Science bloggers’ self-perceived communication roles

This study addresses an open question about science bloggers' self-perceived roles as science communicators. Previous research has investigated the roles science journalists see themselves engaging in, but such research has failed to capture the experiences of science bloggers as a broad and diverse group that is yet often very different in their practices from professional journalists. In this study, a survey of over 600 science bloggers reveals that on the broadest level, science bloggers see themselves engaging most often as explainers of science and public intellectuals. Perceived communication role depends predominantly on occupation, science communication training, blog affiliation and gender.

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