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resource project Media and Technology
A report following the 2016 Environmental Health Summit recommended engaging citizens in creating their own knowledge and solutions, thus ensuring that their concerns are adequately addressed and promoting sustainability of community projects. Indeed, citizen science has the potential to initiate a cascade of events with a positive ripple effect that includes a more diverse future STEM and biomedical workforce. This SEPA proposal involves the establishment of WE ENGAGE – an informal, citizen science-based, environmental health experiential learning program designed in partnership with and for under resourced communities struggling with health and environmental health challenges. Its purpose is to actively engage and build the citizen science capacity of citizens living in a single cluster of three contiguous under resourced, minority Cincinnati neighborhoods where generational challenges continue to plague residents despite the presence of established academic-community partnerships. Our hypothesis is that community-informed, experiential learning opportunities outside of the classroom that are structured, multi-generational, and story-based will encourage a) the active asking, discussion about, and answering of relevant complex health and environmental questions so that individuals and communities can plan action steps to make better health choices and pursue healthier environments, and b) greater interest and confidence in pursuing formal biomedical/STEM education and STEM careers. Our program has three specific aims: 1) We will co-create tailored story- based (graphic novel style) STEM education materials with a community advisory board and offer informal STEM education and research training to our target communities; 2) we will facilitate the application of scientific inquiry skills to improve health via community-led health fairs that use an innovative electronic health passport platform to collect data and through facilitated community discussions of health fair data to generate motivating stories to share; and 3) we will facilitate the application of scientific inquiry skills to foster community pride and activism in promoting healthier/safer built environments via walking environmental assessments. As in aim 2, facilitated discussions will be held to spur future community based participatory research studies and interventions. Critical to our success is the concept of storytelling. Storytelling is a foundation of the human experience. A key purpose of storytelling is not just understanding the world, but positively transforming it. It is a common language. Bringing together STEM concepts in the form of a story increases their appeal and meaning. Later, the very process of community data collection gives individuals a voice. In a data story, hundreds to millions of voices can be distilled into a single narrative that can help community members probe important underlying associations and get to the root causes of complicated health issues relevant to their communities. Through place based, understandable, motivating data stories, the community’s collective voice is clearer—leading to relevant and viable actions that can be decided and taken together. From preventing chronic disease, to nurturing healthier environments, to encouraging STEM education — stories have unlimited potential.

Public Health Relevance Statement:
Narrative WE ENGAGE is an informal citizen science-based, experiential learning program designed in partnership with and for middle schoolers to adults living in under resourced minority communities. Using the power of data collection and storytelling, its purpose is to actively engage citizens in STEM/research education and training to encourage a more diverse future workforce and to sustainably build local capacity to ask and answer complex health and environmental questions relevant to their communities. Further, by engaging citizens and giving them a more equitable stake in the research process, they are better able to discover their own solutions.
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TEAM MEMBERS: Melinda Sue Butschkovacic Susan Ann Hershberger
resource project Media and Technology
Twin Cities PBS BRAINedu: A Window into the Brain/Una ventana al cerebro, is a national English/Spanish informal education project providing culturally competent programming and media resources about the brain’s structure and function to Hispanic middle school students and their families. The project responds to the need to eliminate proven barriers to Hispanic students’ STEM/neuroscience education, increase Hispanic participation in neuroscience and mental health careers and increase Hispanic utilization of mental health resources.

The program’s goals are to engage Hispanic learners and families by


empowering informalSTEM educators to provide culturally competent activities about the brain’s structure and function;
demonstrating neuroscience and mental health career options; and
reducing mental health stigma, thus increasing help-seeking behavior.


The hypothesis underpinning BRAINedu’s four-year project plan is that participating Hispanic youth and families will be able to explain how the brain works and describe specific brain disorders; demonstrate a higher level of interest of neuroscience and mental health careers and be more willing to openly discuss and seek support for brain disorders and mental health conditions.

To achieve program goals, Twin Cities PBS (TPT) will leverage existing partnerships with Hispanic-serving youth educational organizations to provide culturally competent learning opportunities about brain health to Hispanic students and families. TPT will partner with neuroscience and mental health professionals, cultural competency experts and Hispanic-serving informal STEM educators to complete the following objectives:


Develop bilingual educational resources for multigenerational audiences;
Provide professional development around neuroscience education to informal educators, empowering them to implement programming with Hispanic youth and families, and
Develop role model video profiles of Hispanic neuroscience professionals, and help partner organizations produce autobiographical student videos.


We will employ rigorous evaluation strategies to measure the project’s impact on Hispanic participants: a) understanding of neuroscience and brain health, particularly around disorders that disproportionately affect the Hispanic community; b) motivation to pursue neuroscience or mental health career paths; and c) mental health literacy and help-seeking behavior. The project will directly reach 72 Hispanic-serving informal STEM educators and public health professionals, and 200 children and 400 parents in underserved urban, suburban and rural communities nationwide.
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TEAM MEMBERS: Rita Karl
resource project Media and Technology
For public health to improve, all sectors of society much have access to the highest quality health science news and information possible. How that information is translated, packaged and disseminated is important: the stories matter. Our journalism and mentoring program will grow the health science literacy of the nation by building the next generation of science communicators, ensuring that cadre of youth from historically disadvantaged groups have the discipline, creativity and critical thinking skills needed to be successful health science-literate citizens and advocates within their own communities.

Using a combination of youth-generated videos, broadcast reporting and online curriculum resources, PBS NewsHour will engineer successful educational experiences to engage students from all backgrounds, and particularly underserved populations, to explore clinical, biomedical, and behavioral research. The PBS NewsHour’s Student Reporting Labs program, currently in 41 states, will create 10 health science reporting labs to produce unique news stories that view health and science topics from a youth perspective. We will incorporate these videos into lesson plans and learning tools disseminated to the general public, educators and youth media organizations. Students will be supported along the way with curricula and mentorship on both fundamental research and the critical thinking skills necessary for responsible journalism. This process will ensure the next generation includes citizens who are effective science communicators and self-motivated learners with a deep connection to science beyond the textbook and classroom.

PBS NewsHour will develop a STEM-reporting curriculum to teach students important research skills. The program will include activities that expose students to careers in research, highlight a diverse assortment of pioneering scientists as role models and promote internship opportunities. The resources will be posted on the PBS NewsHour Extra site which has 170,000 views per month and our partner sites on PBS Learning Media and Share My Lesson—the two biggest free education resource sites on the web—thus greatly expanding the potential scope of our outreach and impact.

NewsHour broadcast topics will be finalized through our advisory panel and the researchers interviewed for the stories will be selected for their expertise and skills as effective science communicators, as well as their diversity and ability to connect with youth. Finally, we will launch an outreach and community awareness campaign through strategic partnerships and coordinated cross promotion of stories through social media platforms.
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TEAM MEMBERS: Patti Parson Leah Clapman
resource project Media and Technology
People of color who live in low income, urban communities experience lower levels of educational attainment than whites and continue to be underrepresented in science at all educational and professional levels. It is widely accepted that this underrepresentation in science is related, not only to processes of historical exclusion and racism, but to how science is commonly taught and that investigating authentic, relevant science questions can improve engagement and learning of underrepresented students. Approaching science in these ways, however, requires new teaching practices, including ways of relating cross-culturally. In addition to inequity in science and broader educational outcomes, people of color from low income, urban communities experience high rates of certain health problems that can be directly or indirectly linked to mosquitoes. Recognizing that undertaking public health research and preventative outreach efforts in these communities is challenging, there is a critical need for an innovative approach that leverages local youth resources for epidemiological inquiry and education. Such an approach would motivate the pursuit of science among historically-excluded youth while, additionally, involving pre-service, in-service, and informal educators in joint participatory inquiry structured around opportunities to learn and practice authentic, ambitious science teaching and learning.

Our long-term goal is to interrupt the reproduction of educational and health disparities in a low-income, urban context and to support historically-excluded youth in their trajectories toward science. This will be accomplished through the overall objective of this project to promote authentic science, ambitious teaching, and an orientation to science pursuits among elementary students participating in a university-school-community partnership promise program, through inquiry focused on mosquitoes and human health. The following specific aims will be pursued in support of the objective:

1. Historically-excluded youth will develop authentic science knowledge, skills, and dispositions, as well as curiosity, interest, and positive identification with science, and motivation for continued science study by participating in a scientific community and engaging in the activities and discourses of the discipline. Teams of students and educators will engage in community-based participatory research aimed at assessing and responding to health and well-being issues that are linked to mosquitoes in urban, low-income communities. In addition, the study of mosquitoes will engage student curiosity and interest, enhance their positive identification with science, and motivate their continued study.

2. Informal and formal science educators will demonstrate competence in authentic and ambitious science teaching and model an affirming orientation toward cultural diversity in science. Pre-service, in-service, and informal educators will participate in courses and summer institutes where they will be exposed to ambitious teaching practices and gain proficiency, through reflective processes such as video study, in adapting traditional science curricula to authentic science goals that meet the needs of historically excluded youth.

3. Residents in the community will display more accurate understandings and transformed practices with respect to mosquitoes in the urban ecosystem in service of enhanced health and well-being. Residents will learn from an array of youth-produced, culturally responsive educational materials that will be part of an ongoing outreach and prevention campaign to raise community awareness of the interplay between humans and mosquitoes.

These outcomes are expected to have an important positive impact because they have potential for improving both immediate and long-term educational and health outcomes of youth and other residents in a low-income, urban community.
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TEAM MEMBERS: Katherine Richardson Bruna Lyric Colleen Bartholomay
resource project Media and Technology
The National Association of Hispanic Nurses (NAHN), in association with the Hispanic Communications Network (HCN), proposes to address the shortage of bilingual professionals in all health fields by recruiting and interviewing bilingual role models and arranging to broadcast those interviews nationwide. Leveraging HCN’s nationally broadcast health education radio shows, whose cumulative audiences are larger than
NPR’s “All Things Considered,” this project has the potential to reach one out of every three US Hispanics during its first five years. This media campaign is intended to inspire Hispanic parents to encourage their children to study science and aspire to careers in the biomedical professions. It is also intended to inspire and empower Spanish-speaking adults from all walks of life to consider careers in the health professions. All broadcasts will tie to NAHN’s interactive website so that students and adults interested in changing careers can find mentors and educational resources. NAHN will also use Youtube, Facebook, mobile phone applications, and other new and popular social media technologies to reach a broad cross-section of English speaking youth and young adults. In addition to the national media outputs, attendees at NAHN’s annual conferences will have the opportunity to receive training in public speaking and media relations so they can more effectively use local media in their own communities to address health disparities and promote careers in the biomedical and health professions. NAHN will develop a standardized, bilingual Toolkit for public presentations. The Toolkit will include a PowerPoint presentation embedded with video containing gender and other- stereotype-busting role model interviews with Hispanic nurses; links to an online database of volunteer mentors; and a bilingual terminology packet that will aid nurses in creating linguistic and cognitive bridges between audience and professional knowledge bases. We expect that the refined Toolkit will empower nurses and other health professionals to become more effective public health educators and career role models during their presentations at community health events, career fairs, achievement clubs, and school assemblies. An Advisory Committee of other health organizations, professionals, and advocates will recommend Role Models and provide periodic feedback. Bilingual independent evaluators associated with the UC Berkeley School of Public Health will conduct qualitative and quantitative formative, iterative, and summative evaluations throughout the project. Their recommendations and findings will be incorporated into the project design and deliverables and shared with relevant fields.
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TEAM MEMBERS: Angie Millan Jim Booth
resource project Media and Technology
Through "Addressing the Science of Really Gross Things: Engaging Young Learners in Biomedical Science Through a Fulldome Planetarium Show and Supporting Curricula," Morehead Planetarium and Science Center at the University of North Carolina at Chapel Hill, in close collaboration with NIH-funded researchers at the UNC and a leading children's book author, will develop an informal science education media project and a suite of hands-on, inquiry-based curricula based on the media project for use in science centers, museums and schools. This project will build the pipeline of future researchers and create awareness of NIH-funded research by generating interest and excitement among children age 9-13 in the health sciences and related careers and building their science content knowledge. To achieve the objective, the investigators will develop a fulldome planetarium show; create correlating curricula for summer camps, afterschool programs, scout programs, science center field trips, science clubs and schools; and produce a DVD highlighting careers in the health sciences. In addition, the project will use several methods to target populations traditionally underrepresented in the biomedical fields, including featuring professionals from underrepresented populations in the multimedia and curricula products, making outreach visits to counties with large populations traditionally underrepresented in health science research careers, and producing a Spanish-language version of the products. The use of a known brand, "Grossology," is an innovative way to connect to children in the target age range and to encourage the informal science education community to embrace health-science content in their fulldome theaters. In addition, the project's hub-and-spoke approach further encourages adoption of this programming by providing informal science venues with both an engaging experience (hub) and the supporting curricula (the spokes) that is necessary to extend the show's potential for having significant educational impact. A strong project team maximizes the project's likelihood for success. The team includes fulldome producers and educators from Morehead and NIH-funded researchers with expertise in appropriate science content areas. In addition, the investigators have created a network of consultants, advisory board members and evaluators that will create feedback loops designed to ensure high-quality, scientifically-accurate, educationally-effective products. The investigators will use a combination of free and revenue-based dissemination strategies to ensure that the products of this award are broadly distributed. These strategies hold significant promise for creating broad use of this project's products in the nation's science centers, museums and classrooms.
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TEAM MEMBERS: Denise Young
resource project Media and Technology
Serial Passage: AIDS, Race, and Culture. is a 3-4 hour documentary film series and curriculum enhancement that examines the process of scientific inquiry in the development of the serial passage/contaminated needle theory of the origin of HIV/AIDS as well as the disproportionate impact of the pandemic upon Africans and African-Americans. The long term objective of the documentary film series/curriculum enhancement is to foster a heightened awareness of the need for HIV prevention among African-Americans, particularly teenagers, who are at high risk for contracting HIV, and who have often proved unresponsive to traditional HIV prevention messages. African-Americans constitute 12.1 % of the US population but account for almost 50% of the new HIV/AIDS cases. The documentary film series is being made with a small cohort of 20 inner-city African-American high school students in Pittsburgh, Pennsylvania. The students work on the documentary series as footage evaluators, apprentice filmmakers, and will ultimately be its narrative voice. They are also research subjects. An interim evaluation report showed a dramatic increase in the students' perceived knowledge of HIV/AIDS, and a substantial decrease in their reported sexual activity. A widespread and scientifically significant Phase II evaluation of this project would be conducted via pre and post anonymous surveys administered to African-American teenagers, (high school students), and matching control groups. The ABC and PBS networks have already agreed to screen the documentary series for broadcast consideration. The Phase II application proposes to 1) complete editing and postproduction of the documentary series, and 2) work with curriculum writers and an educational video distribution company on the development and dissemination of the documentary series/curriculum enhancement.
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TEAM MEMBERS: Claudia Pryor David Guilbault
resource project Media and Technology
Serial Passage: AIDS, Race, and Culture is a multi-part documentary series. The Long-term goals are: 1) to produce a documentary series exploring the specific and devastating impact of H.I.V./AIDS upon Africans and African-Americans; and 2) to create a heightened understanding of the need for H.I.V. prevention among the high-risk group of young, inner-city African-Americans who've so far proved unresponsive to available public health information. Specific Aims: 1) To deconstruct the racial stigma of AIDS, and scientifically confront the conspiracy theories which are firmly linked to the disease in black America, and in Africa; and 2) to work with an inner-city high school science class, actively involving them in the making of the series. Research Design and Methods: 1) To document on film the process of scientific inquiry which led two prominent researchers to their theory on the origin of AIDS; 2) To document on film the social impact of H.I.V/AIDS upon specific African countries, including Uganda and South Africa, and upon African-American communities in the United States; 3) To periodically screen footage of the documentary for the high school class and conduct videotaped discussions between the students and the scientists throughout one academic year; and 4) To give the students a videotaped questionnaire at the beginning and end of the year designed to measure how much they learn about AIDS and its impact upon their particular community.
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TEAM MEMBERS: Claudia Pryor David Guilbault
resource project Media and Technology
Hispanic Role Models in Health Careers: Empowering Hispanic Nurses to Leverage Traditional Spanish language and New Social Media to Inspire the Next Generation of Culturally Diverse and Competent Health Care Professionals The National Association of Hispanic Nurses (NAHN), in association with the Hispanic Communications Network (HCN), proposes to address the shortage of bilingual professionals in all health fields by recruiting and interviewing bilingual role models and arranging to broadcast those interviews nationwide. Leveraging HCN's nationally broadcast health education radio shows, whose cumulative audiences are larger than NPR's 'All Things Considered,' this project has the potential to reach one out of every three US Hispanics during its first five years. This media campaign is intended to inspire Hispanic parents to encourage their children to study science and aspire to careers in the biomedical professions. It is also intended to inspire and empower Spanish-speaking adults from all walks of life to consider careers in the health professions. All broadcasts will tie to NAHN's interactive website so that students and adults interested in changing careers can find mentors and educational resources. NAHN will also use YouTube, Facebook, mobile phone applications, and other new and popular social media technologies to reach a broad cross-section of English speaking youth and young adults. In addition to the national media outputs, attendees at NAHN's annual conferences will have the opportunity to receive training in public speaking and media relations so they can more effectively use local media in their own communities to address health disparities and promote careers in the biomedical and health professions. NAHN will develop a standardized, bilingual Toolkit for public presentations. The Toolkit will include a Powerpoint presentation embedded with video containing gender- and other- stereotype-busting role model interviews with Hispanic nurses, links to an online database of volunteer mentors, and a bilingual terminology packet that will aid nurses in creating linguistic and cognitive bridges between audience and professional knowledge bases. We expect that the refined Toolkit will empower nurses and other health professionals to become more effective public health educators and career role models during their presentations at community health events, career fairs, achievement clubs, and school assemblies. An Advisory Committee of other health organizations, professionals, and advocates will recommend Role Models and provide periodic feedback. Bilingual independent evaluators associated with the UC Berkeley School of Public Health will conduct qualitative and quantitative formative, iterative, and summative evaluations throughout the project. Their recommendations and findings will be incorporated into the project design and deliverables and shared with relevant fields.
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TEAM MEMBERS: Angie Millan
resource project Media and Technology
The Self-Reliance Foundation (SRF) requests Phase II support from NIH for the "Hispanic Role Model and Science Education Outreach Project." The project's goal is to develop daily, nationally broadcast, Spanish-language radio programming which encourages the development of science literacy in relation to biomedical research, introduces careers in biomedical research and other health sciences, and provides parents with information on how their children can achieve academic success. In addition, SRF proposes to support further learning through an 800-telephone number outreach service which links listeners with information and local resources, a related Web site with resources and links related to program topics, and a weekly newspaper column. SRF's daily programs reach a cumulative weekly audience of over two million. Through the proposed three year project, SRF can produce 90 short-form (two to five minute) and six one-hour programs on biomedical research, science education, and careers that will reach over two to three million listeners each week in the U.S. and additional listeners throughout the Western Hemisphere. The radio programs are already broadcast daily or weekly on over 100 Spanish-language stations reaching 80% of U.S. Hispanics. The programs will bring listeners the latest information on biomedical findings and how to use this information in everyday life, inspirational interviews with Hispanic biomedical research scientists, and practical information for students and parents on how to pursue careers at all levels in biomedical research fields and the health professions. Through partnerships with the Society for Advancement of Chicanos and Native Americans in Science (SACNAS), the National Coalition of Hispanic Health and Human Services Organizations (COSSMHO), the ASPIRA Association, and other national groups, SRF will identify Hispanic biomedical research scientists and health care practitioners as experts in the development of editorial content of shows and as guests for role model interview shows.
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TEAM MEMBERS: Robert Russell Javier Sierra Jose Aponte
resource project Media and Technology
The Self-Reliance Foundation (SRF) Conociendo Tu Cuerpo (Know Your Body) Hispanic Community Health Sciences Education project is an initiative designed to introduce Hispanic students and families to biomedical science and health education resources, and increase their participation levels in these fields. The educational goals of the project are to: (1) Encourage Hispanic undergraduate students to pursue careers in biomedicine and science through a mentoring program at the university level; (2) Inspire an interest in biomedical science among Hispanic elementary-age students and parents through community outreach activities; (3) Inform Hispanic parents about biomedical science education standards and academic requirements for pursuing biomedical and science related careers; and (4) Inform and inspire Hispanic students and their families about the biomedical sciences and related careers through a series of daily nationally broadcast Spanish-language radio capsules, and a nationally syndicated Spanish newspaper column. Conociendo Tu Cuerpo (Know Your Body) includes several key components: A model, Washington, D.C., area coalition of informal science, health, community, education, and media organizations that will publicize and provide hands-on health science activities at community festivals and other community settings; Hispanic undergraduate student health-science fellows to be trained and provided experience in facilitating health science activities; and nationally broadcast Spanish-language radio capsules that will cover topics in areas of biomedicine, research, education, and health-science careers. Parents and students will be able to access additional information about biomedical science opportunities and Hispanic role models in the biomedical sciences through the project's Conociendo Tu Cuerpo website and the bilingual 800 telephone help line promoted by 147 participating radio stations and 102 newspapers nationwide. The project will be supported at the national level through collaboration with the Hispanic Radio Network and the Pacific Science Center. The Washington, D.C., collaborative will include the Capital Children's Museum, local Spanish language radio stations, area universities, and health and community organizations. Development Associates, the largest American education and evaluation consulting corporation, will evaluate the project.
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TEAM MEMBERS: Robert Russell Liza Fuentes
resource project Media and Technology
The long-term goal is to broaden our model program that currently targets African-American populations in the national capital area. The aim of the program is to: a) educate junior and senior high students and elementary school teachers directly; and b) provide opportunities for exploration of health-related sciences for the public at large (via an interactive website) so that topics in the biomedical sciences become "friendly and familiar" rather than the existing stereotype that science is erudite, obtuse, and incomprehensible. Specific objectives: (A) Design hands-on experiences in science laboratories and opportunities to interact with scientists in the setting of a sophisticated research institute; especially target under-represented minorities, students from inner city schools and other local schools where science opportunities may be limited. This will include junior and high school students, elementary school teachers, as well as interactions with Children's Museum and other similar organizations. (B) Set up interactive web-based informatics to include: i) a system where high school students could refine the question they are posing for science projects by discussing it with a professional scientist; ii) a general "ask-the-expert" site for science and health issues; iii) a reference site containing the detailed experimental protocols for student experiments; and iv) an interactive resource to aid teachers throughout the U.S. to establish contacts with scientists. The goal of this project is to extend the reach of current health science programs that are targeted to females, African-American junior and senior high school students, and elementary school teachers, located in the Washington, D.C., metropolitan area. The project includes laboratory apprenticeships, student mentoring, and an interactive website to help students and teachers establish contact with scientists nationwide.
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TEAM MEMBERS: Marti Jett Debra Yourick