Each month, the American Institute of Physics (AIP) will produce twelve, 90-second television news reports that demonstrate the relevance of research to society, including animated descriptions of the underlying science principles. The peer-reviewed reports are offered for sale on an exclusive basis to one station in each of the 211 principal television markets. The service currently has 84 subscribers with the potential to reach approximately 62% of the total US television households. AIP is actively seeking additional stations that will purchase the service. They have plans for the service to become self-sustaining when 170 stations become subscribers. AIP has a working coalition with numerous scientific societies including American Geological Institute, American Mathematical Society, American Meteorological Society, American Society for Mechanical Engineers, and Universities Research Association. The television production staff relies on story ideas provided by the range of scientists represented in these societies as well as from journal articles, university press releases, and other findings from research institutions. Once a treatment is developed for a story, outside science experts are asked to review it for accuracy and to comment on its validity and reliability. A "Know More" web component offers audiences an opportunity to find out more information about a science story.
This project will produce an educational 30-minute DVD/TV film and interactive website with classroom materials about climate change and its effects on biota by presenting past and current research on the Adelie penguin, Antarctica's most accessible indicator species. The project will target students in grades 5-8. Each component of "Penguin Science" will present an engaging case study to teach students about ecology, the complex science of climate change and its impacts, both positive and negative. It will not only feature the work of David Ainley and co-PI's Grant Ballard and Katie Dugger, but also William Sladen who began the first NSF-sponsored penguin studies 48 years ago during the International Geophysical Year (IGY). Archival film clips of Sladen and his work from the 1970 documentary, "Penguin City" (CBS), will convey the value of long-term research and show biotic changes during just one professional lifetime. The project will be completed in 2007 to coincide with the International Polar Year.
WGBH is producing and disseminating two seasons of a daily, half-hour television science series and accompanying outreach for three to five year olds. The series will be carried nationally as part of Discovery Television's newly expanded Discovery Kids. The project, "Peep and the Big Wide World," will model a developmentally-appropriate process of inquiry and exploration, nurture young children's innate curiosity, catalyze further hands-on exploration of the world around them, and motivate parents and care-givers to support and encourage these activities. The television programs will combine animation and short, live-action segments. The animation will weave the early childhood science curriculum into stories about three birds and their animal friends as they explore the world. Science content, unifying concepts, and habits of mind will be reinforced through two-minute live-action segments that show kids engaged in science play relating directly to the previous story. The television series will be supported by a comprehensive "Anywhere Science" outreach component of the project. "Anywhere Science" reinforces the fact that opportunities to experience and enjoy science exist in most facets of life. It will offer a range of activities -- through both web and print materials -- that can be enjoyed by just about anyone, just about anywhere. "Anywhere Science" is being designed to show parents and caregivers how important it is to support children's curiosity and how easy it is to engage in activities that help develop their science "habits of mind." The outreach campaign will be built around the new National Association for the Education of Young Children professional development standards and Head Start's science framework. The content director for "Peep and the Big Wide World" is Karen Worth, Senior Scientist at the Education Development Center and the Co-Director of the Center for Urban Science Education Reform. She is also the Principal Investigator of "Tool Kits for Early Childhood Science Education" that is developing national standards for preschool science education. The Executive Producer for the project is Kate Taylor who has previously served as Executive Producer for"ZOOM," " Where in the World is Carmen Sandiego," and "Degrassi Junior High." The creator of PEEP and animation artist is Kai Pindal, former Head of Animation at Danish Television. The head writer is Kathy Waugh who has written four seasons of the Emmy winning children's series, "Arthur." Evaluation will be conducted by Rockman et al. Advisors for the series include Barbara Bowman, President of the Erikson Institute for Advanced Study in Child Development; Diane Levin, Professor of Education at Wheelock College; Tera O'Hora, Consultant and Workshop Facilitator for "Science Beyond the Sandtable;" Kathy Paget, an early childhood educator working as a science curriculum developer and evaluator of science-related educational projects at the Technical Education Research Center; Diane Whitehead, a Quality Initiative Coordinator for the National Head Start Association; and Elizabeth Young, Director of Head Start Child Care in Cambridge, MA.
The Franklin Institute Science Museum will develop, install and evaluate "The Franklin Air Show," a 5,000-sq. ft. interactive, permanent exhibition that explores the science and technology of aviation and aeronautics. Taking advantage of nationwide interest in the 100th anniversary of powered flight occurring in 2003, and the institute's collection of Wright Brothers Aeronautical Collection (including a restored 1911 Model B Flyer), "The Franklin Air Show" presents aviation and aeronautical technology as a vehicle for demonstrating basic science principles and the practical application of scientific and technical knowledge through invention, innovation and design. To extend the reach of "The Franklin Air Show," the Institute will disseminate parent and teacher curriculum guides through partnerships with the American Association of Physics Teachers and the Federal Aviation Administration. The exhibit is supported by innovative World Wide Web programming on The Franklin Institute Online, including "Flights if Inspiration" and digitized artifacts from the Wright collection.
National Video Resources, in cooperation with the American Library Association and the Society for the History of Technology, is developing and implementing a national project that will engage an out-of-school adult public in libraries around the country in a thoughtful discussion on the impact of science and technology in the 20th century. Using documentary television and film as the basis for discussions lead by local science educators and/or historians of science and technology, participants will examine the rapid introduction of new communications technologies in the 20th century and how major technological innovations have impact on our work and home lives. Topics to be covered include the automobile, radio, film, television, the computer, and the Internet. Fifty libraries across the country will participate in the pilot phase.
This proposal requests matching support to create a dynamic science, engineering, and technology careers museum exhibit--SET Careers, for distribution to science museums and technology centers. The exhibit kiosks with related career graphics surrounds, incorporate multimedia platforms, using MacIntosh authoring software to dreate information landscapes' computer motion programs like Quicktime, and Cd-1 or DVI videodisc technology. Yound museum visitors (teens and Preteens) will be invited to enter into an exciting interactive exploration of thirty self-narrated video profiles of people in science and engineering, try our animated/reality video simulations of a work experience in these fields, and obtain additional information from a database of over 200 more science and math-based professions. The videodisc profiles, database, and a personal interests component will also be developed in alternative media formats (video, audio, print, computer disc) for broad distribution to community and youth education networks, schools, and libraries. Specific emphasis in this project is being placed on reaching and attracting female, minority, and disabled youths.
This proposal builds upon the current NSF funded POLAR-PALOOZA project (#0632262) extending the "Stories from a Changing Planet" to learners around the world. This project is a tour of seven nations (China, Malaysia, South Africa, Norway, Canada, Mexico, and Australia) featuring stories told by a diverse team of polar researchers who are also compelling storytellers. A museum or science center in each country serves as the host institution and local coordinator for a suite of 1-2 days of additional education and outreach activities. There are presentations for large general audiences, supplemented by small group interactions with community leaders and local media, providing opportunities to interact directly with polar experts in order to learn about these little-understood regions and to appreciate why the Poles and polar research are relevant to their lives. Special workshops for teachers, undergraduates or other audiences take advantage of the researcher's presence on site. At any one international site, no more than 2-3 of the presenters will be Americans with the rest of the team made up of researchers from the region and host nation. In addition to the personal interactions the project will leverage the already-funded POLAR-PALOOZA deliverables, and provide museums and science centers with online access to a growing set of HD videos.
WGBH is conducting research and testing an innovative science magazine television series dedicated to the public understanding of research. The show will present both breaking research news and reports on underlying trends and issues in science. It will also feature stories that follow experiments or lab work over extended periods, profiles of scientists, stories of invention and discovery, and more purely entertaining items. The project places strong emphasis on a collaborative approach with other media developers, notably web and museum exhibit designers, to deepen the impact of the show beyond its immediate broadcast. During the research phase, WGBH will convene a group of scientists, informal educators and other potential collaborators to investigate the parameters involved in a collaborative approach. They also will produce and test sample program segments to determine what formats may be most effective. In addition, WGBH will begin looking for on-camera talent who has the knowledge and presentation ability to carry such a program. The questions that will be examined in the research phase include: how research and production efforts can be coordinated across different media, how facilities and infrastructure might be shared among different organizations providing public information about research, how the new television format might be customized to allow local television stations and science centers to link it with local events, and what formats may be most effective in engaging the public, holding their interest over multiple programs, and conveying substantive information about research.
EarthTalk, Inc. will develop and air 24 90-second shows per year for three years on the subject of nanotechnology on the Earth & Sky radio program. They will partner with Nano Science and Technology Institute (NSTI), Boston; Nanoscale Science and Technology Facility (CNF), Cornell University; and Center for Biological and Environmental Nanotechnology (CBEN), Houston to identify researchers, advisors and program ideas. Program categories will be Nano 101; Innovations that Could Change the World; Science or Science Fiction; Implications and Ideas; Nano and the Environment; and Listener Questions. The Earth & Sky program currently airs on 685 stations nationwide, making 323 million gross impressions each year; new shows will create some 64 million gross impressions. They will be supplemented by related material on Earth & Sky Online, which receives up to one million page views/month, and a composite of the nano programs onto CD mailed directly to 10,000 teachers yearly.
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TEAM MEMBERS:
William BrittonDeborah ByrdBarbara Flagg
The Kratt Brothers Company will produce a full-length pilot of Kratt Bros. Creature Team, a television/multimedia project that teaches science concepts through animated adventure stories to 6-8 year old children. Deliverables include the pilot and its evaluation, an online plan, and outreach plans for a new television series designed for PBS. The project materials will infuse age-appropriate content across multiple disciplines of science and emphasize an inquiry-based approach to learning. The goals for the project are to engage the target audience in science learning building on their natural interest in animals; introduce viewers to basic skills of observation and investigation; and foster positive attitudes toward science. Project partners include PBS stations, the American Association of Zoos and Aquariums (AZA), and 4-H. Multimedia Research will conduct formative evaluation of the project.
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TEAM MEMBERS:
Martin KrattEdward AtkinsBarbara Flagg
The Educational Film Center, in collaboration with Dr. Roald Hoffmann, Nobel Laureate and John A. Newman, Professor of Physical Science at Cornell University, will produce THE MOLECULAR WORLD, a series of three one-hour specials for Public Television. The specials will outline this "century of synthesis," the historical contribution of chemistry to our everyday lives. They will further highlight the future impact of chemistry on new materials for transportation and communication, and ont he rational design of effective medicines. The programs respond to the need for public awareness about the molecular and chemical make-up of the natural world around us and within us. The public also needs to appreciate better the continuing role of chemistry in producing the new molecules which change our world. THE MOLECULAR WORLD is designed for a national television audience complementing the recently completed college telecourse "The World of Chemistry" and its High School adaptations. The National Science Foundation award constitutes 15% of the total cost of the project.
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TEAM MEMBERS:
Stephen RabinRichard Thomas
resourceprojectProfessional Development, Conferences, and Networks
The Museum of Science in Boston is conducting a workshop/symposium that will focus on the question of how best to address the issue of enhancing public understanding of major, on-going research efforts. The workshop will begin a critical discussion among researchers and some of the most prominent practitioners of informal public education in the areas of science, engineering and technology. The discussion will explore possible directions that might be taken in regard to disseminating information about research to the public and in increasing the public's understanding of the role and possible implications of this research. Issues to be examined include: The scope and aspects of research upon which to focus; The present obstacles to public understanding; The advantages and disadvantages of different approaches for disseminating information; Costs and time frames of different approaches; How to encourage and implement collaboration and networking among institutions that have the goal of increasing public understanding. The general goal of the workshop is twofold: to provide feedback that will inform the creation of new programs to address the issue of enhancing public understanding of research and to share ideas among institutions that have a common purpose.