In 2009, the Monterey Bay Aquarium began looking at new ways to interpret its Seafood Watch program. This nationwide conservation program strives to educate the public about the importance of buying sustainable seafood. As part of the program, the Aquarium publishes a printed pocket guide that lists the types of seafood consumers should buy and the types they should avoid. (For more information, visit www.seafoodwatch.org.) Over the years, several zoos, aquariums and museums that partner with the Aquarium have expressed interest in displaying an exhibit to encourage more of their visitors to
In October 2009, the Tennessee Aquarium began an ambitious program, Connecting Tennessee to the World Ocean (CTWO), funded by a grant from the National Oceanic and Atmospheric Administration. CTWO consists of several individual projects, all intended to increase the ocean literacy of Aquarium audiences and to promote their adoption of an ocean stewardship ethic. This evaluation report summarizes the extent to which the Aquarium accomplished these goals over the 3-year project period. The five project components and their key associated evaluation findings follow. 1. Classroom-based activities
The Great Immensity is a play with music created by the New York-based theater company, The Civilians. With support from the National Science Foundation (NSF), this production explores humans' relationship to the environment focusing on critical issues of conservation and climate change. It premiered at the Kansas City Repertory Theatre (KC Rep) from February 17 through March 18, 2012. This summative evaluation employs the Framework for Evaluating Impacts of Informal Science Education Projects (Friedman 2008) to assess the play and its ancillary programs' impact on adult and student audiences
Frontier Scientists (FS) is an NSF-funded University of Alaska - Fairbanks (UAF) and WonderVisions (WV) collaborative project whose mission was to excite the general public about ongoing science in Alaska and the Arctic. The Frontier Scientists website (www.frontierscientists.com) covers a wide range of topics including: humanities, geology, biology, marine science, archaeology, ecology, chemistry, and more. At the time of the summative evaluation, it included 53 video clips (the major focus of the website), as well as a number of blog posts, narrative descriptions, and short bios.This
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TEAM MEMBERS:
Deborah PerryUniversity of Alaska - Fairbanks
WGBH has produced NOVA scienceNOW (NsN) since 2005, with major funding from the National Science Foundation, the Howard Hughes Medical Institute, and the Alfred. P. Sloan Foundation. Along with the associated web site and outreach initiative, all NsN resources share the overarching goals of: (a) increasing the public's use of multimedia resources to learn about current science research, (b) increasing public awareness and understanding of cutting edge science content and its relevance to their lives, and (b) increasing public engagement in science-related activities. Goodman Research Group
This report presents an evaluation study of Soundprint Media's project, Out of This World (#0741737), which was funded by the National Science Foundation's Informal Science Education Program. The mission of the project was to introduce adult radio listeners and youth participants in museum events to the historical context and challenges faced by African-Americans and women who were involved as professionals in the United States' space program in the 1960's. The project website, capecosmos.com, included an interactive menu of activities set within the context of a NASA mission control center
The Luce Foundation Center (LFC) of the Smithsonian American Art Museum (hereafter, American Art or the Museum) ran an alternate reality game (ARG) titled PHEON (http://pheon.org/, http://apps.facebook.com/playpheon/register/) from September 2010 through August 2011. The game built upon the success of the Museum's previous ARG, Ghosts of a Chance (GOAC; http://ghostsofachance.com/; Goodlander, 2009), and was intended to increase familiarity with the Museum's collections, programs, and resources; highlight connections between the Museum and its collections with peoples' lives; and attract new
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TEAM MEMBERS:
Jes KoepflerSmithsonian American Art Museum
The Luce Foundation Center (LFC) of the Smithsonian American Art Museum (hearafter, American Art or the Museum) ran an alternate reality game (ARG) titled PHEON as an online game application on Facebook from October 2010 through September 2011. The game built upon the success of the Museum's previous ARG, Ghosts of a Chance (GOAC; Goodlander, 2009). In the Facebook game, players accepted missions inspired by the Museum's collections, completed them in the real world, and uploaded evidence in order to win points and progress through the game. Despite an established audience of GOAC players
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TEAM MEMBERS:
Jes A. KoepflerSmithsonian American Art Museum
WGBH and the Materials Research Society (MRS) collaborated to create Making Stuff, a multi-faceted project about the all-encompassing role that materials play in shaping our lives. The project included a four-episode NOVA mini-series originally broadcast in January, 2011 that was hosted by NY Times columnist David Pogue, a large-scale national outreach campaign with collaborating partnerships funded in 20 locations, web pages on the NOVA website, and an online contest promoted and hosted on Facebook. Across all project components, the overarching goals were to enhance the general public's
Summary of Findings Summative Evaluation Cielo y Tierra Noticias del Mundo Robert L. Russell, Ph.D. Learning Experience Design October 2011 Learning Experience Design conducted summative evaluation of the project entitled: Cielo y Tierra Noticias del Mundo (Sky & Earth News of the World). A series of three evaluation sessions were conducted with radio listeners to look at the impacts of the programs on their interest in the topics presented, their understanding of the content presented, and their motivation to take further action. The first two studies used focus group sessions. The third and
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TEAM MEMBERS:
Robert RussellEarthSky Communications, Inc.Malu Jimenez
The YardMap Network (see www.yardmap.org) is an NSF-funded citizen science project at The Cornell Lab of Ornithology, which will allow participants to map their habitat management and carbon neutral practices in backyards and parks, interact socially within the network, and display their activities and carbon footprints in an online platform such as Google maps. In 2010, the Institute for Learning Innovation (ILI), in collaboration with the Cornell Lab of Ornithology, conducted a front-end evaluation to assess the following evaluation questions: 1. What are gardeners', and birders', citizen