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Peer-reviewed article

Online science videos: an exploratory study with major professional content providers in the United Kingdom

June 12, 2016 | Media and Technology
We present an exploratory study of science communication via online video through various UK-based YouTube science content providers. We interviewed five people responsible for eight of the most viewed and subscribed professionally generated content channels. The study reveals that the immense potential of online video as a science communication tool is widely acknowledged, especially regarding the possibility of establishing a dialogue with the audience and of experimenting with different formats. It also shows that some online video channels fully exploit this potential whilst others focus on providing a supplementary platform for other kinds of science communication, such as print or TV.

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  • M. Carmen Erviti
    Author
    University of Navarra
  • Erik Stengler
    Author
    University of the West of England
  • Citation

    ISSN : 1824-2049
    Publication Name: Journal of Science Communication
    Volume: 15
    Number: 6
    Resource Type: Research Products
    Discipline: General STEM
    Audience: General Public | Scientists
    Environment Type: Media and Technology | Websites, Mobile Apps, and Online Media

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