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resource research Media and Technology
On October 1, 2015, Oregon Public Broadcasting (OPB) was awarded a 3‑year grant of 2.7 million dollars from the National Science Foundation (NSF) to fund the project Hacking Your Mind (award number 1515520). A major public and social media project, Hacking Your Mind (HYM) planned to engage Americans with the new discoveries being made in the social, behavioral, and economic sciences and the remarkable insights these discoveries offer into how individuals make numerous daily decisions and judgments, as well as the broader impact of this highly personal phenomenon on nearly every aspect of
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TEAM MEMBERS: Chandra Lewis Jean Hiebert Larson Caroline Qureshi
resource research Media and Technology
This NOVA multiplatform media initiative consisted of a 2-hour nationally broadcast PBS documentary, Polar Extremes; a 10-part original digital series, Antarctic Extremes; an interactive game, Polar Lab; accompanying polar-themed digital shorts, radio stories, text reporting, and social media content; a collection of educational resources on PBS LearningMedia; and community screening events and virtual field trips for science classrooms. Across multiple media platforms the project’s video content had nearly 13 million views. The research explored the potential for informal STEM learning
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TEAM MEMBERS: Lisa Leombruni Heather Hodges
resource project Media and Technology
As part of its overall strategy to enhance learning in informal environments, the Advancing Informal STEM Learning (AISL) program funds innovative resources for use in a variety of settings. This Innovations in Development project addresses the need to broaden girls' participation in STEM studies and career pathways. While women make up 47% of the U.S. workforce, they hold only 28.3% of STEM jobs and only 1 in 10 employed engineers and scientists are minority women. Girls of low socioeconomic status start losing interest and confidence in STEM during middle school, and this decline often continues as girls get older. Multiple sociocultural barriers contribute to girl's loss of confidence including gender and ethnic stereotypes; lack of culturally responsive programming; limited exposure to women role models; and few or no hands-on STEM experiences. This project builds upon the success of SciGirls, the PBS television show and national outreach program, which provides professional development on research-based gender equitable and culturally responsive teaching strategies designed to engage girls in STEM. It is a collaboration between Twin Cities Public Television, the Cornell Lab of Ornithology, and the National Park Service. The project's goal is to create media-rich citizen science experiences for girls, particularly girls of color and/or from rural areas, which broaden their STEM participation, build positive STEM identities and increase girls' understanding of scientific concepts, while leveraging citizen science engagement at national parks. Project deliverables include 1) creating five new PBS SciGirls episodes that feature real girls working with women mentors in 16 National Parks, 2) producing five new role model videos of women National Park Service STEM professionals, nationally disseminated on multiple PBS platforms, 3) providing professional development for educators and role models. This project will increase access to STEM education for girls of color and/or from rural areas, inspiring and preparing them for future STEM workforce participation. It will build the capacity of educators and National Park Service women role models to create educational and professional programs that are welcoming to girls of varying racial, ethnic, socioeconomic, and geographic backgrounds. SciGirls' massive reach to diverse audiences via PBS broadcast and multiple PBS digital platforms will amplify public scientific literacy, particularly for 21st- century audiences that connect, learn and live online.

The research study conducted by the Cornell Lab of Ornithology will address these questions: 1) To what extent does the use of culturally responsive and gender equitable multimedia in citizen science programming affect girls' learning outcomes, and contribute to the development of positive STEM identity' 2) how will their experiencing citizen science in the parks influence girls' connection to nature? At the beginning of the project all participating girls (n=160) will complete a survey on their interest in science, efficacy for doing science, and knowledge of citizen science and project-specific subject matter. Researchers will use the suite of DEVISE instruments most of which have been validated for youth to measure these constructs. To measure connection to nature, researchers will use the Connection to Nature Index, a scale developed for children. Interviews with the girls will be used to obtain qualitative data to supplement the survey data. Pre-post data will be analyzed to determine the influence of the culturally responsive media and experiences on girls' STEM identities. Researchers will share findings with the project evaluator to triangulate data between educators' implementation of the strategies and girls' learning outcome providing a more holistic picture of the overall program.

This Innovations in Development award reflects NSF's statutory mission and has been deemed worthy of support through evaluation using the Foundation's intellectual merit and broader impacts review criteria.
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resource evaluation Media and Technology
The SciGirls in Space Front End Evaluation included surveys with project advisors, girls and families about the nature and extent of partner program offerings to help inform production of media and use of media in outreach. Question 1: To what extent do advisors, girls and their family members find the girls and professionals featured in the (existing) episodes and role model videos to be effective role models? Question 2: To what extent do they find episode topics and stories relevant to their everyday lives?
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TEAM MEMBERS: Hilarie Davis
resource research Media and Technology
We used content analysis to analyse the representation of female scientists in animated short films on gender and science, selected from the Anima Mundi Festival, over 21 annual editions. In these films, female scientists are featured as ‘intelligent’, ‘dominant’ and ‘well respected’, adult, white, wearing a lab coat or uniform and working in laboratories and fieldwork. We identified a reconfiguration of the gender stereotype in films in which the female character is about to gain space and visibility. We also analysed films whose sexist foundations in the relationship between scientists and
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TEAM MEMBERS: Gabriela Reznik Luisa Massarani
resource evaluation Media and Technology
The independent evaluation firm, Knight Williams, Inc., developed a two-part post-program survey to gather information about the Year 1 SciGirls CONNECT2 outreach programs conducted by 14 partner organizations. The evaluation aimed for one educator from each organization to complete Part 1 of the survey, which consisted of program reporting questions. In all, one educator from 13 partner organizations completed Part 1, for a response rate of 93%. Part 2 of the survey asked for program reflections, with a focus on perceived program goals, impacts, highlights, and challenges. Given the
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resource evaluation Media and Technology
The independent evaluation firm Knight Williams, Inc. conducted a formative evaluation during Year 2 of the SciGirls CONNECT2 program in order to gather information about the partner educators’ use of, reflections on, and recommendations relating to the draft updated SciGirls Strategies. The evaluation aimed for two educators from each of 14 partner organizations – specifically the program leader and one educator who was familiar with the original SciGirls Seven – to provide reflections on their use of the draft SciGirls Strategies in their programs through an online survey and follow-up
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resource evaluation Media and Technology
The independent evaluation firm, Knight Williams, Inc., administered an online survey and conducted follow-up interviews with educators from 14 SciGirls CONNECT2 partner organizations to gather information about their use of, reflections on, and recommendations relating to the SciGirls Seven strategies. The evaluation aimed for two educators from each partner organization – specifically the program leader and one educator who was familiar with the SciGirls Seven – to share reflections on the strategies after they completed their Year 1 programs. In all, 24 educators from 13 partners completed
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resource research Media and Technology
This report presents findings of the Latina SciGirls mixed methods study, investigating the experiences of young Latinas participating in informal STEM programs across the U.S. that utilized the SciGirls educational model (including the SciGirls Seven strategies) and augmented with materials and practices intended to better serve Hispanic girls. The project was led by Twin Cities Public Television with funding from the National Science Foundation as an AISL Innovations in Development project. The STEM-related identity framework and research model used to guide this investigation is presented
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TEAM MEMBERS: Brad McLain
resource evaluation Media and Technology
Knight Williams, Inc. completed a summative evaluation report that addresses: (i) the reach and breadth of the Latina SciGirls broadcast program and online components compared to project expectations; (ii) the impact of the Family Fiesta events that incorporated use of SciGirls videos, in-person role models, and hands-on activities as experienced by the girls, family members, and role models that participated in the events; and (iii) the partners’ Latina SciGirls programs and how they used and reflected on the value of the SciGirls resources.
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resource research Media and Technology
This comment discusses feminization of science communication as a process that is related to the professionalization of the field, but also with the subordination of its practices to certain ideas of science that have described as androcentric. It argues that science communication can play an important role in questioning this subordination and contributing to democratizing science bringing gender diversity into it. For this, the comment presents the case of a Colombian transgender scientist whose public presence in media has being important to destabilize scientific subjectivities in the
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TEAM MEMBERS: Tania Perez-Bustos
resource project Media and Technology
Science television shows are an important source of informal learning and enrichment for preschool-aged children. However, one limitation of television programming is that it is largely a one-way, non-interactive medium. Research suggests that children learn best through active engagement with content, and that parents can make TV watching more interactive by co-viewing and talking with their children. However, many parents and other adults may lack the time or experience and comfort with science language and content to provide critcial just-in-time support for their children. This study seeks to take advantage of recent advances in artificial intelligence that now allow children to enjoyably interact with automated conversational agents. The research team will explore whether such conversational agents, embedded as an on-screen character in a science video, can meaningfully interact with children about the science content of the show by simulating the benefits of co-viewing with an adult. If successful, the project could lay the foundation for a new genre of science shows, helping transform video watching into more interactive and engaging learning experiences. This project is funded by the Advancing Informal STEM Learning (AISL) program, which seeks to advance new approaches to, and evidence-based understanding of, the design and development of STEM learning in informal environments. This includes providing multiple pathways for broadening access to and engagement in STEM learning experiences, advancing innovative research on and assessment of STEM learning in informal environments, and developing understandings of deeper learning by participants.

This project will develop interactive videos incorporating a conversational agent in three 11-minute episodes of a future children's animated television program. The videos will enable children to speak with the main character of the show as the character solves everyday science mysteries, thus priming children to engage in observation, prediction, pattern finding, and problem solving through scaffolded conversation. This study will be carried out in two iterative cycles with the goal of developing and testing the embedded conversational function for each episode. In each cycle, the project team, which includes experts in children's TV production, as well as educational and HCI researchers will develop the storyboard and conversation prompts and follow-ups, create animated videos based on the revised script, and create a mobile application of the interactive video integrated with the conversational agent. Field testing with 10 children will be conducted to iteratively improve the embedded conversational function. In the pilot testing stage, a controlled study will be conducted with 30 children in each group (N=120): 1) watching the episode with the embedded conversational function; 2) watching the episode with a human partner carrying out the dialogue in the script rather than the virtual character; 3) watching the episode with pseudo-interaction, in which the animated character asks questions but does not attempt to understand or personally respond to children's answers; and 4) watching the episode with no dialogue. Data collected from the experiments will be used to examine whether and in what ways use of a conversational agent affects children's engagement, attention, communication strategies, perceptions, and science learning, and whether these effects vary by children's age, gender, socioeconomic status, language background, and oral language proficiency in English. The project will provide a comprehensive evaluation of the feasibility and potential of incorporating conversational agents into screen media to foster young children's STEM learning and engagement.

This award reflects NSF's statutory mission and has been deemed worthy of support through evaluation using the Foundation's intellectual merit and broader impacts review criteria.
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TEAM MEMBERS: Mark Warschauer Daniel Whiteson Sara DeWitt Andres Bustamante Abby Jenkins