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COMMUNITY:
Mass Media Article

Science communication and innovation: zooming out for micro-level insights close to reality

December 16, 2016 | Informal/Formal Connections
Much of science communication is peer-to-peer communication in collaborative networks for innovation from the fuzzy front-end of innovation until the marketing back-end. Scientists and engineers at meetings tables talking about new developments. Or scientists and engineers in collaboration with industry and policy makers, discussing various scenarios for implementation of e.g. health care services. However, this focus on science communication 'within the action' of uncertain development of science and technology and its attached academic domains such as innovation studies, high-tech marketing and branding, is not often discussed in the science communication literature. Lacking these considerations at this micro-level communication, means we have an incomplete picture of the ways that discourses develop and are shaped by actors, particularly during the upstream phases of innovation.

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  • Maarten van der Sanden
    Author
    Delft University of Technology
  • Citation

    ISSN : 1824-2049
    Publication Name: Journal of Science Communication
    Volume: 15
    Number: 6
    Resource Type: Reference Materials
    Discipline: General STEM
    Audience: Administration/Leadership/Policymakers | Scientists
    Environment Type: Informal/Formal Connections | Higher Education Programs

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