The University of Alaska Fairbanks will partner with the National Optical and Astronomy Observatory, the University of Alaska Museum of the North, and the University of Washington-Bothell to bring biomaterials, optics, photonics, and nanotechnology content, art infused experiences, and career awareness to art-interested girls. This full scale development project, Project STEAM, will explore the intersections between biology, physics, and art using advanced technologies at the nano to macro scale levels. Middle school girls from predominately underrepresented Alaskan Native, Native American (Tohono O'odham, Pascula Yaqui) and Hispanic groups, their families, teachers, and Girl Scout Troop Leaders in two site locations- Anchorage, Alaska and Tucson, Arizona will participate in the project. Centered on the theme "Colors of Nature," Project STEAM will engage girls in science activities designed to enhance STEM learning and visual-spatial skills. Using advanced technologies, approximately 240 girls enrolled in the Summer Academy over the project duration will work with women scientist mentors, teachers, and Girl Scout Troop Leaders to create artistic representations of natural objects observed at the nano and macro scale levels. Forty girls will participate in the Summer Academy in year one (20 girls per site- Alaska and Arizona). In consequent years, approximately180 girls will participate in the Academy (30 girls per site). Another 1,500 girls are expected to be reached through their Girl Scout Troop Leaders (n=15) who will be trained to deliver a modified version of the program using specialized curriculum kits. In addition, over 6,000 girls and their families are expected to attend Project STEAM Science Cafe events held at local informal science education institutions at each site during the academic year. In conjunction with the programmatic activities, a research investigation will be conducted to study the impact of the program on girls' science identity. Participant discourse, pre and post assessments, and observed engagement with the scientific and artistic ideas and tools presented will be examined and analyzed. A mixed methods approach will also be employed for the formative and summative evaluations, which will be conducted by The Goldstream Group. Ultimately, the project endeavors to increase STEM learning and interest through art, build capacity through professional development, advance the research base on girls' science identity and inspire and interest girls in STEM careers.
This Broad Implementation media project (building upon prior NSF award 0639001) will address science literacy among Latinos via mass media, increasing the amount of Spanish-language science content available in the U.S., increasing the representation of Latino scientists in mainstream media, and expanding the knowledge base about Latino's interest and engagement in science. The STEM content will be based on the research conducted by the Hispanic scientists being interviewed and therefore includes a wide range of topics including astronomy, biology, physics, earth sciences, and engineering. The criteria for selecting the Hispanic researchers and the content is based on the importance of the research, how it is immediately relevant to a Latino audience, and how it draws on the indigenous knowledge system or ethnic pride for U.S. Latinos. Project deliverables include 150 audio-video interviews with Hispanic scientists distributed on both commercial Hispanic radio and TV stations, as well as public broadcasting and online. In addition to the broadcasts, social media tools such as Facebook and Twitter will be used to reach out and engage Hispanics. It is estimated that 300 Spanish-language radio stations will air the programs, resulting in 3 million radio impressions for each daily 60-second broadcast. Television broadcasts are estimated to result in another 2 million impressions per program. Project partners include the Society for the Advancement of Chicanos and Native Americans in Science (SACNAS); V-Me, a national Hispanic educational channel; KLRN, the San Antonio, Texas public television station that will provide the national PBS distribution; and DaGama Web Studio that will develop and implement the social media marketing plan to attract and engage Latinos online. Comprehensive evaluations of project deliverables and impact will be conducted by Informal Learning Solutions (video-audio formative evaluations), and Knight-Williams Research (summative evaluation of project impact). The Summative Evaluation Plan will focus on the programs\' overall appeal, clarity, and effectiveness in meeting the two key audience objectives in the proposal: (1) increasing familiarity with and understanding of science concepts among U.S. Latinos, and (2) demonstrating engagement activities such as talking with friends/family about the presented topics, and/or seeking out additional information. It will furthermore assess the extent to which listeners and viewers find the Hispanic researchers featured in the programs to be effective communicators and the importance they assign to hearing from Hispanic researchers themselves. It will look at whether and how the programs are effective selecting topics with immediate relevance to listeners'/viewers' everyday lives. Finally, the evaluation will gather information about listeners'/viewers' demographic and background characteristics, including their country of origin, degree of fluency in Spanish, reasons for preferring Spanish media, number of generations in the U.S., reasons for tuning into the programming, efforts to recommend the programs to others, and the likelihood of continuing to listen to or view the programs in the future.
In Defense of Food (IDOF) is a media and outreach project based on Michael Pollan's best-selling book of the same title. Through the lens of food science, IDOF is designed to engage diverse audiences in learning about: (1) how science research is conducted, (2) how research findings are used in media, marketing, and public policy, and (3) how to apply food science research in everyday life. IDOF will be created by Kikim Media, an independent production company, broadcast and distributed by PBS and supported by an extensive outreach campaign and interactive website. The project's educational materials will be developed, in part, by the Teacher's College at Columbia University's Center for Food and Nutrition, with dissemination supported by the Coalition for Science After School and by Tufts University's Healthy Kids Out of School initiative, which involves nine of the leading out of school time (OST) organizations, such as Girl Scouts USA, and the National Urban League. The project advisory committee includes highly respected researchers in food, nutrition, and health. IDOF will use an integrated strategy of learning resources, combining a television documentary with online/social media, community outreach, and youth activities. Knight Williams Research Communications will conduct formative and summative evaluation of all major components of the project. The results will advance the informal science community's understanding of how the combination of a documentary with outreach, website/social media, and afterschool activities impacts motivation and learning. The evaluation study will pay special attention to the degree to which participation in the community events, social media/website, and afterschool activities motivates deeper or extended engagement with the subject. Project evaluation results and educational resources will be widely disseminated to the informal science community. IDOF includes a two-hour documentary film that will be produced in both English and Spanish; a community-level outreach campaign focused on reaching underserved audiences who may not watch public television; a set of activities for use in afterschool programs, youth programs and schools; and an interactive and content-rich website with tightly integrated social media tools. IDOF will be nationally broadcast by PBS; the Spanish-language version of IDOF will be broadcast by Vme Television. The ambitious IDOF educational materials and outreach campaign, combined with interactive web and social media, will reach large and diverse audiences. The intended impacts on audiences include increased knowledge and understanding of the scientific process by learning what food scientists do, what techniques they use, and how scientists arrive at their conclusions; the development of critical thinking skills audiences can use when evaluating messages about food and nutrition in media and advertising and when making decisions about what food to buy and eat; and becoming active learners and consumers regarding food. Evaluation results will be widely disseminated to science media producers and the informal science community via professional publications and presentations at conferences. The ultimate value of the In Defense of Food documentary and learning initiative will be to enhance public understanding of the crucial importance of science in people's everyday lives and in shaping dozens of daily decisions.
This pathways project will design, develop and test Do-It-Yourself, (DIY), hands-on workshops to introduce and teach middle school females in underserved Latino communities computing and design by customizing and repurposing e-waste media technology, such as old cell phones or appliances -- items found in the students homes or neighborhoods. The major outcome of the project will be the creation of a workshop kit that covers the processes of DIY electronics learning taking place in the workshops for distribution of the curriculum to after school programs and other informal science venues. The PIs have implemented three pilot projects over the last three years that demonstrate the ability of hands-on DIY electronics curricula to motivate and encourage students and to enable them to acquire a deeper understanding of core engineering, mathematics and science concepts. This project would extend the approach to underserved Latino youth, particular girls of middle school age. This audience was identified because of the historically low rate of participation in STEM fields by people in this group and the particular challenges that females have in acquiring knowledge in technical STEM areas. The proposal suggests that the approach of using hands-on workshops that rely on low technical requirements -- essentially obsolete or discarded electronic equipment, primarily from homes of participants -- will encourage the target audience to experiment with items they are familiar with and that are culturally relevant. The hypothesis of the project is that this approach will lower barriers to experimenting with "circuit bending" - the hand-modifying of battery-powered children's toys to build custom electronic instruments and lead to greater participation and success of females in the target group. The project will provide free workshops in two neighborhood locations and be supported by undergraduate student mentors and volunteers and staff of two community groups that are part of the project, Machine Project and Girls, Inc. Participants will demonstrate the finished projects to the workshop group, mentors and parents. Each participant will receive a copy of the workshop handbook in both English and Spanish to take home so that parents, members of the community and caregivers can supervise and participate in future projects.
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TEAM MEMBERS:
Garnet HertzGillian HayesRebecca Black
Tornado Alley is a large-format 2D/3D film and comprehensive outreach program exploring the science behind severe weather events. The project focuses on cutting-edge developments in the fields of meteorology and earth science, demonstrating weather monitoring technologies. The project spotlights the current research of the VORTEX 2 (V2) project--the most ambitious effort ever to understand the origins, structure and evolution of tornadoes. The principle target audiences are science museum audiences, with additional special attention to under-served, rural mid-western communities, which will be served by digital 3D screenings. The film will be produced by Graphic Films and Giant Screen Films and distributed by Giant Screen Films. The Franklin Institute will create and manage outreach to professional audiences. Informal Learning Solutions will conduct formative evaluation; RMC Research Corporation will conduct summative evaluation of the project. The film, produced by Paul Novros (PI) and directed by Sean Casey, will collaborate closely with the V2 team, led by Dr. Josh Wurman, and consult with the project advisors to assure clarity and accuracy of the science being presented. A distance-learning initiative to serve educators--both formal and informal--will be managed by Karen Elinich (co-PI) of The Franklin Institute. The project's innovative outreach strategies leverage the mobility of the tornado intercept vehicle (TIV) built by Sean Casey, and the Doppler on Wheels and MGAUS (weather balloon vehicles) to bring scientists and weather-monitoring technology into direct contact with audiences. Outreach to underserved audiences, especially rural audiences, will provide opportunities for interactions with V2 PIs and their students, who serve as role models in science careers. In addition, cyber infrastructure will allow groups of educators to interact remotely with V2 researchers and experience visualizations of weather data. The film and ancillary materials will be translated into Spanish. The project serves as a model for the dissemination of the methods and results of a specific major NSF hard-science research endeavor to the general public through ISE products and activities. The goal of the project is for the audience to increase their knowledge and understanding of the scientific process, learn what meteorologists do, what technologies are used in meteorology and weather science and the factors and forces in meteorological events. It is intended that young audience members will also develop and interest in weather science and potential careers in science and engineering. In the first five years of the film\'s release, the audience is anticipated at 7 million plus. In addition, the live outreach events are expected to engage approximately 40,000-60,000 individuals.
Oceanus (working title) is a multi-platform media project designed to increase ocean literacy and communicate the latest oceanographic research and exploration. Produced by National Geographic Television, the project will focus on the complex science behind the global ocean systems and the many challenges involved in deep-ocean exploration. Oceanus is designed to reach a broad public audience across both genders and all demographics. The project also includes links to formal education, with special outreach efforts to Spanish-speaking students. The project goals are to increase viewer literacy about 1) the essential principles and fundamental concepts underlying ocean systems and functions, and 2) the impact of the ocean on humanity and our influence on it. The deliverables include a 5-part "landmark" television series featuring Dr. Robert Ballard and a host of international scientists, which will premiere on the National Geographic Channel in 2012. The series will employ a new generation of underwater exploration technology which allows for an unprecedented view of the ocean floor. The project also includes digital and online content, a companion book, coverage in National Geographic magazine and National Geographic Kids magazine, formal and informal materials for teachers and students and an outreach program for underserved youth. Multimedia Research will conduct formative evaluation in two phases, and Knight Williams Inc. will conduct summative evaluation in three separate studies to assess the project\'s learning impacts with respect to the television series, web and outreach activities. Oceanus will showcase technical innovations which advance deep-sea film making. The project aims to engage a broad audience with compelling stories about a critical area of science and related cutting-edge engineering. The television series is expected to reach 25 million viewers in the U.S., and the outreach material millions more. The summative evaluation will add to the body of research on the impact of science educational television on adults, and the impact of outreach to underserved audiences with respect to ocean-related topics.
This proposed Communicating Research to Public Audiences (CRPA) project outlines a pathway for communicating how climate change can affect a watershed area that supplies water for a specific region. The educational platforms will address the geology of the Caldera along with meteorology, ecology and hydrology. The project will focus on the ongoing scientific research processes and the impact of climate change to the physical system as well as to the citizens who depend on this resource. Partners in this endeavor include New Mexico EPSCOR, the University of New Mexico, the Valles Caldera National Preserve, the New Mexico Museum of Natural History and Science, Santa Fe Productions and Tim Aydelott Productions. The project team will create a PBS television documentary in English and Spanish, including a Native American Jemez Pueblo storyteller who will describe the natural environment of the Caldera. The team will also create a YouTube channel with updatable clips, a Facebook fan page, and a climate change exhibit. The evaluation will include front-end and summative components, and will be conducted by Minnick & Associates and Elsa Bailey Consulting. The intended impact of this CRPA is to educate the public about the importance of the Caldera in securing the region's water supply and how climate changes could impact their lives. Further, aspects of the multidisciplinary science used in this research will be described with the goal of encouraging more young people from the region to choose STEM careers.
Math off the Shelf (MotS) was designed to help those who work in public libraries put math into what they do with grades K-6 children and their families. Public libraries exist in virtually every community in the nation, and increasingly, families rely on them as a free, safe place for children to spend time in the absence of other care. As such, they are an ideal venue for reaching a large and diverse population with math. MotS has: (1) developed research-based English/Spanish materials for informal educators working in public libraries, available for free online (2) supported implementation and institutionalization at libraries across the nation (3) engaged informal educators working in libraries in conducting outreach via state and national library association meetings, webinars, and community and youth agencies (4) conducted evaluation on project impact, as described in the summative evaluation report attached. Dissemination to professional communities will constitute the remaining project work. External evaluation, conducted by Char Associates, identified dramatic changes in attitudes about math and its role in the library, in the amount of math that librarians offer to children and families, and in librarians' communication about math with patrons and peers. Development partners include the library systems of Queens NY, San Jose CA, St Louis MO, Westchester County NY, and dozens of libraries in AZ, CT, FL, and MA.
Randi Korn & Associates, Inc. (RK&A) was contracted to conduct a formative evaluation of The Conservation Trust of Puerto Rico’s (the Trust) National Science Foundation-funded Citizen Science Program, which recruits and trains local Puerto Ricans to conduct scientific research about the Rio Manati watershed alongside Trust scientists, staff, and interpreters. How did we approach this study? The purpose of this evaluation was to explore participants’ motivations, experiences with program logistics, level of engagement, and understanding of project and activity goals, as well as staff and
In 2010 EarthSky Communications Inc. was awarded a broad implementation grant from the National Science Foundation (NSF) entitled Proyecto de Implementacion Amplia EarthSky en Español (EarthSky in Spanish Broad Implementation Project). In partnership with the Spanish media company Univision Communications Inc. and a national Advisory Committee of Hispanic scientists, educators, and media experts, EarthSky proposed to present science information and scientist interviews to Spanish-preferring U.S. Hispanics via short video programs distributed on television and the Internet. Under the Broad
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TEAM MEMBERS:
Knight Williams Inc.Valerie Knight-WilliamsDeborah ByrdRachel TeelDivan WilliamsRoxana HernandezEric AndersonGabriel SimmonsSauleh Rahbari
The Exploratorium, in collaboration with the Boys and Girls Club Columbia Park (BGC) in the Mission District of San Francisco, is implementing a two-year exploratory project designed to support informal education in science, technology, engineering, and mathematics (STEM) within underserved Latino communities. Building off of and expanding on non-STEM-related efforts in a few major U.S. cities and Europe, the Exploratorium, BGC, and residents of the District will engage in a STEM exhibit and program co-development process that will physically convert metered parking spaces in front of the Club into transformative public places called "parklets." The BGC parklet will feature interactive, bilingual science and technology exhibits, programs and events targeting audiences including youth ages 8 - 17 and intergenerational families and groups primarily in the Mission District and users of the BGC. Parklet exhibits and programs will focus on STEM content related to "Observing the Urban Environment," with a focus on community sustainability. The project explores one approach to working with and engaging the public in their everyday environment with relevant STEM learning experiences. The development and evaluation processes are being positioned as a model for possible expansion throughout the city and to other cities.
Many communities across the country are developing "maker spaces," environments that combine physical fabrication equipment, social communities of people working together, and educational activities for learning how to design and create objects. Increasingly, maker spaces and maker technologies are being designed to provide extended learning opportunities for school-aged young people. Unfortunately, few youth from under-represented populations have had the opportunity to participate in these maker spaces, and many communities do not have the resources to establish facilities dedicated to making activities. This project, a collaboration of faculty at California State University, San Marcos and San Diego County Office of Education, the Vista Unified School District, and the San Diego Fab Lab, is a feasibility study that will work to address these needs by implementing and evaluating a pilot Mobile Making program in an underserved youth population. It will bring Making to four after-school programs in underserved communities in San Diego by using a van to take both equipment and undergraduate student mentors to program sites. At these sites, between 50% and 90% of the students are Hispanic or Latino and between 40% and 90% are eligible for free or reduced price lunch. The project employs a research-based approach to the design and implementation of the Mobile Making program, coupled with an evidenced-based plan for developing a model for future dissemination. Project objectives are: increasing the participants' interest, self-efficacy, and perception of the relevance of Making/STEM in everyday life; identifying and overcoming challenges associated with a Mobile Making program; developing a model for implementing and assessing Mobile Making in underserved communities; and disseminating materials and guides for practitioners. Development will be guided by five research-based principles for design of out-of-school time programs in underserved communities: access to resources; ethnically diverse near-peer leaders; authentic activities; legitimacy within the community; and ongoing input from participants. To inform program development and implementation, including continuous monitoring and adjustment throughout the two-year initiative, the evaluation component will use a mixed methods approach to study outcomes with respect to the students, their parents and the undergraduate mentors. Future work will apply the lessons learned in the project to guide implementations and study the model's applicability in other informal education settings. The dissemination plan will include publication of project findings, activities, practitioner's guides, and the model for implementing making programs in underserved communities.