, and will give a national public audience the opportunity to view one-of-a-kind and seldom exhibited Inca artifacts, while also learning about archaeological science through engaging interactive exhibits and displays. The exhibit demonstrates how understanding the past through science has made it possible to determine the purpose, activities and the nature of daily life on a royal Inca estate. Laboratory research is at the core of the visitor experience, which will include osteology, paleopathology, astronomy, stable carbon isotope analysis, faunal analysis of animal bones, compositional and structural analysis of metals and ecological analysis of the flora and fauna of the Machu Picchu National Researve in Peru. Project funding will also create a Website including a virtual exhibit tour, a self-guided tour of Machu Picchu and web-based archaeological science curriculum for classroom use. The larger project also includes an international scholarly symposium entitled "The Archaeology of Inca Cuzco." The exhibit will open at the Yale Peabody Museum in January, 2003, and after six months, will travel to Los Angeles, Pittsburgh, Denver, Washington, DC and Chicago, before it returns to New Haven for long-term installation at the Peabody. The project will reach an audience estimated at well over 2,000,000 visitors, school children, and Website users.
WGBH Educational Foundation is requesting funds to produce 20 new shows and new outreach and Web activities for "ZOOM," which will be renamed "Hot Seat." "Hot Seat" is a daily half-hour PBS television series targeted to kids ages 8 to 11. Uniquely by and for kids, the program gives its viewers a chance to explore, to experiment and to share their creativity. The series, along with its far-reaching outreach, offers its audience an innovative curriculum that promotes the acquisition of basic math and science knowledge and the development of problem solving skills called "Habits of Mind." The intended impacts are to: (1) establish a project that uniquely integrates television, the Web and outreach as a model for how media can teach science and math; (2) engage kids and teach them science and math content and process skills; (3) provide curriculum and professional development to organizational partners. Innovation includes developing three new content areas for the series -- Invention, Space Science and Earth Science -- and evolving the project design by incorporating new production techniques that enhance the "reality factor" of the science programming. Outreach for the project will include printed materials for kids, families and educators. A new collaborative partnership is being developed with the American Library Association to help distribute the new afterschool curricula to librarians across the country. "Hot Seat" will support the existing network of "ZOOM" outreach partners and convert the museum "ZOOMzones" to "Hot Seat Spots." "ZOOM" currently is carried by 269 public broadcasting stations and is viewed by 4 million children each week.
KCTS, the public broadcasting station in Seattle, WA, is producing and distributing15 new half-hour episodes for the children's television series, Bill Nye the Science Guy. Topics being considered for these programs include: Caves Jungles Animal Behavior Entropy Home Demo Lakes and Ponds Felines Convection Smell and Taste Life Cycles Minerals Adhesives Atoms and Molecules Organs Comets, Asteroids, and Meteors The project also will include outreach to viewers, teachers, and parents by providing the following materials: A teachers kit to be distributed to 150,000 fourth-grade teachers nationwide Fifty thousand free copies of a printed parents' guide and 15-minuted video distributed through an off-air off and community partner groups Meet a Way Cool Scientist national print contest in which children will be invited to write and illustrate a profile of a scientist in their community Nye Labs Online, a Web site with series information, science topics, hands-on experiments, and an e-mail connection to Bill Nye and the production team Conference Presentations and workshops about the project's approach to science education for PBS stations, teacher groups, and the three partnering organizations, Girls Incorporated, the National Urban League, and the National Conference of La Raza Rockman Et Al will conduct a summative evaluation to extend the understanding of the show's impact on children's attitudes toward and understanding of science. It also will examine the size and composition of the in-school audience, and will assess the use and value of the outreach materials.
DATE:
-
TEAM MEMBERS:
Elizabeth BrockJames McKennaErren GottliebWilliam Nye
The Smithsonian Associates Program at the Smithsonian Institution has a unique, one-time only opportunity to test the potential of producing a very low cost, but high quality science program featuring an outstanding and widely recognized scientist. The program will be an edited hour from an hour and a half interview that Timothy Ferris will have with Stephen J. Gould before a live audience on November 7, 1997. If successful, the program will be broadcast in prime time by PBS and would serve as a prototype for additional programs other eminent scientists. During the requested Small Grant for Exploratory Research phase, the Smithsonian will: * Determine if a viable hour-long program can be derived from a live interview that is only an hour and a half in duration. This 1 to 1.5 ratio of finished program material to the total footage shot is very economical but also is much lower than most television programs which have a ratio of 1 to 3 and up. * Test how to take advantage of Dr. Ferris' talents in a video interview format. While Ferris has interviewed many scientists for print media, this will be his first interview for this kind of broadcast medium. * Assess how successful Ferris is in conducting a live interview so that difficult scientific concepts will be accessible to a lay audience. This interview with Dr. Gould also will provide a rare opportunity to investigate emerging research areas that are likely to be of lasting interest and to present them to the public. The Smithsonian Associates will assess the effectiveness of this approach in two ways. First, a group of five scientists and informal science education experts will review a rough cut of the program to determine if a program can be produced in this manner and effectively convey complex science to a lay audience. Possible members of this group include Bruce Alberts (National Academy of Science), Paula Apsell (WGBH), Robert Hazen (George Mason University), Mary Jane McKinven (PBS), and Maxine Singer (Carnegie Institute). The second gauge of effectiveness will be the acceptance of the program for prime time distribution by PBS and the public reaction to the program. Timothy Ferris is a generalist scholar who has taught in five disciplines - astronomy, English, history, journalism, and philosophy at four universities. He currently is emeritus professor at the University of California, Berkeley. He has received the American Institute of Physics prize, the American Association for the Advancement of Science prize, the Klumpke-Roberts prize, and a Guggenheim Fellowship. The television producer will be Catherine Tatge who has produced a wide range of programming for PBS and for CBS Cable. Her productions include Playing With Fire: The Tenth Van Cliburn Piano Competition and the feature film of the New York City Ballet version of The Nutcracker. She was commissioned by the Congress of the United States to direct and produce an historical overview of the U.S. Congress. The PI for the project will be Mara Mayor, Director of The Smithsonian Associates and former Director of the Annenberg/CPB Project which supports the creation of educational resources for a variety of media.
This report presents the results of a front-end evaluation for the upcoming exhibit entitled, "Electric Space: The Sun-Earth Environment" at the National Air and Space Museum. Front-end evaluation is often conducted to provide exhibit planners with information about their audience during the planning stages of an exhibit. This front-end evaluation was designed to determine visitors' familiarity with, knowledge of, and misconceptions about the make-up of space between the sun and the earth.
DATE:
TEAM MEMBERS:
Randi Korn & Associates, Inc.National Air and Space Museum
In this article, Eric Siegel, Director and Chief Content Officer at the New York Hall of Science, addresses examples of exhibitions that attempt to create experiences that communicate phenomena too big, small, slow, or abstract for normal sensory comprehension. This article also includes a case study by Gretchen Baker, Exhibition Development Manager at the Field Museum, and a case study by Tim Martin, Principal of Tim Martin Design.
This Proposal is a Small Grant for Exploratory Research (SGER) to fund a new science radio show targeted specifically for commercial talk radio. The proposed 10 one hour programs will be co-hosted by Neil de Grasse Tyson, astrophysicist, popular best selling book aurthor, writer, host of PBS scienceNow, and the frequent contributor on cable television networks including The Daily Show. The programs would be broadcast on CBS Talk Radio Statiion, KLSX. The program will feature a variety of celebrity guests as well as scientists who share an interest in space and science. Listeners will be encouraged to interact with the guests calling in to pose questions and voice opinions. The programs will present traditionally dry or technical topics in a humorous format. The recent pilot program on KLSX generated the most call-ins ever during a weekend talk show on that station. The goal is to reach an audience that is not otherwise served by current programming on public radio and to eventually become self-supporting on commercial radio.
Byrd & Block Communication, Inc. is continuing production and distribution of the widely broadcast two-minute radio spots which focus primarily on astronomy, earth science, or environmental science. Some programs also contain information about other sciences such as marine biology or chemistry. The series is carried on 519 affiliate stations in 627 carriage locations in the United States and can be heard in all 50 states. Of these stations, 315 are public radio stations and 204 are commercial stations. It also is broadcast by the Armed Forces Radio network and by the Voice of America. The current grant will enable the producers to enhance the series by: - Adding programs for weekend broadcast, thereby increasing the number of programs produced each year from 260 to 365. - Making a concerted effort to add more stations, particular commercial stations, that carry the series. - Working with Kalmbach Publishing, fulfilling listener requests for free copies of science magazines. - Producing and distributing classroom materials in collaboration with the Astronomical Society of the Pacific - Conducting a second and third annual "Earth & Sky Young Producers Contest." - Expanding "Earth & Sky's" on-line presence on the Internet. The writer/producer/host will continue to be Deborah Byrd and Joel Block, VP of Byrd & Block Communications, Inc., will continue as studio producer and co-host. The principal content consultant for astronomy is Derek Wills, a McDonald Observatory astronomer, and the primary earth content consultant is Cliff Frolich, a research scientist at the University of Texas Institute for Geophysics.
The daily radio series EARTH AND SKY began airing nationally on September 30, 1991. It consists of 2-minute programs about Earth science and astronomy. Produced in association with the American Geophysical Union, it is designed for people of all ages. Its aim is to make science accessible and interesting to millions whose common bond is that they happen to be listening to the radio. On February 1, 1992, the series was airing on 63 commercial and public radio stations, which had paid for it, and the number of stations was growing. Producers and hosts Deborah Byrd and Joel Block were responsible for 5,000 daily programs in the award- winning STAR DATE radio series. Partial support is requested for the production, distribution and promotion of 780 programs in the EARTH AND SKY series. The goal for the grant period is to acquire a large listening audience via heavy promotion. After three years, EARTH AND SKY will be self-supporting on 371 stations, more stations than for any previous series of this king.
This planning grant award addresses the subject of cosmology using contemporary film technology. A screen play and film prototype will take viewers from the historical Big Bang phenomena to contemporary thinking on dark energy and matter. STEM disciplines incorporated within this project are mathematics, physics, biology, chemistry and geology, in addition to astronomy. An additional significant issue in this award will be the effort to form a network of dome and planetarium theaters. Such an organization could facilitate promotion and evaluation of this project and future projects. In the future, the network will be positioned to assess the differences in educational impact from large format flat screen, large format dome screen and planetarium dome presentations. Collaborations on this project include The Reuben H. Fleet Science Center, the Mathematics Science Research Institute, and advisors George Smoot and Saul Perlmutter of the Lawrence Berkeley Laboratory. Barbara Flagg is the project evaluator. Specific needs for the planning grant are to: 1. gather formative evaluation on audience parameters; 2. develop a short prototype film and a first draft of the screen play; 3. complete the advisory team; 4. translate the deliverables into Spanish language; 5. evaluate and bid the computer animation facilities; and 5. identify a network of dome and planetarium theaters for their evaluation.
The Interactive Video Science Consortium is a non-profit group of fifteen science centers and museums that proposes to develop interactive video exhibits about Earth and Planetary sciences with two purposes in mind. One, the video exhibits on the two subject areas will serve as educational vehicles for four million visitors, representing the combined audiences of the fifteen participating museums. Two, through extensive testing and visitor research during the development process the consortium members will enlarge understanding of the appropriate and effective uses of the interactive video medium in science museums. Consortium members will fund the costs of conducting research on the subject matter and producing the first two discs. The request to the National Science Foundation is for the systematic analysis of the effectiveness of this type of program and of the educational impact of the medium in science museums.
COSMIC VOYAGE will be the first film in IMAX to survey the whole universe. Its main objective is to convey to a broad museum audience the enormous range of space and time scales spanned by the universe, and to locate our familiar human place in this context. The film's centerpiece will be a continuous "cosmic zoom" extending from the largest observable structure of the universe down to the subnuclear realm, a guided tour across some 42 orders of magnitude. This will be followed by a similar excursion through the dimension of time, from the first instant of the Big Bang to the present day some 15 billion years later. The film will take special care to explain the utility and importance of "orders of magnitude". It will indicate the observational basis underlying our description of the physical world. The narrative will emphasize the continuity as well as the open- ended nature of the scientific enterprise over a wide range of disciplines (cosmology, high-energy physics, astronomy, geology, chemistry and biology), and it will integrate the whole into a coherent picture of the universe. COSMIC VOYAGE will communicate this material in ways that are scientifically accurate and instructive, as well as visually absorbing and entertaining. The overall aim is to produce an unparalleled film about the universe that is both beautiful and powerful.
DATE:
-
TEAM MEMBERS:
Bayley SilleckJeffrey MarvinSteven SoterEric ChalssonMartin Harwit