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Peer-reviewed article

The problems with science communication evaluation

March 13, 2014 | Media and Technology, Public Programs, Professional Development, Conferences, and Networks, Exhibitions, Informal/Formal Connections
Even in the best-resourced science communication institutions, poor quality evaluation methods are routinely employed. This leads to questionable data, specious conclusions and stunted growth in the quality and effectiveness of science communication practice. Good impact evaluation requires upstream planning, clear objectives from practitioners, relevant research skills and a commitment to improving practice based on evaluation evidence.

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  • DSC 3392
    Author
    University of Warwick
  • Citation

    ISBN : 1824-2049
    Publication Name: Journal of Science Communication
    Volume: 13
    Number: 01
    Resource Type: Research Products
    Discipline: General STEM
    Audience: Museum/ISE Professionals | Scientists | Evaluators | Learning Researchers
    Environment Type: Media and Technology | Public Programs | Professional Development, Conferences, and Networks | Exhibitions | Informal/Formal Connections

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