In this paper, researchers at the University of Queensland discuss findings from investigations on conservation learning at two Queensland ecotourism sites—a three hour whale watching cruise operating from the Gold Coast and turtle viewing at Mon Repos Turtle Rookery, Bargara. The researchers present a set of five challenges they faced in this research, as a warning to all who might dare to attempt similar studies. Their experience has demonstrated that the famous adage of show business, “Never work with children or animals” can indeed apply in wildlife tourism research.
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TEAM MEMBERS:
Karen HughesRoy BallantyneJan Packer
In this paper, C. Dufresne-Tasse of the University of Montreal discusses three characteristics of the methods French-Canadians conduct research on museum visitors in Québec. Dufresne-Tasse also offers an example of a study conducted by researchers at two Québec universities, which evaluated the psychological functioning of the adult observing objects in an exhibition room.
In this paper, Hannah Jennings of the Brookfield Zoo discusses findings from the zoo's evaluation initiative to study how to best communicate with and serve audiences with visual disabilities.
This article summarizes methodology and key findings from research to determine the effectiveness of several aspects of the Old Woman Creek National Estuarine Research Reserve on Lake Erie visitor center for providing public information about the value of estuaries. Researchers investigated how knowledge and attitudes of adults change with each visit, the factors that contribute to differing visitor experiences, how types of exhibits, readability, and placement relate to knowledge changes, and if a computer can serve as a testing device in a visitor center.
This is an abstract of Marilyn G. Hood's 1981 Ph.D. dissertation at Ohio State University. Hood researched the relationship between critical attributes of leisure choices and audience preferences for selected activities, such as museum participation. The research was carried out at the Toledo Museum of Art.
In this article, University of Wisconsin-Milwaukee researchers Dawn D' Amico and Wendy Pokorny discuss findings from their study that investigated the impact of a museum visit on preconceived notions of scientific explanation. D' Amico and Pokorny found that visitors' preconceptions were unlikely to change as a result of viewing exhibits.
In this article, researchers from Jacksonville State University and the Center for Social Design discuss a study that attempted to use questions as label-reading prompts in a new way. Questions were written on a sheet of paper and made available as a handout to visitors at the Birmingham Zoo and Anniston Museum of Natural History. The answers to the questions could be found in the exhibit labels.
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TEAM MEMBERS:
Stephen BitgoodDonald PattersonArlene Benefield
This article highlights findings from a study conducted by researchers at Jacksonville State University that assessed group visitor behavior at four exhibits at the Anniston Museum of Natural History. Researchers studied if male and female adults behave differently at exhibits when they are with a child than when they are with another adult as well as whether or not adult behavior was consistent across different types of exhibits.
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TEAM MEMBERS:
Stephen BitgoodChifumi KitazawaAndrea CavenderKaren Nettles
In this article, Jacksonville State University's Ann Cleghorn summarizes a 1993 "Museum Management and Curatorship" article written by Paulette M. McManus. The article cites findings from a study of visitor's memories as indicators of the impact of museum visits. The study analyzed visitors ages 8-50 years, who visited "Gallery 33, A Meeting Ground of Cultures in the Birmingham Museum and Art Gallery," an exhibition about human society and includes materials on beliefs, values, customs, and art from around the world.
In this article, Jacksonville State University's Amy Cota and Stephen Bitgood address the following evaluation questions: (1) Would label reading decrease when the number of labels is increased? (2) Do groups who visit in families behave differently than groups composed of adults only? and (3) Do label readers view exhibit objects longer than nonreaders? The researchers share findings from a study that evaluated these questions in the Egyptian Mummy gallery at the Anniston Museum of Natural History.
In this article, Jacksonville State University's Amy Cota summarizes a 1984 "British Journal of Psychology" article written by M.B. Alt and K.M. Shaw, in which the authors attempt to classify museum exhibits in terms of "the way they are perceived by museum visitors." Cota discusses how this research suggests that there are a number of exhibit factors of greater importance than interaction or participation.
In this article, Minda Borun of the Franklin Institute Science Museum discusses the museum's eighteen month study to discover visitors' misconceptions about gravity and air pressure and to develop exhibits which help people restructure these concepts and achieve an understanding of the scientific explanation. The project is intended to establish a new model for the design of effective science museum exhibits.