This proposed Communicating Research to Public Audiences (CRPA) project outlines a pathway for communicating how climate change can affect a watershed area that supplies water for a specific region. The educational platforms will address the geology of the Caldera along with meteorology, ecology and hydrology. The project will focus on the ongoing scientific research processes and the impact of climate change to the physical system as well as to the citizens who depend on this resource. Partners in this endeavor include New Mexico EPSCOR, the University of New Mexico, the Valles Caldera National Preserve, the New Mexico Museum of Natural History and Science, Santa Fe Productions and Tim Aydelott Productions. The project team will create a PBS television documentary in English and Spanish, including a Native American Jemez Pueblo storyteller who will describe the natural environment of the Caldera. The team will also create a YouTube channel with updatable clips, a Facebook fan page, and a climate change exhibit. The evaluation will include front-end and summative components, and will be conducted by Minnick & Associates and Elsa Bailey Consulting. The intended impact of this CRPA is to educate the public about the importance of the Caldera in securing the region's water supply and how climate changes could impact their lives. Further, aspects of the multidisciplinary science used in this research will be described with the goal of encouraging more young people from the region to choose STEM careers.
The WGBH Educational Foundation together with the Association of Computing Machinery (ACM) and dozens of partners, proposes a major new initiative to reshape the image of computing among college-bound high school students, with a special focus on Latina girls and African-American boys. Image is seen as an important factor in the lack of interest in computing majors among high school and college students, who often see computer scientists as geeks and nerds with boring jobs and equally boring lives. Latina girls and African-American boys--among the most underrepresented groups in computing--represent particularly important and challenging audiences. The New Image for Computing project will research and design a "communications make-over"--a new set of messages that will accurately and positively portray the field and will be widely tested for their emotional appeal to and intellectual connection with the targeted audiences. Experienced marketing professionals will help create the messaging campaign using proven marketing and communications strategies. WGBH, a leading producer of programming for public television and non-broadcast educational media, is uniquely positioned to lead this initiative, as they have a current, similar project called Engineer Your Life that aims to encourage academically prepared high school girls to consider engineering as an attractive option for both post-secondary education and as a career choice.
This project is making enhancements to two existing websites, the Black Hole Encyclopedia and the Spanish version Enciclopedia de Agujeros Negros. The original websites were created by the PI under his NSF CAREER grant. The enhancements include 20 additional black holes in the Directory section, new listings in the Popular Culture section, profiles of six leading black hole researchers (including the PI), audio podcasts, a new section on the history of black hole research, and extensive graphics and animations. The evaluation of the website is expected to add to the informal science education community's knowledge of how the internet is being used to support science learning.
The Lost Ladybug Project (LLP) is a Cornell University citizen science project that connects science to education by using ladybugs to teach non-scientists concepts of biodiversity, invasive species, and conservation. The project has successfully engaged thousands of children (ages 5-11) in collecting field data on ladybugs and building a ladybug biology database that is useful to scientists. It has also reached 80,000 people over the Internet. The goal of the project is to promote lifelong appreciation of biodiversity and science, and provide scientists with data on the changing distribution and abundance of ladybug species across the country. The current project is broadening the Lost Ladybug Project's reach geographically, culturally, demographically, and contextually by creating new tools and materials for the website, and forging new connections with (1) youth groups, (2) science centers, community centers, botanical gardens, nature centers, and organic farms, (3) adults, (4) Native Americans, and (5) Spanish-speakers. The expanded project could potentially involve tens of thousands of new individuals in ladybug monitoring research. An evaluation study is measuring the impacts of the expansion on new participants' knowledge, skills, attitudes, interests, and behavior. The Lost Ladybug Project has been important in advancing scientific discovery and building scientific knowledge. Data collected by the project's volunteers have improved scientists' understanding of (1) ladybug species presence/absence, (2) shifts in ladybug species composition, (3) shifts in ladybug species ranges, and (4) change in ladybug body size and spot number. Evaluation data show that the project has a broad audience reach and is achieving its learning goals for adults and children. Broadening the project's reach will further increase the project's importance to ecology, conservation biology and biodiversity research, as well as education research.