This planning activity will produce a prototype film on Spanish horses and conduct 10 focus group discussions to determine: audience interest, background knowledge, what viewers would like to see in this documentary, language barriers, cultural barriers, and how the film could be structured to help the public and teachers interact with children. The focus groups will target the follow groups: (1) middle school teachers, (2) elementary school teachers, (3) families with young children, (4) Hispanic families, (5) American Indian families, (6) youth ages 13-19, (7) horse lovers and those involved in horse activities, (8) senior citizens and individuals with disabilities, (9) documentary, museum exhibit and website production professionals, and (10) media and museum marketing professionals. The effort is intended to guide development of a PBS documentary, an interactive website, a companion book, and a museum exhibit on the origins, evolution, migration and impact of Spanish horses. STEM content in mathematics, genetics, paleontology, chemistry, evolution, and animal behavior, integrated with history, will be incorporated into the scripts for this diverse array of media platforms. The project also presents an opportunity to present in a very interesting and real sense the scientific process used for discovery. In addition to producing the prototype film and conducting focus group discussions, this planning grant will help to: clarify the responsibilities of all of the participants, especially the international participants; clarify the contributions from each discipline and scientist; plan in detail ways to achieve the greatest understanding with the anticipated diverse audiences; select the best geographic region, graphics, media, and animation; and establish realistic budgets and elements for production and post-production. Collaborators include: New Mexican Horse Project, New Mexico Museum of Natural History and Science, Habitat Media, University of New Mexico and Institute for Social Research, Cambridge University, Texas A &M University, Universidad Nacional Autonoma de Mexico, Selinda Research Associates, and PBS.
Making Connections, a three-year design-based research study conducted by the Science Museum of Minnesota in partnership with Twin Cities' communities, is developing and studying new ways to engage a broader audience in meaningful Maker experiences. This study draws and builds on existing theoretical frameworks to examine how community engagement techniques can be used to co-design and implement culturally-relevant marketing, activities, and events focused on Making that attract families from underrepresented audiences and ultimately engage them in meaningful informal STEM learning. The research is being done in three phases: Sharing and Listening - co-design with targeted communities; Making Activities Design and Implementation; Final Analysis, Synthesis and Dissemination. The project is also exploring new approaches in museums' cross-institutional practices that can strengthen the quality of their community-engagement. In recent years, Making - a do-it-yourself, grassroots approach to designing and constructing real things through creativity, problem-solving, and tool use - has received increasing attention as a fruitful vehicle for introducing young people to the excitement of science and engineering and to career skills in these fields. Maker Faires attract hundreds and thousands of people to engage in Making activities every year, and the popularity of these events, as well as the number of museums and libraries that are beginning to provide opportunities for the public to regularly engage in these types of activities, are skyrocketing. However, Maker programs tend to draw audiences that are predominantly white, middle class, male, well educated, and strongly interested in science, despite the fact that the practices of Making are as common in more diverse communities. Making Connections has the potential to transform how children begin to cultivate a lifelong interest in engineering at a young age, which may ultimately encourage more young people of color to pursue engineering careers in the future.