READING RAINBOW is a 25 part PBS children's television series produced by the Great Plains National Instructional Television Library, a part of the Nebraska Educational Television Network. It addresses the national problem of more and more youngsters reading less and less. This award-winning television series has been successful in using television to stimulate children ages five through nine to read good books. The series attracts an audience of 7.8 million children with ratings equal to those of THE ELECTRIC COMPANY and MR. ROGERS' NEIGHBORHOOD. Program evaluation shows equally enthusiastic responses from parents, teachers, librarians and, most importantly, children. Support will be provided for a series of five READING RAINBOW programs which focus on scientific themes. These episodes will be integrated into the on-going series and build on young children's curiosity and interest in the world as well as demonstrating to children how science relates to all aspects of their lives. In an increasingly technological society, children need stimulation to seek out books related to science, reinforcing early curiosity and strengthening life-long interest in science. Women and minorities are well represented on READING RAINBOW staff and in the productions themselves. Great care is taken to ensure a broad representation of people including racial and cultural groups, female and male, senior citizens and people with varying physical disabilities. Community outreach organizations involved include: the National PTA, American Booksellers Association, American Library Association, National Educational Association and the International Reading Association. In connection with the science series, Reading Rainbow staff will involve the National Science Teachers Association and a special public relations effort will be organized to promote READING RAINBOW to science museums and other organizations that conduct science education program activities for children.
The 4-H organization of Virginia is developing a Marine and Aquatic Education Program with a strong field study component for youngsters ages five through nine. They plan to reach these young people through local and community 4-H clubs and in summer camps. One part of the program is aimed at the handicapped and development of strategies to meet their special needs. Other components of the program include volunteer training of high school students and adult leaders and a series of publications with emphasis on "hands-on" activities. There is a strong national dissemination plan and, through a national survey, the Virginia 4-H have determined that 27 state 4-H organizations are interested in adapting program. The 4-H organization is the largest youth organization in the United States with a membership of 4.3 million young people. They have a strong network, both urban and rural, with minorities representing 22% of the membership, 53% are female and 63% are under 11 years of age. The Virginia 4-H mirrors the national picture but with a slightly more rural membership. This project provides an opportunity to strengthen science learning outside of the formal education system by supporting a test project in marine education. Over the next three years the project will be tested with 38,500 youngsters and 500 adults. The program will then be expanded to all 115,467 Virginia members as well as a strong outreach effort to the national membership. This project is directed at two important goals for the Informal Science Education Program: strengthening out-of-school science programs for young people and the handicapped. The marine science area is one of high interest and significance both locally and nationally. The staff are experienced and committed and the program is cost effective at a little over $3.00 per person.
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TEAM MEMBERS:
Barry FoxWilliam ChristySusan GilleyMichael CliffordJoseph Hoffenberger