Problems in Visitor Orientation and Circulation

In this article, Stephen Bitgood of Jacksonville State University discusses issues associated with visitor orientation and circulation. Bitgood identifies seven problem areas, which he discusses individually: pre-visit or off-site, arrival at the facility, finding support facilities (restrooms, food, gift shop, etc.), orientation and circulation during exhibit viewing, exiting or leaving the facility, and measurement of visitors' orientation and circulation behavior.

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