SciGirls is a multimedia project designed to encourage and empower more girls to pursue careers in STEM. It is a bold and unique experiment--the first television series on PBS designed specifically for girls aged 8-13. The approach is based on the findings of prior gender research. The television show and the Web site are integrally linked. Episodes are available for distribution on many of the newest digital platforms, e.g., Vimeo and iTunes for downloads, free of charge. SciGirls launched in February 2010 and reaches over 80% of the country. This project will support further research and development to advance SciGirls' online and outreach activities. Specifically, the deliverables include: (1) enhancement of the SciGirls website on pbs.org; (2) maintenance of the SciGirls Educator Networks and outreach to new partners; and (3) R&D on other media platforms. The project's two strategic partners are the National Girls Collaborative Project (NGCP) in Seattle and The Franklin Institute in Philadelphia. The NGCP links SciGirls with its network of 500 community-based science programs for girls, and The Franklin Institute coordinates an affiliate network of science museums to implement SciGirls' outreach activities. The project will also work with the Girl Scouts of America's new "Girl Scout Leadership Experience" program, which emphasizes STEM learning. The most significant web component is a social networking feature that allows girls who are interested in science to connect with peers across the nation. To date, there have been over 300,000 unique visitors and 20,000 registered "SciGirls."
"Human +" is a collaboration among the New York Hall of Science (NYSCI), NSF Quality of Life Technology Engineering Research Center (QoLT ERC) of the University of Pittsburgh and Carnegie Mellon University, Oregon Museum of Science and Industry (OMSI), and the Institute for Learning Innovation. The project will engage engineers, educators, designers, and people with disabilities in a process of participatory design to create a 2,500 square foot traveling exhibition entitled "Human +". The STEM content is engineering, specifically the extraordinary technological advances being made to enhance human abilities. The project is making three significant contributions to the Informal Science Education (ISE) field: 1) It is a model of close integration of an NSF-funded engineering research center into an ISE project. (2) It engages people with disabilities, both as participants and audiences. (3) It broadens engagement with engineering as a participatory, creative, and socially important ISE undertaking. Project deliverables are: (1) a model for participatory design of ISE activities to generate innovation among engineers, people with disabilities, ISE professionals, and designers; and 2) a 2,500 square-foot traveling exhibition engaging the public in the science, technology, and social issues of human enhancement. Front-end evaluation will be conducted by OMSI to explore pre-existing knowledge and attitudes, integrating significant numbers of people with disabilities including veterans, young people, and older people. Formative evaluation will likewise be integrated with the participatory design process, with prototypes being tested both by audiences and by the core "Human +" participatory design team. Summative evaluation by Institute for Learning Innovation will address both the effectiveness of the participatory design process and the effectiveness of the exhibition in addressing the National Academy for Engineering goals for public understanding of engineering as a creative and socially engaged field. An estimated 700,000 visitors will experience the "Human +" exhibition at OMSI and NYSCI. In addition, OMSI will tour the exhibition through its extensive and diverse network of science centers, with 24 science centers having expressed interest as potential host sites. The Science Friday webcast/podcast will reach an estimated 1.3 million listeners. Public audiences will engage in the topic of engineering and better understand its importance to human existence through experiencing one compelling research area. The project team will work with the Veterans Administration and DARPA to engage veterans with disabilities both as participants and as audiences. The exhibit with its human-focused content will also stimulate interest among older adults and promote the engineering field to groups underrepresented in engineering such as people with disabilities, girls, and minority youth. The project places cutting-edge technology and engineering practice in a profoundly personal context. "Human +" will contribute to the empowerment of the great majority of people who have, or will have, disabilities during their lifetime and for those of us who care for people with disabilities.
The Addressing Gender Barriers in STEM through Theatre of Social Engagement project responds to the need to educate the public about the careers in computer and information science and engineering (CISE) fields by educating high school students, parents, teachers and counselors about the barriers to participation that confront women and other underrepresented groups. In this Communicating Research to Public Audiences (CRPA) project, a dramatic play is used to communicate the findings from the PI's work which resulted in a theory about gender and IT to explain and predict gender (under)representation in IT fields. The play dramatizes constructs of the theory, particularly the ways in which gender, ethnicity, and class affect identity and career and life decisions. Drawing from life history interviews conducted as a part of the research, the storyline of the dramatic play centers on three young women who are graduating from high school and making decisions about their futures and possible careers in IT. Situated squarely in the realm and literature of "theatre of social engagement," this play, and its staged readings and ancillary website, extend access beyond the scientific community to new scientific research on gender barriers in CISE. Learning goals for the project include: 1. Awareness and knowledge about possible computer and information science and engineering careers; barriers and stereotypes that affect CISE career choice among women; and "significant others" such as partners, family members, mentors and teachers who can make a difference at key inflection points in career decision making. 2. Attitude change about the CISE fields being open to everyone regardless of gender, ethnicity, race or class; how one's individual characteristics can be used to resist barriers to inclusion in CISE careers. 3. Intended behavior about learning more about CISE careers and educational opportunities; and responding to negative stereotypes related to CISE. Evaluation of the proposed project will include observations, talk-back sessions (focus groups) after readings of the play, pre-post surveys administered at the showings, and a second post-performance survey to be administered a certain amount of time after the showing. Dissemination will be through readings of the play for audiences in New Jersey and Pennsylvania, with partnering informal learning venues, and through an associated website which will allow visitors to download and stage the play themselves. Advertisement for the play and the website will take place through websites such as Facebook, Twitter, and websites that promote diversity in computing. In addition, the PI intends to contribute to the scholarly literature on theatre as an informal learning approach and on the findings of how audiences respond to the play itself.
SciGirls TV Series, Website and Outreach is a transmedia project to encourage and empower girls to pursue careers in STEM. It is the first television series on PBS designed specifically for middle school girls, ages 8 - 12. The approach is based on gender research and best practices for STEM education for girls. Each episode features different real girls in active science investigations and engineering projects, while the series is unified by two appealing animated characters. The innovative format of the show forges a unique link to the Website, which is an integral part of the TV show itself. This request will support: * The production of ten new television episodes; * Enhancement of the SciGirls website on pbs.org; * Use of new technologies to create a SciGirls Smartphone app and interactive games; * Expansion of the SciGirls Museum Affiliates collaborative; a new SciGirls Mentorship Program with the AAUW and other professional organizations of scientists and engineers; and development of a new partnership with the Girl Scouts of the USA. The project's strategic partners are the National Girls Collaborative Project (NGCP) in Seattle and The Franklin Institute in Philadelphia. The NGCP links SciGirls with its network of 500 community-based science programs for girls, and The Franklin Institute helps coordinate the Museum Affiliates, a network of science museums that implements SciGirls outreach activities. The project will also work with the Girl Scouts of America's new "Girl Scout Leadership Experience" program which emphasizes STEM learning. The most significant web component is a social networking feature that allows girls who are interested in science to connect with peers across the nation. To date, there have been over 800,000 unique visitors and 50,000 registered "SciGirls." SciGirls TV is produced by Twin Cities Public Television and distributed by PBS Plus. Launched in February 2010, SciGirls Season One broadcasts reached over 86% of U.S. households. In addition, all programs are streamed on pbskids.org and available on iTunes free of charge. The Spanish version will be distributed on V-me. Two separate project evaluations will be conducted. Dr. Barbara Flagg will evaluate how SciGirls improves girls' knowledge and understanding of science and engineering and gives them greater confidence in their abilities in STEM. Valerie Knight-Williams will investigate the use of SciGirls outreach materials with a national network of after-school educators.
FETCH with Ruff Ruffman, produced by WGBH, is a daily half-hour PBS television series with accompanying Web and outreach activities targeted to 6- to 10-year olds. The program brings science learning to young children by uniquely blending live-action with animation, game show convention with reality programming, and humor with academics. The intended impacts of this new season are to 1) help the target audience, especially girls and minorities, develop an interest, knowledge and skills necessary to do science; 2) help kids develop the math skills and knowledge necessary to solve science and engineering problems; and 3) bring FETCH's unique brand of informal science learning to camps across the country. The requested funds will allow the project to expand the science curriculum with 20 new half-hour episodes and expand the Web site, focusing on three new science themes that highlight topics of interest to this age group: "Animal Universe," "Science of Art," and "Adventure Science." The Web site will include four new science-based Web games that will allow kids to create and post content of their own design and interact with other FETCH fans online. In addition, funds will support new educational resources for camps, including a Camp FETCH Guide. The project will continue to work with the project's established collaborators like the Boys and Girls Clubs, Girl Scouts of America, and YMCA, as well expand the outreach via new partnerships with the Center for Summer Learning at Johns Hopkins University and the American Camp Association. Christine Andrews Paulsen & Associates (CAPA) will conduct summative evaluation of both the television show and the Camp FETCH Guide.
The Sciencenter will develop Tech City Exhibition, a 2500 sq. ft. traveling exhibit that will promote awareness of engineering as a process and a career. The exhibit will consist of a set of twelve interactive exhibit stations presenting design tasks from various fields of engineering related to the human needs of a hypothetical community called "Tech City." The tasks will use engineering as an iterative process to meet design goals (e.g. building a structure strong enough to withstand an earthquake) while faced with constraints (e.g. a limited budget.) The primary audience will be youth in their late elementary and middle school years with a specific emphasis on women and other groups traditionally underrepresented in engineering. A broad menu of complementary activities will be developed that includes a hands-on program for visiting school groups, a teacher training technology unit, career speakers' bureau, "Engineering Day at the Mall" program, and activities especially created for families. The Association of Science and Technology Centers will manage the national tour of the exhibit. It is schedule to circulate for three years and reach an estimated one million individuals.
The Science Museum of Minnesota will develop "Buildings: A Traveling Exhibit and Permanent Installation with Education and Outreach Programs". This is a multifaceted project that includes a 5,000 sq. ft. exhibit that will explore the science, technology, and human perception of buildings. The exhibit will tell three stories: 1) buildings must obey physical laws to stay up, 2) buildings are complex operating systems, and 3) buildings reflect and shape the societies that create them. The exhibit will initially be developed as a traveling exhibit that will circulate among the member institutions of the Science Museum Exhibit Collaborative (8 institutions) and then it will be reinstalled in the new SMM $77 million building. Additional partners collaborating on this project include the National Building Museum, the Society of Building Science Educators, Habitat for Humanity International, The ReUse Center, the Vital Signs Program and the Center for City Building Education. Special attention will be given to reaching girls and women and the physically challenged. A broad menu of public programming is planned and school-linked materials will be developed.
This Communicating Research to Public Audiences (NSF 03-509) project is based on the PI's current NSF award: SBE-0545361- ADVANCE: Determining national science faculty demographics in order to empower women and guide solutions. This project will help address the need for underrepresented female faculty as role models and mentors in science and engineering. Although the number of female under-represented minority students (URM) in college has been increasing, there are astonishingly low numbers of female URM faculty in each science discipline. This project would produce a series of female URM faculty biographical videos to substitute for the lack of personal contact young women have with these role models. The videos would be widely disseminated through schools, colleges, and minority serving organizations to reach young women.
The Franklin Institute Science Museum will, over a three year period, develop a regional Girl Scout leader training programthat provides science education experiences for Girl Scouts. The Girl Scout Council of Greater Philadelphia and the Washington Rock, NJ Council will be primary partners and the source of volunteer leaders and the target audience of member girls. Science Education kits will be developed and tested for Brownies and Juniors, training materials for staff trainers and volunteer leaders developed, leaders trained, and several post.training support mechanisms developed. Program materials are designed for continued use by the Girl Scouts; more than 2,000 leaders will be trained and 20,000 girls will participate in project activities during the three year period. This project is directed at the substantial under representation of women in many science and engineering fields by working with girls in informal settings to overcome patterns of science and mathematics avoidance. Replication and dissemination will be undertaken both within the Girl Scout Council system and among museums, youth organizations, and other informal educators. The proposers are contributing nearly $250,000 in resources to the project; NSF support will be 55% of the project total.
The Pittsburgh Children's Museum (PCM) is developing a 2,700 sq ft traveling exhibition, "How People Make Things," in collaboration with Family Communications, the producers of "Mister Rogers' Neighborhood." The exhibition will use the factory visit segments from this popular television program, the longest running on PBS, as a jumping off point for engaging children in the processes by which familiar objects are manufactured. PCM is building on its prior success with "Design It!," an after-school program funded by a prior NSF grant. This project extends that work to expose children to the hidden science and technology that form the basis for manufacturing. The exhibition will include the Neighborhood Factory orientation area and sections on Making Things: Designing Things, Forming Things (Additive, Subtractive, Deformational), and Assembling Things. Project collaborators include members of the Carnegie Mellon University Industrial and Engineering Design program and the University of Pittsburgh Learning Research and Development Center UPCLOSE. Broader Impact: The exhibition is projected to reach at least 750,000 visitors in nine museum venues through its nationwide tour; the target audience is families with children ages 3 to 10. Promotion and dissemination will be enhanced by the connection with PBS, which continues to air the "Mister Roger's Neighborhood" program. Partnerships with the AFL-CIO, Catalyst Communications, and Society of Manufacturing Engineers will extend the outreach effort. Special efforts will be made to target girls and underserved audiences.
WGBH is producing a new PBS television show with accompanying Web and outreach activities for 9- to 12-year-olds, to inspire a generation of budding engineers. "Design Squad" (working title) will be a 13-part television series, which combines the appeal of a game show with the drama of real-world challenges to engender enthusiasm and promote understanding of, and interest in, engineering and technology. Behind all the fun that this lively show envisions lays a serious educational purpose -- to get kids to think like engineers and understand how to use science and technology to solve real-life problems. The television programs will be complemented with materials and training for engineers to mount "Design Squad" events in public venues and run workshops in schools, afterschool programs and libraries, and an extensive companion web site. "Design Squad 's" three intended strategic impacts are to: (1) address a critical need in engineering education and children's television, (2) increase students' knowledge of engineering and the design process and (3) improve the public image of engineering, especially among girls and minorities. The WGBH production team will be lead by Brigid Sullivan and Kate Taylor. The Series Content Director is Dr. Daniel Frey of MIT. Goodman Research Group, Inc. will conduct the evaluation of the project.
Twin Cities Public Television is requesting a planning grant to support the development of a new television series called SciGirls and related educational materials, building off the success of SciGirls Outreach and DragonflyTV. The goal of the planning process is to design a television series that could inspire millions of girls across America to discover the excitement of science, technology, engineering and math. The proposed planning phase will include: audience research about the current TV viewing habits of "tween" girls (ages 8-13), meetings of science and education advisors, formative evaluation of sample video segments, development of a treatment and business plan for the series. Barbara Flagg of Multimedia Research will conduct the formative evaluation of the SciGirls TV short video with girls of the target audience in five locations across the country.